Contratos y Regalías Juan Valdez
Transcript of Contratos y Regalías Juan Valdez
Regalías derivadas de contratos de licencia de uso de marca Juan Valdez
CAFÉ DE COLOMBIA AND SDG’s
Colombian Coffee Growers Federation
Mission: To work for the well-being of Colombian
coffee growers through an effective union, democratic andrepresentative organization.
What we do?
• We offer Colombian coffee growers the purchase guarantee• We promote consumption of Colombian coffee
• We do research and transfer technology• We develop rural extensión• We manage partnerships and projects with excellence
• We guarantee Colombian coffee quality
Connecting SDG´s with IP at the FNC
We developed an origin protection policy to ensure that our local growers will receive the best
incomes possible improving their quality of life and contributing to achieve the Sustainable
Development Goals (SDGs).
Regalías derivadas de contratos de licencia de uso de marca Juan Valdez
REAL LIFE EXAMPLES
SUSTAINABILITY AT FNC
Environmental Dimension
Social Dimension
Governance Dimension
Regalías derivadas de contratos de licencia de uso de marca Juan Valdez
LEADERSHIP MEDAL OF MERIT
“we redouble efforts to increase sustainability of coffee farmers not only in
Colombia, but in the world..”
• Coffee Quality Institute (CQI) awarded its 2018 Leadership
Medal of Merit, in the corporate category, to the FNC,honoring its commitment of over 90 years to improvingfarmers’ livelihoods, fostering sustainability, and increasing
coffee quality, helping to strengthen the Colombian coffeesector as a whole.
• “The Leadership Medal of Merit recognizes extraordinarypeople and organizations whose actions and
accomplishments embody CQI’s mission to improve coffeequality and the lives of the peoplewho produceit.”
We implement projects with excellence
Outstanding contributions to
Colombian rural development
•We have managed and realized the construction
or improvement of over 699 million*infrastructure works, including housing, public
services, roads, schools, hospitals, clinics, sportscenters, wet mills and dryers, among manyothers..
•72 millions invested in education.
•We have managed to mitigate the effects ofviolence, the armed conflict and illicit crops and
helped producers not abandon coffee farming.
THANK YOU