IFC Presentation - Samantha Charlip

7/26/2019 IFC Presentation - Samantha Charlip

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Samantha Charlip

CREATIVE DECK


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WHY IM HERE

(ok, now its happening)

Samantha Charlip

BUILD CLEVER, SURPRISING AND BOLD CREATIVE CAMPAIGNS FOR NEWSEASONS OF PORTLANDIA AND COMEDY BANG! BANG!

CREATE AN ORIGINAL MOVIE PROMOTION BUCKET WHICH ENCOURAGES VIEWERSTO RE-IMAGINE THEIR FAVORITE CLASSIC MOVIES FROM A UNIQUE PERSPECTIVE.

DISPLAY SUBTLE COMBINATION OF OFFBEAT HUMOR, AWKWARD CHARM AND

EDGY INTELLIGENCE. GOAL: DOMINATE.


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Samantha Charlip

P O R T L A N D I A

C A M P A I G N


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Samantha Charlip

GET

SCHOOLED.


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OK.BUT WHY?

NEW FACES OLD FAVORITES MORE ISSUES

Grab your organic sweatshop-free

backpack, cause Portlandia is

going back to school

Mixing the bold and off-beat

irreverence of awkward photo memes

with sharply relatable schoolhouse

tropes, this approach reminds fans

of the personalities they love

And introduces a new audience to

classic characters.

The tagline also draws on the idea

that everyone in Portlandia has a

cross to bear, which they will

undoubtedly educate you on over the

course of the season.

Samantha Charlip


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PLEDGE OF ALLEGIANCE PROTEST

PALEO CLUB, EMOJI GARAGE BANDS,SASSY SCRUNCHIES, VEGAN MASCOTS

PROM TO BENEFIT NEPALSINGLE-SOURCED GMO-FREE MILK

PRO-BULLYING MOVEMENTS

FEMINIST TALENT SHOW, GENDERLESSBATHROOMS, ARTISAN SCHOOL LUNCH

SUFFRAGIST-THEMED PICTURE DAY

!

CAMPAIGN MOOD BOARD

Samantha Charlip


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LONG LEAD TEASE: PORTLANDIA 101GRAPHIC/STYLE INSPIRATION: AIDS 101

https://goo.gl/n3b0aK

Samantha Charlip

!


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LONG LEAD TEASE: PORTLANDIA 101 SCRIPTS

Samantha Charlip

!

EXAMPLE #1: HEALTH

TEXT OVER BLACK WITH 70S CROSSFADE: PORTLANDIA 101. TOPIC: HEALTH

CARRIE: I FEEL LIKE I CANT STAND UP RIGHT NOW.FRED: I WANNA SLEEP ALL DAY.CARRIE: I FEEL DRUGGED.FRED: I WAKE UP AND I CANT BREATHE.CARRIE: MY FEET SEEM EXTRA COLD ON THE WOOD FLOORS.FRED: AFTER SOME COFFEE AT NIGHT, THERES A CERTAIN JITTERINESS. IT DOESNT SEEM RIGHT TO ME. CARRIE: IT TOOK ME THREE NIGHTS TO WATCH ONE EPISODE OF MASTERS OF SEX.FRED: IS IT SOME OIS OR ITIS?

CARRIE: CAN I GET AN MRI? CT SCAN? ULTRASOUND?

DOCTOR: YOU BOTH COULD GET MORE EXERCISE BUT YOURE BASICALLY FINE.

[BEAT]

FRED: I DONT KNOW. I THINK WERE GONNA WANT A SECOND OPTION.

END CARD SLAMS IN:

PORTLANDIA, SEASON FIVE.GET SCHOOLED. ONLY ON IFC.


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Samantha Charlip

!

EXAMPLE # 3: FUNERALS

TEXT OVER BLACK WITH 70S CROSSFADE: PORTLANDIA 101. TOPIC: FUNERALS

VINCE: I WOULD LIKE IT TO BE IN AN OLD, DECREPIT, ABANDONED CHURCH AT THE TOP OF A HILL

JACQUELINE: I WANT MY BODY TO BE DRAGGED OUT TO A DIMLY LIT FIELD BY JACKALS AND LEFT THERE TO ROT

VINCE: THERE SHOULD BE LIKE OLD WOODEN DOORS LIKE [MAKES DOOR SOUND]

JACQUELINE: TWO JACKALS. TOWING A COFFIN

VINCE: WITH LIKE A GREETER AT THE DOOR LIKE [AFFECTED ACCENT] ARE YOU HERE FOR THE FUNERAL?

FUNERAL SALESMAN: OKAY.

VINCE: THERE SHOULD BE, UH, SOME SHRIEKS HEARD IN THE DISTANCE.FUNERAL SALESMAN: AND WHOWHOSE SHRIEKING?

JACQUELINE: WHO ISNT SHRIEKING.

VINCE: AND THEN ALL OF A SUDDEN THE COFFIN OPENS AND THERES NO BODY.

FUNERAL SALESMEN: WHERE WOULD YOUR BODY BE LOCATED?

[BEAT]

VINCE: I WANT TO BE CREMATED.

END CARD SLAMS IN:




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Samantha Charlip

!

EXAMPLE #2: FASHION

TEXT OVER BLACK WITH 70S CROSSFADE: PORTLANDIA 101. TOPIC: FASHION

CARRIE: IM SORRY. I DONT QUITE HAVE THE WORDS FOR THIS. I WANTED TO LET YOU KNOWTHAT IM A COOL DRESSER.DAD: A COOL DRESSER?

FRED: THIS IS JUST JEANS.SALESPERSON: WE DONT SELL JEANS, WE SELL DENIM.

CARRIE: I JUST WANT TO PREPARE YOUIF WE MEET FOR DINNERI MIGHT HAVE GLOVES ON. SALESPERSON: YOURE NOT ALLOWED TO WASH THESE.

CARRIE: IF WE GO TO FIRST THURSDAY AND GO TO AN ART GALLERY, I MIGHT BE IN A JUMPER.

SALESPERSON: YOU DONT WASH RAW DENIM.

CARRIE: I ALSO HAVE A MOTORCYCLE JACKET THAT I WEAR.

FRED: WHATS NEXT SOME KIND OF CAPE OR FOOTBALL SHOULDERS OR SOMETHING

CARRIE: I LOVE FASHION. SALESPERSON: TO ME THATS WHAT SEPARATES US FROM ANIMALS

[BEAT]

SALESPERSON: NOW I SHOULD REALLY EDUCATE YOU ON CROUCH BLOWOUTS.

END CARD SLAMS IN:




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!

CONCEPT SHOOT: SCHOOL DAZEINSPIRATION: PRINTS OF STEVEN KLINE (NO, NOT THAT ONE)

ELEMENTS: BOLD COLORS, RETRO STYLEREMINISCENT OF CHILDHOOD LISA FRANK FOLDERS, YET WITH

THE STILL SERIOUSNESS OF PREVIOUS CAMPAIGNS

Samantha Charlip


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FOOTAGE SPOT: AFTER SCHOOL SPECIAL SCRIPT

Samantha Charlip

!

BLOCK TEXT WITH BACKGROUND SHADOW: ON ASPECIAL SEASON OF PORTLANDIA

[SAPPY MUSIC PLAYS]

TEXT: A FAMILY HITS ROCK BOTTOM.

DOCTOR: YOU HAVE CANCER.PETER: DAMNIT.[NANCE CRYING.]

TEXT: A RELATIONSHIP IS TESTED.

PETER: WHATS THE DIFFERENCE?NANCE: IT MAKES A DIFFERENCE TO ME! I CANT LOOSEMY GUY, OKAY?

TEXT: A TEENAGER FINDS HIMSELF.

SPIKE: THIS IS WHAT IM MEANT TO DO!... BE TRUE.

RAW MILK GUY BEING PUT INTO POLICE CAR: (IN SLO-MO)DONT STOP THE REVOLUTION!

TEXT: AND WE ALL LEARN A VALUEABLE LESSON ABOUTSEX.

CANDACE SHOWING BREAST TO DOCTOR: LOOK ATTHIS! LOOK AT THIS!

TONI: LOOK AT IT.

[SAPPY MUSIC CRESCENDOS]

TEXT: PORTLANDIA, SEASON FIVE.PREMIERES JAN 8thAT 10p ONLY ON IFC.


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Samantha Charlip

!

DIGITAL SPOT: PORLANDIA ESCALATIONSINSPIRATION: THAT ESCALATED QUICKLY MEMES

(ALL THE KIDS ARE DOING IT)


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!DIGITAL SPOT: PORLANDIA ESCALATIONS SCRIPT #1

Samantha Charlip

!

MILK GUY: WE GOT RAW MILK RIGHT HERE. FREE

SAMPLES.

MILK GUY: YOU GUYS EVER TRIED [RECORD SCRATCH]RAWWWWW MILK BEFORE?

[FRED AND CARRIE LOOK AT EACH OTHER]

MILK GUY: YOURE FEELING DOWN? SLUGGISH?ACHY? IVE GOT THE CURE FOR YOU RIGHT HERE.

DELICIOUS. UNPASTEURIZED. STRAIGHT FROM THECOWS UDDER. MILK.

CARRIE: AND ITS [SLOWED DOWN] LLLLLEGAL.MILK GUY, BLANK LOOK.

[BEAT]

[REQUIEM FOR A DREAM DUB-STEP STYLE MILKCONSUMPTION SHOTS]

MILK GUY [SLOWED DOWN]: THATS THE SPIRITRIGHT THERE. YOU WILL TASTE NATURES GOODNESSMY FRIEND.

CARRIE: I DONT WANT THIS FEEEELING TO END.[SLOWED DOWN] BRANDON. I NEED MORE. I NEEDMORE OF THIS MILK!

[DUBSTEP SHOTS OF FRED AND CARRIE LOOKINGBLISSED OUT.

TRIPPY WORDS ONSCREEN: RAWW MILK.

INTERRUPTED BY: POLICE SIRENS. [POLICE CARPULLS OUT]

EVERYONE RUNNING FROM COPS. COPS: GETON THE GROUND!

FRED: GET THE MONEY. CARRIE: NO, NO NO, THECOW, THE COW.

[AS FRED AND CARRIE RUN EASILY FROM THE COPS]:THANKS RAW MILK. STAY RAW.

TAG: IFC, ALWAYS ON SLIGHTLY OFF


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!DIGITAL SPOT: PORLANDIA ESCALATIONS SCRIPT #2

Samantha Charlip

!

CANDACE: RHODA WILL YOU MAKE A RESERVATIONFOR SEVEN PEOPLE FOR EIGHT OCLOCK AT TUTUS

FOR DINNER?

ON SCREEN: 7 PEOPLE. 8:00.

TONI: RHODA, RESERVATION AT TUTUS TONIGHT.EIGHT PM. 7 PEOPLE.

ON SCREEN: 8 PM. 7 PEOPLE.

CANDACE: RHODA, DO ME A FAVOR, CANCEL THATRESERVATION...

CROSSED OUT: 7 PEOPLE. 8:00.

CANDACE: ITS TWO TABLES FOR TWO.

VO RHODA: TWO TABLES OF TWO FOR TUTUS.

ON SCREEN: 2 TABLES FOR 2. TUTUS.

TONI: RHODA, CAN I GET A RESERVATION FOR 22PEOPLE AT TUTUS TONIGHT.

CROSSED OUT: 8 PM. 7 PEOPLE.ON SCREEN: 22 PEOPLE.

CANDACE: RHODA, WRITE THIS OUT IN MAGICMARKER. SAY TONI IS MENTALLY ILL.

CUT TO:

RHODA: IM SORRY I CANT DO THAT I HAVE A LOT OFMENTAL ILLNESS IN MY FAMILY, A LOT OFSCHIZOPHRENIA

CANDACE: IM NOT ASKING YOU YOUR FAMILYHISTORY!

[TWO BEATS]

CANDACE: IM SORRY FOR YELLING.

TAG: IFC, ALWAYS ON SLIGHTLY OFF


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!

KEY ART: CHARACTER SCHOOL PHOTOSINSPIRATION: AWKWARD FAMILY PHOTOS

Samantha Charlip

LIKE THIS:


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Samantha Charlip

C O M E D YB A N G ! B A N G!

C A M P A I G N


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WHACKED-OUT

SITCOMS

Samantha Charlip


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WHATCHU

TALKING ABOUT?

HIGHLIGHTING SHOWSTRUCTURE

A show thats known for being

a delirious and madcap parody needs a

bold and outlandish campaign to match.

Kudi is desperate to prove hes got

what it takes to be on TV - except

he keeps stepping into the wrong show.

Luckily, Scotts there to remind him

that a loveable major league baseball

player turned male nanny has no place

on a gritty cop dramaor does he?

SELLING CO-HOST

SHOWCASING SCOTT/CUDI DYNAMIC

Samantha Charlip


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INAPPROPRIATE CATCHPHRASES

COMMERICAL JINGLES IN DRAMATIC SCENES

BIZARRE TALK SHOW FINAL THOUGHTS

MISPLACED SEXUAL TENSIONMURDERER WITH A HEART OF GOLD

LAUGH TRACKS WHERE THEY DONT BELONG

INFOMERICALS FOR PEOPLE

SCI-FI TELENOVELA, UNCONNECTEDTHEME SONGS, BAD SOUND EFFECTS

!

CAMPAIGN MOOD BOARD

Samantha Charlip


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!

LONG LEAD TEASE: STEPPING INTO THE WRONG SHOWINSPIRATION: TOO MANY COOKS

(https://goo.gl/V1N1Ow)

Samantha Charlip


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LONG LEAD TEASE: STEPPING INTO THE WRONG SHOW SCRIPT

Samantha Charlip

!

SCOTT [DRESSED AS PI] : HELLO, AND WELCOME TO ANOTHER EPISODE OF

[ENGAGES THE CROWD WITH MAGNIFYING GLASS] SIMON MINEFIELD. PRIVATE EYE.TODAYS EPISODE CONCERNS THE MATTER OF A MISSING 1986 TOYOTA COROLLA--

[KUDI BURSTS IN IN A GIANT PIZZA COSTUME] KUDI: HEY SCOTT. SORRY IM LATE.

SCOTT: DUDE, WHAT ARE YOU WEARING? THIS IS SIMON MINEFIELD PI.

KUDI: WAIT I THOUGHT THIS SHOW WAS CALLED HYMAN STEINFELD, PIZZA GUY.

SCOTT: WHAT?

KUDI: YOU MEAN THIS ISNT A SITCOM ABOUT AN ORTHODOX DELIVERY MAN?

SCOTT: NO..

KUDI: OH, DAMN, MY AGENTS A LITTLE HARD OF HEARING. [BEGGING] YOURE STILLGONNA LET ME BE IN THE SHOW RIGHT?SCOTT: NOWI DONT KNOW.

KUDI: OH COME ON. PLEASE

SCOTT: WELL. [GRINS] I GUESS WE CAN WORK SOMETHING OUT

[MOCK OPENING OF SIMON MINEFIELD, PIZZA GUY.]

KUDI: MAN. I LOVE TELEVISION!

CRASH TO:

COMEDY BANG! BANG!

WITH CO-HOST KID CUDI

RETURNS JULY 9 AT 10:30

ONLY ON IFC.


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!

CONCEPT SHOOT: BAD SWEATER SITCOM POSTERS WITH DISCONNECTED CHARACTERS(IE: A PLUCKY NEWSCASTER AND A MUTANT COP SHARING THE SAME ICECREAM SODA)

INSPIRATION: EARLY 90S SITCOM POSTERSELEMENTS: FUN BUT STRANGE, APPEALS TO IN-SHOW THEME OF ENTERTAINMENT PARODYS,

HIGHLIGHTS STAR COUPLE IN THEIR DISTINCT ROLES

Samantha Charlip

LIKE THIS:

!


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DIGITAL SPOT: NEVER HAVE I EVER, WITH THE GUESTS OF COMEDY BANG! BANG! INSPIRATION: COMMON SITCOM TROPE WHEN THE WRITERS GET BORED

(https://en.wikipedia.org/wiki/Never_Have_I_Ever ) SCRIPT # 1

Samantha Charlip

!

TEXT ON SCREEN: NEVER HAVE I EVER, WITH ZACH

GALIFIANAKIS.

NEVER HAS ZACH EVER

1. SLEPT DURING AN INTERVIEW.

[CLIP OF ZACH SNORING ON COUCH]

2. MET THE GHOST OF HIS FATHER IN A FIELD.

[ZACH: BUT YOURE STILL ALIVE!ZACHS DAD: IN THE REAL WORLD I AM. IN THEDREAM WORLD IM A DEAD FORMER BASEBALLPLAYER.]

3. THREW DOWN ON SCOTT ACKERMAN

[ZACH: NAZI! CRACKER!]

WHICH ONE IS A LIE? WELL NEVER TELL.

LOVE, COMEDY BANG! BANG!

TAG : IFC, ALWAYS ON SLIGHTLY OFF


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!DIGITAL SPOT: NEVER HAVE I EVER, WITH THE GUESTS OF COMEDY BANG! BANG!

SCRIPT # 2

Samantha Charlip

!

TEXT ON SCREEN: NEVER HAVE I EVER, WITH MARKDUPLASS

NEVER HAS MARK EVER.

1. PLAYED SKA DRUMS.

[CLIP OF MARK MIMING THE DRUMS]

2. ENGAGED IN A WESTERN-STYLE SHOOT-OUT.

[CLIP OF MARK AND SCOTT FACING OFF]

3. FIRED HIMSELF.

[MARK: ME? YOURE FIRED.MARK 2: IM TOO GOOD FOR THIS JOB ANYWAY! ALLYOU PEOPLE!

WHICH ONE IS A LIE? WELL NEVER TELL.

LOVE, COMEDY BANG! BANG!

TAG : IFC, ALWAYS ON SLIGHTLY OFF


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!

KEY ART: BOSOM BUDDIESINSPIRATION: CLASSICALLY CHEESY FEMALE

BEST FRIEND POSES

Samantha Charlip

!


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Samantha Charlip

P R O M O T I O N A L

B U C K E T


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WHAT IF

_________

NEVER

HAPPENED

Samantha Charlip


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QUE?

As with so many classic movies re-aired on IFC, characters,

conceits and especially endings are memorized, recounted and often

parodied.

So why not flip the script on those finales with some surprising and

ironic twists to give viewers a refreshing slant and renewed excitement

for their favorite films.

CHANGE PERSPECTIVE MAKE THE FAMILIAR NEW

CLEAR, YET UNEXPECTED (OH, AND FUNNY TOO)

Samantha Charlip


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EXAMPLE #1

Samantha Charlip

!

WHAT IF JAWSNEVER HAPPENED:

MATT HOOPER: CAN YOU TELL ME IF THERES A

GOOD RESTAURANTOR HOTEL ON THE ISLAND?

SEA CAPTAIN: SURE. YOU WALK STRAIGHT AHEAD.

FIN.


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EXAMPLE #2

Samantha Charlip

WHAT IF THE MATRIXNEVER HAPPENED:

FEDEX GUY: THOMAS ANDERSON?

THOMAS: YEAH, THATS ME.

[FEDEX GUY HANDS THOMAS A PACKAGE]

FEDEX GUY: HAVE A NICE DAY.

FIN.

!


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EXAMPLE #3

Samantha Charlip

WHAT IF

GOODFELLAS

NEVER HAPPENED:

[AS YOUNG HENRY CROSSES THE STREET]

HENRYS MOM: HENRY! WATCH HOW YOU CROSS!

AND BRING BACK MILK!

[HENRY WAVES]

FIN.

!


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THANK YOU.

IFC Presentation - Samantha Charlip

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