EDUCACIÓN PRimaria

OCTOBER

Investigación de contenido y diseño de actividades

Revisión y traducciónLorenia Valles Canales

ApoyoJulia Adriana Sotelo Chapa

Diseño de imagen institucionalSandra Isabel Moncada Ramírez

D.R. Secretaría de Educación de TamaulipasCalzada General Luis Caballero S/NC.P. 87078Fracc. Las FloresCiudad Victoria, Tamaulipas.

Coordinación de la propuestaCoordinadora local del PRONIMtra. Miriam Elizabeth Ramírez Carrizales

Responsable del área académicaYuridia Guadalupe Álvarez Zavala

Rosalva Edith Castillo FloresFrancisco Javier Rangel MurilloGabriel Isaí Ortiz PérezDelfina Madhaí Ortiz Salinas

El “Cuadernillo de Actividades Ciclo Escolar 2020-2021 Cuarto Grado de Educación Primaria” fue elaborado en el marco del Fortalecimiento a la Estrategia Aprende en Casa, por personal académico del PRONI en Tamaulipas.

ÍNDICE

OCTOBER

REFERENCIAS

Bibliográficas

Iconográficas

Activity 1: Let's talk about Advertising

Activity 2: Advertise and Advertising

Activity 3: Ways of Advertising

Activity 4: Reflect about Good and Bad Advertising

Activity 5: Exploring Advertisements

Activity 6: Exploring Advertisements

Activity 7: Ethic and Advertisements

Activity 8: Advertisements

Activity 9: Identifying the Ad Parts

Activity 10: Funny Ads!

Activity 11: Which one is better?

Activity 12: Label the Ad

Activity 13: Make Up the Ad

Activity 14: My Own Ad

Activity 15: Vocabulary

Activity 16: Media

Activity 17: Advertisements for Products

Activity 18: Advertisements for Services

Activity 19: Make an Advertisement

Activity 20: Look for Advertisements

Activity 21: Dialogue

Activity 22: Match Ads and Places

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Activity 1 Let’s talk about advertisingRead the following text and check the meaning of it with your teacher’s help.Lee el siguiente texto y revisa el significado con la ayuda de tu maestro.

Advertise and Advertising.

No matter where you look at, you will see ads or advertisements. They are everywhere: In

newspapers, in magazines, on TV, on the radio, on the internet, when you play games on

the computer, on clothing, on balloons and blimps, on… Well, they are a part of your life.

There are so many that you might not even notice them.

To advertise means to call something to the attention of the public. That can be done

in many different ways. Street vendors advertise by calling out loudly: “Bananas – 10 for 2

dollars!” Others prefer to advertise their products on posters that can be found everywhere.

Others use television and radio for that purpose. Advertisements have been around for a

long time… An important part of advertising and selling products is the idea of brands.

When you buy a particular brand, you are not just buying a product; you are buying an

identity and a lifestyle.

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Activity 2Advertise and Advertising

Answer the following questions from the text “Advertise and Advertising” in Activity 1.Responde las siguientes preguntas del texto “Advertise and Advertising” en la Actividad 1.

1. List 4 places where you can find advertisements.

2. What does advertise mean?

3. What are you buying when you buy a brand?

4. Make a list of all the brand names you usually wear.

5. Make a list of all the brand names you can think of.

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Activity 3Ways of AdvertisingWrite the numbers from the word box next to the pictures. Escribe el número de la caja de palabras al lado de cada imagen.

Word box 1. Street vendors 5. Brand name2. Poster 6. Logo3. Billboard4. Newspapers and magazines

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Activity 4

Reflect about Good and Bad Advertisements

¿Qué es lo que hace un buen anuncio? Marca algunos de los cuadros de abajo

clever interesting funny inspiring eye-catchingpowerful humorous shocking informative sexy

1. Using children in advertisements2. Promotiong alcohol on TV3. Using inappropriate clothing in advertisements.4. Comparing your products to the competitor’s products

1. What makes a good advertisement? Mark þsome of the words below.

2. Are there any types of advertising which you might find offensive ? Do you think that the advertisement practices below are acceptable?

3. Which of these statements do you agree with? Mark¿Con cuáles de las siguientes declaraciones estás de acuerdo?

ýþ

¿Hay algún tipo de anuncio que te parece ofensivo? ¿Crees que las prácticas

publicitarias de abajo son aceptables?

þ

1. People remember advertisements, not the products. 2. Advertising raises prices.3. Advertising has a bad influence on children or teenagers.4. Advertising is a form of art.

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Activity 5Exploring AdvertisementsWatch and read the next advertisements and decide if they are good or bad.Observa y lee los siguientes anuncios y decide cuáles son buenos y cuáles son malos .

No smoking area

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Activity 6Exploring Advertisements

Match the advertisement with its message or promoting idea.Une los anuncios publicitarios con la idea o el mensaje que están promoviendo .

2. Anti-smoking advocacy ad.

1. Advertising a great discount in an automatic toaster.

4. A business that delivers food to your home.

3. A spray and stencils to decorate during Christmas time.

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Activity 7Ethic and AdvertisementsRead the advertisements and think about what is wrong with them. Use the expressions from the box to write about wrong practices in advertisements. Lee los anuncios y piensa qué hay de malo en ellos. Usa las expresiones del cuadro para escribir acerca de las malas prácticas publicitarias.

Encouraging Harmful or Dangerous Practices.

Promoting unhealthy eating habits.

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Activity 8Advertisements (Ads). Parts of an Ad. Partes de un anuncio

Name of the

product.

Nombre del producto.

Image.

Imagen

Messsage/ Slogan.

Mensaje / frase

llamativa.

Companyname.

Nombre de la compañía.

Productinformation.

Información del producto.

Contactinformation

Información de contacto.

A fun breakfasteveryday!!!

/funnyflakes@funnyflakes

NUTRITION FACTS

Vocabulary /Vocabulario.

Funny

Flakes

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Activity 9Identifying the Ad parts

Look at the image, write the correct parts of the Ad, use the word bank.Mira la imagen, escribe las partes correctas del anuncio, usa el banco de palabras.

www.cocacola.com

Burbusoda

Great flavor!Sparky and fun!

Nutrition Facts

@burbusoda

/burbusoda

burbusoda@memail.com

Product Information Slogan Contact information Name of the productCompany name Image

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Activity 10Funny Ads!

Match the advertisements with the corresponding images. Use a color code.Une los anuncios con las imágenes correspondientes. Usa un código de colores.

STINKINGet rid of deadly

food odor!

SNAILWe deliver your food as

fast as possible!

POPSICLELet the cold freeze

your brain!

RING RANGCall your friends all

day long!

FLASHIf there's an address,

we'll find it!

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Activity 11Which one is better?

Look at the advertisements, compare them and answer the questions.Observa los anuncios, compáralos y responde las preguntas.

$700 dlls

STAY UPDATED!

Smarty

Smartphone

www.smarty.com

LG

4 ME

HP

713-543-9877

1 2

1. Which advertisement is a better deal?__________________________________.

2. Which cell phone is cheaper?__________________________________.

3. Write down the slogans:

Ad 1 ________________________________.

Ad 2 ________________________________.

4. What are the name of the products:

Ad 1 ________________________________.

Ad 2 ________________________________.

5. Which product would you buy?

____________________________________.

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Activity 12Label the AdLook at the ad and complete the information.Observa el anuncio y completa la información

1. Name of the product:

________________________.

2. Contact information:

________________________.

3. Company name:

________________________.

4. Product information:

________________________.

5. Slogan:

______________________________.

Smarty

Smart phone

LG

$700 dlls

www.smarty.comStay

Updated!

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Activity 13Make up the Ad

Look at the image below, read the different parts of the product and finish the advertisement.Observa la imagen de abajo, lee las diferentes partes del producto y termina el anuncio.

Name of the

product

Contactinformation

CompanynameProduct

information

Slogan

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Activity 14

My Own Ad!

Think about an advertisement you would like to do, imagine it and write the different parts of it, draw and make a POSTER.Piensa acerca de un anuncio que quisieras hacer, imagina y escribe sus diferentes partes, dibuja y haz un POSTER.

Plan your Advertisement

Image…

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Activity 15

Vocabulary

Vocabulary. Look at the images and read.Vocabulario. Observa las imágenes y lee.

Read and complete the sentences using the vocabulary.Lee y completa las oraciones usando el vocabulario.

1) I can check my e-mail in the

2) I can read the news in the

3) I can buy a new cell phone in the

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Activity 16Media

The media keeps you informed. You can

watch news, check your e-mail, keep in

touch with people through social media

like Facebook, Twitter and Instagram.

You can also get information about

products and services for you. This

information is called advertisements.

Read and underline the correct answer.

Lee y subraya la respuesta correcta.

1) The media keeps you:

a) informed b) scared c) relaxed

2) You can keep contact with friends

through social media such as:

a) Excel b) Word c) Facebook.

3) The information about products and

services is called:

a) Blogs b) Notes c) Advertisement

Look, read and answer.Observa, lee y contesta.

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Activity 17

Advertisements for Products

Look, read and answer. Observa, lee y contesta.

Read and complete using the wordbank and the

advertisement information.

Lee y completa utilizando el banco de palabras y la información

del anuncio.

Cherry Cola!Enjoy it always!

Cherry Cola! Ideal for your meals!...

Enjoy it at picnics and family reunions!

Share it with a friend!

Enjoy it always!

Tel. 86 927 35 24

HeadlineLogo

MottoContact info Product Information

This is a product advertisement about a _______ called Cherry

_____!. Its motto is _______ ___ _______. You can get this

product in places like _________ and ______________.

The phone number to contact the company is______________

Wordbank: soda – restaurants -- supermarkets

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Activity 18Advertisements for Services

Look, read and answer.Observa, lee y contesta.

Read and complete using the wordbank and the

advertisement information.

Lee y completa utilizando el banco de palabras y la información

del anuncio.

Speedy Car Wash!Clean as new!

Services

üCar wash service.

üVacuum cleaner.

üArmor all.

Tel. 86 526 78 12

Headline LogoMotto

Contact info Service Information

This is a service advertisement about a _____ _______ called

_______ .It offers different services such as

ü_______ _____ _________.

ü_______ ____________.

ü_______ ______.

Wordbank: car wash

aa

Five stars service

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Activity 19

Make an AdvertisementDesign your own advertisement.Diseña tu propio anuncio publicitario.

Answer the questions using your advertisement

information.

Contesta las preguntas usando la información de tu anuncio.

Headline LogoMotto

Contact info Information

1).- What is the name of your product / service ? ___________.

2).- What is your contact information?____________________.

3).- Where can you get it?

a) Supermarkets b) Your home c) Stores

d) Other:___________________________________________.

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Activity 20

Look for Advertisements

Look for 5 advertisements in each type of media. Write them down.Busca 5 anuncios en cada uno de los distintos medios y escríbelos.

Newspaper ads

1. _________

2. _________

3. _________

4. _________

5. _________

Internet ads

1. _________

2. _________

3. _________

4. _________

5. _________

Radio ads

1. _________

2. _________

3. _________

4. _________

5. _________

T.V. ads

1. _________

2. _________

3. _________

4. _________

5. _________

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Activity 21Dialogue

Look and complete using the advertisement information.Observa y completa usando la información del anuncio..

DG Electronic

Store.

Computers Cell phones

T.V. Radio

Tel. 52 859 12 74 dgelectronstore@mymail.com

Carlos: Hi Ana! How are you?

Ana: Hi Carlos I’m fine thanks, but a little worried because my

________ is broken.

Carlos: Don’t worry I just saw an _____________ about a great

_________.

Ana: Really?, Where did you see it?

Carlos: I saw it in the _______. They have everything _____ % off.

Ana: Great!. My mom could buy a new _____ _____ too.

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Activity 22

Match Ads and PlacesRead and match the advertisements list with the place where they belong. Lee y relaciona la lista de anuncios publicitarios con el lugar que les corresponde.

Ads about:ØSavings in toys.ØNew videogames.ØChristmas gifts offers.

Ads about:ØSpecial dishes.ØBanquet offers.ØHome delivery service.

Ads about:ØFood savings.ØClothing offers.ØGroceries

Supermarket

Toy store

Restaurant

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Referencia Iconográfica

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