Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains
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Welcome to Ongi Etorri Gorbeiara 100% feelings 50% nature 50% aunthenticity
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Transcript of Pastor por un día: desde la experiencia en Gorbeia hasta el storytelling en Basquemountains
Welcome to
Ongi Etorri Gorbeiara100% feelings50% nature50% aunthenticity
Points of the presentation:
About Us Gorbeia Natural Park
Experiencies & Playground
Euskadi
Gorbeia Central Park
2011 & action!
2012, 2013, 2014…
Analysis evaluation,
update, News….
Where is Gorbeia?
Region: Arratia-Nervión (Bizkaia) Head Office: Areatza (Bizkaia) Popullation: 56.515 people Area: 358km2 / 21 towns
Region: Estribaciones del Gorbea (Álava) Head Office : Murgia (Álava) Popullation : 9.700 people Area : 470km2 / 6 towns
Gorbeia: 2 rural regions of the interior of the Basque Country
About us
Gorbeia Natural Park
Gorbeia: 2 slopes- Alava & Bizkaia
Gorbeia Natural Park Declared Natural Park in 1994 Area: 20.016 hectare Altitude: 1.482m
Gorbeia Natural Park
Backgrounds
In early 2010 the ARD Gorbeialde and The Zuia Cultural and Welfare Society start considering working together tourism development in both areas.
•BASQUETOUR - Basque Tourism Agency, dependent on the Basque Government review its Tourism Marketing Plan for the period 2010-2013.•1st Phase:
Common working strategy to involve the Basque tourism sector in developing the tactics of product, with the aim of improving and enhancing the competitiveness of the Basque Country as a tourist destination based on an experiential system.
Termo-sunriseIncludes:• Accompaniment from an entrance
located inside the park• Sunrise session• Open-air refreshment
Includes:• Accompaniment into the park• Night-time walking safari
Blind Safari
Bodymind in the nature
Includes:• Range of yoga techniques to fight stress
Shepherd for a day
Includes:• Factory guide tour
• Tasting and cheese-making workshop• Demostration of sheep dog in action
Private Sector
Associations
Compromiso
GORBEIA CLUB
Strategy
Services
Commiment
Tourism and Strategic Vision
The beginning
PROMOTIONAL MATERIAL: BROCHURES, MAP,…
WEB
RESERVATION CENTRE
COMMUNICATION PLAN
2011 and… Action!
Gorbea Central Park has had greater exposure and recognition throughout his first year, being awarded several national awards for tourism sector as:
• Prize for the Best Active Tourism Product in the category of Nature FITUR 2012.
• Alimara Award of Tourism Promotion of a Regional area under the SITC 2012.
• Special Mention in the Basque Country Tourism Awards 2012.
Entrega Premio Fitur
Entrega Premio SITC
Entrega de Premios Euskadi de Turismo 2012
Awards and recognitions
Reflexion, meditation, analysis…
Experiences Project DESTINY
1-PROPOSALS
2-ACTIONS
3-ANNUAL OPERATING
PLAN
4-EVALUATION AND RESULTS
5-CHANGES AND IMPROVEMENTS PROCESS
TO FOLLOW
From there steps
MarketingMARKETING
PROMOTION MATERIAL: BROCHURES, FLYERS SOCIAL MEDIA FAIRES, GUIDED VISITS,
EVENTS,…
MarketingMARKETING
Basquemountains®
MarketingMARKETING
Basquemountains®
MarketingMARKETING
Basquemountains®
MarketingMARKETING
Basquemountains®
MarketingMARKETING
Basquemountains®
https://www.youtube.com/watch?v=l-Ztmz8YKfs https://www.youtube.com/watch?v=zxfPV6_do_o
Gorbeialde LGAko TURISMO ARLOA
AREA DE TURISMO de la ADR Gorbeialde
Itxaso Bruña: [email protected] Tfno: 638837436
THANK YOUMILA ESKER
