Chocol is To

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FACTOR RESULTA NACIONAL AREA METROPOLITANA BARRANQUILLA COMPORTAMIENTO DEL SECTOR HABITOS DE COMPRA : chocolisto mezcla en polvo para preparar bebidas chocolatadas , se puede comprar en tiendas de barrios almacenes de cadenas ,supermercados , y on line Lo compran personas que trabajan y que tengan los medios para pagarlo, lo compran depende del tamaño ya q viene en diferentes presentaciones por ejemplo el de 20g que se consume a diario y el del tarro que es 1000g dura hasta dos meses . Se compra en tiendas de barrios , almacenes de cadenas , supermercados su pago es en efectivo o tarjeta de crédito y su entrega es inmediata Lo consumen niños, jóvenes, adultos y ancianos a partir de los 5 años de edad hasta los 70 años , este producto se consume en leche ya sea frio o caliente , acompañados de galletas o pan SEGMENTOS La población es de 1908484 personas desde los 5 años de edad en adelante La población es de 1096499 personas NICHOS jóvenes y deportistas Jóvenes y deportistas Jóvenes y deportistas

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Transcript of Chocol is To

Page 1: Chocol is To

FACTOR RESULTA NACIONAL AREA METROPOLITANA

BARRANQUILLA

COMPORTAMIENTO DEL SECTOR

HABITOS DE COMPRA : chocolisto mezcla en polvo para preparar bebidas chocolatadas , se puede comprar en tiendas de barrios almacenes de cadenas ,supermercados , y on line Lo compran personas que trabajan y que tengan los medios para pagarlo, lo compran depende del tamaño ya q viene en diferentes presentaciones por ejemplo el de 20g que se consume a diario y el del tarro que es 1000g dura hasta dos meses .Se compra en tiendas de barrios , almacenes de cadenas , supermercados su pago es en efectivo o tarjeta de crédito y su entrega es inmediataLo consumen niños, jóvenes, adultos y ancianos a partir de los 5 años de edad hasta los 70 años , este producto se consume en leche ya sea frio o caliente , acompañados de galletas o pan

SEGMENTOS La población es de 1908484 personas desde los 5 años de edad en adelante

La población es de 1096499 personas

NICHOS jóvenes y deportistas Jóvenes y deportistas Jóvenes y deportistas

CAPACIDAD DEL MERCADO

POTENCIAL DEL MERCADO

POTENCIAL DE VENTAS

Page 2: Chocol is To

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Anal is is Cos to Sunita Rios

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