Post on 30-May-2018
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Avenir
Avenir
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Avenir
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This Monkeys Gone to Heaven I
Text by Elliott Earls
Designer/Editor
Avenir A
venir
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Table of Contents
5. comparesAvenirtosimilartypefaces
6. showcasesobliquevariations
7. exhibitssmalltitles
8/9. demonstrateslineweightvariations
10/11. displaysparagraphsettings
12. experimentswithalignment
13. mimicksabookdisplay
14. illustratesglyphs
15. featuresextendedparagraphsettings16. colophon
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Avenir Vs. Other Fonts
Futura Light Helvetica Light
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Bb
Cc
Dd
Ee
Ff
Gg
Frutiger 45 Light
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Aa
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Ff
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Aa
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Avenir 35 Light
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How do you design letterforms?
How do you design letterforms?
How do you design letterforms?
How do you design letterforms?
How do you design letterforms?
How do you design letterforms?
35 Light Oblique
45 Book Oblique
55 Roman Oblique
65 Medium Oblique
85 Heavy Oblique
95 Black Oblique
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It is in traditional gure drawingstudio classes that one learns how to
To be successful in this process, one learns
that the mind must be quieted.
Thehandandtheretinamustmoveinsymbioticlockstepastheyboth
tracethephysicalline.Itsthroughthisprocessthatonecanlearntotrust
notthemind,buttheRETINA.
85 Heavy 24 pt.
45 Book 18 pt.
85 Heavy Oblique 26 pt.
55 Roman 15 pt.35 light 10 pt.65 Medium Oblique 12 pt.
55 Roman 12 pt.
lock themovement ofthe retina to
themovementofthehand.
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feelnotmagically,
igorousapplicatio
sivelyformalextra
35 Light
45 Book
55 Roman
65 Medium
85 Heavy
95 Black
rioritiesandbalan
tuponthearduou
How do you design letterforms
Kick it old skool style.
Drawthembig,witharulingp
Focus on the serifs or the term
Dont so much understand ho
experience how a letter is dr
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atonedevelopsa
ools,butthrough
ry,thetermexclu
allyaquestionof
nindividualsetsonandPlaka,andsomeProWhite.
ination of the character.
a letter is drawn:
wn.
I h ld h h h bl
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I oten ound mygazetransfxed, nay
locked, upon theupper eyelid o a
typical brunette with
brown eyes.
I should point out that these women wore heavy blueeyeshadow, regardless of their complexion or eye color.Because at that historical moment it was an establishedscientic fact that if one wore enough blue eyeshadow, theeye would look blue!45 Book 14/17
95 Black 18/22
Something
was horriblywrong here!
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The clash of color. The slavish
adherence to dress code
at the obvious expense of
personal dignity. The spurious
andquestioning folklore or
weird science underpinning
it all.35 Light Oblique 14/20
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It was the 80s.
35 Light 12/16
95 Black 36 pt.
If we look at Blue Eyeshadow, forinstance, its important to rst point outthe origin of the name. For to name it
is to claim it. Needless to say, in 1984,in ohio, we wore mullets withouta hintof irony. We thought we were toughand new wave, and we thought thechicks would dig it. Yeah, the chicks.
It was all about the girlies. And letme assure you, they had an equallydistorted and perverse interpersonalaesthetic. It was the 80s. The guys hadmullets or boy hair, and the girlswore tons of foundation, white lipstick,and blue eyeshadow.
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Im not suggesting that one develops a feel magically,or through attendance at the nest schools, but through
rigorous application, and through working damnhard at aquiring a set of very concrete skills, then
forgetting them.45 Book Oblique 18/18
45 Book 14/18
+ ^
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