Digital Strategy
Trey Kilgore
TARGET AUDIENCE
• Most watch Television at some point (relaxation)
• Young/New families
• Wanting to get out but cant find the convenience
• Don’t really want to leave home
BIG IDEA
• “In Theater” Package
• Watch Movies that are in theaters, from home!
• Cheaper
• Convienient
SOCIAL MEDIA TACTICS
• FACEBOOK• Visuals (70%) & Content (30%)• Links to YouTube, Twitter, and Instagram
Posts• Promo and Trailers for New Upcoming
shows• Big and Good News on what's
happening in the world• TWITTER
• Popular show time reminders• Visuals/Pictures• Quick Responses to people
• YouTube• Commercials• Any relevant relating visual news
• Instagram• Popular shows, People,
&News(That TWC Airs)
TIMEWARNERCABLE.COM
• Add “In Theater” to “Plans&Packages” section
• Visual promoting this New Package
• Reviews (Only Good)
ONLINE ADVERTISING
1. Advertisements on Facebook and YouTube
2. Accessible in Google with keywords
3. Newspaper and Magazines (People & RollingStone)
INBOUND MARKETING
• “In Theater” in Use– Pay to have people in popular reality television shows to talk and show glimpses enjoying “In Theater”
• All magazines & Paper (For ages that read and could buy)• Sites that are popular with millions of users
MOBILE TACTICS
KPI (KEY PERFORMANCE INDICATORS)
• At least $1 billion in revenue (considering what actual theaters make)
• Most importantly- (gradual increase in use overtime)
BUDGET
• Only taking into account the new page screen for this “In Theater” Package• $3.5 Million