With Adults (25-64 yr. old)

Bernice Butler, Director MTD/Graduate MemphisNovember 17, 2014

TN College Access and Success Network Conference

@GraduateMemphis @TCASN @driveto55 @bbutler180

@GraduateMemphis @TCASN @driveto55 @bbutler180

Door Prizes!!!!!!• How many adults in Tennessee HAVE some college but

no degree?• Between 900,000 and 1 million (or 13.85% and 15.39%)

• Adults students make up what percentage of the undergraduate student population in Tennessee?• 30%

@GraduateMemphis @TCASN @driveto55 @bbutler180

Why Focus on Adults?• Creates a college going culture in families

• High school students not enough to get TN to 55%

• 65% of US jobs will require post-secondary education

• Employers cannot find qualified workers for current jobs

@GraduateMemphis @TCASN @driveto55 @bbutler180

Economic Imperative• 1% increase in college attainment can result in $1 billion

annually for locally economies.

@GraduateMemphis @TCASN @driveto55 @bbutler180

Economic Imperative

Davidson Hamilton Knox Shelby

9,879

3,138

5,3356,576

# of People Needed for 1% increase

*Based on educational attainment data from www.driveto55.org

Workforce Imperative• Workforce development is critical for global competiveness

• Lack of focus on adult educational attainment negatively impacts a city’s ability to:• Retain business• Grow business• Attract new investments

@GraduateMemphis @TCASN @driveto55 @bbutler180

Source: National League of Cities: Municipal Action Guide

Workforce Imperative

@GraduateMemphis @TCASN @driveto55 @bbutler180

RESOURCES

@GraduateMemphis @TCASN @driveto55 @bbutler180

• Regional collaborations to increase the number of adults completing college degrees.

 • Peer-learning Network of Colleges and

Program Practitioners• Strategic Planning & Implementation• Training and Curriculum• Joint Programming• Program Development and Support

www.graduate-network.org

@GraduateMemphis @TCASN @driveto55 @bbutler180

@GraduateMemphis @TCASN @driveto55 @bbutler180

Graduate Memphis (GM)• An Action Initiative of Leadership Memphis

• Core Components :• College Resource Center• One-on-One Advising for Adults• Employer Outreach and Engagement• College and Career Preparatory Workshops• Student Success Celebrations (twice a year)• College Success 101: Online College Prep Course (trial phase)

@GraduateMemphis @TCASN @driveto55 @bbutler180

Director- Develops strategy, vision, and goals

-Manages finances- POC for Plough Foundation and Reporting

- Team Lead on funding/sustainability- Leads GM Team and coordinates team activities as needed

- Performs outreach activities as needed- Primary liaison to partners, community stakeholders, post

secondary instituions and businesses

Advising and Retention Coordinator

- POC on all advising and retention processes

-Maintains Intelliworks - Processes Inquiry Forms

- Staffs CRC during weekdays- Manages and Analyzes student

data- Plan student success

celebrations

Education Advisors (2)- Complete advising process from enrollment into the GM program

to enrollment at a local school- Coordinate and facilitate GM workshops and education fairs- Assist with outreach efforts as

needed- Plan student success celebrations

- Staff CRC on weekends

Communications Coordinator- POC on all communication related

activities-Manages website

- Maintains social media accounts-Communicates with local press

Coordinates FOX 13 Segment- Manages communication strategy

- Serves as liaison to Memphis community

Outreach Coordinator-POC on all outreach efforts

-Manages business Engagement-Assists in program recruitment

- Conducts outreach presentations or workshops

-Maintains employer database- Produces employer newsletter-Serves as liaison to Memphis

community

Graduate Memphis

By the Numbers

• Serving 716 adults• Six (6) Team

Members• Hosted 40+

workshops• 16 Educational

Partners

Graduate Memphis@GraduateMemphis @TCASN @driveto55 @bbutler180

More ResourcesAdult College Completion Network

• Toolkit of best practices, policies, research, and strategies

• Facilitated by the Western Interstate Commission for Higher Education (WICHE)

• http://www.adultcollegecompletion.org

Council for Adult and Experiential Learning (CAEL)

• Nonprofit that works at all levels within the higher education, public, and private sectors to make it easier for adults to get the education credentials through Prior Learning Assessments

• http://www.cael.org

@GraduateMemphis @TCASN @driveto55 @bbutler180

RECRUITMENT AND OUTREACH TACTICS from Graduate Memphis (GM)

@GraduateMemphis @TCASN @driveto55 @bbutler180

@GraduateMemphis @TCASN @driveto55 @bbutler180

Recruitment• A mix of grassroots efforts and strategic marketing• Customized to fit environment

Employers Word of Mouth Education Partners Community fairs and festivals ALL Team Members Participate Fox 13: Good Morning Memphis Faith (e.g. churches or church events) Social Media (Facebook, LinkedIn, Twitter)

@GraduateMemphis @TCASN @driveto55 @bbutler180

GM Marketing 2.0

New Website

MATA Advertisin

g

YouTube Channel

Billboard Campaign

EnhancedWorkshop Offerings

@GraduateMemphis @TCASN @driveto55 @bbutler180

Outreach Strategies• Make a list of potential partners• Chamber of Commerce• Local post-secondary

institutions• Large faith

congregations

• Identify largest local employers

• Link into existing networks and professional associations• SHRM• YWP• Urban League

• Cultivate advocates and champions

@GraduateMemphis @TCASN @driveto55 @bbutler180

Questions

@GraduateMemphis @TCASN @driveto55 @bbutler180

Bernice ButlerLeadership MemphisDirector of MTD/GMbbutler@leadershipmemphis.org901-278-0016