Company presentation 2015

datadiggersCompany

presentation2015

Table of contents

About us

Online panels

Online data collection

Desk research

Online ethnography

Contacts

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4

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15

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Our current coverage extends over 17 emerging economies in Central and Eastern Europe: Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

We cover all the quantitative data collection methods, including concept testing, U&A, product test (iHUT), pack evaluation, name or idea testing, price elasticity etc.

On the qualitative side we support with online focus groups, online bulletin boards, diaries and in-depth interviews.

We are also fully able to conduct mobile surveys via smartphones or tablets.

Lastly, we are also fully able to support primary research efforts through desk research and online ethnography.

About us

www.datadiggers.ro│ [email protected] 3

DataDiggers is an online data collection expert in Central and Eastern Europe area that offers unparalleled access to nearly 3 million double opt-in active online panel members as well as local insight to help clients get actionable and reliable results in this part of the world.

http://www.datadiggers.ro/

Online Panels

Online panels


All our data is collected via an extended network of premium online panels covering Central and Eastern Europe that fully meet the quality standards agreed in the industry, as defined by Esomar and CASRO organizations.

We only use those panel suppliers who simultaneously meet several tight quality criteria: offer active double opt-in online panel members have transparent panel management rules in place (in terms of recruitment,

incentivizing, purging, treating fraudulent respondents etc.) are able to re-contact panel members if needed and usually register reasonable

return rates in such situations are open to new industry trends, such as mobile surveys, online forums, online

diaries or online focus groups have built their panels using a healthy recruitment policy, including a large

variety of resources are capable to provide local insight, especially questionnaire localization.

We never conduct surveys based on databases, email lists, social networks or river sample, as we do not trust the data quality that results from using those resources, plus there are many drawbacks associated with them.


Online panels


Reaching out directly to hard-to-get audiences across

Eastern Europe is no longer a dream - DataDiggers offers the

most comprehensive in-depth profiling for all markets in the

region with more than 70 criteria including:

Automotive: car ownership, year of registration, car

brands, car makes etc.

Household: items owners, decision making purchase

(main shoppers) etc.

Food & beverage: fast food/restaurant consumption

habits, grocery shopping decision making, type of

beverage consumed and frequency etc.

Technology & gaming: smartphone ownership, phone

brand, Internet usage frequency, PC ownership, game

consoles ownership

Mother of babies & parenting: age, gender and number

of children in household, pregnancy, shopping behavior

etc.

B2B: ITDMs, BDMs, C-Level employees, job titles,

company size, company revenue

Healthcare: doctors, nurses, pharmacists, veterinarians,

hospital staff etc.

Travel: business, leisure, air travelling, air carriers,

frequency, hotels, destinations

Finance & banking: usage of banking services, card

brands etc.

Entertainment: sports playing/watching, pet ownership,

TV usage etc.

At registration all panel

members are required to

provide various basic data,

such as:

• age

• gender

• region

• household income

• education level

• occupation

• marital status

• children in household

• employment status

• industry and department

currently working in

• job title.


7www.datadiggers.ro│ [email protected]

Country Consumer panel size

Bosnia & Herzegovina 11,060

Bulgaria 48,022

Croatia 48,236

Czech Republic 125,486

Estonia 47,535

Greece 44,926

Hungary 210,382

Latvia 43,957

Lithuania 35,277

Poland 263,118

Romania 119,583

Russia 791,325

Serbia 23,478

Slovakia 41,283

Slovenia 24,309

Turkey 648,774

Ukraine 183,143

Please find below our latest panel sizes across Central and Eastern Europe:

Latest update: February 2015

Online panels


Online Data Collection



Online data collection is our core business. We specialize in employing top-quality online panels to offer our clients the best service every time they plan to conduct online surveys in the Central and Eastern Europe area.

Our purpose is to waive the routine out of your daily business process so that you can focus on what is most important for you: acquiring new business and keeping your current costumers happy.

Here is the list of the services covered by the

online data collection umbrella:

Full service or sample only based

on a vast network of high-quality

double opt-in online panels

Survey programming and hosting

Questionnaire localization

Real-time reporting

Data processing

Coding

Questionnaire and/or verbatim

translation.

Why online data collection is the best choice for Eastern Europe area:

way more cost efficient compared to any other methodology real-time monitoring of data collection process much faster than anything else - starting from 2-3 days only! ability to interview very hard-to-reach audiences reliable data quality being a non-intrusive methodology




Full service online data collection covers the entire process, starting with programming and

ending up with delivering the final data in the required format.

Leave everything on local experts when planning to conduct online fieldwork across the

Central and Eastern Europe emerging area - we will be your guide and guarantee a

successful outcome every time.

At DataDiggers the entire online data collection process is made simple, intuitive and user-

friendly, without a compromise on the quality. Integrity is the main drive force in everything we

do on a daily basis; that is why the commitments we made always turn into reality.

Here is the standard flow for the full service online data collection process:

final questionnaire is signed-off by the client

questionnaire is translated and/or localized by native speakers of the particular

language of field

programming

after internal testing the scripted URL is sent to client for checking

client signs-off the survey URL and confirms soft launching can start

soft launching, aiming to collect 10% of total sample

full launching, as soon as client gives green light for that

field closure, based on client's approval

data delivery, including coded verbatims if required.

Most important aspect: it takes as little as 7-10 days for the entire process and that applies to

virtually every kind of project.




Sample only represents the core of our

online data collection business.

DataDiggers is your reliable partner for

this region of the world offering ongoing

access to a vast network of double opt-

in active panel members across 10

emerging markets of Central and Eastern

Europe area: Bulgaria, Czech Republic,

Estonia, Latvia, Lithuania, Poland,

Romania, Russia, Slovakia and Turkey.

Running sample only with DataDiggers is incredibly simple and user-friendly:

you send us the final specifications and survey URL

we will send you the redirecting URLs to set up in your system and test your link

we build the sample and based on your go-ahead we soft launch

once we have your approval for full launch we do that

as soon as quotas are reached and we have your approval we close the project.

And there you go: collecting data online across Central and Eastern Europe sample only

way is made as simple as possible. All process takes 3-5 days in average, although we can

often finish faster than that. Most important aspect: week-end coverage is possible.

Key benefits:

highly cost-competitive and user-

friendly

very short standard timings - only 3-5

days in average for every kind of

project!

full access to highly active double opt-

in panel members in 10 countries of

Central and Eastern Europe

deep profiling of both consumers and

B2B online panels we use - 70+ different

criteria to choose from!


Desk Research

DataDiggers is a premium desk research agency that provides hands-on actionable business information about 17 of the most emerging economies in Eastern Europe: Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary,

Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and

Ukraine.

We use a broad variety of resources to bring transparency in multiple areas:

getting in-depth details on specific industries, products or services profiling local possible competitors you may have when entering a foreign market finding best suppliers to partner with locallycertain niches' potential local prices of particular product categories or brands type of company available to set locally, including employer/employee rights and obligations taxation and property owing/renting laws translating official documents to/from local languages into English.

Desk research


From generic facts about the economy up and to most detailed statistical analysis on a certain product or industry, our consultants will provide you with the key information to take the optimum decisions.


If you plan to place or support investments anywhere in the

Eastern Europe region, DataDiggers is the right source.

From generic facts about the economy up and to most

detailed statistical analysis on a certain product or industry,

our consultants will provide you with the key information to

take the optimum decisions.

5 reasons why DataDiggers stand apart from others:

Benefit from a vast network of 70+ local partners in

all the markets we cover that makes it fully possible

for us to dig as deep as you need and go far

beyond the regular type of information found

online

Receive local insight that guarantees the data

collection is done in a proper manner by

understanding the specifics of each culture, which

translates in a higher quality of the data

Save significant costs by using a one-stop-shop

contact from one single time zone for all your

demands, whether it’s in the bidding stage or

during the fieldwork

Get daily updates during the data collection

process, so that you can rest assured project is on

the right tracks and your client will be fully satisfied

with the results

Full flexibility in terms of timing and the kind of

information you need; our main purpose is for you

to get the right data as quickly as possible.

Desk research

Key benefits:

reduce risks associated

with any new investment

keep one step ahead of

competitors

save valuable time and

effort resources at your

end

receive high quality

strategic data in a very

fast and cost

competitive manner



Online Ethnography

People talk. People share thoughts and

opinions online all the time, about all

kinds of topics. People like to share

experiences they had with a product, a

company or a particular service,

especially the negative ones. Many

choose the travel agency, the hotel they

will be staying in during their long before

planned vacation or the car rental

company they will be using by simply

checking reviews that others posted

online.

It’s as simple as that: following the

previous example, a hotel will win new

customers based on the positive

feedback they got online from previous

clients.

And this is just a particular industry

branch, but it can be extended to

virtually any B2C product or service, such

as: healthcare, IT, telecom, FMCG etc.

Some businesses may thrive on positive

feedback, some may be hit bad by

negative (and often unfair) feedback

from previous customers.

Online ethnography


DataDiggers makes it all clear for you, so

that the risk associated with negative

feedback can be tackled on time and in a

proper manner.

At the same time, you get a crystal clear

picture of what your current or potential

customers appreciate about your products

or services. These two weapons will give

you a strong advantage against

competition in a very cost efficient way.

Key benefits:

gives you a full picture of how your

products/services are received by the

public

you will know what exactly to improve

when you get a negative feedback,

because bad feedback spreads much

faster than positive one

get valuable hints about what to put

accent on in your promotion

campaigns, based on the positive

feedback received.


Our offices are open between 9AM and 6 PM from Monday to Friday, GMT+2.Whether you need a proposal or just to get in touch with us please use the contact details on the right. Thank you!

Headquarters28 Rucar st., 1st district012257 Bucharest, RomaniaPhone: +40 745 538 196@: [email protected]: www.datadiggers.ro

Contacts

mailto:[email protected]?subject=Request for quotation (from panel book)


Company presentation 2015

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