Post on 04-Jul-2015
description
Lo que va a suceder en el mundode los congresos en los próximos
10 años … ¿apostamos?
Oscar CerezalesGroup PCO Director
CEO MCI Brazil & Spain
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hoy
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El sector ...Click t
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80% confirman que el ROI de un
evento supera a otras herramientas de mkt
Un22% del
presupuesto de marketing de lasempresas ya va a eventos
Un50% de las
sociedades internacionales seplantean microeventos de
cualquier formato
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Los destinos compiten mucho másClic
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275M US$ total local impact
58M US$ VAT local
15.000 pax
Ejemplo …
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las ciudades crean nuevasinfraestructuras
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educaciónClic
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CSRClic
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… otros animales en el zooClic
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globalizaciónClic
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Nos hacemos mayoresClic
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Asociacionesy congresos
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Miedos ... top32010 McKinley impact on Associations report
74767880828486889092
patrocinio retencion miembros asistencia congreso
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qué quiere el asociado?Clic
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la asociación compiteClic
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Profesionalización
qué
$$$$
Miembro
Consistencia
USA vs Europa vs Latam vs Asia
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Elevada maduración
Mínima maduración
Mayortamaño
Menortamaño
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comm & mktClick t
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0 20 40 60 80 100 120
inscripciones stands patrocinios anuncios otros
ingresosClick t
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El señor sponsor
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35 / 55 %
Importancia económicaClic
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Más y más networking
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Nuevos formatos+20% eposters
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Control de asistenciaasociaciones maduras >40% en 2014
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Nuevos layoutClick t
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Contenido, contenido
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Plataformas virtuales 3DContentcapture
HíbridosLive
streaming
Virtuales
VirtualExpo
Webinar
Videconferencing
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Co-creación
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PCOPCO¿Papá ….en qué trabajas?
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El OPC como banquero
nuevos formatos en honorarios
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creación vs compra80 congresos >500 pax
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Cadena de valor y Competencia
Cambios y más cambios
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Core vs Local vs Preferred PCO
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Compras, fusiones, JV,diversificaciones ...
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Cuando el centro de atención se reduce a losmodos de superar a la competencia es inevitable
que la estrategia se defina, básicamente, enfunción de la competencia
Kenichi OhmaeThe Borderless World
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Por favorPor favor olvídateolvídatede vender logísticade vender logística
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“It is not thestrongest of the
species thatsurvive, nor the
most intelligent, butthe one mostadaptable to
change.”
Charles Darwin
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OO grandegrande …. O…. Opequeñopequeño … tu… tueligeseliges
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““La paradojaLa paradojatecnológicatecnológica””
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InnovarInnovar,, innovarinnovar eeinnovarinnovar
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Radar II – Local representatives Int’l associationsAssociations > 1500 attendees
252
103
258
233
85
149
205
202
93
145
14199
85
106
59
236
206
219
37
-30
20
70
120
170
220
270Argentina
Austria
Belgium
China
Czech Republic
France
Germany
India
IrelandItalyJapan
Netherlands
Singapore
South Africa
Spain
Sweden
Switzerland
UAE
United Kingdom
Associations 500 - 1500 attendees
168
155
196
92
54
190160 239
101
118
246
247
123
118
169
14422796
10
-30
20
70
120
170
220
270Argentina
Austria
Belgium
China
Czech Rep
France
Germany
India
IrelandItalyJapan
Netherlands
Singapore
South Africa
Spain
Sweden
Switzerland
UAE
United Kingdom
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““No pidas peras alNo pidas peras alolmoolmo””
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En el futuro habrá dos
tipos de empresas :
Rápidas y Muertas
David ViceCEO Nortel
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¡Gracias!
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