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Transcript of Cmi presentaion 120916 slides

Social Media - the Dos and Donts for business

Hello and Welcome12th October 2016

Business Ignition Group 20161

#CMIsocial

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Business Ignition Group 2016

2Social Media The Dos and Donts for business

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WARNING!!Not all types of social media are for every type of business and you dont need to use them all. If you are going to use more than one then you need to have a coordinated strategy so you are sending a consistent message.

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A brief introduction to Social Media Business Ignition Group 2016

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5What is Social Media?

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Why is Social Media important? Business Ignition Group 2016

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ListeningListsFollowersKeywords

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SecurityPassword.Privacy / Security Settings. Business Ignition Group 2016

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Social Media PolicyYou need one to protect your business, your employees and your customers. Business Ignition Group 2016

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Social Media StrategyVital to ensure your social media efforts deliver real results and youre not just using a scattergun approach.Supports overall business/ marketing strategy. Business Ignition Group 2016

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Which Social Media platform do I choose? Business Ignition Group 2016

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Your profiles what they say about your business and your brand Business Ignition Group 2016

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Your profiles what they say about your business and your brand Business Ignition Group 2016

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Your profiles what they say about you Business Ignition Group 2016

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Your behaviour onlineWhether you are using a private account or a business account, you are representing your company. Your behaviour needs to reflect the way you behave at work and as required by the company handbook/policies.

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Who owns a business account?Generic accountsHave clear policiesMake sure you know the password and change it if an administrator leaves.

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LinkedInLargest Professional networking site.Currently has over 450 million active accounts.187 million unique visitors per month.In 200 countries and 20 languages.40% users check their account daily.2 new members/second.200 conversations per minute in LinkedIn groups.More than 20 million accounts in the UK.

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Twitter500 million tweets per day on average. Timeline views in Q2 2014 was 173 billion.Currently has over 500 million active accounts can handle 8 quintillion accounts.271 million unique visitors per month.9.9 million accounts in the UK.Average time spent per account per month = 170 mins.40% users check their account daily (29% multiple times per day).135,000 new accounts per day.Average number of followers per account is 208.There are 10 Million accounts in China where it is banned.

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FacebookThere are 1.71 billion monthly active users. There are 1.083 billion daily active users.47% of Facebook users only access the platform through mobile devices.83% of parents on Facebook are friends with their children.Facebook adds 500,000 new users every day; 6 new profiles per second.72% of all US online adults visit Facebook at least once a month.Worldwide, 38.6% of the online population use Facebook.The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200.

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Blogging

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Why blog?Become a trusted source of information - an expert in your field.The go-to person for your industry.Add new content to your site to keep it fresh.Great for SEO.People will recommend articles on your blog.As opposed to directly recommending your products or services. Business Ignition Group 2016

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YouTube/ vlogs/ podcastsThese are great if you dont like writing.Dynamic content should be a vital part of your business marketing plan. Business Ignition Group 2016

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The 2nd largest search engineTitles are rich in key words for niche whatever that is.They always have a website link so you can do more research, get more information.Can use tags and annotations.Become a You Tube mogul. Business Ignition Group 2016

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Images and storytellingInstagram - The fastest growing social network.Vine.Storify.

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Social Media for customer serviceBad news travels fast.People expect to connect in the way they choose.People expect a response.No barrier to personality.

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Call it Gary, but dont call it Cheese! Business Ignition Group 2016

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The Good Train Companies Business Ignition Group 2016

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When Social Media goes wrong

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Thank you for listening Business Ignition Group 2016

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For your free Social Media strategy review please get in touchPhilippa Bowenignite@businessignitiongroup.co.uk01332 346141

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