La empresa 2.0
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ERA EMPRESA 2.0Mònica Sanmartí Tur Urtau SLJornades de Joeni Emprenedors dera Val 2011
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Social Media Coma pogui transformar era mia
Empresa en ua Empresa 2.0?
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Social Media
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Social Media
Es Social Media son continguts creadi e compartidi per individus en Internet, en tot utilitzar entad açò plataformes web que permitissen ar usatgèr publicar es sues pròpies imatges, vidèos e tèxtes, e comparti-les damb tot un hilat (red) o damb un grop redusit d’usatgèrs.
Es Social Media son un grop d'aplicacions online que permeten era creacion e er escambi de contengut generat per usatgèr.
ES SOCIAL MEDIA SON ETH BOCA A BOCA DIGITAU
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Social Media
Generar e compartir informacion Hilats sociaus Foros de debat Chats Webs Opinions Puntuacions Eca.
MOLTA INFORMACION
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Mos i cau èster presents?
SI
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Coma?
Escotar e observar çò qu'eth public objectiu hè en es hilats.
Crear un objectiu “sociau” que genère vertadèr interès.
Establir ua estrategia de comunicacion. Perméter qu'es consumidors participen en
tot proporcionar-les es estruments entà qu'ac hèsquen.
Hèr qu'era experiéncia sigue melhora se la compartissen.
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Coma?
Optimitzar es contenguts entà que poguen èster compartidi
Usar es mejans massius tradicionaus coma complement, e non solaments publicitàriament parlant.
Emplegar era capacitat de segmentació des hilats.
Assegurar-se que s'an es recorsi sufisents entà mantier-se actiu en eres.
Monitorejar resultats e optimitzar. Hònt: Universal Mc. Cann.
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Era Web 2.0VentesPublicitatPromocionsEsponsoritzacionMarketing directe
Coma? Eth Marketing 2.0
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Era web 2.0
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Era web 1.0
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Era web 2.0
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Es ventes
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Es ventes
Naues formes de comerç E-commerce
Web Facebook Dispositivos móviles Web 3.0
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Publicitat e promocion
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Publicitat
Tostemp auram de besonh un objectiu A on podem publicita-mos?
Google AdWords Google places Facebook Add Aplicacions de tercers Blògs (www.zync.com)
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Promocion
Tostemp les cau enfocar ath cuert termini.
Es plataformas mes efectives: Era pròpia web Hilats Sociaus Webs de promocions Groupon,
Letsbonus… Tostemp damb data de caducitat hèm
era crompa mès impulsiva Blogs
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Esponsoritzacion
Era esponsoritzacion online ei possible: Podem esponsoritzar blogs sus bèra
materia relacionada damb era nòsta activitat.
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Marketing Directe
Marketing one to one Mailing A d’èster ben hèt:
Clients ben segmentadi Nauta tassa de dubertura per click
Resultas mesurables www.mailchimp.com
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Auem de besonh un cambi d’actitud
Eth canvi ei inevitable, eth progrès ei opcionau, eth futur ja ei acieu.
Mark Briggs, autor de Periodismo 2.0
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Jornada de Joeni Emprenedors d’Aran.
Dissabte 12 de Noveme de 2011
Mònica Sanmartí Tur
Fòrça gracies pera vòsta atencion!