Aprendiendo Marketing con Philip Kotler y Seth Godin
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Aprendiendo “algo” de Marketing con Philip Kotler y Seth Godin
www.melkartsocialmedia.com
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Philip Kotler Seth Godin
Unos consejos sobre Marketing del “padre” y del innovador.
Resumen de sus obras más significativas al final de la presentación
www.melkartsocialmedia.com
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Philip Kotler.
Algunas de sus principales obras
comentadas y resumidas gracias a Leader Summaries
Resumen del libro “Marketing Lateral”, de
Philip Kotler y Fernando Trías de Bes
Resumen del libro “La ciencia del caos”, de Philip Kotler y John A. Caslione
Resumen del libro “Los 10 pecados
capitales del Marketing”, de Philip Kotler
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Seth Godin
Algunas de sus principales obras comentadas y resumidas gracias a
Leader Summaries
“El marketing del permiso”
“La vaca púrpura”
“¿Eres imprescindible?”
“Tribus”
“Los profesionales del marketing mienten”