div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: Inca Bucks src=https:reader035fdocumentsecreader035viewer202207200055d31031bb61ebd4308b4639html5thumbnails1jpg width=142 height=106 layout=responsive amp-img divp“Cuando la Creatividad pasa por encima del Capital Intelectual”p pLiliana AlvaradoDirectora del Master de MarketingEscuela de Postgrado de la UPCpdivdiv class=trans-pagebuttonPage 2button div class=trans-image amp-img class=trans-thumb alt=Page 2: Inca Bucks src=https:reader035fdocumentsecreader035viewer202207200055d31031bb61ebd4308b4639html5thumbnails2jpg width=142 height=106 layout=responsive amp-img divp¿Apelando a “Generalización dep pEstímulos”pdivdiv class=trans-pagebuttonPage 3button div class=trans-image amp-img class=trans-thumb alt=Page 3: Inca Bucks src=https:reader035fdocumentsecreader035viewer202207200055d31031bb61ebd4308b4639html5thumbnails3jpg width=142 height=106 layout=responsive amp-img divdivdiv class=trans-pagebuttonPage 4button div class=trans-image amp-img class=trans-thumb alt=Page 4: Inca Bucks src=https:reader035fdocumentsecreader035viewer202207200055d31031bb61ebd4308b4639html5thumbnails4jpg width=142 height=106 layout=responsive amp-img divdiv