Social Games and Brands - Making the Relationship WorkPeter WexlerDirector of Strategic Partnerships, TrialPay
2Payment and Promotions Platform CONFIDENTIAL© 2010 TrialPay. All rights reserved.
Social Games in Brands – Making it work!Peter Wexler – Director of Strategic Partnerships – [email protected]
3Payment and Promotions Platform CONFIDENTIAL
Facebook is one of the Largest Audiences for Advertisers
Social games represent 40% of usage time on Facebook40%
Over 200 million people play social games every month 200M
Virtual currency market is $10B globally (doubling y/y in US)$10B
Facebook has over 500 million users (100% Y/Y growth)500M
4Payment and Promotions Platform CONFIDENTIAL
Social games audience eclipsing that of primetime TV
Sources: tvbythenumbers.com, App Data
Social gaming
Primetime TV
5Payment and Promotions Platform CONFIDENTIAL
Social Gaming Adverting - Spend on the Rise
6Payment and Promotions Platform CONFIDENTIAL
Matching brands with audiences
• Brands want the ability to target a particular demographic rather than a single title
• Companies such as TrialPay help brands discover these audiences across hundreds of titles
7Payment and Promotions Platform CONFIDENTIAL
Branding – Go Where Your Audience Is
• Pay for performance• Ensure engagement
8Payment and Promotions Platform CONFIDENTIAL
Grow - New Customer Acquisition
• Pay for Engagement• Meet customers where they are presently entertained
9Payment and Promotions Platform CONFIDENTIAL
Straight to Revenue – Acquire and Monetize
• Pay for Customers• Drive revenue
10Payment and Promotions Platform CONFIDENTIAL
Brands as part of the experience!
Brand Interaction becomes part of the game
Brand Interaction providesgame play benefit
11Payment and Promotions Platform CONFIDENTIAL
Game Mechanics – Give them a reason to come back!
+
• Kiss cross-promotion helps drive 16% week-over-week DAU increase• 750% increase in likes for Kiss• 1.35MM clicks on the video/concert button
12Payment and Promotions Platform CONFIDENTIAL
Achieving Brand Success
Game Publisher MarketerFind brands that are complementary to your demo
Find games that are complementary to your target demo
Create relevancy for gamer interaction
Ensure campaigns are pay for performance (CPA, CPL, CPV, CPE, CPS)
Identify and exploit opportunities for cross-promotion
Maintain mechanism to drive sales (coupon interaction grant, like to exclusive offer, etc…)
Test, Optimize, Repeat Test, Optimize, Repeat
Top Related