MicrosoftProject Manager:

Julian Gamboa

Project Lead: Susan Aziz

Team:Jessica Bazan

John JosiSoHee (Shelly) Kim

Pranav KothiwalMalary Romero

Mission:Providing individuals and businesses with

technologies and products to increase efficiency, capability, speed and innovation

both in the workplace and in the home.

Case Premise Prompt:Assess if omni-channel content strategy is best for your assigned company. How can your company create more innovative ways to engage their audiences on the digital end?

Key Metrics

Facebook

Followers: 10.92MM

Avg. likes/post: 1,909

Engagement Ratio: 0.4%

Twitter

Followers: 7.82MM

Avg. likes/post: 330

Engagement Ratio: 0.01%

Instagram

Followers: 763k

Avg. likes/post: 6,849

Engagement Ratio: 1.7%

› OBJECTIVE: Explore diversity in Microsoft users and products

› FOCUS: A product a month with a different spotlight person a week

› APPLICATION: User-generated instagram content through hashtag

› FEATURE: User Engagement› Selection method:

#MSallaround› Create album using top

submissions

Microsoft is all around us#MSallaround

Recommendation #1

Microsoft My Major#MicrosoftMyMajor

› OBJECTIVE: Explore the multi-disciplinary utility of Microsoft products

› FOCUS: one subject every month› (i.e. Computer Science, English,

History)› APPLICATION: Facebook/Instagram

video submission› Using #MicrosoftMyMajor

› FEATURE: Student Engagement› Submissions: “Microsoft helps

me with my History major by…”› End of the month, most liked

sharer receives Microsoft product package

Recommendation #2

Girls in Tech #FemSTEM› OBJECTIVE:Explore the ways in which

young girls and women have enriched themselves via usage of tech

› FOCUS: A short video displaying usability and significance of products

› APPLICATION: Post video on website and a snippet on instagram using #FemStem hashtag to create user-generated content

› FEATURE: User Engagement› Selection method: #FemStem› Offer STEM after school programs

for women in marginalized communities

Place your screenshot here

Recommendation #3

Key Takeaways

1.Show the diverse audience that uses Microsoft products, such as women and millennials

2.Produce more omni-channel content to streamline marketing

3.Create a lively Microsoft community through timely and value-driven content

Thank You!