Gianina b
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Redacción Publicitaria Gianina Benavides Esquivel
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Transcript of Gianina b
![Page 1: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/1.jpg)
Redacción Publicitaria
Gianina Benavides Esquivel
![Page 2: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/2.jpg)
![Page 3: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/3.jpg)
• Discurso publicitario(receptor)
• Redundante
• Memorable (por el tipo de mensaje)
• Persuasivo (busca cambiar una conducta)
![Page 4: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/4.jpg)
![Page 5: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/5.jpg)
• La imagen llama la atención
• Estereotipo(atractivo, bien vestido, actor)
• La marca firma
• Es asociativa
![Page 6: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/6.jpg)
![Page 7: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/7.jpg)
• La imagen es protagonista
• Icono universal
• Redundante
![Page 8: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/8.jpg)
![Page 9: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/9.jpg)
• Enmascara lo prohibido
• Transmite un mensaje distorsionado
• Llama la atención
![Page 10: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/10.jpg)
![Page 11: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/11.jpg)
• Icono universal
• El texto que utiliza hace alusión a la imagen
![Page 12: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/12.jpg)
![Page 13: Gianina b](https://reader034.fdocuments.ec/reader034/viewer/2022042817/55a034ca1a28ab29478b4604/html5/thumbnails/13.jpg)
• Sencillo
• La imagen destaca y transmite el mensaje
• La marca firma