A N N A M A LA I U N IV ERSITY

A N N A M A L A I U N IV E R S I T Y

D I R E C T O R A T E O F D I S T A N C E E D U C A T I O N

M a s t e r o f B u s in e s s A d m in i s t r a t io n

( E n g l i s h a n d T a m i l M e d i u m )

R E G U L A T I O N S A N D S Y L L A B U S

C opyrigh t R ese rved

(F o r P riva te C ircu la t ion O n ly)

A N N A M A L A I U N IV E R S I T Y

D I R E C T O R A T E O F D I S T A N C E E D U C A T I O N

D ear S tud ent,

W e are fo rw ard ing the regu lations and sy llabus fo r M as te r o f

B us iness A d m in is tra tion (E ng lish and Tam il M ed ium ) . The sub je c ts that

you have to s tud y and the num ber o f le ssons/units in each sub je c t are

m entioned in the sy llabus . P lease com pare the lessons/units w ith

sy llabus . In case you find any d is c repancy p lease in fo rm the D ire c to r by

nam e im m ed iate ly .

W ish you a ll success .

D IR E C T O R

M A S T E R O F B U S IN E S S A D M IN IS T R A T IO N (M .B .A .)

(R E V IS E D W IT H E F F E C T F R O M 2 0 1 6 -2 0 1 7 )

R E G U L A T IO N S A N D S Y L L A B U S

R E G U L A T IO N S

O b je c tiv e s

T h e M aster o f B u sin ess A d m in istrat ion d egree p rogram m e o f th e D irecto rate o f

D istan ce E d u cat ion o f th e A n n am ala i U n ivers ity is to equ ip p ract ic in g E xecu t iv es

an d M an agers, w o rk in g in P r ivate / P u b lic S ecto r U n d ertak in gs/ B an k s/

E d u cat ion a l In st itu t ion s / in th e area o f In tern at ion a l B u sin ess/ In d u str ies an d

o th er s im ilar o rgan isat ion s / in e lectron ic b u sin ess en viron m en t an d en ab le th em

to en r ich th eir m an ager ia l sk ills , d ec is ion -m ak in g ab ility an d p rob lem so lv in g.

P ro g ra m m e s o f S tu d y

1 . D u ra tio n

T h e d u rat ion o f th e p rogram m e o f stu d y w ill b e o f tw o years an d stu d en ts sh a ll

com p lete th e p rogram m e w ith in a p er iod o f 7 years from th e year o f ad m ission . T h e

p rogram m e w ill com p r ise th e su b jects given in regu lat ion s.

2 . M e d iu m o f In s tru c tio n

E n glish w ill b e th e m ed iu m o f in stru ct ion fo r th e p rogram m e.

3 . E lig ib ility fo r A d m is s io n

i. A n y G rad u ation

ii. A p p lican ts w h o h ave qu a lif ied th em selves in P .G . D ip lom as in M an agem en t o f

an y U n ivers ity / o r an y recogn ized in st itu te an d th ose w h o h ave w ork ed in

M an ager ia l / E xecu t ive / S u p erv iso ry cad re, in a M an u factu r in g / M ark et in g /

B an k in g / S erv ice o rgan izat ion s w ill b e given p referen ce.

4 . F o r th e a w a rd o f th e D e g re e

C an d id ates fo r th e M .B .A .D egree sh a ll b e requ ired to p ass th e exam in at ion

h eld b y th e U n ivers ity a fter u n d ergo in g th e p rescr ib ed p rogram m e o f stu d y th rou gh

D istan ce E d u cat ion .

5 . P e rs o n a l C o n ta c t P ro g ra m m e

P erson al C on tact P rogram m e o f fou r d ays is arran ged at d if fere n t cen tres fo r

th e b en efit o f th e stu d en ts. A tten d an ce in fu ll a t tw o P C P s is com p u lso ry. In th e

f in a l year S p ecia l lectu res / C ase S tu d ies / G rou p D iscu ssion s / R o le P lays /

M an agem en t G am es / In B ask et E xerc ises / B ra in S to rm in g c lasses w ill b e

con d u cted at d if feren t cen tres d ep en d in g on th e con cen trat ion o f stu d en ts.

T each in g w ill b e th rou gh stu d y m ater ia l sen t to th e stu d en ts su p p lem en ted b y face

to face con tact p rogram m e, grou p d iscu ssion s, case stu d ies, gu est lectu res, au d io

an d v id eo cassettes.

F IR S T Y E A R

1 .1 P rin c ip le s o f M a n a g e m e n t

1 .2 . A c c o u n tin g fo r M a n a g e rs

1 .3 . M a n a g e ria l E c o n o m ic s

1 .4 . L e g a l E n v iro n m e n t o f B u s in e s s

1 .5 . R e s e a rc h M e th o d o lo g y a n d S ta tis tic s

1 .6 . In te rn a tio n a l B u s in e s s

1 .7 . M a n a g e ria l C o m m u n ic a tio n

2

1 .8 . O rg a n iz a tio n a l B e h a v io u r

S E C O N D Y E A R

2 .1 . H u m a n R e s o u rc e M a n a g e m e n t

2 .2 . M a rk e tin g M a n a g e m e n t

2 .3 . F in a n c ia l M a n a g e m e n t

2 .4 . O p e ra tio n s M a n a g e m e n t

2 .5 . P ro je c t M a n a g e m e n t a n d E n tre p re n e u rs h ip

2 .6 . S tra te g ic M a n a g e m e n t

2 .7 P ro je c t s tu d y a n d v iv a -v o c e (o r) E le c tiv e s

E L E C T IV E S

2 .7 .1 H u m a n R e s o u rc e M a n a g e m e n t

a ) L a b o u r W e lfa re a n d In d u s tr ia l R e la tio n s

b ) T ra in in g a n d D e v e lo p m e n t (O R )

2 .7 .2 M a rk e tin g M a n a g e m e n t

a ) S a le s a n d D is tr ib u tio n M a n a g e m e n t

b ) M a rk e tin g R e s e a rc h a n d C o n s u m e r B e h a v io u r (O R )

2 .7 .3 F in a n c ia l M a n a g e m e n t

a ) In v e s tm e n t, S e c u rity a n d P o rtfo lio M a n a g e m e n t

b ) M a n a g e m e n t o f F in a n c ia l S e rv ic e s (O R )

2 .7 .4 P ro d u c tio n M a n a g e m e n t

a ) P ro d u c tio n P la n n in g , C o n tro l a n d M a in te n a n c e

b ) Q u a lity M a n a g e m e n t (O R )

2 .7 .5 S y s te m s

a ) P e rs o n a l P ro d u c tiv ity T o o ls

b ) In fo rm a tio n T e c h n o lo g y

S Y L L A B U S

F IR S T Y E A R

C O U R S E : 1 .1 P R IN C IP L E S O F M A N A G E M E N T

O b je c tiv e

T o give a b road er u n d erstan d in g o f th e m an agem en t con cep ts an d tech n iqu es;

to k n ow ab ou t th e d evelop in g, execu t in g ta len ts o f th e m an agers.

U n it– I

T h e d evelop m en t o f m an agem en t th ou gh t -P re sc ien t if ic m an agem en t era –

h u m an re la t ion era – so c ia l sc ien ces era – m an agem en t sc ien ces era – con tr ib u t ion

o f F .W .T aylo r , H en r i Fayo l, E lton M ayo , M ary P ark er Fo llet , R en sis L ik er t ,

M cG rego r , H erb ert A . S im on , P eter F .D ru ck er – T ren d s an d C h allen ges o f

M an agem en t in G lob a l S cen ar io .

D efin it ion s o f ad m in istrat ion an d m an agem en t – B asic P r in cip les an d p rocess

o f m an agem en t.

P lan n in g – D ist in gu ish in g b etw een op erat ion a l an d strategic p lan n in g – typ es

o f p lan s – grou p in g o f var iou s typ es o f p lan s – S tep s in p lan n in g – M ak in g o f

E ffect ive P lan n in g.

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U n it– II

P o licy m ak in g: Im p ortan ce o f p o lic ies – T yp es o f p o lic ies – P r in cip les o f p o licy

m ak in g –P o licy fo rm u lat ion an d A d m in istrat ion – B asic areas o f P o licy m ak in g .

O rgan isat ion a l th eo ry – Fo rm al o rgan isat ion – In fo rm al o rgan isat ion – N ew

Fo rm s o f O rgan izat ion - V ir tu a l O rgan isat ion as N etw ork s – Id en t if ica t ion o f in fo rm al

grou p s – S ociogram – B en efits o f sou n d o rgan isat ion stru ctu re – O rgan izat ion a l

D esign s fo r C h an ge an d In n ovat ion .

D ep artm en tat ion – O rgan isat ion C h arts an d m an u als .

U n it– III

D efin it ion o f A u th o r ity - A u th o r ity – re la t ion sh ip – L in e au th o r ity – S ta ff

au th o r ity –L in e an d S ta ff C on flic t - L in e o rgan isat ion – L in e an d D ep artm en ta l lin e

o rgan isat ion – S ta ff re la t ion sh ip s – lin e an d sta ff o rgan isat ion – Fu n ct ion a l

o rgan isat ion – C om m ittee o rgan isat ion .

C om p on en ts o f au th o r ity – R at ion a l au th o r ity – T rad it ion a l au th o r ity –

C h ar ism atic au th o r ity – L im its o f au th o r ity – D elegat ion o f au th o r ity –

C en tra lisat ion an d D ecen tra lisat ion – S p an o f C on tro l.

S ta ff in g Fu n ct ion – N atu re an d p u rp ose o f sta ff in g – im p ortan ce o f sta ff in g –

C om p on en ts o f sta ff in g.

U n it– IV

T h e d irect ion fu n ct ion – L ead ersh ip styles an d fu n ct ion s. Im p ortan ce o f

M o t ivat ion . C om m u n icat ion – T yp es an d fo rm s o f com m u n icat ion – P rocess o f

com m u n icat ion – C om m u n icat ion N etw ork – B arr iers to e f fect ive com m u n icat ion –

S u ggest ion s to m ain ta in e f fect ive com m u n icat ion .

U n it–V

D ecis ion M ak in g P rocess – C om m on sen se ap p roach – S c ien t if ic ap p roach -

O p erat ion s R esearch M eth od – R at ion a l, H u m an ist ic , P osit ive – p rocrast in at ive –

n egat ive an d in tegrat ive ap p roach es.

C o -o rd in at ion –N eed fo r C o -o rd in at ion –T yp es o f In terd ep en d en ce –C o-

o rd in at ion – P oo led , S equ en tia l an d rec ip roca l in terd ep en d en ce – P r in cip les o f

co -o rd in at ion – A p p roach es to ach iev in g e f fect ive co -o rd in at ion – p rob lem o f

co -o rd in at ion .

C on cep t o f C on tro l – Im p ortan ce o f C on tro l –A n in tegrated C on tro l S ystem .

U n it–V I

M an agem en t b y ob ject ives – H ierarch y o f ob ject ives/ Q u alita t ive an d

Q u an tita t ive ob ject ives – P rocess o f M B O – M an agem en t b y E xcep t ion .

S u p erv is ion – P osit ion o f a S u p erv iso r – Fu n ct ion an d Q u alit ies o f a G ood

S u p erv iso r –E ssen t ia l requ irem en ts o f e f fect ive su p erv is ion – R en sis L ik er t stu d ies

o f su p erv iso r e f fect iven ess.

R o le o f C reat iv it y an d In n ovat ion in M an agem en t - S ocia l resp on sib ility o f

b u sin ess.

R e fe re n c e s B o o k s

1 ) K oon tz an d O ’D on n ell, P r in cip les o f M an agem en t, M cG raw -H ill, 2 0 1 4 .

2 ) G u p ta , R .N ., P r in cip les o f M an agem en t, S . C h an d , C h en n ai, 2 0 1 0 .

4

3 ) T . R am asam y, P r in cip les o f M an agem en t, H im alaya P u b lish in g H ou se, 2 0 1 3 .

4 ) B h avesh A rv in d K u m ar L ak h an i, D r .K h u sh p at S . J a in , P ar in S h ah an d S w ati

M od i, P r in cip les o f M an agem en t, F irst E d it ion , H im alaya P u b lish in g H ou se,

2 0 1 1 .

5 ) M . G ovin d ara jan an d S . N atara jan , P r in cip les o f M an agem en t, P ren t ice H all o f

In d ia , 2 0 1 2 .

6 ) S am u el, C . C erto an d T erv is C erto , M od ern M an agem en t: C on cep ts an d S k ills ,

1 2 th E d it ion , P earson P u b licat ion s, 2 0 1 2 .

7 ) R ob b in s, S .P ., Fu n d am en ta ls o f M an agem en t, P earson P u b licat ion s, 2 0 0 3 .

J o u rn a ls a n d M a g a z in e s

1 ) J ou rn al o f M an agem en t, S o u th ern M an agem en t A ssocia t ion .

2 ) In tern at ion a l J ou rn a l o f M an agem en t an d B u sin ess S tu d ies.

3 ) G lob a l J ou rn a l o f M an agem en t an d B u sin ess S tu d ies (R esearch In d ia

P u b licat ion s).

4 ) In tern at ion a l J ou rn a l o f M an agem en t R eview s

W e b R e s o u rc e s

1 ) w w w .exed .h b s.edu / p rog ra m s/ g m p

2 ) w w w .h b s.edu / fa cu lty / u n its/ g m / P a g es/ defa u lt.a sp x

3 ) w w w .a la .org / ru sa / section s/ b ra ss/ .../ b estb u sin ess w eb sitesg en era l

4 ) w w w .iim a h d .ern et.in / p rog ra m m es/ p g p x.h tm l

5 ) w w w .stu dy a t.u w a .edu .a u / ca reers/ g en era l-m a n a g er

C O U R S E : 1 .2 A C C O U N T IN G F O R M A N A G E R S

O b je c tiv e s

T h e p u rp ose o f th is cou rse is to acqu ain t th e stu d en ts w ith th e var iou s

con cep ts, tech n iqu es, m eth od s, p rocess o f accou n tin g, d ata an a lys is ,

in terp retat ion , d ecis ion m ak in g in th e area o f var iou s accou n tin g.

U n it– I

In trod u ct ion T o A ccou n tin g – O r igin – C on cep t A n d G row th – F in an cia l

A ccou n tin g-- P u rp ose – U se A n d R o le – R esp on sib ilit ies O f F in an cia l M an ager ,

M an agem en t A ccou n tin g A n d C ost A ccou n tin g – F in an cia l A ccou n tin g R u les,

C on cep ts A n d C on ven t ion – G en era lly A ccep ted A ccou n tin g P r in cip les – A ccou n tin g

S tan d ard s - Im p licat ion s O n A ccou n tin g S ystem – P rocess O f A ccou n tin g, R u les O f

B ook K eep in g A n d B ook s O f A ccou n ts – D ou b le E n try- B ook K eep in g – J ou rn a l –

L ed ger – T ra il B a lan ce – P rep arat ion O f P ro f it A n d L oss A ccou n t A n d B alan ce S h eet -

U se O f T h ese S tatem en ts B y M an agem en t – M ean in g O f D ep recia t ion – B asic

Featu res O f D ep recia t ion – O b ject ives – M eth od s – D ep recia t ion P o licy.

U n it– II

A n alys is O f F in an cia l S tatem en ts – C om p arat ive F in an cia l A n d O p erat in g

S tatem en ts – C om m on S ize S tatem en ts – T ren d A n alys is – R at io A n d T h eir U ses –

T yp es O f R at io A n d T h eir M ean in g – U sin g R at io T o U n d erstan d T h e F in an cia l

S tatu s A n d P er fo rm an ce O f O rgan izat ion - C on stru ct ion O f B a lan ce S h eet U sin g

R at io s – D u p on t A n alys is – In terp retat ion O f R at io s. Fu n d s F low S tatem en t –

5

P rep arat ion s O f Fu n d F low S tatem en t – C ash F low S tatem en t – E vo lu t ion O f Fu n d s

A n d C ash F low A n alys is .

U n it– III

M argin a l C ost in g – D efin it ion – D ist in gu ish in g B etw een M argin a l C ost in g A n d

A b so rp t ion C ost in g – B reak E ven P o in t A n alys is – G rap h ica l R ep resen tat io n O f

B reak E ven A n alys is – C on tr ib u t ion – P / V R at io – M argin O f S a fety – D ecis ion

M ak in g U n d er M argin a l C ost in g – K ey Facto r A n alys is –M ak e O r B u y D ecis ion –

E xp o rt D ecis ion – S a les M an D ecis ion .

U n it– IV

B u d get A n d B u d getary C on tro l – D efin it ion – O b ject ives – B u d getary C on tro l –

E ssen t ia ls O f A S u ccessfu l B u d getary C on tro l – L im ita t ion s – M aster B u d get –

C lassif ica t ion O f B u d get – F lex ib le B u d get – S a les B u d get – P rod u ct ion B u d get –

M ater ia l B u d get – L ab ou r B u d get – W ork O ver H ead B u d get – A d m in istrat ive O ver

H ead B u d get – C ap ita l E xp en d itu re B u d get – C ash B u d get – Zero B ase B u d get –

O rgan izat ion Fo r B u d getary C on tro l.

U n it V

C ap ita l B u d get in g – Im p ortan ce – P rocess – E vo lu t ion O f In vestm en t P rop osa l –

P ayb ack M eth od –N et P resen t Va lu e M eth od – A verage R ate O f R etu rn M eth od –

D iscou n ted F low M eth od – T im e A d ju sted R ate O f R etu rn M eth od – N et T erm in a l

Va lu e M eth od – E xcess P resen t Va lu e In d ex M eth od – A d van tages A n d

D isad van tages C om p ar ison A n d C on trast – C ap ita l R at ion in g.

U n it V I

C ost A ccou n tin g – P u rp ose – C lassif ica t ion O f C ost A n d T h eir U ses – A llo cat ion

O f C ost – T yp es O f C ost in g – A ct iv ity B ased C ost in g – E lem en ts O f C ost – C ost

S h eet P rep arat ion – C ost C en tre – S tan d ard C ost in g A n d Var ian ce A n alys is –

A d van tages O f C ost A ccou n tin g – C ost C en tre A n d C os t U n it – M eth od s O f C ost in g –

T ech n iqu es O f C ost in g .

R ep o rt in g T o M an agem en t - O b ject ives O f R ep o rts – R ep o rts Fo r D if feren t

L evels O f M an agem en t – P rep arat ion O f R ep o rts .


1 ) R .S .N . P illa i, M an agem en t A ccou n tin g S . C h an d , C h en n ai, 2 0 1 4 .

2 ) B agavath i V ., P illa i,R .S .N ., C ost A ccou n tin g, S . C h an d , C h en n ai, 2 0 1 0 .

3 ) N . P . S r in ivasan , M . S ak th ive l M u ru gan , A ccou n tin g fo r M an agem en t, S .

C h an d , C h en n ai, 2 0 1 0 .

4 ) M an i, P .L ., N . V in ayaram an , K .L . N agara jan , P r in cip les o f A ccou n tan cy, S .

C h an d , C h en n ai, 2 0 1 4 .

5 ) J ain an d N aran g, C ost A ccou n tin g P r in cip les an d P ract ices K a layan i

P u b lish ers, 2 0 1 3 .

6 ) A m b rish G u p ta , F in an cia l A ccou n tin g fo r M an agem en t: A n A n alyt ica l

P ersp ect ive , 4 th E d it ion , P earson , 2 0 1 2 .

7 ) M ah esw ar i S .K ., A T ex tb ook o f A ccou n tin g fo r M an agem en t, 3 rd E d it io n

V ik as P u b lish in g H ou se, 2 0 1 3 .

6

8 ) D on n a P h ilb r ick , C h ar les T . H o rn gren , In trod u ct ion to F in an cia l A ccou n tin g

9 th E d it ion , P earson 2 0 0 8 .

9 ) W illiam J .B u rn s, A ccou n tin g fo r M an agers: T ex t & C ases, 2 n d E d it ion S ou th -

W estern C o llege, 1 9 9 8 .

1 0 ) M .Y K h an an d J a in , M an age m en t A ccou n tin g, T ata M cG raw h ill, 2 0 0 6 .

1 1 ) A m b rish G u p ta , F in an cia l A ccou n tin g fo r M an agem en t: A n A n alyt ica l

P ersp ect ive P earson E d u cat ion In d ia , 2 0 0 8

1 2 ) D r. R K M itta l, M an agem en t A ccou n tin g an d F in an cia l M an agem en t, FK

P u b licat ion s, 2 0 1 2 .

1 3 ) S . R am an ath an , A ccou n tin g fo r M an agem en t, O x fo rd U n ivers ity P ress, 2 0 1 4 .

1 4 ) I.M P an d ey, M an agem en t A ccou n tin g, 9 th E d it ion , V ik as p u b lish ers, N ew

D elh i, 2 0 0 9 .

1 5 ) C o lin D ru ry, M an agem en t A ccou n tin g fo r B u sin ess D ecis ion s, 3 rd E d it ion

T h om son P u b licat ion s, 2 0 0 5 .

1 6 ) J oh n B u rn s, M art in Q u in n , L iz W arren , J oao , O live ira M an agem en t

A ccou n tin g, M cG raw H ill E d u cat ion , 2 0 1 3 .

1 7 ) R ay P rocto r , M an ager ia l A ccou n tin g D ecis ion M ak in g an d P er fo rm an ce, 4 th

ed it ion , P earson E d u cat ion , 2 0 1 2 .


1 ) R esearch J ou rn a l o f F in an ce an d A ccou n tin g

2 ) J ou rn al o f F in an cia l R ep o rt in g an d A ccou n tin g.

3 ) T h e In tern at ion a l J ou rn a l o f A ccou n tin g R esearch .

4 ) T h e In tern at ion a l J ou rn a l o f A ccou n tin g.


1 ) w w w 2 .le.a c.u k / stu dy / p ostg ra d/ .../ fin a n ceecon om ics/ m n g tfin a n ce

2 ) w w w .m a n a g eria la ccou n tin g .org /

3 ) w w w .lb oro.a c.u k / stu dy / .../ a ccou n tin g -fin a n cia l-m a n a g em en t

4 ) on lin elib ra ry .w iley .com / jou rn a l/ 1 0 .1 1 1 1 / (ISSN )1 4 6 7 -6 4 6 X

5 ) w w w .rsm .n l/ m a ster/ m sc.../ m scb a -a ccou n tin g -fin a n cia l-m a n a g em en t

C O U R S E 1 .3 : M A N A G E R IA L E C O N O M IC S

O b je c tiv e s

T h is cou rse gives stu d en ts an u n d erstan d in g o f th e con cep ts an d too ls n eed ed

fo r econ om ic d ecis ion m ak in g in th e o rgan isat ion s op erat in g in com p et it ive

m ark ets . A t th e en d o f th e cou rse, stu d en ts sh ou ld b e ab le to lin k rea l b u sin ess

d ecis ion s to th eo ret ica l m od els .

U n it– I : T h e s c o p e a n d M e th o d o f M a n a g e ria l E c o n o m ic s

In trod u ct ion to E con om ics; N atu re an d S cop e o f M an ager ia l E con om ics –

S ign if ican ce in D ecis ion -M ak in g an d Fu n d am en ta l C on cep ts - O b ject ives o f a F irm -

R o le o f E con om ic A n alys is in m an ager ia l d ec is ion s

U n it– II : D e m a n d A n a ly s is a n d F o r e c a s tin g

M ean in g, C h aracter ist ics an d D eterm in an ts o f D em an d , D em an d Fu n ct ion s,

D em an d E last ic it ies – In com e, P r ice , an d C ost , E last ic ity o f d em an d – M easu rem en t

o f E last ic ity o f D em an d - D em an d Fo recast in g an d Fo recast in g m eth od s - U ses o f

E last ic ity o f D em an d fo r M an ager ia l D ecis ion M ak in g

7

U n it– III : C o s t A n a ly s is a n d P ro d u c tio n

C ost C on cep ts – C ost Fu n ct ion –A n alys is D ist in ct ion b etw een A ccou n tin g C ost

an d E con om ics C osts – D eterm in an ts o f C ost - C ost–ou tp u t R ela t ion sh ip . R etu rn s

to S ca le C on cep t - P rod u ct ion C on cep ts; P rod u ct ion Fu n ct ion , S in gle Var iab le -L aw

o f Var iab le P rop o rt ion - T w o Var iab le -L aw o f R etu rn s to S ca le .

U n it– IV : M a rk e t S tru c tu re a n d P ric in g

Var iou s Fo rm s o f M ark et S tru ctu re - Featu res o f Var iou s T yp es o f M ark et

S tru ctu re - A n a lys is o f F irm in an O p en E con om y. P er fect com p et it ion . M on op o list ic

M ark et . O ligop o list ic M ark et ; P r ic in g o f p rod u cts u n d er d if feren t M ark et S tru ctu re,

P r ice D iscr im in at ion - T ech n iqu es o f P r ic in g - Facto rs a ffect in g P r ic in g D ecis ion -

J o in t P rod u ct P r ic in g.

U n it–V : P ro fit M a n a g e m e n t

T h e C on cep t o f P ro f it . N atu re an d M easu rem en t o f P ro f its . P ro f it M ax im izat ion .

P ro f it P lan n in g an d con tro l – P ro f it P o lic ies – C ost Vo lu m e P ro fit A n a lys is .

U n it–V I : N a tio n a l In c o m e a n d B u s in e s s C y c le

N ation a l In com e – D efin it ion , C on cep ts an d Var iou s M eth od s o f its

M easu rem en t– In f la t ion , T yp es an d C au ses - N at ion a l In com e an d E con om ic

W elfare - B u sin ess C ycles an d B u sin ess Fo recast in g – M easu r in g B u sin ess C ycles

U sin g T ren d A n alys is


1 ) M ote, P au l, G u p ta , M an ager ia l E con o m ics, T ata M cG raw H ill, 2 0 0 4 .

2 ) Varsh n ey, R .L .M ah esw ar i, K .L , M an ager ia l E con om ics, S u ltan C h an d & son s,

2 0 1 4 .

3 ) D am od aran S u m a, M an ager ia l E con om ics, O x fo rd , 2 0 0 6

4 ) H irsch ey M ark , E con om ics fo r M an agers, T h om son , In d ia E d it ion , 2 0 0 7

5 ) D w ived i D .N ., M an ager ia l E co n om ics, 7th

E d it ion , V ik as P u b licat ion , 2 0 0 8 .

6 ) D r. H . L . A h u ja , M an ager ia l E con om ics, S . C h an d , C h en n ai, 2 0 1 0 .

7 ) D .M .M ith an i, E con om ics fo r M an agem en t (T ex t an d C ases, H im alaya

P u b lish in g H ou se ), 2 0 1 3 .


1 ) J ou rn al o f M an ager ia l E con om ics

2 ) In tern at ion a l o f M an ager ia l E con om ics

3 ) J ou rn al o f E con om ics an d M an agem en t S tu d ies

4 ) J ou rn al o f M an ager ia l an d D ecis ion E con om ics

5 ) In tern at ion a l J ou rn a l o f M an ager ia l E con om ics

6 ) T h e G lob a l J ou rn a l o f M an ager ia l E con om ics.


1 ) g lob a l.ou p .com / u s/ com p a n ion .w eb sites/ 9 7 8 0 1 9 9 8 1 1 7 8 6

2 ) h ig h ered .m cg ra w -h ill.com / sites/ .../ in form a tion _cen ter_view 0 /

3 ) w p s.p ren h a ll.com / b p _k ea t_ m a n a g eria l.../ 0 ,1 0 8 7 8 ,2 3 9 8 0 1 7 -,0 0 .h tm l

4 ) w w w .p ea rson h ig h ered .com / .../ M a n a g eria l-E con om ics.. ./ 9 7 8 0 1 3 6 0 4 0 0 4 0 .

5 ) w w w .w iley .com / W iley C D A / .../ p rodu ctC d -E H E P 0 0 2 0 6 7 .h tm l

6 ) ocw .u su .edu / econ om ics/ m a n a g eria l-econ om i cs/

8

C O U R S E 1 .4 . : L E G A L E N V IR O N M E N T O F B U S IN E S S

O b je c tiv e s

T h is cou rse w ou ld en ab le th e stu d en ts to u n d erstan d th e lega l issu es in vo lved

in ru n n in g a b u sin ess su ccessfu lly. S tu d en ts w ou ld b e ab le to lea rn var iou s A cts

p er ta in in g to b u sin ess act iv it ies .

U n it– I

L aw o f C on tract : M ean in g – A greem en t an d C on tract – E ssen t ia ls o f C on tract –

Vo id , Vo id ab le an d Va lid C on tracts – O ffer , A ccep tan ce, C on sid erat ion , F ree

con sen t, C ap acity, L ega lity o f O b jects , con t in gen t C on tract , Q u asi-con tracts ,

P er fo rm an ce o f C on tract – D isch arge o f C on tract - R em ed ies fo r B reach o f C on tract

U n it– II

L aw o f P artn ersh ip : In trod u ct ion – Fo rm ation – K in d s o f P artn ers – A u th o r it ies ,

R igh ts an d L iab ility o f P artn ers – D isso lu t ion o f F irm - N ego t iab le In stru m en ts A ct :

k in d s o f N ego t iab le In stru m en ts – P art ies ’ to N ego t iab le In stru m en t – N ego t ia t ion ,

P resen tm en t fo r P aym en t – D ish on ou r , d isch arge o f N ego t iab le In stru m en t - L im ited

L iab ility P artn ersh ip A ct 2 0 0 8 .

U n it– III

S ales o f G ood s A ct : S a le an d A greem en t to se ll - C on d it ion an d W arran tee,

T ran sfer o f O w n ersh ip – P er fo rm an ce o f C on tract o f S a le R em ed ies fo r B reach o f

C on tract – S a le b y A u ct ion – Va lu e A d d ed T ax – G ood s an d S erv ices T ax .

L aw s o f C arr iage o f G ood s: C arr iage b y lan d , se a an d a ir . L aw o f In su ran ce –

G en era l p r in cip les o f In su ran ce – L ife , F ire an d M ar in e In su ran ce.

U n it– IV

L aw o f A gen cy: D efin it ion , K in d s o f A gen ts – A gen ts ’ A u th o r ity – R igh ts o f

A gen ts, R igh ts an d D u ties o f P r in cip a l, L iab ilit ies o f P r in cip a l – T erm in at ion o f

B a ilm en t – P aw n ee –R igh ts an d D u ties .

L aw o f A rb itra t ion : M ean in g, A rb itra t ion A greem en t – E ffect o f A greem en t –

A rb itra to r – reason s an d m od es o f A rb itra t ion – A p p o in tm en t o f A rb itra to r –

R em u n erat ion – R em ova l o f A rb itra to r .

U n it–V

C om p an ies A ct : In trod u ct ion , K in d s o f C om p an ies, Fo rm ation o f C om p an ies –

M em oran d u m o f A ssocia t ion – A r t ic les o f A ssocia t ion – P rosp ectu s – M isstatem en t

in P rosp ects – H igh ligh ts o f N ew C om p an ies A ct 2 0 1 3 – P rovis ion fo r in vesto r

P ro tect ion – C o rp o rate G overn an ce an d C S R – O n e P erson C om p an y – A u d it an d

A u d ito r ’s E - vo t in g.

S h ares: K in d s o f S h ares – K in d s o f D eb en tu res – S h areh o ld ers ’ R igh ts - P u b lic

D ep osits .

D irecto rs: T h eir A p p o in tm en t, P ow ers an d D u ties .

M eet in gs an d R eso lu t ion : A n n u al A ccou n ts an d A p p o in tm en t o f A u d i to rs ,

A u d ito rs ’ R igh ts an d L iab ilit ies – W in d in g-u p – M od es o f W in d in g u p .

U n it–V I

9

FE M A A ct 1 9 9 9 – IT A ct 2 0 0 0 - E ssen t ia l C om m od it ies A ct 1 9 9 5 – S ecu r it ies

C on tract A ct 1 9 5 6 – C on su m er P ro tect ion A ct , 1 9 8 6 – C om p et it ion L aw .


1 ) R .S .N . P illa i, L ega l A sp ects o f B u sin ess, S . C h an d , C h en n ai, 2 0 1 0 .

2 ) P ro f.P .S aravan avel an d M rs.S . S u m ath i, L ega l S ystem s in B u sin ess, 1 2 th

E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 4 .

3 ) K .R . B u lch an d an i, B u sin ess L aw , 2 2 n d E d it ion , H im alaya P u b lish in g H ou se,

2 0 1 3 .

4 ) C .G an esh K u m ar an d G . R ab ia , J ah an i Farzan a, L ega l A sp ects o f B u sin ess,

F ifth E d it ion , H im alaya P u b lish in g H ou se, 2 0 0 5 .

5 ) R .R . R am tir th k ar , L ega l A sp ects o f B u sin ess, F irst E d it ion , H im alaya

P u b lish in g H ou se, 2 0 1 0 .

6 ) M ad h u su d an S ah aray, In d ian P artn ersh ip A ct w ith L P P A ct , U n iversa l L aw

P u b lish in g C om p an y, 2 0 1 0 .


1 ) In tern at ion a l J ou rn a l o f B u sin ess L aw

2 ) J ou rn al o f L ega l S tu d ies in B u sin ess

3 ) T h e J ou rn a l o f B u sin ess L aw

4 ) J ou rn al o f T ech n o logy an d B u sin ess L aw

5 ) T h e L ega l E n viron m en t o f B u sin ess L aw J ou rn al

6 ) J ou rn al o f Fou n d at ion s an d B u sin ess L aw .

W e b R e s o u rc e s :

1 ) w w w .sb a .g ov/ ...b u sin ess/ sta rtin g -b u sin ess

2 ) lib ra ry .sc.edu / b u sin ess/ b u sla w .h tm l

3 ) w p s.p ren h a ll.com / b p _ch eesem a n _ leg a l_7

4 ) w w w .p ea rson h ig h ered .com / .../ Leg a l-E n viron m en t-of-B u sin ess

5 ) w w w .a m a zon .com / T h e-Leg a l-E n viron m en t-B u sin ess.../ 1 4 6 8 0 8 6 8 3 9

C O U R S E 1 .5 . : R E S E A R C H M E T H O D O L O G Y A N D S T A T IS T IC S

O b je c tiv e

T o equ ip th e stu d en ts w ith th e b asic u n d erstan d in g o f th e research

m eth od o logy an d p rovid e an in sigh t in to th e ap p licat ion o f m od ern an a lyt ica l too ls

an d stat is t ica l tech n iqu es fo r th e p u rp ose o f m an agem en t d ecis ion m ak in g.

U n it– I

R esearch – M ean in g – T yp es – N atu re an d scop e o f research – R eview o f

L iteratu re - P rob lem fo rm u lat ion – S tatem en t o f research O b ject ive – Va lu e an d cost

o f in fo rm ation – R esearch Q u est ion s – R esearch G ap - D ecis ion th eo ry –R esearch

p rocess – R esearch d esign s – E xp lo rato ry – D escr ip t ive – E xp er im en ta l R esearch .

U n it– II

M eth od s o f d ata co llect ion – O b servat ion a l an d S u rvey m eth od s – F ie ld w o rk

p lan – A d m in istrat ion o f su rveys – T ra in in g th e f ie ld in vest igato rs – S am p lin g

m eth od s – S am p le s ize – S ou rce o f D ata – P r im ary – S econ d ary - P rep arat ion o f

10

In terv iew S ch ed u le - Q u est ion n aire D esign - A tt itu d e m easu rem en t tech n iqu es –

S ca lin g T ech n iqu es.

U n it– III

T est in g o f H yp o th esis - H yp o th esis test in g: C h i-squ are test - on e sam p le an d

tw o sam p les tests fo r m ean s an d p rop o rt ion s o f large sam p les (z -test ), on e sam p le

an d tw o sam p le tests fo r m ean s o f sm all sam p les (t -test ), S tan d ard D evia t ion s – F -

test (A N O VA ) – C o rre la t ion – R egression .

U n it– IV

N on -P aram etr ic M eth od s - S ign test fo r p a ired d ata - R an k su m test - M an n –

W h itn ey U test an d K ru sk a l W allis test - O n e sam p le ru n test - C h i-squ are tests fo r

in d ep en d en ce o f a ttr ib u tes an d good n ess o f f it .

U n it V

M u lt ivar ia te A n alys is - Facto r A n alys is - M A N O VA - D iscr im in an t A n alys is ,

S tru ctu ra l E qu at ion M od elin g - C on jo in t an a lys is – M u lt id im en sion a l S ca lin g –

C lu ster A n alys is (T h eo ret ica l A p p licat ion s O n ly) . R o le o f S tat ist ics S o ftw are in

B u sin ess D ecis ion .

U n it–V I

R esearch R ep o rt – S tru ctu re o f R esearch R ep o rt – T it le o f a R ep o rt – T ab le o f

C on ten ts – S yn op sis – In trod u ct ion an d B od y o f a R ep o rt – T ab les an d D iagram s -

R esu lts an d D iscu ssion s – R ecom m en d ation s, C on clu sion an d S cop e fo r Fu rth er

R esearch –R eferen ces – A p p en d ices.


1 ) G u p ta S : R esearch M eth od o logy an d S tat ist ica l T ech n iqu es, N ew D elh i, D eep

& D eep P u b licat ion (P ) L td ., 2 0 0 2 .

2 ) T r ip ath i P .C .: A T ex tb ook o f R esearch M eth od o logy, N ew D elh i, S u ltan C h an d

& S on s, 2 0 0 2 .

3 ) R . C au very, U .K . S u d h an ayak , R .M een ak sh i, R esearch M eth od o logy,

S .C h an d , C h en n ai, 2 0 1 2 .

4 ) D r.D .R . K r ish n asw am y an d D r .M .R an gan ath an , M eth od o logy o f R esearch in

S ocia l S cien ces, S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 4 .

5 ) D r.B .G . S atyap rasad an d D r .O .R . K r ish n asw am y, B u sin ess R esearch

M eth od s, F ifth E d it ion , 2 0 1 0 .

6 ) J .K . S ach d eva , B u sin ess R esearch M eth od o logy, S econ d E d it ion , H im alaya

P u b lish in g H ou se , 2 0 1 3 .


1 ) J ou rn al o f M an agem en t R esearch

2 ) In tern at ion a l J ou rn a l o f S ocia l S cien ce R esearch

3 ) J ou rn al o f E d u cat ion a l an d S ocia l S cien ce R esearch

4 ) In tern at ion a l J ou rn a l o f R esearch in H u m an it ies an d S ocia l S cien ces

5 ) A d van ces in S ocia l S cien ce R esearch J ou rn a l.


1 ) w w w .u k .sa g ep u b .com

11

2 ) w p s.p ea rson ed .co.u k / em a _u k _h e_sa u n ders_ resm eth b u s_6

3 ) g lob a l.ou p .com / u k / orc/ b u secon / b u sin ess/ b ry m a n b rm 3 e

4 ) h ig h ered .m cg ra w -h ill.com / sites/ 0 0 7 3 3 7 3 7 0 2 / stu den t_view 0

5 ) w w w .w iley .com / W iley C D A / .../ p rodu ctC d -1 1 1 9 9 4 2 2 5 X .h tm l

C O U R S E 1 .6 : IN T E R N A T IO N A L B U S IN E S S

O b je c tiv e s

T h e ob ject ive o f th is cou rse is to exp la in th e stu d en ts ab ou t th e im p ortan ce o f

in tern at ion a l trad e in th e glob a lised b u sin ess en viron m en t. L earn in g th e

m ech an ism s o f ca lcu lat in g b a lan ce o f p aym en ts, ro le o f in st itu t ion s in au gm en tin g

in tern at ion a l trad e, tar if f b arr iers etc . , w ou ld a lso h elp th e stu d en ts a lo t .

U n it – I

In tern at ion a l trad e : M ean in g - D efin it ion – D if feren ce b etw een d om est ic an d

in tern at ion a l trad e – D yn am ics o f In tern at ion a l B u sin ess - G a in s from T rad e an d

term s o f T rad e – P rocess o f G lob a liza t ion - B a lan ce o f P aym en ts.

U n it – II

T h e ou t look fo r E xp o rt M ark et in g – T ar if f an d N on -T ar if f b arr iers – Fo re ign

E xch an ge C on tro l – P E S T E L .

U n it – III

In tern at ion a l E con om ic O rgan izat ion s an d Fo ru m s – IM F – W or ld B an k – A s ian

D evelop m en t B an k – In tern at ion a l M on etary S ystem – T h e E u ro D o llar M ark et –

In tern at ion a l L iqu id ity – R o le o f S D R s – R egion a l T rad e B lock s – W T O agreem en ts

an d im p licat ion s – R isk A n alys is .

U n it – IV

T ren d s in In d ian Fo re ign T rad e E xp o rt – P rom otion an d im p ort S u b st itu t ion –

S tate T rad in g C o rp o rat ion – M M T C – In tern at ion a l M ark et in g – E xp o rt F in an ce an d

C red it – R o le o f E C G C – M easu res fo r E xp o rt P rom otion .

U n it – V

E xp ort M ark et R esearch – J o in t ven tu res ab road – E xp o rt L icen sin g P roced u re

– B an k in g p roced u re fo r n ego t ia t ion o f d ocu m en ts.

U n it–V I

Im p ort p roced u res an d con tro ls – Im p ort P o licy o f th e G overn m en t - F in an cin g

o f im p orts – C an alisat ion o f im p ort an d exp o rts – D esirab ility – O p erat in g in a

b o rd er less w o r ld – B u sin ess eth ics an d C S R .


1 ) V .H . K r ip a lin i: In tern at ion a l M ark et in g: P ren t ice H all o f In d ia , 2 0 0 5 .

2 ) Fran cis C h eru n ilam : In tern at ion a l T rad e an d E xp o rt M an agem e n t, H im alaya ,

2 0 1 3 .

3 ) D r. C .B .G u p ta , In tern at ion a l B u sin ess, S . C h an d , C h en n ai, 2 0 0 9 .

4 ) D r.P .S u b b a R ao , In tern at ion a l B u sin ess (T ex t an d C ases, T h ird E d it ion ,

H im alaya P u b lish in g H ou se), 2 0 1 3 .


1 ) In tern at ion a l J ou rn a l o f M an agem en t an d B u s in ess S tu d ies

2 ) In tern at ion a l J ou rn a l o f B u sin ess A d m in istrat ion

3 ) In tern at ion a l B u sin ess an d M an agem en t

12

4 ) J ou rn al o f In tern at ion a l B u sin ess an d E n trep ren eu rsh ip .

5 ) J ou rn al o f In tern at ion a l B u sin ess E th ics.

6 ) In tern at ion a l S m all B u sin ess J ou rn a l.

7 ) In tern at ion a l B u sin ess an d E con om ic R esearch .


1 ) w w w .am azon .com / W or ld -B u sin ess-R esou rces.. . In tern at ion a l

2 ) w w w 2 .etow n .ed u / vl/ in t lb u s.h tm l

3 ) w w w .b p l.o rg/ k b l/ w eb sites/ in tern at ion a l-b u sin ess

4 ) glob a l.ou p .com / u k / orc/ b u secon / b u sin ess/ h am ilton _w eb ster2 e

5 ) w w w .lib .u w o .ca/ p rogram s/ gen era lb u sin ess/ in tern at ion a lb u sin ess.h tm l

C O U R S E 1 .7 : M A N A G E R IA L C O M M U N IC A T IO N

O b je c tiv e s

T h e m ajo r ob ject ives o f th is cou rse is to p rovid e com m u n icat ion sk ills in

gen era l an d m an ager ia l com m u n icat ion th eo ret ica l p resp ect ive in p art icu lar .

S tu d en ts w ill learn var iou s con cep ts an d p ract ices o f m an ager ia l com m u n icat ion .

U n it– I

O b ject ives o f C om m u n icat ion - C om m u n icat ion P rocess - M ed ia o f

C om m u n icat ion - P r in cip les o f C om m u n icat ion - C om m u n icat ion in O rgan izat ion a l

S ett in gs - B arr iers to C om m u n icat ion - G u id elin es to O vercom e B arr iers –

S trategies to en h an ce m an ager ia l C om m u n icat ion .

U n it– II

T yp es o f C om m u n icat ion - In terp erson al C om m u n icat ion - M an agem en t o f

In terp erson al C om m u n icat ion - M od els fo r u n d erstan d in g In terp erson al

R ela t ion sh ip - G atew ay to E f fect ive In terp erson al C om m u n icat ion – C r it ica l

T h in k in g an d C om m u n icat ion S k ill – T ip s on G ood C om m u n icat ion S k ill.

U n it– III

G rou p C om m u n icat ion an d P er fo rm an ce - R ela t ion sh ip o f L ead ersh ip

B eh aviou r w ith C om m u n icat ion - Fo rm al O rgan izat ion a l C om m u n icat ion -

M an agem en t an d C om m u n icat ion P rob lem s o f th e O rgan izat ion - In fo rm al

C om m u n icat ion S ystem s as C om m en tato rs - E x tern a l an d In tern a l S ystem M ix an d

A p p roach es to O rgan izat ion a l C om m u n icat ion - M an agin g O rgan izat ion a l

C om m u n icat ion .

U n it– IV

O ral C om m u n icat ion - D esign in g an d D evelop in g O ra l P resen tat ion - O ra l

P resen tat ion p rocesses - S p eech an d C h aracter ist ics o f G ood S p eech - S p eech at

C om m ittees an d C on feren ces - V isu a l C om m u n icat ion - V isu a l A id s in O ra l

P resen tat ion .

U n it–V

W ritten C om m u n icat ion - W r it in g P rocesses - B u sin ess L etters – M em os - E –

M ail – A gen d a - T ech n o logica l a id s to C om m u n icat ion – M ob ile – In tern et – B log –

VO IP (Vo ice O ver In tern et P ro toco l) – IM (In stan t M essen ger ) C h at A p p let – C A L L

(C om p u ter A ssisted L an gu age L earn in g) – T E L L (T ech n o logy E n h an ced L an gu age

L earn in g) – P od C ast in g - V id eo C on feren ce.

13

U n it–V I

R ep ort W r it in g - B u sin ess an d A cad em ic R ep o rt W r it in g – M eth od o logy –

P roced u re – B ib lio grap h y - W ork s C ited an d W ork s C on su lted .


1 ) C .S .T ejp a l S h eth , B u sin ess E th ics an d C om m u n icat ion , S . C h an d , C h en n ai,

2 0 0 8 .

2 ) D r. G ajan an M alv iya an d P ro f. R .N . S h u k la , C om m u n icat ion S k ills , S . C h an d ,

C h en n ai, 2 0 1 0 .

3 ) C ou rt lan d L . B ovee an d J oh n V .T h ill, B u sin ess C om m u n icat ion T od ay,

M cG raw -H ill, In c., N ew D elh i, 2 0 0 1 .

4 ) D r.C .S .G . K r ish n am ach aryu lu an d D r .L a lith a R am ak r ish n an , B u sin ess

C om m u n icat ion , S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 3 .

5 ) U rm ila R an i an d S .M .R ai, B u sin ess C om m u n icat ion , F ifth E d it ion , H im alaya



1 ) J ou rn al o f B u sin ess C om m u n icat ion .

2 ) In tern at ion a l J ou rn a l o f B u sin ess C om m u n icat ion .

3 ) B u sin ess C om m u n icat ion Q u arter ly.

4 ) In tern at ion a l J ou rn a l o f M ark et in g an d B u sin ess C om m u n icat ion .

5 ) C om m u n icat ion J ou rn a l o f B u sin ess.

6 ) J ou rn al o f B u sin ess an d T ech n ica l C om m u n icat ion .


1 ) w w w .b u sin esscom m u n ica tion .org

2 ) en .w ik ib ook s.org / w ik i/ ...a n d .../ B u sin ess_C om m u n ica tion s

3 ) w w w .m itel.com

4 ) w p s.p ea rson ed .co.u k / em a _g e_b ovee_b ct_1 0

5 ) b ig p ictu recom m u n ica tion .com

C O U R S E 1 .8 : O R G A N IS A T IO N A L B E H A V IO U R

O b je c tiv e s

U n d erstan d in g th e in d iv id u a l d if feren ces in b eh aviou r , com p lex it ies o f h u m an

m o tivat ion , m ost p referred L ead ersh ip styles , reason s fo r grou p fo rm ation ,

m an agin g em p loyee ch an ge, o rgan isat ion a l d evelop m en t p rocess, an d qu ality o f

w o rk life are som e o f th e areas given th ru st in th is cou rse.

U n it– I

O rgan isat ion a l B eh aviou r : M ean in g – Im p ortan ce – H isto r ica l D evelop m en t o f

O rgan isat ion B eh aviou r – O rgan isat ion as a S ocia l S ystem – S ocio T ech n ica l

S ystem – O p en system – Facto rs in f lu en cin g O rgan isat ion a l B eh aviou r –

E n viron m en ta l Facto rs, con stra in ts o ver o rgan isat ion an d m an ager ia l p er fo rm an ce

– O B Fram e W ork .

U n it– II

U n d erstan d in g In d iv id u a l : N atu re o f m an – S im ilar it ies an d d if feren ces am on g

in d iv id u a ls – M od els o f m an – P erson ality – S tages o f p erson ality d evelop m en t –

14

D eterm in an ts o f p erson ality – L earn in g – P ercep t ion – Facto rs In f lu en cin g

P ercep t ion – P ercep tu a l D isto r t ion – va lu es – A tt itu d es – A tt itu d e fo rm ation – R o le

B eh aviou r – S tatu s – S ou rces an d P rob lem s o f S tatu s – J ob In vo lvem en t –

O rgan isat ion a l C om m itm en t – J ob S at is fact ion : M ean in g – Facto rs d eterm in in g J ob

S at is fact ion – B eh aviou r M od if ica t ion - M isb eh aviou r T yp es – E m otion s – E m otion a l

In te lligen ce – S p ir itu a l Q u o t ien t .

U n it– III

U n d erstan d in g grou p s: M ean in g o f grou p an d grou p d yn am ics – R eason s fo r

th e fo rm ation o f grou p s – C h aracter ist ics o f grou p s – T h eo r ies o f G rou p D yn am ics –

T yp es o f G rou p s in O rgan isat ion s – G rou p C oh esiven ess – Facto rs In f lu en cin g

G rou p C oh esiven ess – G rou p d ecis ion M ak in g p rocess – S m all grou p b eh aviou r –

T eam B u ild in g.

U n it– IV

L ead ersh ip : C on cep t – C h aracter ist ics – L ead ersh ip S tyles – Fu n ct ion s - P ow er

an d P o lit ics – T h eo r ies - M an ager ia l gr id – L ead ersh ip C on tin u u m – L ead ersh ip

E ffect iven ess - M o t ivat ion - C on cep t an d im p ortan ce – M o t ivato rs – F in an cia l an d

N on -F in an cia l – T h eo r ies o f M o t ivat ion – M o t ivat ion at W ork .

U n it–V

M an agem en t o f ch an ge: M ean in g – Im p ortan ce – R esistan ce to ch an ge –

C au ses – D ea lin g w ith R esistan ce to ch an ge – P roact ive Vs R eact ive C h an ge -

C on cep ts o f S ocia l ch an ge & O rgan isat ion a l ch an ge – Facto rs con tr ib u t in g to

o rgan isat ion a l ch an ge – In trod u cin g ch an ge in large o rgan isat ion s – C h an ge agen ts

– O rgan isat ion a l d evelop m en t – M ean in g an d p rocess – S tress M an agem en t.

U n it–V I

O rgan isat ion a l C u ltu re, C on flic t an d E ffect iven ess O rgan isat ion a l C u ltu re –

C on cep ts b etw een o rgan isat ion a l cu ltu re an d o rgan isat ion s c lim ate – C u ltu ra l

S h ock – W ork Fo rce d ivers ity - Facto rs in f lu en cin g o rgan isat ion a l c lim ate – M ora le –

C on cep ts – Facto rs in f lu en cin g an d assessin g m ora le – O rgan isat ion a l con flic t –

C au ses an d typ es – M an agin g con flic t – O rgan isat ion a l E ffect iven ess – In d icato rs o f

O rgan isat ion a l E ffect iven ess – A ch iev in g O rgan isat ion a l E ffect iven ess – B a lan cin g

W ork an d L ife – D evelop in g G en d er S en sit ive w o rk p lace.


1 ) P rasad , L .M . “O rgan isat ion a l T h eo ry an d B eh aviou r” S u l tan C h an d an d S on s,

N ew D elh i, 2 0 1 4 .

2 ) D avis , K eith an d N ew strom , W . J oh n “H u m an B eh aviou r a t W ork ”, M cG raw

H ill B ook C o ., In tern at ion a l E d it ion , 2 0 0 2

3 ) S u ja R . N a ir , O rgan izat ion a l B eh aviou r (T ex t an d C ases), 2 0 1 4 .

4 ) P . S u b b a R ao , O rgan izat ion a l B eh aviou r (T ex t , C ases an d G am es), 2 0 1 3 .

5 ) D r.V ip an B . K u m ar an d D r .S .G op in ad h an , O rgan izat ion a l B eh aviou r , F irst


6 ) A sw ath ap p a K , O rgan izat ion a l B eh aviou r (T ex t , C ases an d G am es), 1 0 th

E d it ion , 2 0 1 3 .

15

7 ) R ob b in s, P S tep h en “O rgan isat io n al B eh aviou r – C on cep ts, C on trovers ies an d

A p p licat ion s”, P ren t ice H all o f In d ia L td ., N ew D elh i, 1 9 9 3 .


1 ) J ou rn al o f O rgan izat ion a l B eh aviou r

2 ) R esearch in O rgan izat ion a l B eh aviou r

3 ) O rgan izat ion a l B eh aviou r an d H u m an D ecis ion P rocess

4 ) U n d erstan d in g O rgan izat ion a l B eh aviou r

5 ) J ou rn al o f O rgan izat ion a l B eh aviou r M an agem en t.


1 ) h b sp .h a rva rd .edu / d iscip lin e/ org a n iza tion a l-b eh a vior

2 ) w p s.p ren h a ll.com / b p _rob b in s_ob _1 2

3 ) on lin elib ra ry .w iley .com / jou rn a l/ 1 0 .1 0 0 2 / (ISSN )1 0 9 9 -1 3 7 9

4 ) w w w .a m a zon .co.u k / O rg a n iza tion a l-B eh a viou r

5 ) w w w .ta n d fon lin e.com / toc/ w org 2 0 / cu rren t

S E C O N D Y E A R

C O U R S E 2 .1 : H U M A N R E S O U R C E M A N A G E M E N T

O b je c tiv e

T h e ob ject ive o f th is su b ject is to teach th e b asic p r in cip les o f h u m an resou rce

m an agem en t, h ow an o rgan izat ion acqu ires, rew ar d s, m o tivates, u ses, an d

m an ages its em p loyees e f fect ive ly. In ad d it ion , it p rovid es a lega l an d con cep tu a l

fram ew ork fo r m an agers, tech n iqu es fo r eva lu at in g p er fo rm an ce, stru ctu r in g team s,

coach in g an d m en to r in g p eop le in tod ay’s in creasin gly com p lex w ork p lace.

U n it– I

H u m an R esou rce M an agem en t: M ean in g – N atu re – S cop e – O b ject ives –

Im p ortan ce - H R M an d H R D – P rob lem s o f H R M .

Fu n ct ion s o f H R M – M an ager ia l Fu n ct ion s an d O p erat ive fu n ct ion s –

O rgan isat ion o f H R M D ep artm en t – Q u alit ies an d Q u alif ica t ion o f H R M an agers –

H R P o lic ies - E n viron m en ta l in f lu en ces o f H R M – H R M C h allen ges – H R M

S trategies .

U n it– II

H u m an R esou rce P lan n in g, R ecru itm en t an d S elect ion : H u m an R esou rce

P lan n in g – M ean in g – N eed an d Im p ortan ce – O b ject ives – P rob lem s – P rocess –

R ecru itm en t:- M ean in g – Facto rs In f lu en cin g R ecru itm en t – R ecru itm en t P o licy –

P rob lem s in R ecru itm en t – S ou rces o f R ecru itm en t.

S e lect ion – M ean in g – O b ject ives – Im p ortan ce – S e lect ion P o licy – S tep s in

S elect ion P rocess. T ests - T yp es – U ses. In terv iew – T yp es – L im ita t ion s - G u id elin es

fo r E ffect ive in terv iew – P lacem en t.

U n it– III

J ob A n alys is an d E va lu at ion : J ob A n alys is – M ean in g o f J ob an d J ob A n alys is

– P u rp ose – U ses – C on ten ts – S tep s in J ob A n alys is – T ech n iqu es o f J ob A n alys is –

J ob D escr ip t ion - J ob S p ecif ica t ion .

16

J ob E va lu at ion : M ean in g – O b ject ives – P roced u re – U ses – L im ita t ion s – J ob

E va lu at ion M eth od s : R an k in g M eth od , G rad in g M eth od , P o in t S ystem , Facto r

C om p ar ison M eth od , M ark et P r ic in g M eth od , J ob P r ic in g M eth od s – E ssen t ia ls o f

J ob E va lu at ion . J ob D esign – M ean in g – A p p roach es to D esign in g J ob s – G u id elin es

fo r J ob D esign in g – T ech n iqu es fo r D esign in g J ob s: S im p lif ica t ion , J ob

E n largem en t, J ob R o tat ion an d J ob E n r ich m en t.

U n it– IV

H u m an R esou rce D evelop m en t: M ean in g – E d u cat ion - T ra in in g - D eve lop m en t

- T ra in in g Vs D evelop m en t – T ra in in g: N eed an d Im p ortan ce – O b ject ives – T yp es –

In p u ts to T ra in in g – T ra in in g N eed s A ssessm en t – O rgan isat ion o f T ra in in g

P rogram m es – S tep s in T ra in in g P rogram m e – E va lu at ion o f T ra in in g P rogram m es -

T ech n iqu es o f T ra in in g an d D evelop m en t: O n – th e–J ob T ra in in g M eth od s - O ff-th e–

J ob T ra in in g M eth od s – M an agem en t D evelop m en t P rogram m es – E ssen t ia ls o f

M an agem en t D evelop m en t P rogram m es - T ra in in g an d D evelop m en t in In d ia -

T ra in in g In st itu tes – G overn m en t P o licy.

U n it–V

T ran sfer , P rom otion , D isc ip lin e an d C om p en sat ion : T ran sfer – O b ject ives –

T ran sfer P o licy – T yp es o f T ran sfer - P rom otion – P u rp ose – P rom otion p o licy –

T yp es o f P rom otion - D em otion . D isc ip lin e – M ean in g – P osit ive an d N egat ive

A sp ects o f D isc ip lin e – C au ses o f In d isc ip lin e - D isc ip lin ary P roced u re –

M ain ta in in g D isc ip lin e. C om p en sat ion : O b ject ives o f C om p en sat ion Fu n ct ion s –

P r in cip les – Facto rs In f lu en cin g W age an d S a lary A d m in istrat ion – E xecu t ive

C om p en sat ion P lan s. B en efits an d E m p loyee S erv ices – F r in ge B en efits – C overage

o f F r in ge B en efits – E m p loyee S erv ices. K n ow led ge creat ion an d M an agem en t –

V ir tu a l O rgan izat ion – E m ergin g H R T ren d

U n it–V I

P er fo rm an ce A p p ra isa l : P er fo rm an ce A p p ra isa l – M ean in g – N eed an d

Im p ortan ce – O b ject ives – P rob lem s in P er fo rm an ce A p p ra isa l - Facto rs In f lu en cin g

P er fo rm an ce A p p ra isa l – T ech n iqu es o f P er fo rm an ce A p p ra isa l : T rad it ion a l

T ech n iqu es – M od ern T ech n iqu es.

Q u ality o f W ork in g L ife : M ean in g – Issu es in Q u ality o f W ork in g L ife –

M easu r in g Q u ality o f W ork in g L ife – O b stacles to Q u ality o f W ork in g L ife

P rogram m es – Q u ality C irc les – T ech n iqu es – E ffect ive Q u ality C irc les –

E m p ow er in g E m p loyees.

D evelop m en t in H R M : e -H R M – H R ou tsou rcin g – e-H R A ct iv it ies - e-

R ecru itm en t – e-S elect ion – e -T ra in in g – e-P er fo rm an ce M an agem en t – 3 6 0 o an d

7 2 0 o P er fo rm an ce A p p ra isa l – e-C om p en sat ion – D ata E n velop M eth od s.


1 ) A sh w ath ap p h . K , H u m an R esou rce M an agem en t, T ata M cG raw -H ill, N ew

D elh i, 2 0 1 3 .

2 ) G u p ta C .B , H u m an R esou rce M an agem en t, S u ltan C h au d an d S on s, N ew

D elh i, 2 0 0 9 .

17

3 ) F lip p o , E .B ., P erson n el M an agem en t, M cG raw H ill, K ogah u sh a, 1 9 8 0 .

4 ) M em oria , C .B ., P erson n el M an agem en t, H im alaya P u b lish in g H ou se, 2 0 0 3 .

5 ) S .S K h an k a, H u m an R esou rce M an agem en t, S . C h an d , C h en n ai, 2 0 0 9 .

6 ) P .N . S u b ram an i an d G . R a jen d ra , H u m an R esou rce M an agem e n t an d

In d u str ia l R ela t ion , F irst E d it ion , H im alaya P u b lish in g H ou se, 2 0 0 1 .

7 ) D r.P .S u b b a R ao , H u m an R esou rce M an agem en t in th e N ew M illen n iu m ,

H im alaya P u b lish in g H ou se, 2 0 0 0 .

8 ) D r.P .K .S . M en on , H u m an R esou rce M an agem en t an d O rgan izat ion a l

B eh aviou r , F irst E d it ion , H im alaya P u b lish in g H ou se, 2 0 0 5 .


1 ) H u m an R esou rce M an agem en t J ou rn a l

2 ) In tern at ion a l J ou rn a l o f H u m an R esou rce S tu d ies

3 ) K alan iya J ou rn a l o f H u m an R esou rce M an agem en t

4 ) J ou rn al o f H u m an R esou rces M an agem en t R esearch

5 ) S ou th A sian J ou rn a l o f H u m an R esou rce M an agem en t.


1 ) h r.b lr.com

2 ) w w w .h u m a n resou rces .org

3 ) w w w .h rm g u ide.n et

4 ) w w w .h u m a n resou rces iq .com

5 ) w w w .h u m a n resou rcem a n a g em en t .co.u k

6 ) w w w .h rm a sia .com

C O U R S E 2 .2 . : M A R K E T IN G M A N A G E M E N T

O b je c tiv e

T o fam iliar ize an d exp ose th e stu d en ts a b ou t th e en viron m en t o f m ark et ,

con su m er b eh aviou r an d to d evelop th e ab ility to d esign th e b est m ark et in g

stra tegy b y an a lyzin g th e facto rs in f lu en cin g th e p u rch ase d ecis ion .

U n it– I

M ark et in g – D efin it ion – Im p ortan ce – C on cep ts in M ark et in g, M ark et in g T a sk s

(C on ven t ion a l & S t im u lat ion a l M ark et in g, M ain ten an ce M ark et in g, S yn ch ro

M ark et in g) M ark et in g C on cep ts – T rad it ion a l an d M od ern C on cep ts – M ark et in g

E n viron m en t, M ark et in g S trategies – K in d s o f M ark et in g S trategies – M ark et in g M ix

C on cep t – M ark et in g R esearch an d In fo rm ation – O b ject ives an d P rocess.

U n it– II

M ark et S egm en tat ion – B ases fo r S egm en tin g C on su m er an d in d u str ia l M ark et

– M ark et T arget in g an d P rod u ct P osit ion in g - C on su m er B eh aviou r – Facto rs

In f lu en cin g C on su m er B eh aviou r - S a les Fo recast in g – T ech n iqu es.

U n it– III

P rod u ct – M ean in g –C lassif ica t ion o f G ood s – P rod u ct P lan n in g - P rod u ct L ife

C ycle – N ew P rod u ct D evelop m en t – N ew P rod u ct A d op t ion P rocess - In n ovat ion –

P rod u ct O b so lescen ce – E lim in at ion – P rod u ct R ela ted S trategies – B ran d in g,

L ab elin g, T rad e M ark – P ack agin g – N ew T ren d s in P ack agin g - C op y R igh t P aten ts.

18

U n it– IV

P r ic in g - M ean in g an d O b ject ives - P r ic in g P o lic ies an d S trategies P r ic in g

M eth od s - D istr ib u t ion – S e lect ion o f ch an n el o f d istr ib u t ion – w h o lesa lers an d

reta ilers – fu n ct ion s an d im p ortan ce – T ran sp o rt – ro le an d im p ortan ce in

d istr ib u t ion n etw ork - W areh ou sin g d ecis ion s - M an agem en t o f p h ysica l

d istr ib u t ion .

U n it–V

P rom otion – P rom otion M ix – P u rp ose o f P rom otion - P rom otion S trategy – S a les

P rom otion – A d ver t is in g –U ses o f A d ver t is in g – K in d s o f A d ver t is in g B u d get - S a les

M an agem en t - S a lesm an sh ip Q u alit ies – E ffect iven ess in S ellin g – S a les P rocess –

P u b lic ity – typ es - p u rp ose.

U n it–V I

C on su m er ism – p rob lem s o f con su m er p ro tect ion – D evelop m en ts in

C on su m er P ro tect ion in In d ia - G overn m en t an d M ark et in g – IS I, A G M A R K , P u b lic

D istr ib u t ion o f essen t ia l com m od it ies – N eo M ark et in g T ren d s – e -M ark et in g – T e le-

m ark et in g – G reen M ark et in g – E ven t M ark et in g – V ira l M ark et in g – D irect

M ark et in g- E th ics in M ark et in g.


1 ) V .S . R am asw am y an d N am ak u m ar i, M ark et in g M an agem en t, M acM illan ,

2 0 0 2 .

2 ) P h ilip K o t ler , M ark et in g M an agem en t, P ren t ice H all o f In d ia , 2 0 1 1 .

3 ) R .S .N .P illa i an d S .K a la , M ark et in g M an agem en t, S .C h an d , C h en n ai, 2 0 1 0 .

4 ) R .S .N . P illa i, M od ern M ark et in g P r in cip les an d P ract ices, S .C h an d , C h en n ai,

2 0 0 9 .

5 ) D r. B . B a la ji, S erv ices M ark et in g an d M an agem en t, S . C h an d , C h en n ai,

2 0 1 0 .


1 ) J ou rn al o f M ark et in g M an agem en t

2 ) G lob a l J ou rn a l o f M ark et in g M an agem en t an d R esearch .

3 ) J ou rn al o f M ark et in g an d M an agem en t

4 ) In tern at ion a l J ou rn a l o f M an agem en t an d M ark et in g

5 ) A sia P acif ic J ou rn a l o f F in an cia l M an agem en t an d M ark et in g R esearch .


1 ) w p s.p ea rson ed .co.u k / em a _u k _h e_k otler_eu rom m _1

2 ) w w w .m a rk etin g toda y .com

3 ) w w w .ta n d fon lin e.com / toc/ rjm m 2 0

4 ) w w w .p ea rson h ig h ered .com / k otler

5 ) w w w .m a rk etin g ey e.com .a u / m a rk etin g .../ m a rk etin g / top -2 0 -m a rk etin g -

w eb sites

6 ) w w w .a sia m a rk etin g m a n a g em en t.com

19

C O U R S E 2 .3 : F IN A N C IA L M A N A G E M E N T

O b je c tiv e s

T h e b asic a im o f th e cou rse is to d evelop an d acqu ain t th e stu d en ts w ith th e

var iou s con cep ts tech n iqu es, m eth od s o f p lan n in g, fo recast in g, ra is in g, e f fect ive

u t iliza t ion , ap p ra isa l an d to d evelop an d in crease th e d ecis ion m ak in g ab ility in th e

area o f f in an ce.

U n it– I

F in an ce Fu n ct ion s – N atu re A n d S cop e – E vo lu t ion O f F in an ce Fu n ct ion – Its

N ew R o le in T h e C on tem p orary S cen ar io – G oa ls O f F in an ce Fu n ct ion – M ax im is in g

P ro fit Vs W ealth – C ost – R isk – R etu rn - T rad e O ff – C on cep t O f T im e Va lu e O f

M on ey – Fu tu re Va lu e A n d P resen t Va lu e A n d T h e B asic Va lu at ion M od el

U n it– II

S ou rces O f S h o rt T erm F in a n cin g – T h e M an agem en t O f W ork in g C ap ita l –

M ean in g O f W ork in g C ap ita l – W ork in g C ap ita l D efin it ion – F in an cin g M ix – B asic

A p p roach es – H ed gin g A p p roach -A ggressive A p p roach – T h e C on servat ive A p p roach

–T rad e O ff B etw een T h e T w o – – M an agem en t O f C ash – Im p ortan ce O f C ash A n d

L iqu id ity- M o t ives Fo r H o ld in g C ash – O b ject ives O f C ash M an agem en t -C ash

B alan ce D ecid in g Facto rs – C ash M an agem en t S trategies – D eterm in at ion O f C ash

C ycle – C ash T u rn over – M in im u m O p erat in g C ash – S tretch in g T h e A ccou n t

R eceivab les – C om b in ed O p erat ion O f M an agem en t S trategies - W ork in g C ap ita l

C on tro l – W ork in g C ap ita l G ap – B an k in g P o licy – R eceivab les M an agem en t –

O b ject ives – C ost B en efit C red it P o lic ies – C red it T erm s – C o llect ion P o lic ies –

In ven to ry M an agem en t - O b ject ives O f In ven to ry – In ven to ry M an agem en t

T ech n iqu es – C ost B en efit – O th er S h o rt T erm S ou rces O f F in an ce

U n it– III

S ou rces O f L on g T erm F in an ce – N atu re O f T erm F in an cin g – C om m on S tock –

P re ferred S tock – D eb t F in an cin g – S ecu red A n d U n secu red D eb ts – R ep u rch ase O f

S h ares – R igh t Issu e P roced u re – U n d erw r it in g S h ares – P r ic in g T h e R igh t Issu es –

D ilu t ion O f M ark et P r ice R igh ts – M ark et P r ice S h are – L ist in g – R is in g O f T h e T erm

L oan s A n d O th er S ou rces O f F in an ce – Issu e O f B on u s S h are A n d Its P roced u re

U n it– IV

D iv id en d P o licy D ecis ion – In tern a l F in an cin g – D iv id en d - R eta in ed E arn in gs –

R elevan ce A n d Ir re leva lan ce O f D iv id en d M M H yp o th esis – W alter ’s M od el -C ost O f

R eta in ed E arn in gs – D iv id en d P ract ices – Facto rs A ffect in g D iv id en d P o licy –

D iv id en d P ayou t R at io - S tock D iv id en d s A n d S tock S p lit

U n it–V

C ost O f C ap ita l A n d C ap ita l S tru ctu re – C ost O f S p ecif ic S ou rce O f C ap ita l –

C ost O f R eta in ed E arn in gs – M easu rem en t O f O vera ll C ost O f C om m on S tock – C ost

O f P referred S tock – C ap ita l S tru ctu re –T rad it ion a l A n d M od e rn A p p roach –

L everages – T yp es-M easu rem en t O f L everages – E ffect O f P ro f it –A n alys in g

A ltern at ive F in an cin g P lan s - Va lu at ion O f S h ares – C on cep t O f C on cern Va lu e –

A sset A p p roach - Va lu at ion A p p roach

20

U n it–V I

M erger – A cqu is it ion A n d R estru ctu r in g - R eason s Fo r M erger -M ech an ics O f

M erger - C ost B en efit O f M erger - T erm s O f M erger - T ak e O ver –J o in t Ven tu re -

M an agin g A n d A cqu is it ion s - R estru ctu r in g -P o rt fo lio -F in an cia l M an agem en t O f

S ick U n its - D efin it ion s-C au ses-S ym p tom s-P red ict ion -R eview O f S ick U n its .

E con om ic Va lu e A d d ed (E VA ) - C on cep t O f E VA - C a lcu lato ry E VA -

A d ju stm en ts Fo r C a lcu lat ion s O f E VA - S u p er io r ity O f E VA .


1 ) I M P an d ey, F in an cia l m an agem en t, 1 0 th E d it ion , V ik as P u b lish in g com p an y,

N ew D elh i 2 0 1 0 .

2 ) S .N M ah esw ar i, F in an cia l m a n agem en t P r in cip les an d p ract ice , S u ltan an d

son s, N ew D elh i, 2 0 1 3 .

3 ) M .Y K h an an d P K J a in , F in an cia l M an agem en t, T ata M cG raw -H ill, N ew

D elh i, 2 0 0 7 .

4 ) P rasan n a C h an d ra , F in an cia l M an agem en t, 6 th E d it ion , T ata M cG raw -H ill,

N ew D elh I, 2 0 1 4 .

5 ) R ajiv S r ivastava , A n il M ish ra , F in an cia l M an agem en t, O x fo rd U n ivers ity

P ress, N ew D elh i, 2 0 1 2 .

6 ) P .C .T u ls ian , C .A .B h arat T u ls ian , F in an cia l M an agem en t, S .C h an d


7 ) D r.V .R .P a lan ive lu , F in an cia l M an agem en t T h eo ry, P rob lem s an d S o l. S .

C h an d , 2 0 1 0 .

8 ) V .K .B h alla , In tern at ion a l F in an cia l M an agem en t T ex t A n d C ases, S . C h an d ,

2 0 1 4 .

9 ) G .S u d arsan a R ed d y, F in an cia l M an agem en t (P r in cip les an d P ract ice ), T h ird

E d it ion , H im alaya P u b lish in g H ou se ,2 0 1 4 .

1 0 ) D r.B .G . S atyap rasad an d D r .P .V . K u lk arn i, F in an cia l M an agem en t, 1 3 th


1 1 ) S h r i N aren d ra S in gh , A d van ced F in an cia l M an agem en t, S econ d E d it ion ,


1 2 ) J am es Van H orn e, F in an cia l M an agem en t an d P o licy, P ren t ice H all, 2 0 1 2 .

1 3 ) A rth u rJ .K eow n F in an cia l M an agem en t P r in cip les an d A p p licat ion s, P earson

E d u cat ion , 2 0 1 1 .

1 4 ) S h er id an J . T itm an , J oh n D . M art in , A r th u r J . K eow n F in an cia l

M an agem en t: P r in cip les an d A p p licat ion s (1 1 th E d it ion ) P ren t ice H all, 2 0 1 0 .


1 ) J ou rn al o f B u sin ess M an agem en t

2 ) J ou rn al F in an cia l P lan n in g

3 ) In d ian J ou rn a l F in an cia l M an agem en t

4 ) T h e J ou rn a l o f F in an cia l M an agem en t

5 ) T h e J ou rn a l o f F in an cia l R isk


1 ) w w w .p h d in m an agem en t.o rg/ m an agem en t -resou rces

21

2 ) w w w .soas.ac.u k / lib rary/ su b jects/ fin an ce/ w eb -resou rces

3 ) ed u cat ion -p o rta l.com / .../ L ist_o f_Free _O n lin e_F in an cia l_M an agem en t

4 ) w p s.p earson ed .co .u k / em a_u k _h e_w ach ow icz_ fu n d fin m an _1 3

C O U R S E 2 .4 : O P E R A T IO N S M A N A G E M E N T

O b je c tiv e s

T h e cou rse a im s to exp la in th e con cep ts o f op erat ion s m an agem en t in an

o rgan izat ion an d exp ose to an a lyt ica l m eth od s. E xp osu re to m ater ia ls p lan n in g,

p u rch asin g an d p ro ject m an agem en t are a lso given to th e stu d en ts.

U n it– I

O p erat ion s M an agem en t con cep t, ob ject ives an d typ es –C h aracter ist ics o f

M od ern O p erat ion M an agem en t – d if feren ces b etw een serv ices an d G ood s –

O p erat ion S trategy – S trategic F it F ram ew ork – S u p p ly C h ain M an agem en t –

W areh ou sin g an d S u p p ly C h ain S trategies – S u p p ly C h ain D yn am ics.

U n it– II

P rod u ct d esign – facto rs, lega l, e th ica l an d en viron m en ta l issu es in p rod u ct

d esign – P rocess P lan n in g –select ion , stra tegy – p rocess stra tegy – M ak e o r B u y

d ecis ion s – Facility L ocat ion – in trod u ct ion – lo cat ion th eo r ies – s tep s in lo cat ion –

se lect ion - im p ortan ce o f lo cat ion facto rs – Facility L ayou t – m ean in g, d ef in it ion an d

scop e – typ es o f layou t serv ices.

U n it– III

O p erat io n s P lan n in g – R o le o f P rod u ct ion P lan n in g an d C on tro l in O p erat ion s

M an agem en t – M ain ten an ce – d ef in it ion - typ es o f m ain ten an ce – P lan n in g,

sch ed u lin g an d con tro l o f m ain ten an ce.

W ork stu d y – ob ject ives, p roced u res – M eth od S tu d y an d M o tion S tu d y - W ork

M easu rem en t an d P rod u ct iv ity.

U n it– IV

M ater ia ls M an agem en t – ob ject ives, p lan n in g, b u d get in g an d con tro l –

In ven to ry C on tro l – E con om ic O rd er Q u an tity – E con om ic B atch Q u an tity –A B C

an alys is – P roced u re fo r S tock C on tro l – M ater ia l H an d lin g – M ater ia l H an d lin g

E qu ip m en ts.

U n it–V

P u rch asin g - ob ject ives, fu n ct ion s, m eth od s – p o lic ies - Ven d or R at in g an d

Va lu e A n alys is – ro le o f p u rch ase m an ager – O ver V iew o f J IT – S to res M an agem en t

– n atu re, layou t o f sto res – S to ck Ver if ica t ion .

Q u ality C on tro l – Q u ality M ovem en t – con t in u ou s Im p rovem en t – to o ls – T Q M

con cep ts – S ix S igm a C on cep ts – IS O Q u ality C ert if ica t ion – Q u ality A ssu ran ce.

U n it–V I

P ro ject M an agem en t – S ch ed u lin g T ech n iqu es – P E R T an d C P M - S ch ed u lin g

W ork C en ters – n atu re an d im p ortan ce – p r io r ity ru les an d tech n iqu es – F low sh op

S ch ed u lin g – G an tt C h arts – p erson al sch ed u lin g in serv ices – E R P – M ean in g an d

S cop e o f E R P – E R P im p lem en tat ion C ycle – R ecen t T ren d s in O p erat ion s

M an agem en t.

22


1 ) E verett E A d am & E b ert , P rod u ct ion & O p erat ion s M an agem en t, P H I

P u b licat ion fo r th ed it ion , 2 0 1 2 .

2 ) J osep h G M on k s, O p erat ion s M an agem en t (T h eo ry & P rob lem s), M cG raw H ill

In t . , 2 0 1 2 .

3 ) S .N . C h ary, P rod u ct ion an d O p erat ion s M an agem en t, T M H P u b licat ion s, 1 9 9 5 .

4 ) C h u n aw alla an d P at il, P rod u ct ion an d O p erat ion s M an agem en t, H im alaya ,

2 0 0 5 .

5 ) L ee J .K ra jew sk i an d L arry P . R itzm an , O p erat ion s M an agem en t: S trategy an d

A n alys is , 1 0 th ed it ion , A d ison W alley, 2 0 1 2 .

6 ) C h ase, A qu ilan o & J acob s, P rod u ct ion an d O p erat ion s M an agem en t, 1 2 th

ed it ion , T ata M cG raw H ill, 2 0 1 0 .

7 ) P .C .S h arm a, P rod u ct ion T ech n o logy (M an u factu r in g P rocess), S . C h an d ,

C h en n ai, 2 0 1 0 .

8 ) S .A . C h u n aw alla , B asics o f P rod u ct ion an d O p erat ion s M an agem en t, F irst



1 ) J ou rn als o f O p erat ion s M an agem en t

2 ) In tern at io n a l J ou rn a l o f A d van ced O p erat ion s M an agem en t.

3 ) In tern at ion a l J ou rn a l o f O p erat ion s an d P rod u ct ion M an agem en t.

4 ) J ou rn al o f P rod u ct ion R esearch an d M an agem en t

5 ) J ou rn al o f P rod u ct ion M an agem en t

6 ) J ou rn al o f P rod u ct ion an d O p erat ion s M an agem en t

7 ) In d ian J ou rn a l o f P rod u ct ion M an agem en t an d E n gin eer in g

8 ) In tern at ion a l o f O p erat ion s an d P rod u ct ion M an agem en t

9 ) J ou rn al o f O p erat ion s M an agem en t


h ttp / / h om e p ages.st .m art in .ed u / fac.sta ff/d stout/ M B A 6 3 1 / k etone n o tes.h tm

C O U R S E 2 .5 : P R O JE C T M A N A G E M E N T A N D E N T R E P R E N E U R S H IP

O b je c tiv e s

T h is cou rse h as b een d evelop ed w ith an a im o f m ak in g th e stu d en ts to get

acqu ain ted w ith th e p rocess o f su ccessfu l im p lem en tat ion o f a p ro ject as p er

sch ed u le . T h e p u rp ose o f secon d p art is to h igh ligh t th e n eed fo r gen erat in g

en trep ren eu r ia l a tt itu d e am on g stu d en ts.

U n it– I

C on cep ts o f p ro ject M an agem en t - C on cep t o f a p ro ject - catego r ies o f p ro jects

- P ro ject life cyc le p h ases - P ro ject m an agem en t con cep ts - T oo ls an d tech n iqu es fo r

p ro ject m an agem en t - P ro ject M an ager - R o les an d resp on sib ilit ies o f p ro ject

m an ager .

23

U n it– II

P ro ject fo rm u lat ion - Fo rm u lat ion stages - B o tt len eck s -Feasib ility R ep o rt -

F in an cin g arran gem en ts - F in a lisat ion o f p ro ject im p lem en tat ion sch ed u le .

U n it– III

A d m in istrat ive agen cies fo r p ro ject A p p rova l - M in istry o f F in an ce - B u reau o f

p u b lic en terp r ises - p lan n in g com m ission - p u b lic in vestm en t B oard

O rgan izin g H u m an R esou rces an d con tract in g - D elegat ion - P ro ject m an ager 's

au th o r ity - p ro ject o rgan isat ion - A ccou n tab ility in p ro ject execu t ion - con tracts 'R '

o f con tract in g - T en d er in g an d se lect ion o f con tracto rs.

U n it– IV

O rgan izin g system s an d p roced u res - w o rk in g o f system - D esign o f system s -

P ro ject w o rk system ' D esign - w o rk b reak d ow n stru ctu re - p ro ject execu t ion p lan -

p ro ject p roced u re m an u al p ro ject con tro l system - p lan n in g sch ed u lin g an d

m on ito r in g - m on ito r in g con tracts an d p ro ject d iary.

P ro ject im p lem en tat ion stages p ro ject d irect ion - com m u n icat ion in a p ro ject -

coo rd in at ion gu id elin e fo r e f fect ive im p lem en tat ion – rep o rt in g in p ro ject

m an agem en t - p ro ject eva lu at ion an d its ob ject ives, typ es an d m eth od s.

U n it–V

Fou n d ation s o f E n trep ren eu rsh ip D evelop m en t: C on cep t an d N eed o f

E n trep ren eu rsh ip D evelop m en t – D efin it ion o f E n trep ren eu r , E n trep ren eu rsh ip an d

m an ager – In n ovat ion – In ven t ion – C reat iv ity - B u sin ess Id ea - O p p ortu n it ies

th rou gh ch an ge. C o rp o rate E n trep ren eu r – com p arat ive stu d y – R o les -

R esp on sib ilit ies - C areer op p o rtu n it ies . E n trep ren eu rsh ip as a career -

E n trep ren eu rsh ip as a style o f m an agem en t - T h e ch an gin g ro le o f th e

en trep ren eu r : m id career d ilem m as – S u sta in in g C om p et it iven ess - M ain ta in in g

com p et it ive ad van tage – E n trep ren eu r ia l M o t ivat ion - G row th o f E n trep ren eu rsh ip in

In d ia – R o le o f E n trep ren eu rs in E con om ic D evelop m en t.

U n it–V I : In flu e n c e s o n E n tre p re n e u rs h ip D e v e lo p m en t

E n trep ren eu r ia l T ra its - E x tern a l In f lu en ces on E n trep ren eu rsh ip D evelop m ent

– S ocio -C u ltu ra l - P o lit ica l, E con om ica l, P erson al. E n trep ren eu r ia l cu ltu re.

W om en E n trepren eu rs: C h allen ges to W om en E n trep ren eu rs - A ch ievem en ts

o f W om an E n trep ren eu rs - R o le M od els - C reat in g E n trep ren eu r ia l Ven tu re -

E n trep ren eu rsh ip D evelop m en t C ycle - B u sin ess P lan n in g P rocess - E lem en ts o f

B u sin ess P lan – O b ject ives - M ark et A n alys is - D evelop m en t o f p rod u ct – M ark et in g

– F in an ce - O rgan izat ion an d M an agem en t - O w n ersh ip .


1 ) C h ou d h u ry S , P ro ject M an agem en t, T ata M cG raw -H ill P u b lish in g C om p an y

L im ited N ew D elh i, 1 9 9 0 .

2 ) D een is L ock , P ro ject m an agem en t, C o les P u b lish in g C om p an y, 1 9 8 0 .

24

3 ) S .S K h an k a, E n trep ren eu r ia l D evelop m en t, S . C h an d , C h en n ai, 2 0 1 0 .

4 ) D r. Vasan th D esa i, P ro ject M an agem en t an d E n trep ren eu rsh ip , H im alaya


5 ) S h r i N aren d ra S in gh , P rob lem s an d S o lu t ion s in P ro ject M an agem en t an d

C on tro l, Fou rth E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 1 .

6 ) D r.K .K .P atra , Fu n d am en ta ls o f E n trep ren eu r sh ip (P r in cip les , P o lic ies an d

P rogram m es), S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 3 .

7 ) E n trep ren eu rsh ip an d P ro ject M an agem en t (T ex t an d C ases), S econ d


8 ) D r.Vasan th D esa i, T h e D yn am ics o f E n trep ren eu r ia l D evelo p m en t an d

M an agem en t, F ifth E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 3 .


1 ) In tern at ion a l J ou rn a l o f P ro ject M an agem en t

2 ) In tern at ion a l J ou rn a l o f C o rp o rate E n trep ren eu rsh ip .

3 ) J ou rn al o f E n trep ren eu rsh ip

4 ) In tern at ion a l E n trep ren eu rsh ip

5 ) J ou rn al o f E n trep ren eu rsh ip D evelop m en t.


1 ) w w w .ston ean d com p an y.n et/ en trep ren eu r ia l.h tm l

2 ) w w w .en trep ren eu r .com / fo rm n et/ fo rm / 9 4 9

3 ) h b sp .h arvard .ed u / list/ elearn in g

4 ) w w w .en trep ren eu ron fire .com / on lin e -resou rces-en trep ren eu rs

5 ) m an agem en th elp .o rg/ p ro jectm an agem en t

6 ) w w w .b u .ed u / acad em ics/ m et/ p rogram s/ .. ./ m s -p ro ject -m an agem en t

7 ) w w w .qu ick sp rou t.com / .../ th e -in tern et -en trep ren eu rs -h an d b ook

C O U R S E 2 .6 : S T R A T E G IC M A N A G E M E N T

O b je c tiv e s

T h e cou rse a im s to d evelop th e d ecis ion m ak in g ab ility o f th e stu d en t in th e

tu rb u len t en viron m en t. T o en h an ce th e aw aren ess leve l o f stu d en ts in b u sin ess -

en viron m en t an d fo rm u lat ion o f b u sin ess ' p lan s an d strategies in th e rea l w o r ld

s itu at ion .

U n it– I

C orp o rate S trategic p lan n in g: M iss ion – V is ion o f th e f irm -D if feren ce b etw een

op erat ion a l an d strategic p lan n in g -C h aracter ist ics o f stra tegic p lan n in g - step s

in vo lved in a stra tegic p lan .

S trategic M an agem en t - E vo lu t ion - N atu re an d Im p ortan ce o f M an agem en t -

re la t ion sh ip b etw een strategic m an agem en t an d m an agem en t -S trategic d ecis ion

m ak in g.

U n it– II

S trategy fo rm u lat ion - stra tegy fo rm u lat ion p rocess - d eterm in in g strategic

th ru st-strategic assessm en t -strategic op t ion s -co rp o rate leve l-b u sin ess leve l

stra tegies -glob a l stra tegies -cu stom izat ion Vs S tan d ard izat ion -strategic a llian ces -

25

stab ility stra tegies-exp an sion strategies -retren ch m en t stra tegies -com b in at ion

strategies -ta ilo r in g stra tegies -fo cu sed segm en t stra tegies -b u ild in g strategic

f lex ib ility.

U n it– III

C om p etit ive an a lys is - Id en t ifyin g com p et ito rs -com p et ito rs stren gth an d

w eak n esses-cu stom er an a lyses - segm en tat ion - cu stom er m o tivat ion s.

M ark et an a lys is -s ize-grow th -p ro fitab ility an a lys is -k ey su ccess facto rs -r isk

E n viron m en ta l an a lys is -G lob a l en viron m en t -D im en sion s-Fo recast in g

en viron m en ta l tren d s an d even ts -u n certa in ty.

S cen ar io an a lys is -Id en t ifyin g, D evelop in g, E st im atin g scen ar io -R egret an a lys is .

P E S T an a lys is -In d u stry an a lys is -com p et it ive stra tegy-com p et it ion in glob a l

in d u str ies -a ltern at ives.

U n it– IV

B u sin ess p o rt fo lio an a lys is -B C G m atr ix - G E B u sin ess S creen -H o fer an d

S ch en d el's M atr ix -M ck in sey system -S P A C E M atr ix -D irect ion a l p o licy m atr ix - D u

P on t ’s con tro l m od el- B a lan ced sco re card .

S h areh o ld er va lu e an a lys is -f in an ce p er fo rm an ce -p er fo rm an ce m easu rem en t -

d eterm in an ts o f stra tegic op t ion s -A n alys is to stra tegy.

U n it–V

M erger - H o r izon ta l m erger - Ver t ica l m erger - con glom erate m erger – P rod u ct

ex ten sion - M ark et ex ten sion - P u re con glom erate ex ten sion - A cqu is it ion - jo in t

Ven tu re.

C on cep t o f P rod u ct D ivers if ica t ion - C lassif ica t ion o f d ivers if ica t ion - S in gle

p rod u ct d ivers if ica t ion - M u lt ip le p rod u ct d ivers if ica t ion - C on cen tr ic d ivers if ica t ion

- H o r izon ta l d ivers if ica t ion - C on glom erate d ivers if ica t ion - M ark et p en etrat ion -

M ark et d evelop m en t - p rod u ct d evelop m en t - D ivers if ica t ion in se lected In d ian

In d u str ies - C ase stu d y o f som e In d ian in d u str ies – S trategic con gru en ce –

R esou rce au d it .

U n it–V I

C ore com p eten ce – Id en t ifyin g, E stab lish in g, B u ild in g, D ep loyin g, P ro tect in g

an d D efen d in g co re com p eten ce

C om p et it ive A d van tage – G lob a l com p et it ive ad van tage – S u sta in ab le

com p et it ive ad van tage – B ases o f com p et it ive ad van tage – P osit ion in g com p et it ive

ad van tage – C om p et it ive in te lligen ce system – Va lu e ch a in A n alys is .


1 ) P earce an d R ob in son , S trategic M an agem en t (Fo rm u lat ion , Im p lem en tat ion

an d C on tro l), S ix th E d it ion , Irw in / M cG raw -H ill (A d iv is ion o f th e M cG raw -H ill

C om p an ies ), 1 9 9 7 .

2 ) J oh n A . P arn ell, S trategic M an agem en t (T h eo ry an d P ract ice ), B iztan tra

P u b licat ion s, N ew D elh i, 2 0 0 9 .

26

3 ) N .S . G u p ta , B u sin ess P o licy an d S trategic M an agem en t, F irst E d it ion ,

H im alaya P u b lish in g H ou se , 2 0 1 3 .

4 ) D r.Fran cis C h eru n ilam , B u sin ess P o licy an d S trategic M an agem en t – T ex t an d

C ases, T h ird E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 0 .

5 ) R . N an ju n d aiah an d S . R am esh , S trategic P lan n in g an d B u sin ess P o licy,


6 ) D r.P . S u b b a R ao , B u sin ess P o licy an d S trategic M an agem en t, 9 th E d it ion ,


7 ) K . A sw ath ap p a an d G . S u d arsan a R ed d y, B u sin ess E n viron m en t fo r S trategic

M an agem en t, S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 1 .

8 ) K azm i A zar , B u sin ess P o licy an d S trategic M an agem en t, 2 nd E d it ion , T ata

M cG raw H ill, 2 0 1 1 .

9 ) V .S .P . R ao , S trategic M an agem en t, F irst E d it ion , E xcel B ook s, N ew D elh i,

2 0 1 2 .


1 ) S trategic M an agem en t J ou rn a l

2 ) In tern at ion a l J ou rn a l o f S trategic M an agem en t

3 ) In tern at ion a l S trate gic M an agem en t J ou rn a l

4 ) J ou rn al o f T ech n o logy A n alys is an d S trategic M an agem en t.

5 ) G lob a l S trategy J ou rn a l.


1 ) w p s.p ren h a ll.com / b p _w h eelen _sm b p _1 0

2 ) w w w .p ea rson h ig h ered .com / .../ S tra teg ic-M a n a g em en t...B u sin es s-P olicy

3 ) b u sin ess.g w u .edu / sm p p

4 ) w w w .a m a zon .com / ...S tra teg ic-M a n a g em en t-B u sin ess-P olicy

5 ) w w w .slidesh a re.n et/ .../ b u sin ess-p olicy -stra teg ic-m a n a g em en t-for-m b a

E L E C T IV E S

H U M A N R E S O U R C E M A N A G E M E N T

C O U R S E 2 .7 .1 (A ) : L A B O U R W E L F A R E A N D IN D U S T R IA L R E L A T IO N S

O b je c tiv e s

C on cep t o f L ab ou r w elfare an d con tr ib u t ion s o f Facto r ies A ct tow ard s

em p loyee w elfare are given th ru st in th is cou rse. T h e reason s fo r in d u str ia l

d isp u tes, su b ject m atter o f d isp u tes an d var iou s m eth od o logies o f reso lv in g v iz.

C on cilia t ion , A rb itra t ion an d A d ju d icat ion are given em p h asis . T h e ro le o f

govern m en t, in d u str ies an d p o lit ica l en viron m en t tow ard s th e p rom otion o f p eace

an d in d u str ia l h arm on y are v iv id ly d iscu ssed .

U n it– I: L a b o u r W e lfa re

L ab ou r W elfare con cep t - S cop e - ob ject ives - n eed an d im p ortan ce

resp on sib ility fo r p rovid in g lab ou r w elfare - sta tu to ry an d vo lu n tary lab ou r w elfare

m easu res - L ab ou r W elfare O ff icer - L ab ou r W elfare A gen cies - A p p o in tm en ts -

Fu n ct ion s –P ow ers – G row th an d C on cep t o f L ab ou r W elfare in In d ia .

27

L ab ou r W elfare in In d ia - H isto r ica l d evelop m en t - W elfare legis la t ion in In d ia -

W elfare P rovis ion s u n d er Facto r ies A ct , 1 9 4 8 - T h e M in es A ct 1 9 5 2 - T h e M o to r

T ran sp o rt W ork ers A ct 1 9 6 1 - T h e P lan tat ion 's A ct 1 9 5 1 R ecom m en d ation s o f

N at ion a l C om m ission on L ab ou r w elfare – M ean in g o f Fat igu e – M on o ton y an d

B ored om – M eth od o f red u cin g Fat igu e.

U n it– II : S o c ia l S e c u rity

S ocia l secu r ity - S ocia l secu r ity con cep ts - scop e - ob ject ives - S ocia l in su ran ce

Vs socia l ass istan ce - soc ia l secu r ity m easu res -O r igin an d grow th o f soc ia l secu r ity

in In d ia - A gen cies o f soc ia l secu r ity -S tate an d S ocia l secu r ity - S ocia l secu r ity

legis la t ion s in In d ia - T h e W ork m en ’s C om p en sat ion A ct , 1 9 2 3 - T h e E m p loyees

S tate In su ran ce A ct , 1 9 4 8 - T h e P aym en t o f G ratu ity A ct , 1 9 7 2 E m p loyees

P rovid en t Fu n d A ct , 1 9 5 2 - T h e M atern ity B en efit A ct 1 9 5 1 P rob lem s o f S ocia l

S ecu r ity in In d ia .

U n it– III : In d u s tr ia l R e la tio n s S y s te m

In d u str ia l R ela t ion s system - m ean in g - ob ject ives - scop e - D u n lop M od el o f

In d u str ia l R ela t ion s - In d u str ia l R ela t ion s in In d ia - S tate an d In d u str ia l R ela t ion s -

L ab ou r P o licy - T r ip art ite C on su lta t ion s - In d ian L ab ou r C on feren ce - S tan d in g

C om m ittee o f In d ian L ab ou r ad m in istrat ion in In d ia .

U n it– IV : In d u s tr ia l D is p u te s

In d u str ia l D isp u tes - con cep ts - cau ses o f in d u str ia l d isp u tes - D yn am ics o f

In d u str ia l d isp u tes - Fo rm s o f in d u str ia l d isp u tes - p reven t ion o f in d u str ia l

d isp u tes - sett lem en t o f in d u str ia l d isp u tes - p reven t ive an d sett lem en t m ach in ery

o f in d u str ia l d isp u tes in In d ia - In d u str ia l d isp u tes A ct 1 9 4 7 .

U n it–V : C o lle c tiv e B a rg a in in g

C o llect ive b arga in in g - ob ject ives -m eth od s – D eterm in an ts o f W ork ers

P art ic ip at ion in M an agem en t – W ork ers P art ic ip at ion in M an agem en t in In d ia -

M eth od s – G a in sh ar in g – E m p loyee sto ck op t ion p lan - M an agem en t fo r

n ego t ia t ion s U n ion o rgan isat ion fo r b arga in in g - N ego t ia t ion P rocess - Issu es in

b arga in in g M u lt i-u n ion -p rob lem s in b arga in in g - co llect ive b arga in in g in In d ia

A d m in istrat ion o f co llect ive b arga in in g agreem en ts - S tatu s o f co llect ive b arga in in g

in In d ia - R ecom m en d ation o f N at ion a l C om m ission on L ab ou r .

U n it V I : T ra d e U n io n is m

T rad e U n ion ism - T h eo r ies o f T rad e U n ion ism - P r in cip les , P h ilo sop h y an d .

P o lic ies o f In d ian L ab ou r - G row th o f trad e u n ion ism in In d ia - M an agem en t o f

T rad e u n ion s - P rob lem s o f trad e u n ion s - M easu res to im p rove th e fu n ct ion in g o f

trad e u n ion s in In d ia - T rad e U n ion s A ct , 1 9 2 6 .

In d ia an d IL O : In trod u ct ion an d E stab lish m en t – A im s an d O b ject ives o f IL O –

S tru ctu re an d G overn in g B od y o f IL O –Fu n ct ion s – C on feren ces - M eet in gs

In tern at ion a l D im en sion s o f In d u str ia l R ela t ion s – In d u str ia l R ela t ion an d

T ech n o logy.


1 ) J oh n T . D u n lop : " In d u str ia l R ela t ion s S ystem s", H en ry H o lt an d C om p an y,

N ew Yo rk , 1 9 5 8 .

28

2 ) F lan d ers A llen : "T rad e U n ion s" , T h e E n glish L an gu age B ook S ociety, L on d on

1 9 6 3 .

3 ) L oyd G . R eyn o ld s: "L ab ou r E con om ics an d L ab ou r R ela t ion s" , P ren t ice H all o f

In d ia P VT . L td ., N ew Yo rk , 1 9 7 8 .

4 ) D an ie l Q u in n M ills : "L ab ou r M an agem en t R ela t ion s" , M cG raw H ill B ook

C om p an y, N ew Yo rk , 1 9 7 8 .

5 ) M an y S . "C o llect ive b arga in in g" , A sia P u b lish in g H ou se, B om b ay, 1 9 8 0 .

6 ) R S tagn er an d H . R osen ; "P sych o logy o f U n ion - M an agem en t R ela t ion s" ,

T avisto ck P u b licat ion L td ., L on d on , 1 9 6 8 .

7 ) R C . S axen a; "L ab ou r P rob lem s an d S ocia l W elfare" , K .N ath & C om p an y,

M eeru t, 1 9 9 0 .

8 ) A .M . S h arm a, "A sp ects o f lab ou r W elfare an d S ocia l S ecu r ity, "H im alaya

P u b lish in g H ou se, B om b ay, 1 9 9 0 .

9 ) M em oria , C .B .: "D yn am ics o f In d u str ia l R ela t ion s in In d ia" , H im alaya


1 0 ) T .N . B h ago liw a la : "L ab ou r E con om ics an d L ab ou r R ela t ion s" , S ah itya B h avan ,

A gra , 1 9 9 1 .

1 1 ) S .N . S arm a; "L ab ou r an d In d u str ia l L aw s" A llah ab ad L aw A gen cy, A llah ab ad ,

1 9 9 0 .

1 2 ) H op k in , R R ; "A H an d B ook o f In d u str ia l W elfare" , O x fo rd & IB H P u b lish in g

C om p an y, N ew D elh i, 1 9 9 5 .

1 3 ) M u n iram ap p a C .M . S h an k ar iah A . an d K u m ara ju P an th u lu , N . "P erson n el

M an agem en t an d In d u str ia l R ela t ion s" E xcel P u b licat ion s, N ew D elh i, 1 9 9 1 .


1 ) T h e In d ian lab ou r J ou rn a l.

2 ) A sian J ou rn a l o f M an agem en t R esearch .

3 ) J ou rn al o f C on tem p orary R esearch in M an agem en t.

4 ) In tern at ion a l J ou rn a l o f H u m an it ies an d S ocia l sc ien ces.


1 ) D elh i.gov. in / D o IT _p lan n in g/ w t1 8 9 .p d f

2 ) m ed ia .scr ib le in d ia .com / .../ in d u str ia l-re la t ion s-an d -lab ou r -w elfare .p d f

3 ) w w w .In d u str ia l In te lligen ce.gov

4 ) h ttp :/ / w w w.in du str ia lre la t ion s.nsw .gov.au / o irw w w / E m p loym en t_ in fo/ M an a

gin g_em p loyees/ W ork p lace_p o lic ies_an d _p roced u res.p age

5 ) h ttp :/ / w w w .th eau stra lian .com .au / n ation a l-a ffa irs/ p o licy/ in d u str ia l-

re la t ion s

6 ) w w w .lib rary.w isc.ed u / selected .to cs/ ca l8 3 3 .p d f

7 ) h ttp :/ / on lin elib rary.w iley.com / jou rn a l/ 1 0 .1 1 1 1 / % 2 8 IS S N % 2 9 1 4 6 8 -2 3 3 8

8 ) w w w .in d u str ia lre la t ion s.n sw .gov.au

9 ) w w w .d d eju st .ac. in / stu d ym ater ia l/ m b a/ ob h -3 1 1 .p d f

1 0 ) h ttp :/ / w w w .lab ou rcou rt . ie/ e n /

29

(B ) T R A IN IN G A N D D E V E L O P M E N T

O b je c tiv e s

T h e su b ject is sp ecia lly d esign ed to exp la in ab ou t th e tra in in g an d em p loyee

d evelop m en t an d h u m an p er fo rm an ce im p rovem en t in o rgan izat ion s. A lso it

p rovid es a d eta iled fram ew ork on tra in in g n eed s an a lyses, th e v ar iou s m eth od s

associa ted w ith tra in in g an d d evelop m en t in terven t ion s, an d h ow to d esign an d

eva lu ate tra in in g p rogram s in an e ffect ive fash ion . T h e o vera ll ob ject ive is to p rovid e

a w ell ‐ rou n d ed ap p roach to tra in in g an d d evelop m en t th at is ap p licab le to

execu t ives in h u m an resou rces as w ell as th ose seek in g careers in o th er areas o f

b u sin ess an d m an agem en t.

U n it– I : In tro d u c tio n to T ra in in g

C on cep t - D efin it ion - M ean in g - N eed fo r T ra in in g - Im p ortan ce o f T ra in in g-

O b ject ives o f T ra in in g - C on cep ts o f E d u cat ion - T ra in in g an d D evelop m en t -

O verv iew o f T ra in in g Fu n ct ion s - T yp es o f T ra in in g - P rocess o f T ra in in g - S tep s in

T ra in in g - A ssessm en t o f T ra in in g N eed s - M eth od s an d P rocess o f N eed

A ssessm en t.

U n it– II : D e s ig n in g a n d Im p le m e n tin g a T ra in in g P ro g ra m

T ra in er Id en t if ica t ion - M eth od s – T ech n iqu es - D esign in g a T ra in in g M od u le -

(C ross C u ltu ra l, L ead ersh ip , T ra in in g th e T ra in er , C h an ge) - M an agem en t

D evelop m en t P rogram - B u d get in g o f T ra in in g. L earn in g : P r in cip les o f L earn in g -

T h eo r ies o f L earn in g - R ein fo rcem en t T h eo ry - S ocia l L earn in g T h eo ry - R esistan ce

to T ra in in g.

U n it– III : E x e c u tiv e D e v e lo p m e nt

C on cep t – O b ject ives - P rocess o f execu t ive D evelop m en t - M eth od s an d

T ech n iqu es - P r in cip les o f E xecu t ive D evelop m en t – M an agem en t D evelop m en t Vs

S elf D evelop m en t - A p p roach es to em p loyee D evelop m en t - T h e D evelop m en t

P lan n in g P rocess an d C om p an ies S trategies to P rovid e D evelop m en t - T yp es o f

M D P ’s - E D P ’s/ S em in ars an d C on feren ces an d S ym p osia .

U n it– IV : C a re e r P la n n in g

M ean in g an d O b ject ives - C areer P lan n in g - S u ccession P lan n in g - C areer

p lan n in g P rocess - C areer D evelop m en t con cep ts - S tages o f C areer D evelop m en t -

C areer D evelop m en t P rogram m e - D u al C areer an d W ork Fam ily issu es - H u m an

R esou rces M an agem en t Vs C areer M an agem en t Issu es in C areer D evelop m en t -

C on cep t o f E m p ow erm en t - E lem en ts o f E m p ow erm en t - A p p roach es to

E m p ow erm en t.

U n it–V : T e c h n o lo g y in T ra in in g

C om p u ter b ased T ra in in g – E L earn in g - E lectron ics P er fo rm an ce S u p p ort

S ystem (E P S S ) – D istan ce an d In tern et B ased T ra in in g – T e le T ra in in g- V id eo

C on feren cin g – L earn in g P o rta ls .

U n it–V I

T ra in in g P ract ices in In d ia - T ra in in g in P u b lic secto rs U n its an d P r ivate secto rs

- T ra in in g In st itu tes in In d ia – G overn m en t P o lic ies tow ard s tra in in g in In d ia .

30


1 ) M .C . G eh ee W illiam a n d T ayer , P au l W . T ra in in g in B u sin ess an d In d u stry,

J oh n W iley & S on s, N ew Yo rk , 1 9 6 1 .

2 ) S ik u la , A .F . P erson al A d m in istrat ion an d H u m an R esou rces D evelop m en t,

J oh n W iley, N ew Yo rk , 1 9 8 0 .

3 ) H acoon , J .R . M an agem en t T ra in in g: A im s an d m eth od s, E n glish U n ivers it i es

P ress, L on d on , 2 0 0 9 .

4 ) A h m ed , A b ad : M an agem en t an d O rgan isat ion a l D evelop m en t, R ach an a

P rak ash am , N ew D elh i, 2 0 0 0 .

5 ) M am oria , C .B . P erson al M an agem en t, H im alaya P u b lish in g H ou se, B om b ay,

2 0 0 3 .

6 ) R u d ra B asw ara j: P erson n el A d m in istrat ion P ract ice in In d ia – Va ik u n ta L a l

M eh ta In st itu te o f co - op erat ive M an agem en t, P oon a, 2 0 1 0 .


1 ) In tern at ion a l J ou rn a l o f T ra in in g an d D evelop m en t.

2 ) T ra in in g an d D evelop m en t J ou rn a l .

3 ) In d ian J ou rn a l o f T ra in in g an d D evelop m en t.


1 ) h igh ered .m cgraw -

ill.com / sites/ d l/ free/ 0 0 7 0 9 8 4 5 4 9 / 5 6 7 2 1 2 / sam p lech 0 1 .p d f

2 ) w w w .d d eju st .ac. in / stu d ym ater ia l/ m b a/ ob h -4 1 2 .p d f

3 ) h ttp s:/ / w w w 2 .le .ac.u k / p ro jects / o er / o ers / p sych o logy / o ers / T ra in in g

an d D evelop m en t In trod u ct ion an d O verv iew

4 ) w w w .sagep u b .com / u p m _d ata/ 2 6 8 5 8 _7 .p d f

5 ) w w w .csb .gov.h k / en glish / p u b licat ion / files/ e -h rm gu id e.p d f

M A R K E T IN G

C O U R S E 2 .7 .2 (A ) : S A L E S A N D D IS T R IB U T IO N M A N A G E M E N T

O b je c tiv e

T h e p u rp ose o f th is cou rse is to acqu ain t th e stu d en t w ith th e con cep ts w h ich

are h elp fu l in d evelop in g a sou n d sa les an d d istr ib u t ion p o licy an d in o rgan izin g

an d m an agin g sa les fo rce an d m ark et in g ch an n els .

U n it– I

Im p ortan ce o f sa les m an agem en t – typ es o f S ellin g – se llin g an d M ark et in g –

S a les O b ject ives – Fu n ct ion s o f S a les M an agem en t – D u ties an d R esp on sib ilit ies o f

S a les M an ager- se llin g p rocess.

S a lesm an sh ip – A r t , S c ien ce an d P ro fess ion , T yp es o f S a lesm an sh ip –

A d van tages an d L im itat ion s o f S a lesm an sh ip – Q u alit ies o f G ood S a lesm an .

U n it– II

S ales P lan n in g, S a les P o licy – S a les O rgan izat ion , sa les fo recast in g m eth od s -

D esign in g S a les T err ito r ies – F ix in g S a les Q u o ta . T yp es o f qu o tas.

S tru ctu r in g an d m an agin g sa les fo rce –con tro llin g an d m o tivat in g sa les fo rce -

R ecru itm en t an d S elect ion o f S a les fo r Fo rce – T h e N eed fo r S a les Fo rce – S e lect ion

p rocess.

31

T ra in in g o f S a lesm an – Im p or tan ce – O b ject ives – M eth od s o f T ra in in g –

S u p erv is in g S a lesm an – E xecu t ive S a les T ra in in g P rogram m e.

U n it– III

A p p ra is in g S a lesm an ’s P er fo rm an ce – M eth od s o f A p p ra isa l – In d ices o f

S alesm an ’s P er fo rm an ce – C om p en sat ion o f S a les Fo rce – P r in cip les o f

C om p en sat in g S a lesm an – M eth od s o f C om p en sat ion – A d d it ion a l C om p en sat ion

S ch em es.

U n it– IV

P h ysica l D istr ib u t ion : M ean in g, D istr ib u t ion M ix , R o le o f D istr ib u t ion in

M ark et in g.

T h e C h an n el o f D istr ib u t ion – Im p ortan ce – S e lect ion o f R igh t C h an n el – T yp es

o f C h an n els – C h an n els fo r P er ish ab le an d n on p er ish ab le D u rab le G ood s –

C h an n el fo r A gr icu ltu ra l an d In d u str ia l G ood s – M an agin g D ea ler N etw ork .

U n it–V

D istr ib u t ion E n viron m en t: C om p et ito rs , In ten sive an d E x ten sive D istr ib u t ion :

F ran ch ise S ellin g, P u b lic D istr ib u t ion – S p ecia l Featu res. D escr ip t ion o f

In term ed iar ies – R o le an d Im p ortan ce – M erch an t M id d lem en Vs A gen t M id d lem en .

U n it–V I

In trod u ct ion to R eta il: R eta il in In d ia – R eta il M ark et in g S trategy – R eta il S to re

fo rm ats – B asics o f R eta il M erch an d is in g P rocu rem en t – R eta il P r ic in g an d

eva lu at in g m erch an d ise p er fo rm an ce – R eta il S to re O p erat ion s – M an agin g R eta il

B u sin ess – R eta il O rgan isat ion an d O p erat ion s M an agem en t – M an agin g R eta il

S erv ices.


1 ) R ich ard R . S t ill an d E d w ard W . C u n d if f – S a les M an agem en t, P ren t ice H all,

1 9 5 8 .

2 ) E u gen e M . J oh n son – S a les M an agem en t, T ata M cG raw H ill,1 9 9 3 .

3 ) G ilb er t A . C h u rch ill – S a les Fo rce M an agem en t, T ata M cG raw H ill, 2 0 0 0 .

4 ) V .S . R am asam y, M ark et in g M an agem en t, M acm illan , 2 0 0 9 .

5 ) R .S .N P illa i an d B h agavath y M od ern M ark et in g S .C h an d & S on s, 2 0 0 1

6 ) K rish n a k .H ava ld h ar sa les an d D istr ib u t ion m an agem en t T ata M cG raw H ill,

2 0 0 6 .

J o u rn a ls a n d M a g a z in e

1 ) In tern at ion a l jou rn a l o f sa les reta ilin g an d m ark et in g

2 ) J ou rn al o f R eta ilin g


1 ) w w w .sa lesan d m ark et in g.com

2 ) w w w .in d ian jou rn a lo fm ark et in g.com

3 ) w w w .freem b a.in

4 ) w w w .au th o rstream .com

C O U R S E 2 .7 .2 (B ) : M A R K E T IN G R E S E A R C H A N D C O N S U M E R B E H A V IO U R

O b je c tiv e s

M an agers in vo lved in m ak in g cr it ica l d ec is ion s look fo r re levan t d ata

p er ta in in g to con su m er b eh aviou r . T h is cou rse is d esign ed to teach th e stu d en ts

32

th e sc ien t if ic w ay o f d o in g m ark et research an d p rep ar in g rep o rts . Fu n d am en ta ls o f

con su m er b eh aviou r an d th e facto rs in f lu en cin g a lso in clu d ed in th is cou rse.

U n it– I

M ark et in g R esearch - D efin it ion - Im p ortan ce - A d van tages an d L im itat ion s.

T h e R esearch p rocess - P rob lem id en t if ica t ion - D esign o f R esearch - T yp es o f

D esign - S am p lin g P rocess an d S elect ion - S am p le typ es - S am p le S ize an d

S am p lin g erro rs.

U n it– II

D ata co llect ion - M eth od s o f d ata C o llect ion - T oo ls o f D ata C o llect ion ,

Q u est ion n aire an d In terv iew S ch ed u le - K in d s o f D ata - A tt itu d e m easu rem en t an d

sca lin g tech n iqu e.

D ata A n alys is -E d it in g, C od in g, H yp o th esis - sou rces – fo rm u lat ion .

U n it– III

In terp retat ion an d rep o rt w r it in g - M ean in g o f In terp retat ion - P recau tion s -

R ep o rt W r it in g - S tep s in w r it in g R ep o rts - L ayou t o f R ep o rt , T yp es o f R ep o rts -

P r in cip les o f R ep o rt W r it in g - G rap h ica l rep resen tat ion o f resu lts - m an agin g

M ark et in g R esearch - R o le o f M ark et in g R esearch A gen cies -eth ica l issu es in

M ark et in g R esearch .

U n it– IV

A p p licat ion o f M ark et in g R esearch : P rod u ct R esearch , P r ice R esearch ,

M o t ivat ion R esearch , P rom otion R esearch , D istr ib u t ion R esearch -S a les C on tro l

R esearch .

U n it–V

C on su m er b eh aviou r : M easu r in g - S tu d yin g con su m er b eh aviou r - n eed -

P rob lem s in b u ye r b eh aviou r - b u yer B eh aviou r stu d y - soc ia l sc ien ces an d B u yer

b eh aviou r - b u yer b eh aviou r m od els - b u yin g m o tives, b u yin g h ab its , an d b u yin g

p rocess – C on su m er ism an d E th ics: R oo ts o f C on su m er ism – C on su m er S a fety –

C on su m er In fo rm ation – C on su m er R esp on sib ility – M ark eter R esp on ses to

C on su m er Issu es – M ark et in g E th ics tow ard s C on su m ers – C on su m er P ro tect ion

an d A cts .

U n it–V I

Facto rs in f lu en cin g con su m er b eh aviou r - soc ia l, econ om ic, p sych ograp h ic ,

grou p in flu en ces - In f lu en ce o f re ligion , cu ltu re, lan gu age an d statu s. B u yin g

b eh aviou r ; P rod u ct p ercep t ion - learn in g, a tt itu d e, p erson ality. N ew p rod u ct

p u rch ase, rep eat p u rch ase, con su m er sp at ia l b eh aviou r - con su m p tion an a lys is -

p rod u ct u sage rates - exp en d itu re p attern -H ow ard -S eth M od el o f B u yer b eh aviou r -

O rgan isat ion a l b eh aviou r o f b u yer .


1 ) G .C .B er i: M ark et in g R esearch - M cG raw H ill, 2 0 1 1 .

2 ) V .S . R am asam y, M ark et in g M an agem en t, M acm illan , 2 0 0 9 .

3 ) D .D . S h arm a: M ark et in g R esearch - S u ltan C h an d & S on s, 2 0 0 1 .

4 ) B oyd & W estfa ll: M ark et in g R esearch - A ll In d ia T ravellers , 1 9 7 2 .

5 ) D on ald s-T u ll an d D el I. H aw k in s: M ark et in g R esearch - M acm illan 1 9 9 4 .

33

6 ) J on es F . E n gel & R od ger D .B lack w ell: C on su m er b eh aviou r , D ryd on P ress,

1 9 9 0 .

7 ) S .C . M eh ta : In d ian C on su m er - T ata M cG raw H ill, 1 9 6 4 .

8 ) Fred . D . R eyn o ld s & W illiam D .W ells - C on su m er B eh aviou r - M cG raw M ill,

1 9 7 7 .

J o u rn a ls a n d M a g a z in e

1 ) J ou rn al o f con su m er research

2 ) T h e jou rn a l o f con su m er b eh aviou r

3 ) J ou rn al o f con su m er b eh aviou r an d p sych o logy

4 ) J ou rn al o f m ark et in g research

5 ) In tern at ion a l jou rn a l o f m an agem en t m ark et in g research (ijm m r)

6 ) In tern at ion a l jou rn a l o f research in m ark et in g

7 ) J ou rn al o f m an agem en t an d m ark et in g research

W e b R e s o u rc e

1 ) w w w .research w or ld .com

2 ) w w w .icm rin d ia .com

3 ) w w w .m ark etresaeearch .com

4 ) w w w .m ark etresearch w or ld .com

F IN A N C IA L M A N A G E M E N T

C O U R S E 2 .7 .3 (A ) : IN V E S T M E N T , S E C U R IT Y A N D P O R T F O L IO M A N A G E M E N T

O b je c tiv e

T h e m ajo r ob ject ive o f th is cou rse is to h elp stu d en ts to learn th e var iou s

asp ects o f in vestm en t, secu r ity an a lys is , P o r t fo lio evo lu t ion an d p o rt fo lio

m an agem en t.

U n it– I

In vestm en t – O b ject ives C h aracter ist ics – C on cep ts – In creasin g P op u lar ity O f

In vestm en t – Featu res – R isk O f In vestm en t – S u ccess In In vestm en t – R etu rn O n

In vestm en t. In vestm en t Vs S p ecu lat ion – G am b lin g - S elect ion O f S ecu r it ies –

Fo rm u lat ion O f In vestm en t S trategy – R isk A n d R etu rn – M ean in g – E lem en ts –

S ystem atic R isk A n d U n system atic R isk – M easu rem en t O f R isk – S ecu r ity

In vestm en t Vs N on -S ecu r ity In vestm en t – Fo rm s O f In vestm en t – In vestm en t

E n viron m en t In In d ia - In vestm en t P rocess – S ou rces O f In vestm en t In fo rm ation .

U n it– II

S tock M ark ets In In d ia – In trod u ct ion N atu re - Fu n ct ion s O f S tock E xch an ge –

O rgan izat ion a l S tru ctu re O f T h e S econ d ary M ark et - B ook B u ild in g P rocess –

O n lin e T rad in g, D em ater ia liza t ion - D ep ositary S erv ices – M ark et M em b ersh ip –

R egu lato ry F ram e W ork – S to ck M ark et A n d F in an cia l D evelop m en t In In d ia -

O T C E I- N S E - M ark et In d ex – S E N S E X , N IFT Y . -N ew Issu e M ark et – L ist in g O f

S ecu r it ies – T yp es O f T ran sact ion s In A S tock E xch an ge – M ech an ics O f S h are

T rad in g – E xecu t ion O f O rd ers -S tock m ark et In d exes -S ecu r ity C red it -R at in g.

U n it– III

S ecu r ity A n alys is – Fu n d am en ta l A n a lys is – In d u stry A n d C om p an y A n alys is ,

T ech n ica l A n a lys is – C on cep ts, T oo ls A n d T ech n iqu es O f A n alys is – T ech n ica l

34

A n alys is Vs T ren d s In d icato rs, In d ices A n d M ovin g A verages A p p lied In T ech n ica l

A n a lys is . Fu n d am en ta l A n a lys is – E ff ic ien t M ark et H yp o th esis – C on cep t A n d

Fo rm s O f M ark et E ff ic ien cy – R an d om W alk T h eo ry – A ssu m p tion O f R an d om W alk

T h eo ry.

U n it– IV

P ort fo lio A n alys is A n d M an agem en t – E lem en ts O f P o r t fo lio M an agem en t –

P o r t fo lio M od els – E ff ic ien t F ron t ier A n d S elect ion O f O p tim al P o r t fo lio – M ark ow itz

M od el-S h arp e S in gle In d ex M od el A n d C ap ita l A sset P r ic in g M od el - A rb itrage

P r ic in g T h eo ry.

U n it–V

P er fo rm an ce E va lu at ion O f P o rt fo lio s – S h arp e M od el – T eryn er ’s M od el Fo r

P ort fo lio E va lu at ion – E va lu at ion O f M u tu al Fu n d s – P o r t fo lio In vestm en t P rocess –

B on d P o rt fo lio M an agem en t S trategies – In vestm en t T im in g A n d P o rt fo lio

P er fo rm an ce E va lu at ion - P o rt fo lio M an agem en t S trategies .

U n it–V I

B on d Va lu at ion A n d A n alys is T yp es O f B on d s – In terest R ate T erm - S tru ctu re

O f In terest R ates – M easu r in g B on d Y ie ld s – Y ie ld O f M atu r ity –– H o ld in g P er iod

S ect ion – B on d P r ic in g T erm – B on d D u rat ion – A ct ive A n d P osit ive B on d

M an agem en t S trategies - B on d Im m u n izat ion B on d Vo la lit ity - B on d C over in g.

P re feren ce S h are Va lu at ion A n d A n alys is – E qu ity S h ares – E qu ity Va lu at ion A n d

A n alys is - F in an cia l S ecto r R efo rm s R ela ted T o S tock M ark et - R ecen t D evelop m en t

In C ap ita l M ark et .


1 ) K evin a S , S ecu r ity A n alys is an d P o rt fo lio M an agem en t, P ren t ic e H all In d ia ,

2 0 0 8 .

2 ) D on ald E . F ish er an d D on ald J . J o rd an , S ecu r ity A n alys is an d P o rt fo lio

M an agem en t, 6 th E d it ion , P earson E d u cat ion , 1 9 9 5 .

3 ) P rasan ach an d ra ; In vestm en t A n alys is an d p o rt fo lio m an agem en t; T ata

M cG raw H ill, 2 0 0 9 .

4 ) P reet i S in gh , S ecu r ity A n alys is an d P o rt fo lio M an agem en t, H im alaya

P u b lish in g H ou sin g, 2 0 0 0 .

5 ) P u n ith avath y P an d ian , S ecu r ity A n alys is an d P o rt fo lio M an agem en t, V ik as


6 ) Yogesh M ah esh w ar i, In vestm en t M an agem en t, P ren t ice H all In d ia , N ew D elh i,

2 0 0 8 .

7 ) A lexan d er , G o rd en J . an d S h arp W illiam F ., Fu n d am en ta ls o f In vestm en t

M an agem en t, P ren t ice H all In d ia , N ew D elh i, 2 0 0 2 .

8 ) K evin S , S ecu r ity A n alys is A n d P o rt fo lio M an agem en t, P H I, 2 0 0 8 .

9 ) D h an esh K u m ar K h atr i, S ecu r ity A n alys is an d P o rt fo lio M an agem en t

M acm illan , 2 0 1 0 .


1 ) J ou rn al fo r P o r t fo lio M an agem en t

2 ) F in an cia l A n a lysts J ou rn a l

3 ) In tern at ion a l J ou rn a l o f P o r t fo lio A n alys is an d M an agem en t

4 ) J ou rn al o f In vestm en t M an agem en t

5 ) D ala l S treet In vestm en t J ou rn a l

35


1 ) h ttp :/ / w w w .p o rt fo liom an agem en t. in / b en efit s-o f-p o rt fo lio -m an agem en t.h tm l

2 ) h ttp :/ / w w w .p o rt fo liom an agem en t. in /

3 ) h ttp :/ / w w w .in vesto rw ord s.com / 2 1 2 2 / fu n d am en ta l_an a lys is .h tm l

4 ) h ttp :/ / w w w.in vestorw ord s.com / 18 9 3 0 /S ecu r ities_an d _E xch an ge_B oard _o f_ In

d ia_S E B I.h tm l

5 ) w w w .equ itym aster .com

6 ) w w w .m on eycon tro l.com

7 ) w w w .am fin d in g.com

8 ) w w w .p m i.o rg

C O U R S E 2 .7 .3 (B ) : M A N A G E M E N T O F F IN A N C IA L S E R V IC E S

O b je c tiv e

T h e m ajo r ob ject ive o f th is cou rse is to h elp stu d en ts to learn th e var iou s

asp ects o f f in an cia l serv ices in st itu t ion s n am ely ro le o f R B I, S E B I an d h ire

p u rch ase.

U n it– I

In trod u ct ion T o F in an cia l S erv ice – T yp es- O b ject ives – Fu n ct ion s -

C h aracter ist ics – C on cep ts- C on st itu en ts ’ A n d G row th O f F in an cia l S erv ices In

In d ia - Fu n d B ased A n d Fee B ased F in an cia l S erv ice – In d ian F in an cia l S ystem –

O verv iew O f F in an cia l M ark ets In In d ia – F in an cia l S erv ice E n viron m en t – In d ian

F in an cia l S ystem In P re -R efo rm s P er iod D evelop m en t In 1 9 9 1 Var iou s F in an cia l

In term ed iar ies - N on – B an k in g F in an cia l C om p an ies Fu n ct ion s – P ru d en tia l N o rm s

For N B FC ’s – M od ern A ct iv it ies – C on tem p orary D eve lop m en t In T h e F ie ld O f

F in an cia l S erv ice .

U n it– II

S tru ctu re A n d In st itu t ion s In C ap ita l M ark et A n d M on ey M ark et – R egu lato ry

A n d S u p erv iso ry Fram e W ork – R o le O f R B I , S E B I A n d M in istry O f F in an ce

G overn m en t O f In d ia – S u p erv is ion A n d R egu lat ion O f B an k in g C om p an ies – N ew

Issu e M ark et – N ew In stru m en t – In stru m en t T rad it ion a l A n d E m ergin g ( E C B ,

A D R , G D R ) , D ep ositar ies , D FH I A n d O th er E qu it ies – D eb t In stru m en ts.

U n it– III

M erch an t B an k in g – In trod u ct ion – O r igin - G row th – Fu n ct ion s O f M erch an t

B an k ers – M erch an t B an k in g In D if feren t C ou n tr ies – S E B I R egu lato ry G u id elin es –

R egu lato r F ram e W ork s – M erch an t B an k er C od e O f C on d u ct – T erm s O f Issu e.

U n it– IV

Ven tu re C ap ita l – G row th O f Ven tu re C ap ita l In In d ia - F in an cin g P attern

U n d er Ven tu re C ap ita l – L ega l A sp ects A n d G u id e L in e Fo r Ven tu re C ap ita l –

L easin g – T yp es O f L eases – E va lu at ion O f L easin g O p tion s Vs B o rrow in g.

U n it–V

M u tu al Fu n d s – C on cep t A n d O b ject ives - T yp es A n d S ch em es –G row th O f

M u tu al Fu n d – M ech an ics O f M u tu al Fu n d O p erat ion – M an agin g M u tu al Fu n d s In

In d ia – S E B I R equ irem en t O f A M C – Fu n ct ion s O f A M C – W ork in g M ech an ism O f

36

A M C – O p erat ion a l E ff ic ien cy O f M u tu al Fu n d – E va lu at ion O f M u tu al Fu n d s – R B I

G u id elin es – Fu tu re O f M u tu al Fu n d s.

U n it V I

O th er F in an cia l S erv ice – H ire P u rch asin g – C on su m er F in an ce – Facto r in g

A n d Fo r fe it in g O f C red it R at in g – C red it C ard s- B ills O f D iscou n tin g – In su ran ce

S erv ice – D eb it C ard s - S m artcard s – H ou sin g F in an ce S erv ice - In frastru ctu re

F in an ce – C om m ercia l C O U R S E E tc., - R ecen t T ren d s In M ark et in g O f F in an cia l

S erv ice


1 ) M .Y .K h an , F in an cia l S erv ices, M cG raw -H ill E d u cat ion , 2 0 0 9 .

2 ) B h o le .L .M , F in an cia l In st itu t ion s an d M ark ets , T ata M cG raw -H ill E d u cat ion ,

2 0 0 9 .

3 ) G u ru sam y, F in an cia l S erv ices an d system , T ata M cG raw -H ill E d u cat ion ,

2 0 0 9 .

4 ) G ord on N atara jan , F in an cia l M ark ets an d S erv ices, H im alaya P u b lish in g

H ou se, 2 0 1 2 .

5 ) R ajesh K o th ar i, F in an cia l S erv ices in In d ia C on cep t an d A p p licat ion , S A G E

P u b licat ion s P vt . L td , 2 0 1 1 .

6 ) D r R . S h an m u gh am , F in an cia l S erv ices. W ileyp recise , 2 0 1 3 .

7 ) M on a J . G ard n er , D ix ie L . M ills , E lizab eth S in gleton C oop erm an , M an agin g

F in an cia l In st itu t ion s T h om son / S ou th -W estern , 2 0 0 4 .

8 ) B h o le an d M an k in d , F in an cia l In st itu t ion s an d M ark et , T ata M cG raw -H ill,

2 0 0 5 .

9 ) V .A A vad h an i, M ark et in g o f F in an cia l S erv ice , H im alaya P u b licat ion , 2 0 0 7 .

1 0 ) B h arath iV . P ath ak , T h e In d ian F in an cia l S ystem : M ark ets , In st itu t ion s A n d

serv ices, P earson E d u cat ion , 2 0 1 3 .

1 1 ) P u n ith avath y P an d ian , F in an cia l S erv ices an d M ark ets , V ik as P u b lish in g

H ou se P vt . L td ., 2 0 1 0 .

1 2 ) D r. N .K .G u p ta & M on ik a C h op ra , F in an cia l M ark ets , In st itu t ion s an d

S erv ices A n e B ook s -N ew D elh i, 2 0 1 1 .

1 3 ) C lif fo rd G om ez, F in an cia l M ark ets , In st itu t ion s an d F in an cia l S erv ices P H I

L earn in g P r ivate L im ited , 2 0 1 3 .

1 4 ) K u n jk u n ju , B en son , M oh an an .S F in an cia l M ark ets an d F in an cia l S erv ices in

In d ia , N ew C en tu ry P u b licat ion s, 2 0 1 2 .


1 ) In tern at ion a l J ou rn a l o f F in an cia l S erv ices M an agem en t

2 ) J ou rn al o f F in an cia l S erv ices R esearch

3 ) J ou rn al o f B an k in g an d F in an ce

4 ) F in an cia l S erv ices R eview

5 ) F in an cia l A n a lysts J ou rn a l


1 ) w w w .m ck in say.com / in sigh ts/ fin an cia l _serv ices

2 ) w w w .in vestop ed ia .com / term s/ v/ ven tu recap ita l.asp

37

3 ) h ttp :/ / in d iavca .o rg/ ven tu re -cap ita l-in -in d ia .h tm l

4 ) h ttp :/ / m u tu alfu n ds.ab ou t.com / od / m u tu alfu n d b asics/ a/ W h at -Is-A -M u tu al-

Fu n d .h tm

5 ) h ttp :/ / w w w .slid esh are.n et/ ad itya3 0 9 9 0 / m erch an t -b an k in g-in -in d ia

6 ) h ttp :/ / w w w .scr ib d .com / d oc/ 2 8 0 7 6 5 9 5 / M erch an t -B an k in g-in -In d ia

O P E R A T IO N S M A N A G E M E N T

C O U R S E 2 .7 .4 (A ) : P R O D U C T IO N P L A N N IN G , C O N T R O L A N D M A IN T E N A N C E

O b je c tiv e s

T h is cou rse h as b een p lan n ed w ith a goa l o f teach in g th e stu d en ts regard in g

th e p lan n in g o f p rod u ct ion an d th e im p ortan ce o f sc ien t if ic w ay o f m ain ta in in g th e

p lan t an d m ach in ery. C on cep ts o f M R P h as a lso b een in clu d ed fo r th e p rep arat ion

o f m aster p rod u ct ion sch ed u le .

U n it– I

P rod u ct ion p lan n in g an d C on tro l - E lem en ts - T yp es o f P rod u ct ion S ystem s -

P rocess P lan n in g - R ou tin g sh eets -M ach in e load in g an d S ch ed u lin g.

S ch ed u lin g ch arts an d grap h s - Fo rw ard S ch ed u lin g an d b ack w ard sch ed u lin g

- M eth od s o f S ch ed u lin g - P erp etu a l, P er iod ic an d O rd er S ch ed u lin g - D isp atch in g -

E xp ed it in g.

A ggregate p lan n in g: C osts , S trategies - G rap h ica l an d ch art in g m eth od s,

T ran sp o rtat ion m eth od .

U n it– II

Forecast in g - U ses o f sa les an d d em an d fo recast in g in p lan n in g - com p on en ts

o f d em an d – Q u alita t ive Vs Q u an tita t ive m eth od s o f fo recast in g - s in gle m ovin g

average, s in gle exp on en tia l sm oo th in g, s in gle L in ear P rogression an a lys is .

U n it– III

Q u ality con tro l: ob ject ives o f sta t ist ica l qu a lity con tro l - d if feren ces b etw een

in sp ect ion an d qu ality con tro l-con tro l ch arts fo r a ttr ib u tes -P ch art , n p ch art , c

ch art , u ch art .

C on tro l ch arts fo r var iab les -average ch art (x ch art ), ran ge ch art (R ch art ),

s tan d ard d evia t ion ch art (S ch art ) p rocess cap ab ility an a lys is .

A ccep tan ce sam p lin g - O C cu rve, p rod u cer 's r isk , con su m ers ' r isk , A G L an d

L T P D .

U n it– IV

S ch ed u lin g an d sequ en cin g -f low sh op sch ed u lin g – S equ en cin g o f on e job

th rou gh tw o , an d th ree m ach in es u sin g J oh n son 's ru le - J ob sh op sch ed u lin g –

P r io r ity d ecis ion ru les (n job s on e m ach in e) - A ssign m en ts m ach in es b y in d icato r

m eth od .

U n it–V

M ater ia ls requ irem en ts p lan n in g (M R P ) - m aster p rod u ct ion sch ed u le – B ill o f

m ater ia ls , M R P con cep ts – L o t s izin g - lo t -fo r -lo t tech n iqu es, E O Q ap p roach , S ilver -

m eal ap p roach

38

U n it–V I

M ain ten an ce: ob ject ives - fo rm s o f m ain ten an ce - p reven t ive , b reak d ow n an d

co rrect ive - p reven t ive an d b reak d ow n m a in ten an ce costs -exp ected va lu e m od el fo r

est im atin g b reak d ow n cost - p rob ab ility m od el fo r se lect in g p reven t ive m ain ten an ce

p o licy - S p are P arts p lan n in g - m ain ten an ce, in su ran ce an d cap ita l sp ares -

In trod u ct ion to T P M .


1 ) E verett E A d am & E b ert – P rod u ct ion & O p erat ion s M an agem en t –P H I –

P u b licat ion fo r th ed it ion , 2 0 1 2 .

2 ) J osep h G M on k s – O p erat ion s M an agem en t (T h eo ry & P rob lem s) –M cG raw

H ill In t , 2 0 1 2 .

3 ) S .N . C h ary- P rod u ct ion an d O p erat ion s M an agem en t –T M H P u b licat ion s,

1 9 9 5 .

4 ) C h u n aw alla an d P a t il – P rod u ct ion an d O p erat ion s M an agem en t, H im alaya ,

2 0 0 5 .

5 ) L ee J .K ra jew sk i an d L arry P . R itzm an , O p erat ion s M an agem en t: S trategy an d

A n alys is , A d ison W alley, 2 0 1 2 .

6 ) A qu ilan o & J acob s, P rod u ct ion an d O p erat ion s M an agem en t C h ase, T ata

M cG raw H ill, 1 2 th ed it ion , 2 0 1 0 .

7 ) P .C .S h arm a, P rod u ct ion T ech n o logy (M an u factu r in g P rocess), S . C h an d ,

C h en n ai, 2 0 1 0 .

8 ) S .A . C h u n aw alla , B asics o f P rod u ct ion an d O p erat ion s M an agem en t, F irst



1 ) J ou rn als o f O p erat ion s M a n agem en t

2 ) In tern at ion a l J ou rn a l o f A d van ced O p erat ion s M an agem en t.

3 ) In tern at ion a l J ou rn a l o f O p erat ion s an d P rod u ct ion M an agem en t.

4 ) J ou rn al o f P rod u ct ion R esearch an d M an agem en t

5 ) J ou rn al o f P rod u ct ion M an agem en t

6 ) J ou rn al o f P rod u ct ion an d O p erat ion s M an agem en t

7 ) In d ian J ou rn a l o f P rod u ct ion M an agem en t an d E n gin eer in g

8 ) In tern at ion a l o f O p erat ion s an d P rod u ct ion M an agem en t

9 ) J ou rn al o f O p erat ion s M an agem en t


h ttp / / h om e p ages.st .m art in .ed u / fac.sta ff/ dstou t/ M B A 6 3 1 / k etone n o tes.h tm .

C O U R S E 2 .7 .4 (B ) : Q U A L IT Y M A N A G E M E N T

O b je c tiv e

T h e p aram ou n t ob ject ive o f th is cou rse is to p rovid e ad equ ate in fo rm ation

re la t in g to T Q M con cep ts, qu a lity fu n ct ion d evelop m en t, qu a lity con tro l too ls an d

IS O cer t if ica t ion .

U n it– I

B asic con cep ts: D efin it ion s - m ean in g o f qu a lity m an agem en t – V is ion –

M iss ion an d P o licy sta tem en ts – D im en sion s o f P rod u ct an d S erv ice Q u ality – C ost

o f Q u ality - Q u ality im p rovem en t - zero d efects .

39

Q u ality gu ru s: P h ilo sop h ies o f D em in g – J u ran - C rosb y - T agu ch i - M asaak i

Im ai – Fe igen b au m – Ish ik aw a - C on cep ts o f Q u ality C irc le - J ap an ese 5 S P r in cip les

an d 8 D M eth od o logy.

U n it– II

T o ta l qu a lity m an agem en t: T Q M con cep ts – b en efits – A w aren ess an d

O b stacles – C R M Im p lem en tat ion - C u stom er Focu s – C u stom er P ercep t ion o f

Q u ality – T ran sla t in g – n eed s in to requ irem en ts – C u stom er R eten t ion – K a izen - J IT

- P ok a Yok e - B en ch m ark in g.

U n it– III

Q u ality Fu n ct ion D evelop m en t (Q FD ) – B en efits – P rocess - Vo ice o f C u stom er

– H ou se o f Q u ality - qu a lity costs – T ra in in g fo r Q u ality – A ccep tan ce R ect if ica t ion

P lan – A T I an d A S N C on cep ts - FM E A (Fa ilu res M od e E ffect A n alys is ) – S tages –

D esign – P rocess an d D ocu m en tat ion -

U n it– IV

S even m an agem en t an d p lan n in g too ls : S even O ld T oo ls – S even N ew

M an agem en t T oo ls - A ff in ity d iagram - In terre la t ion sh ip d iagram (ID ) - tree d iagram

- p r io r it iza t ion m atr ix - m atr ix d iagram - P rocess D ecis ion P rogram C h art (P D P C ) -

A ct iv ity n etw ork d iagram - P rocess f low ch arts - R u n ch art - S catter d iagram .

U n it–V

S tat ist ica l P rocess C on tro l (S P C ) – M ean in g an d S ign if ican ce – C on stru ct ion o f

C on tro l C h arts fo r Var iab les an d A ttr ib u tes - P rocess C ap ab ility – M ean in g –

S ign if ican ce an d M easu rem en ts - S ix S igm a - T o ta l P rod u ct ive M ain ten an ce (T P M ) –

R elevan ce to T Q M – B u sin ess P rocess R een gin eer in g (B P R ) – P r in cip les –

A p p licat ion s R een gin eer in g P rocess – B en efits an d L im itat ion s.

U n it–V I

IS O 9 0 0 0 : D eta ils o f IS O 9 0 0 0 ser ies o f Q u ality S ystem – G u id elin es fo r

P er fo rm an ce Im p rovem en ts - Q u ality A u d it m an u al - In trod u ct ion to G S 9 0 0 0 -

In trod u ct ion to IS O 1 4 0 0 0 – en viron m en t m an agem en t system .


1 ) J u ran , J .M . an d G ryn a, F .M . Q u ality p lan n in g an d an a lys is , T M H , N ew D elh i,

1 9 8 2 .

2 ) B ossert , J .L . Q u ality Fu n ct ion D ep loym en t, M c G raw H ill, N ew Yo rk , 1 9 9 0 .

3 ) B agch i, T .P ., IS O 9 0 0 0 con cep ts, M eth od s o f im p lem en tat ion , W h eeler

P u b .C o ., L td ., N ew D elh i, 1 9 9 6 .

4 ) Feigen b arn , A .V ., E ssen ced o f T o ta l Q u ality M an agem en t H ill, N ew Yo rk ,

1 9 8 3 .

5 ) B an k , J ., T h e E ssen ced o f T o ta l Q u ality M an agem en t, P H I. N ew D elh i, 1 9 9 2 .

6 ) G u llb er t , J . , A s lice -b y-s lice gu id e to T o ta l Q u ality M an agem en t, A ff ilia ted

E ast-W est P ress P vt . L td ., 1 9 9 2 .

7 ) G it low , H ., O p p en h eim , H ., an d O p p en h eim , R ., Q u ality m an agem en t too ls

an d m eth od s o f fo r im p rovem en t, Irw in , 1 9 9 5 .

40


1 ) J ou rn al o f Q u ality M an agem en t

2 ) In tern at ion a l jou rn a l o f qu a lity an d re liab ility m an agem en t

3 ) In tern at ion a l jou rn a l o f P rod u ct iv ity an d Q u ality M an agem en t

4 ) Q u ality M an agem en t J ou rn a l


1 ) w w w .qu alitym an agem en t.n et

2 ) w w w .fverb er .com

3 ) w w w .toyo ta -glob a l.com

S Y S T E M S

C O U R S E : 2 .7 .5 (A ) : P E R S O N A L P R O D U C T IV IT Y T O O L S

O b je c tiv e s

T h is cou rse h as b een d esign ed w ith an a im o f exp osin g stu d en ts to th e

fu n d am en ta ls w o rd p rocessin g, excel an d p ow er p o in t p resen tat ion . S en d in g an d

rece iv in g E -m ail an d creat in g w eb site are in c lu d ed . B en efits o f u sin g in tern et are

given d u e im p ortan ce.

U n it– I : W o rd P ro c e s s in g w ith W o rd

In trod u ct ion to W ord P rocessin g – Featu res - F ile M an agem en t: O p en in g –

creat in g an d savin g a d ocu m en t – lo cat in g f iles – cop yin g con ten ts in som e d if feren t

f ile (s ) – p ro tect in g f iles – G iv in g p assw ord p ro tect ion fo r a f ile P age S et u p : S ett in g

m argin s – tab sett in g – ru ler – in d en t in g E d it in g a d ocu m en t: E n ter in g tex t – C u t –

cop y – p aste – u s in g too lb ars.

Fo rm att in g a d ocu m en t: U sin g d if feren t fon ts, ch an gin g fon t s ize an d co lou r ,

ch an gin g th e ap p earan ce th rou gh b o ld / ita lic/ u n d er lin ed – h igh ligh t in g a tex t –

ch an gin g case – u s in g su b scr ip t an d su p erscr ip t - u sin g d if feren t u n d er lin e

m eth od s - A lign in g o f tex t in a d ocu m en t - Fo rm att in g p aragrap h - in ser t in g p age

b reak s an d co lu m n b reak s

U se o f h ead ers, fo o ters : In ser t in g foo tn o te, en d n o te - u se o f com m en ts -

T ab les an d B o rd ers: C reat in g a tab le , fo rm att in g ce lls , u se o f d if feren t b o rd er styles ,

sh ad in g in tab les, m ergin g o f ce lls , p ar t it ion o f ce lls , in ser t in g an d d elet in g a row in

a tab le , U sin g T oo ls lik e: S p ell ch eck er - u se o f m acros - m ail m erge - p r in t in g

en velop s an d lab els .

U n it– II : W o rk in g w ith E x c e l

E xcel B asics

O verv iew o f E xcel Featu res - C reat in g a N ew W ork sh eet - S elect in g C ells -

E n ter in g an d E d it in g T ex t -T ex t B oxes - T ex t N o tes - C h eck in g S p ellin g - U n d o in g

an d R ep eat in g A ct ion s - E n ter in g an d E d it in g Fo rm u lae - R eferen cin g C ells - O rd er

o f E va lu at ion in Fo rm u lae - L ook u p T ab les - C op yin g E n tr ies an d E qu at ion s to

M in im ize T yp in g - M ore A u to f ill E xam p les - C reat in g C u stom B ill L ists - P ro tect in g

an d U n p ro tect in g D ocu m en ts an d C ells - R earran gin g W ork sh eets .

A n In trod u ct ion to Fu n ct ion s -P arts o f a Fu n ct ion – F in an cia l Fu n ct ion s –

S tat ist ica l Fu n ct ion s – T ex t Fu n ct ion s -C h art Featu res

41

C h art P arts an d term in o logy - In stan t C h arts w ith th e C h art W izard - C reat in g

C h arts on S ep arate W ork sh eets - R esizin g an d M ovin g C h arts - A d d in g C h art N o tes

an d A rrow s, E d it in g C h arts , R o tat in g 3 -D C h arts , C h an gin g W ork sh eet Va lu es b y

D raggin g C h art P arts - P r in t in g C h arts an d D elet in g C h arts .~

In trod u ct ion to E xcel's C om m an d M acros - R eco rd in g You r O w n M a cros

R u n n in g M acros A ssign in g M acros to B u tton s.

U n it– III : P o w e r P o in t B a s ic s

T erm in o logy-C o lou r S ch em es-P ow er P o in t -T em p lates -V iew s.

C reat ion o f P resen tat ion s

A u tocon ten t W izard U sin g D esign T em p lates to A u tom atic W h o lesa le D esign

C h an ges - A d d in g S lid es - W ork in g W ith G rap h ics an d M u lt im ed ia In P ow erp o in t -

T h e c lip ar t G a llery D raw in g in P ow erp o in t - In ser t in g P h o tos, V id eos an d S ou n d in

P ow erp o in t P resen tat ion .

S h ow tim e- A rran gin g, P rev iew in g an d R eh ears in g - T ran sit ion an d B u ild

E ffects S h ow in g S lid es O u t o f O rd er -D elet in g S lid es -P r in t in g P resen tat ion E lem en ts

– C u stom A n im ation .

U n it– IV : In te rn e t

O rgan izin g w ith S ch ed u les -M ak in g A p p o in tm en ts in S ch ed u le -S tar t in g

S ch ed u le - S ch ed u lin g A p p o in tm en ts in th e A p p o in tm en t B ook - U sin g th e T o D o

L ist .

In trod u ct ion to th e In tern et - O w n er - R u les - U ses - P u rp ose - S tan d ard

In tern et com p on en ts - T h e W or ld W id e W eb - V iew in g In tern et ch an n els . E lectron ic

m ail- N ew s grou p s.

C h oosin g an d U sin g a B row ser - Fu n ct ion s o f B row ser – G oogle C h rom e -

M ovin g arou n d in N avigato r - In tern et E xp lo rer - W ork in g w ith th e A ct ive D esk top -

W ork in g w ith H yp er lin k s.

S earch in g fo r In fo rm ation on th e W eb -B egin n in g th e S earch - T ip s fo r sett in g

u p th e Q u ery - S earch T oo ls – G oogle - A Ita V ista - L ycos- Yah oo - fo rm in g E ffect ive

Q u er ies -M eta -search E n gin es.

G ett in g S o ftw are an d F iles o ff th e W eb - D ow n load in g S o ftw are from th e W eb -

D ow n load in g w ith In tern et E xp lo rer - U sin g W in zip - U sin g FT P to d ow n load th e

f iles - T e ln et .

U n it–V : E -m a il

S en d in g an d R eceiv in g E -m ail - A n overv iew o f E -m ail - U n d erstan d in g E -m ail

ad d resses - C reat in g an d S en d in g a M essage - C reat in g a P erson al S ign atu re F ile -

R ead in g N ew M essage - A n sw er in g th e M essage IS D N , IS P .

M an agin g E -m ail- D ea lin g w ith F ile A ttach m en ts - P rob lem s w ith A ttach in g

F iles - C reat in g E n tr ies in th e A d d ress B ook - M an agin g M ail M essage.

U n it–V I : U s in g th e In te rn e t a n d c re a tin g W e b s ite

S ocia l M ed ia

S ocia l M ed ia - S ocia l M ed ia L an d scap e in In d ia – S ocia l N etw ork in g S ites –

S ocia l M ed ia A p p licat ion - Im p act o f S ocia l M ed ia in B u sin e ss - J o in in g a

N ew sgrou p - In trod u ct ion to N ew sgrou p s - G ett in g S tar ted w ith N ew s - L ocat in g &

42

S u b scr ib in g to th e R igh t G rou p - U n su b scr ib in g to D iscu ssion G rou p s. C h att in g on

th e In tern et an d th e W eb - C on d u ct in g an In tern et C on feren ce - In trod u ct ion to

C on feren cin g – H ow C on feren cin g W ork s - C om p ar in g N ew M eet in g an d C on feren ce.

C reat in g You r O w n W eb S ite - W eb P age" E lem en ts - W YS IW YG E d ito rs D o th e

W ork - In trod u cin g M icroso ft F ron tp age E xp ress - E d it in g You r Fron tp age E xp ress

W eb p age - C reat in g a P age w ith N etscap e com p oser - G ett in g Im ages fo r you r P age -

In ser t in g an Im age in W eb P age - P u b lish in g.


1 ) R on M an sfie ld "W ork in g in M icroso ft O ff ice" , T ata M cG raw H ill, 1 9 9 9 .

2 ) B arb ara K asser , "U sin g th e In tern et" P ren t ice - H a ll In d ia ; 1 9 9 8 .

3 ) S an jay S axen a, "A f irst cou rse in C om p u ters" , V ik as P u b lish in g H ou se L td .,

N ew D elh i, 1 9 9 9 .

4 ) A lex is L eon & M ath ew s L eon , " In tern et in a N u tsh ell" L eon P ress, 1 9 9 8 .

5 ) A lex is L eon & M ath ew s L eon . " In tern et fo r every on e" L eon P ress, 1 9 9 7 .

6 ) J ou rn als an d M agazin es

7 ) J ou rn al o f C om p u ter M ed iated C om m u n icat ion

8 ) In tern at ion a l J ou rn a l o f V ir tu a l C om m u n it ies an d S ocia l N etw ork in g S ites


1 ) h ttp :/ / c4 lp t .co .u k / d irecto ry -o f-learn in g-p er fo rm an ce-too ls/ m isc -p erson al-

p rod u ct iv ity-too ls

2 ) h ttp :/ / w w w.p tc.com / com m u n ity/ p roew f/ n ew too ls/ p erson al_p rod u ct iv ity.h tm

3 ) h ttp :/ / p ages.u o regon .ed u / m ou rsu n d / B ook s/ P S -E xp ert ise/ ch ap ter -8 .h tm

4 ) h ttp :/ / p lu ra ls igh t .com / tra in in g/ C ou rses/ T ab leO fC on ten ts/ p erson al -

p rod u ct iv ity-p er fo rm an ce-too ls -w in d ow s-d evelop ers

C O U R S E 2 .7 .5 (B ) : IN F O R M A T IO N T E C H N O L O G Y

O b je c tiv e

T h is cou rse is d evelop ed w ith a p u rp ose o f teach in g th e stu d en ts ab ou t th e

fu n d am en ta ls o f in fo rm ation tech n o logy. D evelop m en t o f on lin e b u sin ess, on lin e

p aym en t an d O R M so lu t ion are a lso covered . S ign if ican ce o f d evelop in g d atab ase

an d exp osu re to E R P are ad d ed fo r th e b en efit o f stu d en ts.

U n it– I

In fo rm ation T ech n o logy - its con cep t an d scop e - C om p u ters fo r in fo rm ation

sto rage, in fo rm ation seek in g, in fo rm ation p rocessin g an d in fo rm ation tran sm ission

– Fu n ct ion in g In sid e a C om p u ter -C h aracter ist ics- A d van tages an d L im itat ion s o f a

C om p u ter .

E lem en ts o f com p u ter system - C om p u ter -H ard w are an d S o ftw are; - C om p u ter

O rgan izat ion , B lo ck D iagram o f a C om p u ter , C P U , M em ory - C lassif ica t ion o f

C om p u ters.

C om p u ter N etw ork s: O verview o f C om p u ter N etw ork -T yp es o f com p u ter

n etw ork s-N etw ork top o logies - C om p on en ts o f com p u ter n etw ork s.

In tern et : O verv iew o f In tern et , A rch itectu re & Fu n ct ion in g o f In tern et , B asic

serv ices o ver In tern et lik e W W W , FT P , T e ln et , G op h er etc . , IP ad d resses, IS P s, U R L ,

43

D om ain n am es , W eb B row sers, In tern et P ro toco ls , S earch en gin es, e -m ail, W eb

b row sin g, search in g, d ow n load in g & u p load in g from In tern et .

U n it– II

A pplication s o f In fo rm ation Tech n o logy : In fo rm ation T ech n o logy (IT ) ap p lied

to var iou s fu n ct ion a l areas o f m an agem en t, su ch as P rod u ct ion an d O p erat ion s,

M ark et in g, H u m an R esou rce - F in an ce an d M ater ia ls M an agem en t.

In tern et B u sin ess: B ein g on lin e - D efin in g E -b u sin ess-R eason s fo r go in g

on lin e - E -b u sin ess catego r ies - P rep ar in g th e on lin e b u sin ess: C om p et ito r A n alys is

on th e In tern et - T h e Fou rth ch an n el - P arad igm s in th e N ew E con om y – D r iv in g

B u sin ess P rocess R e -en gin eer in g – D esign in g an d D evelop in g th e system . S elect in g

th e T ech n o logy – D ecid in g on th e E n terp r ise m id d lew are C h oosin g th e R igh t

E n terp r ise A p p licat ion .

U n it– III

E -com m erce: D efin it ion In trod u ct ion - M ain act iv it ies o f E -C om m erce - G oa ls

o f E -C om m erce - T ech n ica l C om p on en ts o f E -C om m erce - Fu n ct ion s o f E -

C om m erce - A d van tages an d d isad van tages o f E -C om m erce - S cop e o f E -C om m erce

- E lectron ic C om m erce an d E lectr on ic B u sin ess - T yp es o f E -C om m erce.

U n it– IV

E lectron ic com m erce tech n o logy - In tern et tech n o logy In frastru ctu re -

E lectron ic p u b lish in g -E lectron ic com m erce top o logies - D ecid in g on th e en terp r ise

m id d lew are – C h oosin g th e r igh t en terp r ise ap p licat ion - B u ild in g th e E -B u sin ess

ap p licat ion - A vo id in g lega l issu es.

U n it–V

In trod u ct ion to E R P -O verv iew o f E n terp r ises S ystem -E vo lu t ion -R isk an d

B en efits -Fu n d am en ta l T ech n o logy –B u sin ess E n gin eer in g an d E R P -D efin it ion an d

P r in cip les o f B u sin ess E n gin eer in g – Issu es to b e C on sid ered in P lan n in g, D esign in g

an d Im p lem en tin g o f C ross Fu n ct ion a l In tegrated E R P S ystem .

U n it–V I

D atab ase: In trod u ct ion to d atab ase ap p roach - ob ject ives o f d atab ase an d

D B M S - D atab ase lan gu ages - D D L - N o rm alizat ion con cep ts - E .R . d iagram , D egree

o f re la t ion sh ip .


1 ) A n d rew S . T an enb aum , C om p u ter N etw ork s, 5 th E d it ion . P ren t ice H all o f In d ia ,

2 0 1 1 .

2 ) D an ia l A m or , "T h e E -B u sin ess" , P ren t ice H all P T R . N ew J ersey, 2 0 0 0 .

3 ) K am alesh K . B a la ji an d D eb jan i N ag. "E -C om m erce" , T h e C u tt in g o f ed ge o f

b u sin ess, T M H , N ew D elh i, 2 0 0 0 .

4 ) P et L osh in an d P au l A .M u rp h y, "E lectron ic C om m erce" , S econ d E d it ion , J a ico


5 ) M arilyn G reen ste in an d T od d M . Fein M an n , E lectron ic C om m erce, S ecu r ity,

R isk M an agem en t, Irw in M cG raw H ill, 2 0 0 0 .

6 ) B u ch an an, 1 0 M in u te G u ide to P eop leso ft, P ren tice H all o f In d ia P u b lication -2 00 0

44


1 ) J ou rn al o f In fo rm ation T ech n o logy

2 ) In tern at ion a l J ou rn a l o f In fo rm ation T ech n o logy an d M an agem en t

3 ) In tern at ion a l J ou rn a l o f In fo rm ation T ech n o logy

4 ) In tern at ion a l J ou rn a l o f In fo rm ation T ech n o logy an d D ecis ion M ak in g


1 ) h ttp :/ / w w w .en trep ren eu r .com / en cyclop ed ia/ in fo rm ation -tech n o logy

2 ) h ttp :/ / n eera jm ish ra .w ord p ress.com / 2 0 0 8 / 0 7 / 2 1 / in fo rm ation -tech n o logy-it -

in -in d ia -th e-ch a llen ges-fu tu re-scop e/

3 ) h ttp :/ / sm a llb u sin ess.ch ron .com / in fo rm ation -tech n o logy-its -u ses-b u sin ess-

m an agem en t -5 1 6 4 8 .h tm l

4 ) h ttp :/ / p o licy.u m n .ed u / p o lic ies/ it/ u se/ itresou rces.h tm l .

(P rincip les of M anagem ent)

45

(N e tw o rk )

1 . H aro ld K oon tz, C yr il O d on n ell an d M elitr ich : M an agem en t (T ok yo :M cG raw

H ill p u b licat ion s.)

46

2 . H en r i Fayo l : G en era l an d In d u str ia l M an agem en t (P itm an P ap erb ack s).

3 . M cFatlan d : M an agem en t (L on d on : C o llier M acM illan P u b licat ion s)

4 . S r ip at i R an gan ad h a: In d u str ia l M an agem en t an d M ark et in g R esearch (M eert

M een ak sh i P rak ash an 1 9 7 9 )

5 . R ab ert M . Fu ln er : T h e N ew M an agem en t (N ew Yo rk s M acM illan : P u b licat ion s)

6 . D avid H am p ton : M od ern M an agem en t – Issu es an d Id eas (N ew D elh i :

P ren t ice H all o f In d ia P vt . L td )

7 . J am es S ton er : M an agem en t (N ew D elh i : P ren t ice H all o f In d ia P vt . L td . 1 9 8 0 )

8 . L ew is A . A llen : M an agem en t an d O rgan isat ion (T ok yo : M cG raw H il l

P u b licat ion s)

9 . N ew m an an d W arren : T h e P rocess o f M an agem en t : C on cep ts, B eh aviou r an d

P ract ice .

1 0 . G eorge T erry : M an agem en t (N ew D elh i A ll In d ia T ravellers B ook S ellers )

1 1 . E arn est D alo : M an agem en t T h eo ry an d P ract ice (T ok yo : M cG raw H ill

P u b licat ion s.

1 2 . P .C . T r ip ath y an d P .N . R ed d y : P r in cip les o f M an agem en t, T ata M cG raw H ill,

N ew D elh i, 1 9 9 2 .

(A cco u n tin g F o r M an ag ers )

47

M aste r B u d ge t)

1 . M an M oh an an d S .N . G oya l, P r in cip les o f M an agem en t A ccou n tin g, A gra

S ath iya B h avan .

2 . G u th m an n , H .G ., A n a lys is o f F in an cia l S tatem en ts, N ew D elh i. P ren t ice H all o f

In d ia P vt . L td .

3 . G u th m an n , H .G . an d D ou ga ll, H .E ., C o rp o rate F in an cia l P o licy, N ew D elh i,

P ren t ice H all, 1 9 8 6 .

4 . H orn gren , C .T . A ccou n tin g fo r M an agem en t C on tro l – A n In trod u ct ion ,

E n glew ood C lif f , N .O .X ., P ren t ice H all, 1 9 8 5 .

5 . A n th on y, R .N ., M an agem en t A ccou n tin g – T ex t an d C ases, H om eW ood , 9 1 1

R .D .Irw in 1 9 6 4 .

6 . D e P au le , F .C ., M an agem en t A ccou n tin g in P ract ice , L on d on , P itm an , 1 9 5 9 .

7 . W essle , R .H, P r inciples o f F in an cia l A n a lys is , N ew Yo rk , T h e M acm illan an d C o .

8 . P .N . R ed d y, & H .R ., A p p an ian , E ssen t ia ls o f M an agem en t A ccou n tin g

H im alaya P u b lish in g H ou se, B om b ay.

(M anagerial E conom ics)

48

1 . M ote, P au l, G u p ta – M an ager ia l E con om ics, T ata M cG raw H ill.

2 . Varsh n ey, R .L .M ah esw ar i, K .L – M an ager ia l E con om ics, S u ltan C h an d & son s.

3 . D ean , G oel – M an ager ia l E con om ics – P ren t ice H all.

4 . D ou gh las, E . M an ager ia l E con om ics – P ren t ice H all.

(Legal E nvironm ent of B usiness)

49

C S R

FE M A IT

1 . N .D .K ap oo r – B u sin ess L aw

2 . M .C .K u ch h al – M ercan t ile L aw – V ik as P u lish in g H ou se.

3 . M .C .S h u k la – A M an u al o f M ercan t ile L aw – S u ltan C h an d C o .

4 . A vatars in g – C om p an y L aw .

5 . S .S .G u lsh an – A H an d b ook o f C o rp o rate L aw s – S .C h an d C o .

6 . Ven k atesan E – H an d b ook o f M ercan t ile L aw

7 . A sw ath ap p a K – B u sin ess E n viron m en t, H im alayan P u b lish in g C o . 1 9 9 2 .

50

R esearch M ethodo logy and S ta tis t ics )

C hi-Squ are

(Z -tes t)

(T -tes t)

F -tes t (A N O V A )

S iga tes t Su m tes t – M ann – W hitk ey V ites t

test C hi-Squ are tes t

M A N O V A

1 . G u p ta S : R esearch M eth od o logy an d S tat ist ica l T ech n iqu es, N ew D elh i, D eep &

D eep P u b licat ion (P ) L td ., 2 0 0 2

2 . T h ak u r d .: R esearch M e th od o logy in S ocia l S cien ce, N ew D elh i, D eep & D eep

51

P u b licat ion s (P ) L td ., 1 9 9 8 .

3 . T r ip ath i P .C .: A T ex tb ook o f R esearch M eth od o logy, N ew D elh i, S u ltan C h an d

& S on s, 2 0 0 2 .

4 . D avid M . B o je : N arrat ive M eth od s fo r O rgan isat ion a l an d C om m u n icat ion

R esearch , N ew D e lh i, S age P u b licat ion , 2 0 0 1 .

5 . R . D iv ived i: R esearch M eth od s in B eh aviou r S cien ce, N ew D elh i, M acm illan

In d ia L td ., 2 0 0 1 .

6 . L evin & R u b in : S tat ist ics fo r M an agem en t, N ew D elh i, P ren t ice H all o f In d ia ,

2 0 0 2 .

(In ternational B usiness)

P E S T E L

(IM F ) - (IB R D )

S D R

W T O

M M T C

E C G C

1 . V .H . K r ip a lin i: In tern at ion a l M ark et in g: P ren t ice H all o f In d i a .

2 . Fran cis C h eru n ilam : In tern at ion a l T rad e an d E xp o rt M an agem en t (H im alaya )

52

3 . B .S . R ath o r : E xp o rt , M ark et in g (H im alaya P u b . H ou se)

4 . J oh n , E ayerw eath er : In tern at ion a l M ark et in g (P ren t ice H all, In d ia ).

5 . In p ow alter - In tern at ion a l E con om ics

6 . J oh n P arew eath er : In tern at ion a l M ark et in g.

7 . S tan ely A lexan d er : H an d b ook o f In tern at ion a l M ark et in g.

(M anagerial C om m unication)

Voice O ver In tern et P rotoco l

C h at A pp let – C A L L – TE L L – Pod C astin g

53

1 . A n d erson & O th ers : T h esis W r it in g

2 . J an e W h n ey G ib son : O rgan isat ion a l C om m u n icat ion –

A M an agem en t P ersp ect ive

3 . L in d au r : C om m u n icat ion in B u sin ess, W .B .S u n d ar

& C o .o f S trategic op erat ion a l

4 . R ich ard C .H u sem an , J am esm

L at if f an d J oh n O h atf ie ld

: B u sin ess C om m u n icat ion : S an n d eo

In tern at ion a l E d ito r .

(O rganisation al B ehaviour)

O B

(P ercep tion )

54

1 . R ao , VS P an d N arayan an , P .S . “O rgan isat ion T h eo ry an d B eh aviou r” K on ark

P u b lish ers P vt . L td . D elh i, 1 9 8 7 .

2 . D avis , K eith an d N ew strom , W . J oh n “H u m an B eh aviou r a t W ork ” M cG raw H ill

B ook C o ., In tern at io n a l E d it ion .

3 . P rasad , L .M . “O rgan isat ion a l T h eo ry an d B eh aviou r” S u ltan C h an d an d S on s,

N ew D elh i.

4 . S ek aran , U m a “O rgan isat ion a l B eh aviou r – T ex t an d C ases” T ata M cG raw H ill

P u b lish ers L td ., N ew D elh i.

5 . M ath ias, L .R ob ert an d J ack son , H .J c “P erson al – H u m an R esou rce

M an agem en t” T ata M cG raw H ill P u b lish ers L td ., N ew D elh i, 1 9 8 8 .

6 . H ersey, P au l an d B lach ard , K en “M an agem en t o f O rgan isat ion a l B eh aviou r –

U tilizin g H u m an R esou rces” (4 th E d n .) P ren t ice H all o f In d ia L td .,

7 . R ob b in s, P S tep h en “O rgan isat ion a l B eh aviou r – C on cep ts, C on trovers ies an d

A p p licat ion s” P ren t ice H all o f In d ia L td ., N ew D elh i.

8 . S aiyad a in , M irzas “H u m an R esou rces M an agem en t”, T ata M cG raw H ill

P u b lish ers C o ., L td ., N ew D elh i 1 9 8 8 .

9 . L u th an s Fred “In tern at ion a l O rgan isat ion a l B eh aviou r” M cG raw H ill

P u b lish ers C o . L td ., N ew D elh i 1 9 8 8 .

1 0 . A sw ath ap p a K . “O rgan isat ion a l B eh aviou r”, H P H , B om b ay.

(H um an R esource M anagem ent)

56

1 . Yod ar , D a le : P erson n el M an agem en t an d In d u str ia l R ela t ion s – P ren t ice H all o f

In d ia , N ew D elh i.

2 . J u cion s, M .T .: P erson al M an agem en t, R ich ard D .Irw in .

3 . F lip p o E .E .: P erson n el M an agem en t, M cG raw H ill K ogah u sh a, N ew D elh i.

4 . R ob b in s, S tep h en . P .: T h e M an agem en t o f H u m an R esou rces, P ren t ice H all

In c; E n gle W ood C lif fs , N ew J ersey.

5 . M em oria , C .B . P erson n el M an agem en t, H im alaya P u b lish in g H ou se, B om b ay.

6 . M u n iram p p a C .M . S h an k ara iah A ., K am ara ju P an th u lu P erson n el

M an agem en t an d In d u str ia l R ela t ion s, E xcel P u b licat ion s, N ew D elh i.

7 . A garw al R .D . : D yn am ics o f P erson n el M an agem en t in In d ia , T ata M cG raw H ill

B ook C om p an y, N ew D elh i.

8 . D avar R .S : P erson n el M an agem en t an d In d u str ia l R ela t ion s in In d ia , V ik as

P u b lish in g H ou se, N ew D elh i.

9 . R am asam y N . In d ian case S tu d ies, T R P u b licat ion s, 1 9 9 2 .

(M arketing M anagem ent)

(m ix )

57

IS I -

A G M A R K

(E vent) (V ira l )

1 . P h ilip K o t ler – M ark et in g – P ren t ice H all.

2 . W illiam J S tan ton , Fu n d am en ta ls o f M ark et in g – M cG raw H ill, T ok yo .

3 . E .J erom e M c C arth y, M ark et in g M an agem en t, R ich ard D Iroon , N em z.

4 . V .S . R am asw am y an d N am ak u m ar i, M ark et in g M an agem en t – M acM illan .

5 . V icto r P .B u el, M ark et in g M an agem en t, M cG raw H ill.

58

(F inancial M anagem ent)

M M

59

E V A

1 . I.M P an d ey, F in an cia l M an agem en t , 1 0 th E d it ion , V ik as p u b lish in g C om p an y,

N ew D elh i, 2 0 1 0 .

2 . S .N M ah esw ar i, F in an cia l m an agem en t P r in cip les an d p ra ct ice , S u ltan an d

son s, N ew D elh i, 2 0 1 3 .

3 . M .Y K h an an d P K J a in , F in an cia l M an agem en t, T ata M cG raw -H ill, N ew D elh i,

2 0 0 7 .

4 . P rasan n a C h an d ra , F in an cia l M an agem en t, 6 th E d it ion , T ata M cG raw -H ill,

N ew D elh i, 2 0 1 4 .

5 . R ajiv S r ivastava , A n il M ish ra , F in an cia l M an ag em en t, O x fo rd U n ivers ity P ress,

N ew D elh i, 2 0 1 2 .

6 . P .C .T u ls ian , C .A .B h arat T u ls ian , F in an cia l M an agem en t, S .C h an d


7 . D r.V .R .P a lan ive lu , F in an cia l M an agem en t T h eo ry, P rob lem s an d S o l. S .

C h an d , 2 0 1 0 .

8 . V .K .B h alla , In tern at ion a l F in an cia l M an age m en t T ex t A n d C ases, S . C h an d ,

2 0 1 4 .

(O perations M anagem ent)

60

(E O Q )

(E B Q ) (A B C )

JIT

ISO

P E R T

C P M

G an tt E R P

E R P

1 . B u ffa , S .E lw ood , “M od ern P rod u ct ion M an agem en t”.

2 . M ayer , R . R ayn o ld , “P rod u ct ion M an agem en t ”

3 . D atta , A .K ., “In tegrated M ater ia ls M an agem en t”.

4 . G op alak r ish n an , P . an d S u n d aram M ., “M ater ia ls M an agem en t – A n In tegrated

A p p roach ”.

61

(P ro jec t M anagem ent and E n trepreneursh ip )

R

62

1 . B .B . G oel - P ro ject m an agem ent - D eep an d D eep p u b licat ion s, N ew D elh i, 1 9 8 7 .

2 . M art in C .C., P roject m an agem ent - A m er ican M anagem ent A ssocia tion – N ew Yo rk

1 9 7 6 .

3 . C h ou d h u ry - S -P ro ject m an agem en t - T ata M cG raw -H ill P u b lish in g com p an y

L im ited N ew D elh i 1 9 9 0 .

4 . D een is L ock -P ro ject m an agem en t - C o les p u b lish in g com p an y 1 9 8 0 .

(S trategic M anagem ent)

63

PE S T

B C G , G E &

S PA C E

1 . Igo r A n so ff , C o rp o rate S trategy. (T ok yo M cG raw H ill B ook C o )

2 . A ak er A . D avid , D evelop in g B u sin ess S trategies , J oh n W iley & S on s, N ew Yo rk ,

1 9 8 4 .

64

3 . S tein er an d M in o r : B u sin ess P o licy - C on cep t an d cases. (N o rth H o llan d

P u b licat ion s)

4 . K eith D avis an d R ob ert B lo strom : B u sin ess an d S ociety, E n viron m en t an d

R esp on s ib ility. (N ew Yo rk , M cG raw H ill B oom C o )

5 . W illiam F . G u lk : S trategy Fo rm ation an d M an agem en t A ct ion s.

6 . P .K .G h osh : B u sin ess P o licy – S trategic P lan n in g an d M an agem en t

7 . A zh ark azm i: B u sin ess P o licy.

8 . L yo ld L . B yars : S trategic M an agem en t – P lan n in g an d M an agem en t.

9 . P orter M ich el, C om p et it ive A d van tages.

(Labour W elfare and Industria l R elations )

65

(ILO )

1 . J oh n T . D u n lop : " In d u str ia l R ela t ion s S ystem s", H en ry H o lt an d C om p an y,

N ew Yo rk , 1 9 5 8 .

2 . F lan d ers A llen : "T rad e U n ion s" , T h e E n glish L an gu age B ook S ociety, L on d on

1 9 6 3 .

3 . L oyd G . R eyn o ld s: "L ab ou r E con om ics an d L ab ou r R ela t ion s" , P ren t ice H all o f

In d ia P VT . L td ., N ew Yo rk , 1 9 7 8 .

4 . D an ie l Q u in n M ills : "L ab ou r M an agem en t R ela t ion s" , M cG raw H ill B ook

C om p an y, N ew Yo rk , 1 9 7 8 .

5 . M an y S . "C o llect iv e b arga in in g" , A sia P u b lish in g H ou se, B om b ay, 1 9 8 0 .

6 . R S tagn er an d H . R osen ; "P sych o logy o f U n ion - M an agem en t R ela t ion s" ,

T avisto ck P u b licat ion L td ., L on d on , 1 9 6 8 .

7 . R C . S axen a; "L ab ou r P rob lem s an d S ocia l W elfare" , K .N ath & C om p an y,

M eeru t, 1 9 9 0 .

8 . A .M . S h arm a, "A sp ects o f lab ou r W elfare an d S ocia l S ecu r ity, "H im alaya


9 . M em oria , C .B .: "D yn am ics o fIn d u str ia l R ela t ion s in In d ia" , H im alaya


1 0 . T .N . B h ago liw a la : "L ab ou r E con om ics ah d L ab ou r R ela t ion s" , S ah i tya B h avan ,

A gra , 1 9 9 1 .

66

1 1 . S .N . S arm a; "L ab ou r an d In d u str ia l L aw s" A llah ab ad L aw A gen cy, A llah ab ad ,

1 9 9 0 .

1 2 . H op k in , R R ; "A H an d B ook o f In d u str ia l W elfare" , O x fo rd & IB H P u b lish in g

C om p an y, N ew D elh i, 1 9 9 5 .

1 3 . M u n iram ap p a C .M . S h an k ar iah A . an d K u m ara ju P an th u lu , N . "P erson n el

M an agem en t an d In d u str ia l R ela t ion s" E xcel P u b licat ion s, N ew D elh i, 1 9 9 1 .

(Train ing and D evelopm ent)

(E P S S )

67

1 . M .C . L arn ey, W illiam J : M an agem en t T ra in in g: C ases an d P r in cip les , R ich ard ,

D .Irw in , Illin o is .

2 . M .C . G eh ee, W illiam an d T h ayer , P au l W . T ra in in g in B u sin ess an d I n d u stry,

J oh n W iley & S on s, N ew Yo rk .

3 . S ik u la , A .F . P erson n el A d m in istrat ion an d H u m an R esou rces D evelop m en t,

J oh n W iley, N ew Yo rk .

4 . H acoon , R .J . M an agem en t T ra in in g: A im s an d M eth od s, E n glish U n ivers it ies .

P ress, L on d on .

5 . A h m ed , A b ad : m an agem en t an d O rgan isa t ion a l D evelop m en t, R ach ar ia

P rak ash am , N ew D elh i.

6 . M em oria , C .B . P erson n el M an agem en t, H im alayas P u b lish in g H ou se, B om b ay.

7 . R u d ra B asw ara j: P erson n el A d m in istrat ion P ract ice in In d ia - Va ik u n ta L a l

M eh ta In st itu te o f C o -op erat ive M an agem en t P oon a.

8 . M u n iram ap p a, C .M . S h an k ara iah , A an d K am ara ju P an th u lu ; P erson n el

M an agem en t an d In d u str ia l R ela t ion s, E xcel P u b licat ion s, N ew D elh i, 1 9 9 1 .

(M arketing M anagem ent)

( )

S a le s a n d D is tr ib u tio n M a n a g e m e n t )

68

1 . R ich ard R S t ill an d E d w ard W C u n d if f , S a les M an agem en t, P ren t ice H all.

2 . E u gen e M J oh n son – S a les M an agem en t, T ata M cG raw H ill, 1 9 9 3

3 . B estran d can fie ld & E n glan C lif f , S a les A d m in istrat ion , P ren t ice H all.

4 . A lb ert N ew G u ard - T h e F ie ld S a les M an ager - T arap o rew ala .

(M arketing R esearch and C onsum er B ehaviour)

69

1 . B oyd & W estfa ll: M ark et in g R esearch - A ll In d ia T ravellers .

2 . D on ald s-T u ll an d D el: M ark et in g R esearch - M acm illan I. H aw k in s.

3 . G .C .B er i: M ark et in g R esearch - M cG raw H ill.

4 . D .D . S h arm a: M ark et in g R esearch - S u ltan C h an d & S on s.

5 . J on es F . E n gel & R od ger D .B lack w ell: C on su m er b eh aviou r , D ryd on P ress.

6 . S .C . M eh ta : In d ian C on su m er - T ata M cG raw H ill.

7 . Fred . D . R eyn o ld s & W illiam D .W ells - C on su m er b eh aviou r - M cG raw M ill.

8 . V .S . R am asam y, M ark et in g M an agem en t, M acm illan .

(F inancial M anagem ent)

(Investm ent, S ecurity and P ortfo lio M anagem ent)

V s

70

B ook B u ild ing P rocess

D em a te ria l iza t ion

O T C E I (O ve r the

C oun te r E xchange o f Ind ia ) N S E ) S E N S E X )

N IF T Y

(T rend Ind ica to rs)

R andom W a lk R andom

W a lk

E f f ic ien t F ron t ie r and se lec t ion o f

op t iona l po rt fo l io

A rb it rage p ric ing theo ry)

T eryne r’s M ode l

M utua l fund

im m un iza t ion bond , vo la t i l i ty

1 . D on ald E .F isch er an d R on ald J .J o rd on - S ecu r ity A n alys is an d P o rt fo lio

M an agem en t P ren t ice H all 1 9 9 0 .

2 . Fran k K .R eilly In vestm en t A n alys is an d P o rt fo lio M an agem en t, D ryd en P ress.

3 . N .J . Yasasw y: E qu ity In vestm en t S trategy; T ata M cG raw H ill B ook C om p an y,

N ew D elh i.

4 . V .K . B h alla : In vestm en t M an agem en t - S ecu r ity A n alys is an d P o rt fo lio

71

M an agem en t - S . C h an d an d C om p an y L td ., N ew D elh i.

5 . S in h a, S .L .N . In vestm en t M an agem en t - In st itu te o f F in an cia l M an agem en t

an d R esearch , M ad ras.

(M anagem ent of F inancial S ervices)

R B I S E B I

S E B I

A M C S E B I A M C A M C

R B I

1 . P rasan a C h an d ra , F in an cia l M an agem en t

2 . J .J .Yasasw y, E qu ity In vestm en t S trategy: T ata M cG raw H ill B oo k C om p an y,

N ew D elh i.

72

3 . A d van ced A ccou n tan cy, R .L .G u p ta . S .C h an d P u b licat ion s.

4 . C orp o rate F in an ce b y S .C .K u ch h al.

(O perations M anagem ent)

(P roduction P lanning ,C ontro l and M aintenance )

P np c

u

X R S

A G L LTP D .

M R P

73

TP M

1 . M on k s G .J . O p erat ion s M an agem en t, M c G raw H ill, 1 9 8 7 .

2 . C h ary S .N ., T h eo ry an d P rob lem s in P rod u ct ion an d O p erat ion s M an agem en t,

T ata M cG raw H ill, 1 9 9 5 .

3 . A qu ilen o et a l. Fu n d a m en ta ls o f O p erat ion s M an agem en ts -Irw in m , 1 9 9 5 .

4 . H ick s P .E In d u str ia l E n gin eer in g an d M an agem en t, M cG raw H ill, 1 9 9 4 .

5 . R igga L .J . P rod u ct ion S ystem s, p lan n in g, A n alys is an d con tro l. J oh n w iley,

1 9 9 6 .

6 . J ay H eizer & B arry R en d er , p rod u ct ion an d O p erat ion s M an ag em en t, P ren t ice

H all In c., 4 th ed it ion , 1 9 9 6 .

(Q uality M anagem ent)

5S D

T Q M

C R M

JIT

(Q F D )

A T I & A S N F M E A

(P G P C )

74

(S P C )

S ix S igm a

T P M ) – B P R –

IS O 9000 IS O 9000

G S IS O

14000

1 . J u ran , J .M . an d G ryn a , F .M . Q u ality p lan n in g an d an a lys is , T M H , N ew D elh i,

1 9 8 2 .

2 . B ossert , J .L . Q u ality Fu n ct ion D ep loym en t, M c G raw H ill, N ew Yo rk , 1 9 9 0 .

3 . B agch i, T .P ., IS O 9 0 0 0 con cep ts, M eth od s o f im p lem en tat ion , W h eeler

P u b .C o ., L td ., N ew D elh i.

4 . Feigen b arn , A .V ., E ssen ced o f T o ta l Q u ality M an agem en t H ill, N ew Yo rk , 1 9 8 3 .

5 . B an k , J ., T h e E ssen ced o f T o ta l Q u ality M an agem en t, P H I. N ew D elh i, 1 9 9 2 .

6 . G u llb er t , J . , A s lice -b y-s lice gu id e to T o ta l Q u ality M an agem en t, A ff ilia ted

E ast-W est P ress P vt . L td ., 1 9 9 2 .

7 . G it low , H ., O p p en h eim , H ., an d O p p en h eim , R ., Q u ality m an agem en t too ls an d

m eth od s o f fo r im p rovem en t, Irw in , 1 9 9 5 .

(P ersonal P roductivity Tools)

75

3D

In ternet

76

FTP

IS D N , IS P

W Y S IW Y A E d ito rs

1 . R on M an sfie ld "W ork in g in M icroso ft O ff ic e" , T ata M cG R A W - H ill, 1 9 9 9 .

2 . B arb ara K asser , "U sin g th e In tern et" P ren t ice - H all In d ia ; 1 9 9 8 .

3 . S an jay S axen a, "A f irst cou rse in C om p u ters" , V ik as P u b lish in g H ou se L td .,

N ew D elh i.

4 . A lex is L eon & M ath ew s L eon , " In tern et in a N u tsh ell" L eon P ress, 1 9 9 8 .

5 . A lex is L eon & M ath ew s L eon . " In tern et fo r every on e" L eon P ress, 1 9 9 7 .

77

(In form ation Technology)

(C P U )

w w w , FTP , Telnet, G opher IP IS P s, U R L,

E R P

E R P

E R P

D B M S

D D L E .R

78

1 . A n d rew S . T an en b au m , C om p u ter N etw ork s, 3 m E d it ion . P ren t ice H all o f

In d ia .

2 . J oe K rayn ak an d J oe H ab rak en , In tern et 6 in Q U E . S econ d In d ian R ep r in t in g,

P ren t ice H all o f In d ia .

3 . D an ia l A m or , "T h e E -B u sin ess" , P ren t ice H all P T R . N ew J e rsey, 2 0 0 0 .

4 . N eil R an d all, T h e In tern et in a W ee, 2 n d E d n . P ren t ice H all o f In d ia .

5 . K am alesh K . B a la ji an d D eb jan i N ag. "E -C om m erce" , T h e C u tt in g o f ed ge o f

b u sin ess, T M H , N ew D elh i, 2 0 0 0 .

6 . P et L osh in an d P au l A .M u rp h y, "E lectron ic C om m erce" , S econ d E d it ion , J a ico


7 . M arilyn G reen ste in an d T od d M . Fein M an n , E lectron ic C om m erce, S ecu r ity,

R isk M an agem en t, Irw in M cG raw H ill, 2 0 0 0 .

8 . B u ch an an , 1 0 M in u te G u id e to P eop leso ft , P ren t ice H all o f In d ia P u b licat ion -

2 0 0 0 .

A N N A M A LA I U N IV ERSITY

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