General Electric: In Harmony with Nature

This ad masterfully illustrates the idea of sustainable travel operating harmoniously with nature

https://www.behance.net/gallery/27360449/In-Harmony-With-Nature

Now This is What I’m Talking About

• Visually appealing in every facet from color saturation to background lighting to contrast

• Conceptually, the creative direction is spectacular and reflects the grace and elegance of flying with harmony

• The ad captures an interesting metaphor of flying aimlessly like a bird as the plane has no set destination

Is There Anything Missing?

Do you think the ad would be more visually appealing without the abundance of clouds in the background?

Does the artistic creativity of the ad overcompensate the message of General Electrics?