Presentación Edison Cotes - eCommerce Day Lima 2016
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Transcript of Presentación Edison Cotes - eCommerce Day Lima 2016
Los desafíos de conducir en la Omnicanalidad y los Nuevos Canales del Retail e-Commerce
Edison Cortés
DefinitionOmni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Source: Wikipedia
Source: ichimnetz.de
Source: Unic AG
Source: mediamath inc.
Source: rakuten marketing
Source: customerthink.com
Source: crossretail.de
Source: veinteractive.com
Source: ichimnetz.de
Source: SAP HANA LinkedIn
Source: Andreas Weigend/ socialdatalab
Value of Data=
Impact on Decisions
Source: marketingtechblog
Source: Forrester The State Of Retailing Online, Silverpop / IBM Email Marketing Metrics Benchmark Study, WSL Strategic Retail: Moving On
Source: blog.buyapowa.com
Source: oechsle.pe
Source: buyapowa.com
Objetivo Común en la Compañía/ Pilar Estratégico Integrar lo Físico con lo Digital/ Roadmap (6-18 meses) Centrarse en el Cliente/ Flexibilidad, Agilidad, estar Alineado Consumidor Hiper-Conectado/ Social Commerce Big Data / CTO es clave en la Transformación Digital Millennials Shoppers/ Son muchos para no tomarlos en
cuenta
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