ENFOQUES, T E O R Í A S Y N U E V O SRRRRRR RRR RRRRRRRR

RRRRRRR RR RRRR

Participantes: RRRRRRRRR,

RRRRR, RRRRRRRR,RRRRRRRRRR RRRRRR RRRRRRR,

RRRRRRRRRRRR RRR RRRRRR RRRRR

“ La familia que saca su coche malva y cereza con aire acondicionado […] para dar una vuelta, atraviesa ciudades mal pavimentadas, afeadas por l a RR RRRRRRRR RRR RRRRRRR RRR RRRRRR RRRRRRRR R RRRRRRRRRR RRR RRRRRRR RRR RRR , , [ … ]RRRRRRRR RRRRRRRRRRRRR RRR RRRRRR RR RRRR RRRRR RRRRRRRRR RRR RRRRRRRRR RRR RRRRRRRRR RRRRRRRRRRRRRR RRRRRRRRRRRRR RRR RRRRRR RRRRRRRRR RRRRR R RR RRRRRRRRR RRRRRRRRRRRR R , ,RRRRRRRRR RRRR RRRRR RR RRRRR RR RR RRRRRRR RRR RR RR RRRRR RRRRRRR RRR RRRRRRRRRRRRRR RRRRR RR RRRRRRRR [ … ] RR RR RRRRRRR RR RRRRR RRRR RRR ,RRRRRR RR RRRRRRRRR RRRRR RR RRRRR RR RR RRRRRR RRR RR RRRR RRRRRRRRRR RRR RRR RRRRRRRRRRR RRRRRRRRR RRRRR RR RRRRRRRRRRR RRRRRRRRRRRRR RR RRR RRRRRRRRRR RRR disfrutan.

RRRRRRRR RRRRRRRRRR( , ) ”

ENFOQUES, TEORIAS Y NUEVOS RUMBOS DELRRRRRRRR RRRRRRR RR

RRRR

Acercamiento c r í t i c o a l t é r m i n o RR RRRRR RRRRRRRRRRRRR ,

s u s e n t i d o b á s i c o R RR RRRRRRRRRRRRR RR

RRRRRRRRRRRR RRR RR RRRRRRR RRR RRRRRRRR R

RR RRRRRRRRRRR RR RRRRRRRRRR RR RR ,RRRRRRRRRR RR

RRRRRRRR RR RRRRRRRR, .

ARQUEOLOGÍA DEL CONCEPTORRRRRRR RR RRRR

Econ

omía

sigl

o XI

X

Definió l aRRRRRRRRR RRRR RRRRRRRRR RR RR RRRRRRRRRRR RR RRRRRRRR R RR RRRRRR RRR RRRRRRRR

d e s a l g oRRRRRRRRRR RR RRRRRRRR RRRRRRRRRRR RRRRRRRR

Fina

les d

e lo

s 60RR RRRRRRR

RR RRRRR RRRR RRRRR RRR RRRRRRRRRRR RRRRRRRRRRRRRRR R RR RRRRRRR RR RRRRRR RRR RRRRRRRRRR RRRRR RR RR RRRRR RRRRRRRRRRR RR RRRRRRRRRRR R RRR R RR RRRRRRRRRR RR RRRRRR , R RR RRRRRRRRR RR RR RRRRRRRRRRR RRRRRRR R RR RRRRRRRRRRR RRR RRRR R R RR RRRRRRRRRRRR RR RRR RRRRRRRRRRR RRRRRRRR

Crec

imie

nto

RR RR RRRRRRR RR RRRRRRR RRRR RRRRR RRRRRR R RRRRRRRRR RRR RR RRRRRRR RR RR RRRRR RRR RR RRRRRRRRR RR RR RRRRRRRRRRR RR RRRRRRRR R RRRRRRRR ().

La economía de bienestar introdujo y anclóRRR RRRRRRRR RR RRRRRRR RRRRRRRRRRRRRRRR R RR RRRRRRRR moderna, lo cual, directa e i n d i r e c t a m e n t e ,RRRRRRRRR RR RRRRRRRRR RR RRRRR

RR RRR RR RR .RRRRRRRRRRRR RR RRR RRRRRRRRRRR

básicas.

RR RRRRR RRRRRRRR RR RRRRRR RRRR RRR RRRRRRRR RRRRRRRRRRRRR RRRRRRRR RR RRRRRRRR

RR RRR RRRRRR RRRRRRRRRRRRRR

RRRRRRRR RR RRRRRR (

RRRRRRRRRRRRRRRRR

A R Q U E O L O G Í A D E LRRRRRRRR

RRRRRRR RR RRRR

A R Q U E O L O G Í A D E LRRRRRRRR

RRRRRRR RR RRRR La gran mayoría de los estilos de desarrollo seRRRRRRRR RR RR RRRRRRRR RR RRR RRRRRRRR RRRRRRR R RRRRRRRRRR RRRRR RR RRRRRRRRRRR RRRRRRRRR R RR RRRRRRRRRRRR RR RR RRRRRRR RRRR RR RRRR RR RRRRRRRRRR.

RRR RRRRRRRRRR : RR RRRRRRR RR RRRRRRR RR RR ,RRRRRRRRR RRR RRRRR RRR RRRRRRRRRR RRR RRRRRRRRRRR RRRRRRR R ; RR RRRRRRRRR RRR RRRRR RRRRRRR RRR RRRRRR RRRRRRRRRRRR RR RRRRRRR RR RRRR RR RR RRRRRRRRR RR RR RRRRRRRRR R RRRRRRRRRR RR RRRRRRRRR RR RRR RRRRRRRRRRRR RRRRRRRRRR

A R Q U E O L O G Í A D E LRRRRRRRR

RRRRRRR RR RRRR

RRR RRRRRRRR

RR RRRRRR RR

RRRRRR RRRR

RRRRR RR RRRRRRRR

RRR RRRRRRRR

R

RRRRRRRR RRRRRRRRRRRRRRR

R RRRRRRRRRRRRRR

RRRRRRRRR RR

RRRRRRRRRR RRR

RRRRRRRRR

RRRRRR perRRRRRR

RR RRRRRRRR RRRRRRRRR RRRR

RRRRRRRRRRRR

RRRRRRRR

A R Q U E O L O G Í A D E LRRRRRRRR

RRRRRRR RR RRRR

RR RRRRRRRR RRRRRRRRRRRRRRR

RR RRRRRRRRRR RR

RRRRRRRR RR RR

RRRRRRR RR RR

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RR RRRRRRRRRR

RRRRRRR RR

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RRRRRRRRR RR RRRRRR

RR RRRR

RRRRRRRRRR :RRRRRRRRRRRR R RRRRRRRRRRRRRRR

RRRRRRRRR R RRRRRRRRRR

A R Q U E O L O G Í A D E LRRRRRRRR

RRRRRRR RR RRRR Más allá deRRR

RRRRRRR RRR

C r e c i m ie n t o 19(92 RRRRRR RRR )—

RRRRRRRR RRRRRRR RRRRRRRR RRRR RRRRRRRR RRRR

RRRRRR RRR RR RRRRRRRRR RRRRR

RRRRR - ,RR

RRRRRRR RR RR RRRR

RRRRRRRR RR RRRRR RRRR

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RR RRRRRRRR R RR RRRRRRRRR RR RRRRRRR

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RRRRRRR RRRRRRR RR RR RRRRRRR R RR

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RRRRRRRRRRRR RRRRR RR RRR ,

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R RRRRRRRRRRRRRR

R

Los seres vivos, actualmenteRRRRRRRRRR RR RRR RRRRRR RRRRRR RRRRRRRRRRRRR RRR RRRRRR RRRRR ,RRRRRRR RRRRR RRRRRRR R RRRRRRRR RRRR RR RRRRRRRRR RR RRR 460 RRRRRRRRRRRR RRRRRRRRRR RR RRRRR RRRRRRR RRR RRR RRRRRRR este p l a n e t a .

RR RRRRR RRRRRRR R RRR RR RRRRRRRRR RRRRRRRRRRRRRR R RRRRR R RRRRRRR , RR RRRR RRRRRRRRRRRRR , ,RRRR RR RRRRRRR RR RRRRR RR RRRR RRRRRRRRRRRRRR .

RRRRRRRRRRR RRR RRRRRRRR

RRRRRRR RR RRRR

C A L I D A D D E V I D A E N L ARRRRRRRRRRRRRR RRRRRRR

RRRRRRR RRRRRR R RRRRRRRRRRRR RR RRRRRRRRRRRR RRRRRRRRRRR R RR RRRRRRRRRR RR RRRRRRRR RR

RRRRRRRR R RRRRRRR

RRRRRRRRR RRRRRRRRRRRRRR RRRRRRR RR RRRRRRRRRR RR RRRRRRRRRR RR RRRRRRRRR RRRRRRR RRRRRRRRR RRRRRRRRRRRRR R

RRR RRRRR RRRRRRRRRRR

RRRRRRRRRRRRRR RR RRRRRRRR RR RR RRRRRR RR RRR RRRRRRRRRRR RRRRRRR RRRRRRRRRR RRRRRRRRR RRRRRRRR RRRRRR

RRRRRRR RR RRRR RR RR RRRRRRRRRRRRRR RRRRRRR

RRRRRRR RR

RRRR

Medidas encaminadas aRRRRRRRRRR RR RRRRRRRRRR R RRRRRRRRRRRRRR RR RRRRRRRR RRRR RRRRRR

RRRRRRRRRRR RR RR RRRRRRRRR

RRRRRRRRRRRR

R

RRRRRRRRRR ,RRRRRRRR RR RRRRRRRRRR RRRRRRRR

RRRRRRRR R RRR RRRRRRRR

RRRRRRRR RRR RRRRR RRR RRR RRRRRRRRR

RRRRRRRRR RRRR RRRRRRRRR RR RRRRRRRRRR

RRRR RRRRRRRRRRRRRR RRRRRRRRRRRRR

¿ ?

RR RRRRRRRRR RRRRRRRRRRRRRRR RR RRR RRRRR RRRRRRRRRRRRR

R RRRRRRRRRRRRR RR RRR RRR RR RRRRRRRRR RRR

RRRRRRRR RRRRRRRRR

El término “vida” se refiere única yRRRRRRRRRRRRRR R RR RRRR RRRRRR RR RR RRRRRRR RR RRRRR RRRRR RRRR R RRRRRRR RRRRRRRR .RRRRRRRRRRRRRRRR RR RRRRRRR RR RRRR RR RRRRRRR RRRRRRRRR RRRRRRRRR

RR RRRRRRR RRRRRR RRRRRRRR RRRRR RRRRRRRRRR “ ”R RRR RRRRR RR RRRRRRRRRR RRRRRRRR R RR RRRRRRRRR RRRRRR RRR RRRRRRRRR RR RRRRRR RR RRRRRRRR RRR RRRRRRRRRR RRR RRRRRRRRRRRRR ,RR RRRRRR R RRR RRRRRR RRRRRRRRRRR RR RRRRRRR RRRRRRRRRRRRRRRRRRRR RRR RRRRRRR R RRR RR RRRRRRRRR RRRRRRRR RR RRRRR RRRRRR R RRRRRRRRR

C A L I D A D D E V I D ARRRRRRRRRRRRRRRRR

RRRRRRR RR RRRR RRRRRRRRRRRRRRRRR

RR RRRR RRRRRR RRRRRRRRRRR RR RRRR RRRRR RR RRRR RRRRR RRRRRRRRRRR

RRRRRRRRRR RR RRRRRRR RR RRRR RR RR RRRRRRRR RRRRRRR

RR RRR RRR RR RRRRRRR RR RRRRR

RRRRRRRRR RRRRRR RRRR RR RRRRR RRRRRR RR

RRRRRRRR RRR RRRRRRRR RRR RR RRRRR R

RRRRRRR RR RRRRRRRRRRR RRR RR

RRRRRRRRR RR “”RRRR RRRRR

RRRRRRRRR RR RR RR

RRRRRRRRRR RR RRRRRRRRRR R RRR RRRRRRR RRR RRR

RRRRRRR RRRRRRRRRRRR

RRRR RRRRRR RR RRRRR RR

RRRRRRRRRR RRRRRR

RRRRRRRR RR RRRRRRR RR

RRRR RR RRRRRRRR RRR RR

RRRRRRRRRRRR RR

RRRRRRRRRRRR RR

RRRRRRRRRRRR RR RRR

RRRRRRRR RRRRRRRRR R RR

RRRRR RRRRRRRRR

La e c o n o m í a v e r d e sugiere superar el poder adquisitivo RRRR RRRRRRRRR RR RR RRRRRRRRR RRRRRRRR R RRRRRRRRRR ,

RRRRRRRR RRR RR RRRRRRRRRR R RRRRR RRRRRRRR RRRRRR RR RRRRRRRRRRR RRR RR RR RRRRRRR RRRR RRR RRRRRRR RRRRRR

RRRRRRRR RR RRRRRRR RR RRRRRRRRRRRR RR RRRR : , , RR RRRRRRRR RR RRRRR R RRRRRRRRRRRRR ,

RR RRRRRRR

RR RR RRRRRRRR RRRRRRRRR R RR RRR RRRRRRRR , RR RRRRRRRRRR RRRRRRRRRR RRRRR RRRRR RR RRRR RRRRRR RRRRRRRRRRR ( )RRRRRRRRR RR RRRRRRRRR RR RRRRRRRRR RR RRRRRR RRRRR RRRRRRRRRRR RRRRRRRRRRR RRRRRR RRR RRRRRRRR

RRRRRRRRRR R RR RRRRRRRRRRR RR RRRRRR RRRRRRR R RRRRRR RR RRRRRRRR RR RR

RRRRRR RRRRRRRR R RRRRRRRRRRRR RRR RRRRRRRR -

CALIDAD DE VIDA EN MATERIARRRRRRRRR

Disminuir el empleo superfluo de energía y materia prima en la RR RRRRRR R RRRRRRRRR RRRRRRRRRRR ;RRRRRRR R RRRRRRRRRR RR RRRRRRRRRR R RR

RRRRRRR RR RRRRRR R RRRRRRRRR RRRRRRRRRR R RRRRRR RR RRRRRR RRRRRRR RRRRRRR ;

RR RRR RRRRRR R RRRRRRRRR RRRRRRRRRR R RR RRRRRRR RR

RRRRRRRRRRRRR R RRR RR RRRRRRRR RR RRRRRRRRRRR

RRRRRRRR RR RR RRRRRRRRRRR RR RRRRRRRR RR , ,RRRRRRRRRR R RR RRRRRRRRRRRRRRRRR RRR RRRR RRRRRR RR RRR RRRRRRRR RR RRR RRRRRRRR RRRRRRRRRRRR R RRR RR

RRRRRRRR RRR RRRRRR RR RRRRRRRRRR R RRRRR RRRRRRR RR RRRRRRRRRRRR RR

RRR RRRRRRRRRRR RRRRRRR

BIENESTAR ECONOMICO NETO = RRRRR R RRRRRR RRRRRRRR R RRRRRR – –

RRRRRRRRRRR

C A L I D A D D E V I D ARR RRRRRRR RRRRRRRRR

RRRRRRR RR RRRR RR RRRRRRR RRRRRRRRR

RR RRRRRRRR RRRRRRRRR RRRRRRRRRRR R RRRRRR RR RRRRR RR RRRR RRRR RRRRRRRRR RR RRRRR RRRRRRR RR RRRRR RRRRRRRR

RR RRRRRR RRRRRRRRRR RRRRRR R RRRRRRRRR RRR RRRRRRRRR , RRRRRRR RR RRRRR R RRRRRRRRRRR RRRRR RR RR RRRRRRR RR RRRRRRRRRR RRRR RR RR RR RRRRRRR RRRRRRRRRRRR RRRRRRRRRRRRRRR R RR

RRRRRRRRRRRR RRR RRRRRRR RRRRRRRRRR RRRRR RR RRRRRRRRRRRR RR RRR RRRRRRRRRRR RRRRRRR RRRRRRRRRR R RRRRRRRRRR RR RRRRR RRR RRRRRRRR RRRRRRRR

RRRRRRR RR RRRR RR RRRRRRR RRRRRRRRR Desestimular el

RRRRRRR RR RRRRRR R RRRRRRRRR

RRR RRRRRRRR RRRR

RRRRRRR RR RRRRRRR R

RR RRRRRRRR RRRRRRRRR RRRRRRR

N o c i ó nRRRRRRRRR

RR RRRRRRRRR

RRRR RRRRRRRRRR

R RR RRRRRRR R RRRRRRR RRRRRRRRR

RR RRRRRRRR ,RR RRRRRRRRR como c u l t u r a :

RR RRRRRRRRRR RRRRRRRRR R concienciado

RRRRRRRRRRR

RRRRRRRRRRR RRRRRRR

RRRRRRRRRR RR RRRRR RRRRRRR RR RRR RRRRRRRRRR RR

RRRRRRRR R RRR

RRRRRRRRRRRRR RR

RRRRRRRRRRRRR R

RRRRRRRRRR

RRRRRRR RR RRRRR RRRRRRRRRRRRR RR m i r a d a s e n e l n u e v oRRRRRRR

El Informe de Desarrollo Humano delRRRRRRRR RR RRR RRRRRRRR RRRRRR RRRR RR RRRRRRRRRR

RRRRR RRRRRRRRRRRR ()RRRRRRR RRRR 160 RRRRRR RRR RR RRRRRRRRRR RR

RRRRRRR prognosis RRRRRRR RR RRRRRRRRRR RRRRRRRRRR RRRRRR

( ) RR ,RRRR RR RRRRRRRRRR R

RRRRRR RRR RRRRRR RR RRRRRRRRRR RRRRRR RRRRR RRRRR RRR .RRRRRRRRR RRRR RR RRRRR RRRRR RR RR

RRRRRRRRRRRRR

CALIDAD DE VIDA: multiplicidad deRRRRRRR RR RR RRRRR

RRRRRRR

Algunas de las variables recientementeRRRRRRRRR RRRRRR RR RRRRRRRRRR RR RRR RRR RRRRR RRRRRRRR RR RRR RR

RRRRRRRR RRRRR RRRRRRRR RRRRRRRR : , , , , ; RR RR RRRRRRRRR RRRR RR RRRRRRRR , R RRRRRRR RR RRRR RRRRR RR .

RRRRRR RR , ,RRRRRRRRRRRR R RR

RRRRRR RRRRR RRRRRRRRRRRR RR RRR

RRRRRRR RR RRRRR RRRRRRRRRRRRR RR RRRRRRR RR RR RRRRR

RRRRRRRRRRRRRR

RRRRRRR RR RRRRRRRRRRR RRRRRRRRRR R RRRRRRR RRR

RRRRRRRRRRRRRRR

RRRRRRRRRRRRR RRR RR

RRRRRRRRRRRR RR RR RRRRRRR RRRRRRRRR R

RRRRRRR RR RR RRRRRRR RR RR

RRRR

RR RRRRRRRR RRRRRRR RR

RRRRRRRRRRRR RRRRRRRRR RR RRRRRRRRR

RRRRRRR RRR RR RRRR

RRRRRRRRRRRR RRRRRRRRRRRR

RRRRRRRRR RR RRRRRRRRRRR RRR RRRRRR RRRRRRRRRRRR RRR : “

RRRRRRR RR RRRRRRRRR RR RR RRRRR RR RRR RRRRRR

RRRRRRRRRR RR RR RRRRR RR RRRR RRRRRRRR

m á s c o s a s ) ,RRRR RRRRRRRRRRRR RR RR RRRRRRR

RR RRRRR

La calidad del hábitat, de la a l i m e n t a c i ó n , RR RRRRRRRRRR RRRRR , , . ,

n o e s t e n e r m á sRRRRRR RRRR RRRRRRR

RR RRRRRRR RR RRRRRRR , RR RRRRRRRR RRR RRRRRRRR RRR RRR RRR RRRRRR RRRRRRRRR ,RR RRRRRRRR RRR RRRRR RRR RRRRR RR RRR RR RRRR RRRRRRRRR , RR

RRRRR RRRRRR RRRRRRRRRRRRRRRRR RRR RRRRR RRRRRR RRRR RRR

RRRRRR , RR RRRRR RRRRRR RRRRRRR RRR RRRRR RRR RRR RRRR

RRRRRRR

RR RRRRR RRRRRRRRRRRRR RR :RRRRRRR RR RR RRRRR

RRRRRRR

CALIDAD D E V I D A : n u e v o sRRRRRR

RR RRRRRRRR RR RRRRRRR RR RRRR RRRRRR RRR

RRRRRRRRRRR RRR

RRRRRR R RRRRRRRRR

RR RRRRRRRR

R RRRRRRRR RR RRRRRR

RR RRRRRRRRR RR RRRRR RRRRRRRRRRR RRR RRRRRR

RRRRRRRRRRRRR

RRRRRRRRRRRRRRRRR

RRR RRRRRRRRR

R RRRRRRRRRRR RR RR RRRRRR nivel, forma R RRRRRRR RR RRRR

RRR RRR RRRRRR RR RRRRRR RR

RRRRRRRRRR RRRRRRRR RRR RRRRRRR

R RR RRRRRRRRRRRRRR R RR

RRRRRRRRR R R RRR

RRRRRRRRRRR RRR

RRRRRRRRRR RR RRR RRRRRRRR RRRRRRRRR

RR

RRR RRRRR RRRRRRRRR

RR RR RRRRR RRRRR

RRRRRRRRRRR RRR RR RRRRRR

RRRRRRRRRR R

RRRRRRRRRRR

RRRRRRRRRRRR

RRRRRRRR RRRRRRRR

La diligencia de la calidad de vidaRR RRRRRRRRRR RR RRRRRRRRRR RRRRRR RR RRRRR RRRRRRRR RRRRRRRRRRRRR RRR

RR RRRRRR RR RRRRRRRR R RRRRR

RRRRRRRRRRR

RRRRRRRRRRRRR R RR RRRRR RR RR vida, RRRR RRRRRR RRRR RRRRRRRR RRRR RRRRRRRR RR .RRR RR RRRRRRRRR RR RRRRRRRR RR RRRRRRRR RR

RRRRRRR RR RRRR RR RR RRRRRRRR RRRRRRRRR

CALIDAD D E V I D A : n u e v o sRRRRRR

“ El verdadero progreso social n oRRRRRRRR RR RRRRRRRR RRR RRRR RR RRRRRRRRRR ,

RRRRRRRRRRRRRRRR RRRR RRRR RRR RRRR RRRRRRRRRR. ”

Gandhi

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

El desarrollo tecnológico, tomado como el conjunto de actividades humanas que investiga, genera y permite poner a disposición de la sociedad nuevos productos, es el pilar fundamental de este modelo

de vida en el que nos encontramos.

Existe un consenso creciente acerca de la necesidad y posibilidad de dirigir los esfuerzos de la investigación e innovación hacia el logro de

tecnologías favorecedoras de un desarrollo sostenible

Las nuevas tecnologías tienen una gran potencialidad en la resolución de muchos de los problemas ambientales vigentes. Esta relación está más que demostrada y es vista por los especialistas

como un nuevo y promisorio “mercado” de tecnologías ambientales.

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

TECNOLOGÍA Vs ÉTICA

TECNOLOGÍA

RESPONSABLE DEL DETERIORO AMBIENTAL

SALVADORA DEL PROBLEMA AMBIENTAL

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

Características fundamentales que deben poseer las medidas gerenciales en el desarrollo tecnológico.

CRITERIOS TÉCNICOS 1. Diseno sostenible de productos, Un producto sostenible

es aquel que aporta beneficios ambientales, sociales y económicos a la vez que protege la salud pública, el bienestar y el medio ambiente a lo largo de todo su ciclo de vida, desde la extracción de las materias primas hasta la disposición final del producto.

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

2. Las tasas de recolección no deben superar a las de

regeneración.

3. Las tasas de emisión de residuos deben ser inferiores a las capacidades de los ecosistemas a los que se emiten esos residuostasas de emisión de residuos.

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

4. En lo que se refiere a la tecnología, la norma asociada al desarrollo sostenible consistiría en dar prioridad a tecnologías que aumenten la productividad de los recursos más que incrementar la cantidad extraída de recursos.

Vs

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

CRITERIOS ÉTICOS1. Dar prioridad a tecnologías orientadas a la satisfacción de

necesidades básicas y que contribuyan a la reducción de las desigualdades, como, por ejemplo:

Fuentes de energía limpia. Incremento de la eficiencia para el ahorro energético.Gestión sostenible del agua y demás recursos básicos. Obtención de alimentos con procedimientos sostenibles.Prevención y tratamiento de enfermedades.Prevención y reducción de la contaminación ambiental.Regeneración o restauración de ecosistemasReducción del riesgo y empleo de materiales “limpios”

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

• 2. Aplicar el Principio de Precaución (también conocido como de Cautela o de Prudencia)

• “Pautas para aplicar el principio de precaución a la conservación de la biodiversidad y la gestión de los recursos naturales”

• A. ESTABLECER EL MARCO REFERENCIAL

• B. DEFINA LAS AMENAZAS, OPCIONES Y CONSECUENCIAS

Incorporar Integrar Operar Incluir actoresclaves

Usar Información

Caracterizar Las amenazas

Evaluar lasopciones

Asignar Responsabilidad

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

• C. DISEÑAR LAS MEDIDAS CAUTELARES APROPIADAS

• D. IMPLEMENTAR EFECTIVAMENTE

• Ser Adaptativo

Ser Explicito Ser Equilibrado Ser Equitativo

Supervisar

Promover Garantizar

Establecer

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

Análisis de las medidas tecnocientificas y sus posibles riegos

En la revolución agrícola el uso del DDT

Vs

Biotecnología uso de Transgénicos Vs

Satisfacer necesidad de alimento

Perdida de la biodiversidadCancer,malformaciones genéticas

Satisfacer necesidad de alimento

Bioética

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

Energía nuclear de fisión Vs

Biocombustibles (Bioetanol)

Vs

Energía Alternativa Uso de minerales no Renovables y escasos

Energía alternativa limpiaCostos en la industria

Alimentaria y deforestación

NUEVEAS TECNOLOGÍAS Y PRAXIS GERENCIAL

EJEMPLOS DE NUEVAS TECNOLOGÍAS Nanoparticulas de hierro para la remediación de suelos

Celulas fotovoltaicas

Agricultura agroecológica

Biochar

Acuicultura Química verde

Tics

DESARROLLO SOSTENIBLE

Un Sistema Político Democrático que asegure a sus ciudadanos una participación en la toma de decisiones.

Es el que satisface las necesidades de las generación presente, sin comprometer la capacidad de las generaciones futuras para satisfacer sus propias necesidades, la cual requiere:

Un Sistema Social que evite las tensiones provocadas por un desarrollo desequilibrado.

Un Sistema Económico capaz de crear excedentes y conocimiento técnico sobre una base autónoma constante .

Un Sistema de Producción que cumpla con preservar el ambiente.

• Sostenible se entiende como un proceso o hecho que una vez ocurrido puede mantenerse activo en el tiempo

o continuar en operación eficiente.

• El desarrollo sostenible busca, en el nombre de futuras generaciones, la compatibilidad ambiental y el desarrollo equitativo ante los procesos económicos globales.

DESARROLLO SOSTENIBLE EN EL TIEMPO

OBJETIVOS DEL DESARROLLO SOSTENIBLE DEL 2000 AL 2015

OBJETIVOS DEL DESARROLLO SOSTENIBLE DEL 2015 AL 2030

Responsabilidad Social Empresarial

• “ el compromiso consciente y congruente de cumplir integralmente con la finalidad de la empresa tanto en lo interno, como en lo externo, considerando las expectativas de todos sus participantes en lo económico, social y ambiental”

Cajiga (2006)

• “conjunto de obligaciones y compromisos legales y éticos con los grupos de interés, que se derivan de los impactos que la actividad y operaciones de la organización produce en el ámbito social, laboral, ambiental y de los derechos humanos.”

Barreto

(2007)

• “la incorporación consciente, clara y sostenida en la gestión estratégica de una organización, de los impactos sociales de su actividad o negocio en el entorno, y de la necesidad de sopesar los valores sociales, subjetivos y cualitativos

Matteo

(2014)

Responsabilidad Social Empresarial

Papel que las empresas deben tener en el entorno en que se desarrollan la obligación de contribuir voluntaria o coacertivamente a mejorar el bienestar social.

ÁMBITOS DE RESPONSABILIDAD

ECONÓMICO

LEGAL

FILANTRÓPICO

ÉTICO

Comisión de la Comunidad Europea (2001)

DIMENSIONESDE LA

RESPONSABILIDAD SOCIAL

Dimensión externa

Dimensión interna

PLANOS DE ACCIÓN Según la iniciativa de las Naciones Unidas “Pacto Global”

• Derechos humanos1

• Derechos laborables2

• Derechos ambientales3

Empresa Socialmente Responsable Santesmases (2001)

Ofrecer productos y servicios deseables

Lograr que la ética oriente las decisiones de directivos

Otorgar prioridad a las relaciones con los trabajadores

Respetar el medio ambiente

Integrarse en la comunidad de la que forma parte

BENEFICIOS

Mejora la imagen de la empresa

Mejora el posicionamiento de su marca o producto

Incrementa las ventas y la lealtad de los clientes

Reduce la vigilancia regulatoria

Mejora el acceso a capitales

Gana la confianza de proveedores y distribuidores

Aumenta el compromiso de los empleados

Vincula con grupos de interés

Ética y Responsabilidad Social “Si te parece que cumplir con los criterios de Responsabilidad Social Empresarial basados en la ética es caro, prueba a no cumplirlos” Félix Campoverde Vélez

Empresa es Socialmente Responsable

Forma de Ser y Hacer

Cómo Conduce los Negocios la

Empresa

Estrategia de Negocio

Responsabilidad Social y Desarrollo Sustentable

Organización es

Responsable

Integran valores

sociales

Decisioneseconómicas y

políticasDesarrollo

Sustentable

DESARROLLO SUSTENTABLE

Elementos Sociales

Impacto Ambiental

y Ecológico

Rentable

ETICA RSE MANTENIMIENTO DE LA ORGANIZACIÓN EN EL TIEMPO

Mirar al mundo en un sentido más integral, “en el que el ser humano singular se ve como una especie entre millones de especies y todas importantes para el bienestar general”, es un imperativo del hombre. ( Chesney,2012)

https://www.youtube.com/watch?v=buLmSsYcs08