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WHAT IS AEC?

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KEY CHRACTERISTICS OF AEC

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ARE YOU AWARE OF AEC 2015?

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WILL IT IMPACT YOUR BUSINESS?

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FUTURE IMPORTANCE OF MARKETS

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7+1 THINGS YOU NEED TO KNOW

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3rd LARGEST MARKET IN THE WORLD

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CONSUMING CLASS TO DOUBLE

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2ND LARGEST #OF FACEBOOK USERS

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HOME TO 227 GLOBAL COMPANIES

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MORE POPULATED THAN EUROPE

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4TH LARGEST EXPORTING REGION

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4TH LARGEST ECONOMY BY 2050

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GOVT. DEBT UNDER 50% OF GDP

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WHAT MARKETERS NEED TO KNOW

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RE-THINK YOUR STRATEGY

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THE WORLD IS GETTING SMALLER

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3RD LARGEST MIDDLE CLASS

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MIDDLE CLASS WILL DOUBLE

TOP 10 MOST CONFIDENT NATIONS1. INDONESIA2. INDIA3. PHILIPPINES4. CHINA5. UNITED ARAB EMIRATES6. BRAZIL7. THAILAND8. HONG KONG9. DENMARK10. PERU

EXPECTATIONS OF GROWTH

WORK HARD, PLAY HARD

THE ASEAN CONSUMER

WHAT TO EXPECT

INCREASED COMPETITION

RACE TO LOWER COSTS

PREPARE FOR RAPID CHANGE

FOREIGN INVESTMENTS, M&A

WAGING THE TALENT WAR

NETWORKS & RELATIONSHIPS

WINNING STRATEGIES FOR AEC

SEIZE THE MOMENT• Actively plan for ASEAN now.• Regulation will change but implementation

may take time• Use ASEAN 2015 as an excuse to review your

business• Broaden your market intelligence

PROTECT & DEFEND• Monitor developments & prepare

alternatives• Create strategic alliances, grow your

network • Watch your competitors, adapt & adopt• Develop a clear talent plan taking to account

the new regional landscape

THANK YOU!