Download - Veracruz tourism final presentation

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Page 1: Veracruz tourism final presentation

Melissa Arabitg Krystle CalaDalia Fishman Laura Flores Asaf

Kathein

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WHY VERACRUZ?• History with Cuba• Resemblance to Cuba in

• Music (Danzón)• Food • Architecture• Environment

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Promote Mexican tourism in the South

Florida market through social media.

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• Cuban –American • Resident of South Florida• Age 20 - 39• Male and Female • Annual income of $50,000 +• Some college education

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SWOT

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Miami Veracruz

Objectives 1. Create awareness.

2. Increase the number of tourists from South Florida aged 20-39 who book trips to Veracruz

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Strategies

• Position Veracruz as the vacation spot for music, culture, history and the outdoors.

• Position Veracruz as the ultimate vacation for those in search of “Havana nights” in Mexico.

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Veracruz. Vive tu historia

Supporting Messages

Siente la musica. Vive el carnaval. Descubre

Veracruz

Veracruz. Somos tu gente!

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Social Media Tactics

• Website• Facebook• Twitter• YouTube• Blog• Online reviews• Interactive travel app

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Tactic #1• Fun facts

• Travel info

• Upcoming events

• Photos

• Sharing personal experiences

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Tactic #2

• Link updates from Facebook with Twitter

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Tactic #5

Veracruz blog:

Each post details an attraction in Veracruz and

includes tons of photos!

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Tactic #6

• Highlight the best of Veracruz:

• Kahlua

• Culture

• Natural beauty

• Water sports

• History

• Updates of new videos on Facebook and Twitter.

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Promotional Events • Showcase Veracruz in local festivals and

events– “Calle Ocho festival,” Festival of the

Americas, Hispanic heritage festival, parks

– Show videos of Veracruz; offer traditional food, play danzon and serve café con leche.

– Partner with famous Hispanic celebrities

to perform and promote Veracruz.

– Invite visitors to access online website, give out promotional gifts,

– Encourage people to participate in our raffle.

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Reminiscent of Cuba

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Thank you

Any questions?