GCEA Market Study Presentation - OKI (20120224)

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    Energy Efficiency Market Studyfor Greater CincinnatiOKI Regional Planning Forum

    February 24, 2012

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    A genda

    Energy A lliance Overview

    The Market Study

    Where A re We Now?

    Call to A ction

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    ENERGY ALLIANCE

    OVERVIEW

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    A bout Us

    Non-profit 501c 3 organizationPrivate Public partnership

    Energy Efficiency/Renewable EnergyServicesEducation/OutreachProject Management

    FinancingMarket Focus

    ResidentialNon-profit Commercial

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    Mission Statement

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    The Energy Alliances mission is to facilitate investment inenergy efficiency for homeowners, non-profit organizations, and commercial buildings owners through

    outreach and education, project management, and financing solutions.

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    Why Energy Efficiency?The First FuelJob creation/retentionCost savingsSelf-financing/ROIReduce dependence on foreign oilIncreased comfort

    Preservation of building stockGreenhouse gas emission reductionImproved air quality

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    Public/Private Partnership

    Greater Cincinnati FoundationEnergy Efficiency & Conservation Block Grant Hamilton County, OH

    City of Cincinnati, OH Kenton County, KY Boone County, KY Campbell County, KY City of Covington, KY City of Florence, KYDepartment of Energy Better BuildingsNeighborhood Program 1 of 41 recipients nationwide

    $17m,3

    -yr grant 7

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    DOE Better BuildingsNeighborhood Program

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    Residential Program DesignHome Performance with Energy Star Program

    Customer Engagement Energy A lliance marketing Contractor marketing

    Request assessment through web portal $50 energy assessment ($400 value)A udit delivered, entered into CompassCustomer invests in home energy upgrade 3 5% retrofit cash incentive 6.99% unsecured, 10-year loan, up to $20,000

    (3 .99% in N. KY)Quality assurancePayment to contractor & customer

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    Residential Case Study

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    Job Cost $5,005

    Energy Alliance Incentives 1751.75

    Total $3,253

    Energy Reduc tio n 30%Annual Savings $651

    Tot al Savings 20 year life $13,000

    Estim ated Payback 5 years

    Type of Im prove m en ts Air Sealing, Duct Sealing, FloorAbove Unconditioned Space

    With a 10 year loan, customer would pay $ 3 8/month totaling$45 3 for the year vs. projected annual utility savings of $651 =

    $198 cash positive each year!

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    Residential ProductionEnergy A ssessments: over 1,200Retrofits: 500

    A verage retrofit cost: $8,400

    Project financing: over $ 3 00,000approvedEconomic impact: $4.5m

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    Customer, Heather CurlessCincinnati Resident andOwner of Greener Stock

    The audit was very educational (and eyeopening). My primary interest in doing theupgrades were for comfort and energy/cost savings. Also as a green business owner, I felt it necessary to "walk the talk. ~ Heather Curless

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    Commercial Program DesignMarket Focus Smaller non-profits Private schools/churches Public schools Municipal buildings

    Program Design 50% cost match for energy assessments 15% cash incentives for retrofits Design-build & performance contracting Low-interest extended term loan (Jan. 2012)

    $673 K projects completed, $7m pipeline

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    St A ntoninus, Cincinnati

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    Case Study: Mt. Washington UnitedMethodist Church Project

    Mount Washington Methodist Church was the firstorganization that benefitted from the Energy A lliances building assessment expertise andreceived funding to support their $40,200 totalimprovement project.

    Replaced:125 light fixtures with more T-8 fluorescent bulbs12 year old boiler with 96% efficient new boiler Exchanged outdated air conditioner equipment

    Reduced:

    A nnual lighting electricity usage by 3 5%A nnual heating use by 25%A nnual cooling use by 25%

    Mount Washington UMC will save an average of $8,000 per year over the life of the installedequipment.

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    Children playing at MountWashington Methodist Church,December 15, 2010

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    T HE MARKE T S TUD Y

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    Efficiency is the CheapestEnergy Resource

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    0

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    EnergyEfficiency

    Wind Biomass Natural GasCombined

    Cycle

    PulverizedCoal*

    Nuclear Coal IGCC Solar PV

    R a n g e o

    f L e v e l

    i z e d

    C o s t s

    ( c e n

    t s p e r

    k W h )

    *N otes: All data from Lazard 2009. High-end range of advanced pulverized coal includes 90% carbon capture and compression. All data from Lazard (2009)

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    Efficiency is Low Risk & HighReturn

    Because efficiency is cheap, a switch to it fromgeneration sources produces a high returnBuilding sciences and technologies areadvanced, as a result energy savings can bepredicted reliably

    16S ource: Ehrhardt-Martinez and Laitner 2008

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    Four-County MarketCharacterization

    Residential market = 140,000 households Single-family detached, owner-occupied,

    income > 200% of poverty, in four-county area 20% or greater energy savings fromweatherization alone

    Non-profit market = 470 buildings Over 25,000 square feet, Occupied or owned

    by non-profits

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    Loan terms analyzed

    6.99% unsecured loan, 7 year term $400 in incentives from Duke Energy for

    residential participantsFor 2012 and 201 3 only Direct measure incentive payment of 15%

    from Energy A lliance & 10% from federal taxcredits (res. only)

    Incentive of $150 for residential and 50% for non-profit toward energy assessment costs

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    Residential Program

    Average Household$4,3 50 in energy

    improvements

    A nnual payments $500-$800 (depending onincentive level)Positive cash flow in first

    year of loanA verage annual positivecash flow of $500 over 18 years.

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    -100

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    100200

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    400500

    600700

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    1,000

    2 0 0 9

    D o l l a r s

    Year

    2012 Participant

    2015 Participant

    2020 Participant

    Av erage Annu al Net Cha n ge i n Cash Flow

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    Nonprofit Program

    Average Building$29,000 in energy

    improvements~$1,000 positive cash

    flow in first year A verage annual positivecash flow of $ 3 ,000 or

    more over 17 years.

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    Av erage Annu al Net Cha n ge i n Cash Flow

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    2,000

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    6,000

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    10,000

    12,000

    14,000

    2 0 0 9

    D o l l a r s

    Year

    2012 Participant

    2015 Participant

    2020 Participant

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    Impacts Over 20 Years

    Participants 69,000 households 460 non-profit buildings

    In 203 0 alone: $59.6 million in bill savings, $ 3 7.2million in net consumer savings

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    I nv estme n ts (tho u sa nd s 2009$) 20 10 20 15 2020 202 5 2030New effic iency inves tments 529$ 14,270$ 16,724$ 19,716$ 2 3 ,05 3$

    E n ergy Sa v i n gs

    Electricity (MWh) 179 49,667 117,591 195,078 267,913

    As % of forecasted sales 0.00% 0.49% 1.19% 2.00% 2.77%Natural Gas (MMBtu) 8 3 5 253 ,482 597,559 1,01 3 ,009 1,426,814

    As % of forecasted sales 0.00% 1. 33 % 3 .04% 5.02% 6.89%Cost Sa v i n gs (tho u sa nd s 2009$)

    Electricity 16$ 5,566$ 14,291$ 25,241$ 3 7,181$Natural Gas 17 3$ 3 ,3 17$ 7,896$ 14,702$ 22,42 3$

    Total 189$ 8,882$ 22,187$ 3 9,944$ 59,604$Payme n ts (tho u sa nd s 2009$)

    Loan Payments -$ 5,081$ 15,091$ 18,612$ 22, 3 75$

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    Employment Impacts

    Four-county impacts in20 3 0 ~3 15 net additional job

    person-years $1 3 million in additional

    wagesIncludes direct, indirectand induced

    Construction/manufacturing: 100+net additional jobs for 20 years.

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    2010 2015 2020 2025 2030

    I n c o m e

    ( $ M M )

    E m p l o y m e n t

    Jobs Income

    Sector Categories 20 12 20 15 2020 202 5 2030Extractive and Energy Sectors - 3 -14 - 3 0 -46 -59Construction and Manufacturing 122 105 111 119 126Trade and Services 33 3 6 85 166 251Net T otal Jobs 151 1 27 166 23 8 3 17

    S ource: DEEPER modeling system

    Net I nc reases i n Jobs a nd Wages

    Job I mpa c ts by Se c tor

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    Other Impacts

    Environmental

    In 20 3 0 alone, pollution reduction equivalent to energy use of 21,700 homes or 49,000 cars.

    Property values Residential: although poorly considered in appraisals, homes

    with efficiency improvements can have higher property valuesand improve value of neighboring homes Nonprofit commercial: correlation well established, lower

    operating costs can result in better financing, lower premiums,higher occupancy rates, and lower turnover

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    Annual avoidedemissions

    (metric tons) 20 10 20 15 2020 202 5 2030 Carbon Dioxide 172 46,660 110,47 3 18 3 ,270 249,817Nitrogen Oxides 0.100 64 151 250 3 41

    Sulfur Dioxide 0.0023

    06 725 1,203

    1,640

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    Targeted Marketing

    Energy Savings Potential Participation Potential

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    Contractor Partnerships

    Reactive spaceconditioning and water heating replacement is

    large marketSkilled contracting firmsmay help to convertthese transactions into

    investments in morecomprehensive energyimprovements

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    Appl iance

    Average lif etim e (year s)1

    Reg ional Appl iance

    sat ura tio n2

    Estim ated annual

    purcha ses3

    G as Furnaces 23.68 70% 14,731Central air conditioners 19.01 75% 19,661Heat pumps 16.24 10% 3,069Hot water heater - electric 13 38% 14,567Hot water heater - gas 13 59% 22,6171. Based on DOE 2010 and DOE 2011a.

    2. Based on Duke Energy Ohio 2009 and Duke Energy Kentucky 20093. Based on estimate of 498,342 households for the four-county region from

    SimplyMap and the 2005-9 American Community Survey

    Fo u r- c o un ty A pplia nc eRepla c eme n t Rates

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    Related Policy Opportunities

    Local energy use disclosure requirements In place in A ustin, TX and other citiesState savings targets & expanded utilityinvestment OH EE standard: 22% by 2025, utility programs KY some utility programs in place, considering

    additional EE policy options

    Federal proposed S AV

    E A

    ct Energy efficiency considered in property valueassessment

    DOE Home Energy Score

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    WHERE ARE WE NOW?

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    What does it take to transformthis market?

    A ccess to capitalMarket, educate, and demonstrate

    Skilled workforceTechnological innovationGrow & develop local business

    Supportive regulatory & policyinfrastructure

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    What is our market doing now?

    New financing programs withprivate sector investmentMulti-pronged branding &

    marketing strategyCincinnati St. partnershipInvestment in web-based tools

    Equipment financing,business loansData collection & reporting

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    Call to A ction

    Openness to rethinking this industryA ttract more private capitalExpand business model to engage morecontractorsCollaborate for stronger policyIncreased statewide market activityTell your neighbors, friends, and colleaguesto sign-up!

    3 0

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    Contact Info

    A ndy Holzhauser, CP AExecutive Director Greater Cincinnati Energy A lliance

    200 W. 4th St., Suite 600Cincinnati, OH 45202W: 51 3 .621.GCE A (423 2)M: 513 .3 09.7081www.greatercea.orgfacebook.com/greaterceatwitter.com/greatercea