Book Insights: "The New Rules of Marketing & PR" (D. Meerman)
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Transcript of Book Insights: "The New Rules of Marketing & PR" (D. Meerman)
![Page 1: Book Insights: "The New Rules of Marketing & PR" (D. Meerman)](https://reader036.fdocuments.ec/reader036/viewer/2022062513/5565637fd8b42a034f8b515f/html5/thumbnails/1.jpg)
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Contenido:¡Acérquense, por favor!
Juego de Roles
Word of mouse
El poder de los www.medios.com
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$10,000 dls.
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$5,000 dls.
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$5,000 dls.
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vv
> 24 horas 19/04/10
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vv
> 24 horas 19/04/10
< +20,000,000 de visitantes= $150,000 dls.
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!
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CONTENIDO
Todo es acerca de un gran contenido: con tecnología y diseño..
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Juego de Roles
?
?
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Juego de Roles
!
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Buyer personas (audiencia)
• Entender la personalidad y rol del comprador• No hablar del producto sino de lo que quieres que
ellos hablen o crean. (soluciones)• Crear contenido para cada uno de los clientes
• Prospectos sin nombres, ni rostros• Enfoque hacia el Producto
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¡Acérquense, por favor!
• COMPRAR atención. (Ads)• ROGAR por atención. (Agencias RP)• “Molestar”para llamar atención (SP)
• GANA su atención.• Piensa como un publicista -
entiende a tu audiencia, contenido
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Poder del contenido
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Poder del contenido
![Page 22: Book Insights: "The New Rules of Marketing & PR" (D. Meerman)](https://reader036.fdocuments.ec/reader036/viewer/2022062513/5565637fd8b42a034f8b515f/html5/thumbnails/22.jpg)
Poder del contenido
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Poder del contenido
![Page 24: Book Insights: "The New Rules of Marketing & PR" (D. Meerman)](https://reader036.fdocuments.ec/reader036/viewer/2022062513/5565637fd8b42a034f8b515f/html5/thumbnails/24.jpg)
Word of mouse: Blogs, Podcast, Youtube..
• Cada quien con su estrategia
• Escucha lo que dicen de ti (monitorea)
• PR (Crea, colabora y participa)
• Deja y Cuida (Lineamientos y con responsabilidad)
• Que otros lo hagan (Viral)
• Enfoque en las Keywords & Tags (evita que se pierdan en la blogósfera)
• Sin Personas A Mimar = SPAM
• Qué te encuentren (Search Engine)
•¿Qué esperas?
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