Marketing Internship Debrief
Projects
● Image Management
● GeoTour Blog Posts
● Influential Blogger/Vlogger Outreach list
● Content Creation
● #Geocaching15 Instagram Photo Contest
● Other Projects
Image Management
● Task: Research image platforms to create a unified space where quality photos are readily available internally
● Steps:○ Compare 6 websites○ Sourced and categorized images
● Result: ○ app.thislife.com/library○ Benefits: Marketing, Social/Community, BizDev,
Creative, PR○ Unlimited storage, tagging, optimizes search,
cloud, sharing etc…○ 1,500 Photos uploaded and growing
● Task: Fulfill GeoTour contracts● Steps:
○ Communicated with GeoTour Hosts○ Write/post blogs for social
● Result: ○ 10 Geotour blogs, cross-promoted on social○ Benefits GeoTour hosts and BizDev○ http://www.geocaching.
com/blog/2015/07/colorados-south-park-geotour/
GeoTour Blog Posts
Influential Blogger/Vlogger Outreach list
● Task: Build outreach list of influential online presences
● Steps:○ Target audience○ Monitored to find great content to feature on
social● Result:
○ Added 108 blogs on the list○ Long term sustainable relationships
Content Creation
● Blog Posts:
○ Newbie Lingo Blog Post○ Pierce Brosnan Event Blog Post
■ #1 post of the year!○ Walk A Mile In My Geo-Shoes○ Etiquette Quiz
● Posts on Facebook, Instagram, Twitter● Catalogued historical blog content● Created 6 new KBs
#Geocaching15 Instagram Photo Contest
● Task:○ Promote/Monitor #Geocaching15 on
Instagram with Paige● Steps:
○ Collect best pictures every week○ Van Life outreach - 3 participated, with a
combined reach of 39.3K people ● Result:
○ Over 6,000 entries on Instagram
Other Projects Worth Noting
● App Store Narrative Set Up● GiFF video edits● Holiday Creative Brief
Thank you!