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Métricas: Convergencia de Medios y las oportunidades · Call Center . Correos . directos ......
21
Métricas: Convergencia de Medios y las oportunidades que representan. @RodrigoLunaD [email protected] Corporate Manager Adobe Systems Inc
Transcript of Métricas: Convergencia de Medios y las oportunidades · Call Center . Correos . directos ......
Meacutetricas Convergencia de Medios y las oportunidades
que representan
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
Adobe Systems
Los Retos que enfrentan de las empresas hoy
Clientes de todo
tipo
Comunicacioacuten y Publicidad por
diferentes medios
multiscreen multiformato
Toneladas de informacioacuten de
diferentes canales y medios
Incrementar Ganancias
Los Usuarios a los cuales nos enfrentamos hoyhellip
Research product online
Receive mobile ad for product
Join Facebook community for product
Visit store for help Buy product
online
Receive product updates
See TV ad for product
Research accessories for product
Buy accessories in store
Search online for product
Receive promo for product
View video for newer product
Visit store to get help with product
Experiencia Multicanal
5
Video
SEM
Ventas Online Aplicaciones Moviles
Web
Puntos de Venta
Publicidad en Punto de venta
Version Movil
E-mail Marketing
Receive mobile ad for product
Facebook y otras redes sociales
Call Center
Correos directos
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Adobe Systems
Los Retos que enfrentan de las empresas hoy
Clientes de todo
tipo
Comunicacioacuten y Publicidad por
diferentes medios
multiscreen multiformato
Toneladas de informacioacuten de
diferentes canales y medios
Incrementar Ganancias
Los Usuarios a los cuales nos enfrentamos hoyhellip
Research product online
Receive mobile ad for product
Join Facebook community for product
Visit store for help Buy product
online
Receive product updates
See TV ad for product
Research accessories for product
Buy accessories in store
Search online for product
Receive promo for product
View video for newer product
Visit store to get help with product
Experiencia Multicanal
5
Video
SEM
Ventas Online Aplicaciones Moviles
Web
Puntos de Venta
Publicidad en Punto de venta
Version Movil
E-mail Marketing
Receive mobile ad for product
Facebook y otras redes sociales
Call Center
Correos directos
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Los Retos que enfrentan de las empresas hoy
Clientes de todo
tipo
Comunicacioacuten y Publicidad por
diferentes medios
multiscreen multiformato
Toneladas de informacioacuten de
diferentes canales y medios
Incrementar Ganancias
Los Usuarios a los cuales nos enfrentamos hoyhellip
Research product online
Receive mobile ad for product
Join Facebook community for product
Visit store for help Buy product
online
Receive product updates
See TV ad for product
Research accessories for product
Buy accessories in store
Search online for product
Receive promo for product
View video for newer product
Visit store to get help with product
Experiencia Multicanal
5
Video
SEM
Ventas Online Aplicaciones Moviles
Web
Puntos de Venta
Publicidad en Punto de venta
Version Movil
E-mail Marketing
Receive mobile ad for product
Facebook y otras redes sociales
Call Center
Correos directos
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Los Usuarios a los cuales nos enfrentamos hoyhellip
Research product online
Receive mobile ad for product
Join Facebook community for product
Visit store for help Buy product
online
Receive product updates
See TV ad for product
Research accessories for product
Buy accessories in store
Search online for product
Receive promo for product
View video for newer product
Visit store to get help with product
Experiencia Multicanal
5
Video
SEM
Ventas Online Aplicaciones Moviles
Web
Puntos de Venta
Publicidad en Punto de venta
Version Movil
E-mail Marketing
Receive mobile ad for product
Facebook y otras redes sociales
Call Center
Correos directos
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Experiencia Multicanal
5
Video
SEM
Ventas Online Aplicaciones Moviles
Web
Puntos de Venta
Publicidad en Punto de venta
Version Movil
E-mail Marketing
Receive mobile ad for product
Facebook y otras redes sociales
Call Center
Correos directos
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
6
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Online Data
7
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
8
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SEARCH
9
httpsscm-accomniturecompscmcurrentindexhtmla=MainManageampssSession=96dbb6c6cbd5fa7037b1beb2277e84aeampjpj=13660106817921
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
10
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
MOVILES
11
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportMobileTechnologyamprp=ec_reset|1mobile_report_type|1ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=83026667284384
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
12
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
VIDEO
13
httpsscomniturecomsc15reportsindexhtmla=ReportStandardampr=ReportVideoOverviewampec_reset=1ampec_pri=101ampssSession=fec806221275dc4e976b538fadf0b40aampjpj=89319407163551
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Como lo medimos
2 Search Center
2 Business Problems
4 Video
5 Social Media
14
1 Online Trafico Web
3 Moviles
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
SOCIAL MEDIA
15 httptvadobecomwatchmetrics-not-mythsthe-slapeng
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Y los otros Medios
16
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
copy 201 2 Adobe Systems Incorporated All Rights Reserved Adobe Confidential
Convergencia
Convergencia
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Convergencia
18
Consolidacioacuten de informacioacuten a traveacutes de muacuteltiples canales y medios
Online Data Offline Data
SEOSEM Direct Mail
Social
Web
Mobile
Broadcast
Store
Branch
Call Centers
Customer Account
Display Ads
Combinar informacioacuten de diversos canales en una visioacuten alrededor del
cliente que empodera a los analistas y equipos de marketing a encontrar respuestas raacutepidamente y tomar
decisiones
httpswwwadobecomsolutionsdigital-analyticshtmlbodycontent1_nerolimediaplayer_split_dm2-analytics_708x398-1300mp4
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Optimization
19
Medir Ejecutar Automatizar Extender
Optimisation
Deliver reporting and dashboards to measure marketing performance
Leverage these measurements to make informed decisions about how to interact with customers
Automate certain customer interactions and activities based on real-time data business rules and performance
Bring together information from the Internet and the enterprise for a comprehensive view of customer interactions
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
Casos de Exito
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
21
RodrigoLunaD
RoLunaAdobecom
Corporate Manager
Adobe Systems Inc
- Slide Number 1
- Adobe Systems
- Los Retos que enfrentan de las empresas hoy
- Los Usuarios a los cuales nos enfrentamos hoyhellip
- Experiencia Multicanal
- Como lo medimos
- Online Data
- Como lo medimos
- SEARCH
- Como lo medimos
- MOVILES
- Como lo medimos
- VIDEO
- Como lo medimos
- SOCIAL MEDIA
- Y los otros Medios
- Convergencia
- Convergencia
- Optimization
- Casos de Exito
- Slide Number 21
-
