TIAGO CARMONAPLANNER

WHO I AM?

STRATEGIC

CREATIVE

36 years old. 21 working at Ad Agencies as a Planner or Account Manager.

Strategic and Creative thinker. I can plan or create whatever you want as long as:

1) You pay me fairly for my work.

2) I believe in you/ your brand / your product.

WHAT I BELIEVE?

I believe in paradox

I believe that you don´t need to be highly graduated to create something wonderful or usefull

I believe in cliché as i believe everyone can be disruptive.

I believe there is no right or wrong. Everything is about a perspective.

I believe that practice leads to perfection

I believe that Marketing and Advertising can change lives

I believe that I´m part of this change

I believe every person has its own creativity and strategic thinking

I believe i can incite them

I believe that you need to believe to achieve

I believe you are thinking in what you believe

That´s the beauty of my work and that´s what i believe!

STRATEGIC THINKING

RESEARCH

DATA ANALYSIS

BRAND POSITIONING

ORATORY

PEOPLE MANAGEMENT

PROGRAMMING (in progress)

MOSTLY USED TOOLS

CREATIVE THINKINGBRAINSTORMING LEADERDISRUPTIVE MARKETINGBRAND ACTIVATIONPRESENTATIONCREATIVE CONCEPTUATION DESIGN in progress( )

MOSTLY USED TOOLS

SPECIALTIES

SOME CASES (i did)

Senior Planner of digital team that managed social media of GAROTO between 2012 and 2014. GAROTO

was one of the TOP BRANDS that engaged customers in 2014 WORLD CUP.

GAROTO

Sell-In Campaign – 2015/2016

110 Key Accounts; 330 participants

+7% of Sales (competitors had -5% of sales)

Was responsible to create the strategy and the

name of this programe.

Also managed operational and creative team

+ JUNTOS – COCA-COLA FEMSA

SOME CASES (i did)

Sell-In Campaing – 2014/2016

500 participants (Brazil and LATAM)

+40% of Sales (accessories)

Was responsible to create the strategy (over 2 years

of campaign) all communications and activation.

Also managed operational and creative team.

TOP TEAM – JAGUAR LAND ROVER

SOME CASES (i did)

SOME CASES (i did)

Responsible for manager and planning team that created that and others brand activation cases in Portugal and

Turkey.

GALERIA DE ARTE URBANA (LISBOA-PT)

This Project was thinked to raise

awareness of GAU (Galeria de Arte

Urbana), to bring and valorize

portuguese street art transforming

Lisbon streets in a public urban

museum.

Citroen liked the idea and provide 2

cars to road show Portugal to

publicize the Project that won Bronze

Lion in the same year.

GAU was considered by The

Guardian TOP 10 best urban art

collection of the world.

SOME CASES (i did)

Campaign Name and Brand State.

S.O.U.L was a programe that Harley-Davidson

developed for sales team. I was leader Planner

and Creative of this Project.

SOME CASES (i did)

Pro Bono Campaign (Brand Activation).

This was a project I developed with a creative

team to raise awareness for forest preservation.

We create an APP where people could “adopt”

a tree and could watch it grow in real-time.

SOME CAUSES (i support)

GENDER EQUALITY FOREST PRESERVATION

PET ADOPTIONFAIR TRADE

MY COLLABORATIVE PROJECT

I am a proud Member and Co-Founder of this collaborative Team.

The idea behind the Project is to creat a team that can provide a professional service to companies or ad agencies

in a collaborative way.

We have a team of freelancers that are creatives, planners and producers and can work together or separately

costing only the price of professionals involved in the Project.

WANT TO KNOW MORE?

MY WORK

http://www.tiagocarmona.com

eu@tiagocarmona.com

http://www.linkedin.com/in/kalaes

MY LIFE

@kalaes

/kalaes

/kalaes

THANK YOU ;)