Casos de Estudio - Redes Sociales (2012)

7/23/2019 Casos de Estudio - Redes Sociales (2012)

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Fbdxsd/ 5965


3/16

Srgssluzgool Of hdkzluxfhgdklx lxsk fm

Ofx Ulclx Xdhgfolx blklufk hdkzluxfhgdklx v|l x|hlclk xgk gnydusfu v|l of lnyulxf lxs

d kd lxs yulxlksl+ Lx yulhgxd lksdkhlx ulhducfu of jufxl1 Od v|l kd xl hdn|kghf kd

l}gxsl+

Mfw |k slnf j|kcfnlksfo1 xg of hdnyff fsufzglxf |kf cloghfcf xgs|fhgk cl hugxgx lx n|w

yudefeol v|l xsf xl cgj|kcf lk Ulclx Xdhgfolx+ Of lnyulxf v|l yfusghgyf lk UlclxXdhgfolx sglkl of ydxgegogcfc cl yudslblu x| hulcgegogcfc w jdusfolhlu x| uly|sfhgk f

cgjlulkhgf cl fv|loof v|l kd yfusghgyf+

Xmlo Gxuflo/ f|sdu cl Srgssluzgool/ lk|nluf fob|kdx elkljghgdx gkmlulkslx f of yfusghgyfhgk

cl lnyulxfx lk Ulclx Xdhgfolx1 cgj|xgk cl gkjdunfhgk hduydufsgzf/ hluhfkf hdk odx

hdkx|ngcdulx/ hdkxsu|hhgk cl |kf hdn|kgcfc/ jfhgogcfc lk of fslkhgk fo hoglksl/ jdnlksdcl cgxh|xgdklx/ xlb|gnglksd cl of hdnylslkhgf w hdkhglkhgf cl ofx yluhlyhgdklx v|l

blkluf of lnyulxf+


4/16

Srgssluzgool Of hdkzluxfhgdklx lxsk fm

Gxuflo ulhdnglkcf |sgogqfu ylujgolx hduydufsgzdx -d ydu nfuhf' lk zlq cl ylujgolx yluxdkfolx

ydu sulx ufqdklx yugkhgyfolx1

6. F|sdugcfc1 \kf nfuhf/ ydu lalnyod YlyxgHd/ sglkl nx hulcgegogcfc lk of dygkgk

yeoghf v|l Nfuf Yulq+ Fo |xfu of nfuhf/ loof mfeof ydu sdcf of hdnyff w kd

gkcgzgc|fonlksl+

5. Ogngslx1 Lo |xd cl |kf h|lksf gkxsgs|hgdkfo ylungsl v|l ofx yluxdkfx lkhfubfcfx y|lclk

|sgogqfu ogeulnlksl x|x h|lksfx w l}yulxfu dygkgdklx xgk hdnyudnlslu f of nfuhf+

8. Hdksgk|gcfc1 Xg of yluxdkf lkhfubfcf cl nfklafu ofx h|lksfx gkxsgs|hgdkfolx fefkcdkf

of hdnyff kd xl fjlhsf of hdksgk|gcfc cl of h|lksf+


5/16

Hfxdx cl Lxs|cgd Efhdk Xfos

Efhdk Xfos1 A|xsgk Lxhm w Cfzl Olj`dr gclfudk |k ydozd hdk xfedu f sdhgklsf yfuf

hdkcgnlksfu odx fognlksdx+ Of hofzl cl x| }gsd lxs|zd lk of hulfhgk cl |k ylujgo lk

NwXyfhl clcghfcd fo yudc|hsd+ Odx azlklx |sgogqfudk mluufnglksfx cl ndkgsduld lk

Ulclx Xdhgfolx yfuf e|xhfu nlkhgdklx f of yfofeuf sdhgklsf+

Lxhm w Olj`dr hdksfhsfudk f ofx yluxdkfx v|l nlkhgdkfudk of yfofeuf sdhgklsf lk x|xylujgolx yfuf xdkclfu x| gkslux ydu lo hdkcgnlksd+ Lk ydhdx cfx lnylqfudk f ulhgegu

duclklx cl hdnyuf f ylxfu cl v|l fk kd slkfk lo yudc|hsd&

Efhdk Xfos zlkcg :99+999 edsloofx cl fylkfx 6= nlxlx+ Mdw of lnyulxf sglkl nx cl 69

zfugfkslx clo hdkcgnlksd dugbgkfo w xl zlkcl lk ulsfgolux hdnd Rfonfus/ Y|eog}/ @udblu w

Fnfqdk+
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6/16

Hfxdx cl Lxs|cgd Fnlughfk Fguogklx

Fnlughfk Fguogklx1 Lk feugo cl 599= w c|ufksl 3 cfx/ Fnlughfk Fguogklx cleg hfkhlofu

8+999 z|lodx sufx |kf yudmgeghgk gny|lxsf ydu of Fcngkgxsufhgk Jlclufo cl Fzgfhgk cl

LL\\ clegcd f luudulx cl nfkslkgnglksd lk ofx fludkfzlx+ Of lxsufslbgf cl nfklad cl

hugxgx cl F*F xl efx lk ndkgsdulfu odx nlcgdx w lzgsfu gkngxh|guxl lk of hdkzluxfhgk

cl odx |x|fugdx+

Lo ulx|osfcd j|l x|nfnlksl klbfsgzd+ Ofx f|sdugcfclx cl F*F dysfudk ydu kd |sgogqfu ofx

mluufnglksfx cl ndkgsduld v|l ylungslk xfelu v| xl lxs cghglkcd cl of nfuhf+

Clhgcgludk gbkdufu of hdkzluxfhgk w x|jugu odx cfdx uly|sfhgdkfolx clugzfcdx cl lood+
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7/16

Hfxdx cl Lxs|cgd HdnHfxs

HdnHfxs1 Of lnyulxf |sgogq ofx mluufnglksfx cl ndkgsduld yfuf nladufu of uly|sfhgk

cl x| clyfusfnlksd cl Fslkhgk fo Hoglksl+ Of dubfkgqfhgk clxgbk f |kf yluxdkf

lkhfubfcf cl ndkgsdulfu w ulxydkclu ofx nlkhgdklx f of yfofeuf Hdnhfxs lk Ulclx

Xdhgfolx+

H|fkcd |k jfndxd ylugdcgxsf cl of j|lksl slhkdobghf |sgogq Srgsslu yfuf v|lafuxl ydu lonfo xluzghgd cl fslkhgk fo hoglksl cl HdnHfxs/ j|l hdksfhsfcd lk nlkdx cl 59 ngk|sdx

ydu |k ulyulxlksfksl cl of hdnyff bufhgfx f of yulxsfkhgf cl of yluxdkf lkhfubfcf cl

ndkgsdulfu ofx Ulclx Xdhgfolx+ Lo gkjo|wlksl ylugdcgxsf hfneg cl dygkgk hdk ulxylhsd f of

lnyulxf+
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10/16

Hfxdx cl Lxs|cgd Djghgkf cl S|ugxnd cl Fugqdkf

Djghgkf cl S|ugxnd cl Fugqdkf1 Of Djghgkf cl S|ugxnd cl Fugqdkf e|xh l}yfkcgu x|

sfubls f yfusgu cl |k |xd nx ljghglksl cl ofx Ulclx Xdhgfolx+ Lo yugnlu yfxd hdkxgxsg lk

|sgogqfu Jfhledd` yfuf yudndhgdkfu lzlksdx odhfolx w hdkh|uxdx+

Lo xlb|kcd yfxd hdkxgxsg lk |sgogqfu ofx mluufnglksfx cl sfublssgkb cgxydkgeolx -Gkslulxlx/

Nl B|xsf/ lsh'+ Lo lv|gyd cl elgxedo Hmghfbd H|ex lxsfef mfhglkcd xlxgdklx cllksulkfnglksd lk Fugqdkf w lxd mgqd v|l of Djghgkf cl S|ugxnd clhgcgluf gclksgjghfu f

ydxgeolx jfksghdx f sufzx cl ofx Ulclx Xdhgfolx yfuf yudndhgdkfu yfv|lslx s|uxsghdx f of

odhfogcfc+

Of ybgkf ulhgeg = zlhlx nx zgxgsfx v|l c|ufksl lo ngxnd ylugdcd clo fd fkslugdu -=7,

cl loofx clxcl Jfhledd`'+
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11/16

Hfxdx cl Lxs|cgd Gkxlus Bfnlu

GKXLUS BFNLU1Of lnyulxf v|luf jdusfolhlu x| yulxlkhgf lk Ulclx Xdhgfolx w hdkxsu|gu

|kf yofsfjdunf cl a|lbdx dkogkl+ Of lxsufslbgf hdkxgxsg lk hdodhfu y|eoghgcfc lk

Jfhledd` yfuf odbufu v|l odx |x|fugdx zgxgsfufk of ybgkf cl Gkxlus Bfnlu w oolkfufk |kf

lkh|lxsf hdk x|x cfsdx yluxdkfolx1 lcfc/ bklud/ gkslulxlx w hdnyufx fk|folx cl

zgclda|lbdx+

\sgogqfkcd Jfhledd` Gkxgbmsx w cgzluxfx mluufnglksfx cl ndkgsduld/ gclksgjghfudk fo sfubls

clxlfcd w e|xhfudk ylujgolx cl Jfhledd` hdk ydhd u|gcd -nlkdx cl 899 fngbdx w

julh|lksl |xd'+ Lxsd ylungsg ydxghgdkfu of y|eoghgcfc cl jdunf nx ljlhsgzf xfeglkcd v|l

odx jfksghdx clo a|lbd ] lufk n|hmd nx yudhogzlx f yluslklhlu fo sfubls clxlfcd v|l odx

jfksghdx clo a|lbd W+
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13/16

Hfxdx cl Lxs|cgd F\CG

F\CG1Of lnyulxf cl f|sdnzgolx j|l of yugnluf lk hulfu |k mfxmsfb yfuf yudndhgdkfu x|

hdnluhgfo c|ufksl lo X|yluedro -(YudbulxxGx'+ F|cg hdnyu |k Yudndslc Sulkc lk Srgsslu

w |sgogq @od|s yfuf gclksgjghfu f odx xlb|gcdulx nx gkjo|wlkslx+

Of mluufnglksf ylungsg xlolhhgdkfu f 6+699 yluxdkfx yfuf mfhluolx oolbfu of hfnyff+ Of

lxsufslbgf j|l l}gsdxf y|lx odx xlolhhgdkfcdx y|eoghfudk nx cl 65+999 srllsx hdk oflsgv|lsf+ Ydxslugdunlksl/ of lnyulxf yulng f odx f|sdulx cl odx nlkxfalx nx hulfsgzdx+

F\CG lx |kf cl ofx lnyulxfx hdk nx jfksghdx hdnyudnlsgcdx lk Jfhledd` -nx cl

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