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Alicia D. Johnson, MPAResilience & Recovery ManagerSan Francisco Department of Emergency Management
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Governmental Partnerships Community Partnerships
Private Sector Partnerships
Methodology of Communication
Organizational Individual
Traditional vs. Non-Traditional
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Preparedness towards what end?
In order to gain traction on Recovery acommunity must focus on Resilience
Economic impact of a strong recovery
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Building a Successful Social NetworkingStrategy
Using The Network to build Resilience
Building Strategic Partnerships with SocialNetworking
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Meaningful info from people you trust that you canquickly digest and share with others
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Step 1: Identify programmatic goals.
What are your departmental programs and goals?
Are you aiming to inform constituents aboutprograms, solicit feedback about programs, or
promote behavior change?
What do you want to get out of this, and what doyou want your constituents to do?
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Step 2: Identify your audience and where they
reside on the web.
What are the demographics of your audience?
Research and monitor existing conversations.
Does an online community already exist that youcan connect with? Or will you need to create one?
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Step 3: Craft core and key messages.
Determine consistent message always delivered inyour social media.
Develop key messages derived from core messagebut tailored (can encompass your organizational
mission from which and array of messages can stem).
Can you say it in 140 characters or less?
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Step 4: Determine which social media tools are bestfor your organization.
Refer to your organizations programmatic goalsand why you are using social media.
Think about the level of engagement you want.
Decide which social media tools you can leverage toachieve that level of engagement.
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Real-time
InformationDocuments
Interactive
ContentCollaboration Education
Community
Building
Reputation
Evaluation &Management
Blogs
Flickr
Forums
Google + Podcasts
Wiki
YouTube
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Step 5: Develop style and tone.
Social means conversational.
What is your organizationspersonality?What sets itapart from other departments?
Share whats important to you and likely importantto your audience.
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Step 6: Determine roles and responsibilities.
Identify numerous individuals to support yourorganizations social media program.
Determine who will be monitoring and who will bedelivering messages (in many cases, both).
Who will manage constituent questions?
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Step 7: Implementation.
Develop plan to include possible pre-scripted
messages and timing of delivery.
Consider creating an SOP or Social MediaHandbook. Ensure user name and passwords are
documented in shared files and easy to find!
Just jump right in and try it!
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Step 8: Monitor, re-evaluate and augment.
Document your successes and challenges.
Which tool is working? Which is not?
Dont be afraid to revise and update strategy basedlessons learned while in the trenches.
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Working with Non-Profit partners
California Academy of Sciences
Working with Private Sector partners
Building Owners/Managers Association Exercises
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Enable a strong community
Creating depth of message
Leverage partnerships and conversations
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@sf_emergency facebook.com/sfdem
@UrbanAreaAlicia [email protected]
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