Gastromarketing 2013
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Transcript of Gastromarketing 2013
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@pepemontoro
“O C!"# $% p&'('$ )*&()r ) ++'$)r $&,-r% +#.)+, q&' , +# q&' -#(% q&'r'"%”
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Seo
Y) '"p/)"%...
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Sem
E0-# (' 0'1&$(#....
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T#()v2) "3...
dificil
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Sistema/organización/recursos humanos/procedimientos/SIM [inteligencia compe99va]
Escenario de marca, marke9ng y contenidos
Escenario web
SEO
PayP
erCl
ick
SMO
Mkt
inte
rno
Vide
o M
kt
Mkt
pre
scri
pció
n
eBus
ines
s
Transmedia Storytelling de Marca [ Estrategia de contenido + programa editorial]
Plan de Marketing [táctica y operativa + briefing ]
Emai
l Mar
keti
ng
Vent
as p
riva
das,
cu
pone
s y
ofer
tas
eCom
mer
ce
Med
ios
trad
ic.
Comercio
Mob
ile m
arke
ting
Arq
uite
ctur
a w
eb
sCom
mer
ce
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El contenido
Es el rey
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El contenido
Es el rey Xel contexto
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Herramientas de
geolocalizacion
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D' -#() +) v4()...
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+ http://www.google.com/placesforbusiness
http://plus.google.com/u/0/local
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Seo local
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ü Usar palabras clave relevantes
para tu negocio ü Categorizar correctamente
ü Incentiva opiniones de clientes y
referentes: páginas amarillas, etc
ü Utiliza como dirección la url de
tu contacto web ü Cuidado con lugares duplicados
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El usuario deja
señales
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geosocializacion
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geosegmentacion
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Social Local
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Social Local movil
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Gamification Social sharing
Geoposicionamiento Cupones
Busquedas locales
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400
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Una De
dos
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9de10
Toman accion
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¿contactamos?