PROJECT ENTREPRENEURIAL MINDSET: Research and Education
ENTREPRENEURIAL MINDSETEntrepreneurial HeadEntrepreneurial Heart Entrepreneurial Hand
MINDSET CHANGE SKILL ACQUISITION MATURING PROCESS
3 PILLARS OF CIPUTRA ENTREPRENEURSHIP EDUCATION
ENTREPRENEURSCommercial
EntrepreneursGovernment /
Public Entrepreneurs
Corporate Entrepreneurs (Intra-preneurs)
Social Entrepreneurs
PERSONALITY CHARACTERISTICS OF AN ENTREPRENEURS:
self – confidenceopenness to experiencetolerance for ambiguityindependencelocus of control
proactivityneeds for achievementsrisk acceptanceunconventionalityideational fluencyetc.
PassionateMarket Sensitive
Calculated Risk-takerCreative And Innovative
IndependentPersistent
High Ethical Standard
7 CHARACTER OF ENTREPRENEURS CIPUTRA WAY:
• Learn to understand entrepreneurship• Learn to be entrepreneurial• Learn to become an entrepreneur
Ciputra University model: giving the student the experience of how to create a real start up with real money to generate real profit
ENTREPRENEURSHIP EDUCATION:
LEARNING METHOD: experiential and problem/project – based learning.
LEARNING ENTREPRENEURSHIP INVOLVES PROCESSES OF:• Learning• Un-learning• Re-learning
UC Graduate Profile:
CURRENT PERFORMANCE MEASURES:• Number of businesses being created• Number of new employment opportunity being created• Total Revenue being generated monthly
Does NOT reflect any reliable evidence of mindset change!
Entrepreneurship Education must cover domains of:Cognitive Psycho-motoricAffective
Quotients to be measured:IQ, EQ, SQ, AQ Entrepreneurial Quotient
•Holistic Approach of Entrepreneurship Curriculum covers 3 learning domains (Bloom’s Taxonomy) :
1. Cognitive : Problem solving using intelligence and conscious thought
2. Psycho-motoric : physical movement3. Affective : feeling/emotion (receiving,
responding, valuing, organization, characterization Krathwohl)
One thing for sure:Learning entrepreneurship includes learning from failures.
Fail Fast, Fail Often and Fail Cheap
“Good Ideas does not come from successes but from failures” Jeff Hoffman
Clip from Bruce C. Martin, Jeffrey McNally, Michael J. Kay paper on Journal of Business
Venturing Suggests:1. Those who have taken university- level courses in entrepreneurship
have higher intention to start a business (Galloway & Brown, 2002)2. Individual who have had entrepreneurship training are more likely
to start a business (Kolvereid & Moen, 1997)
Clip from Tae Jun Bae, Shanshan Kian, Chao Miao and James O. Fiet paper on the Relationship between E’ship Education and E-Intentions: a Meta Analytic Review• Overall, entrepreneurship education has a statistically significant but small
positive relationship with entrepreneurial intentions. The meta-analysis indicated that the correlation between entrepreneurship education and entrepreneurial intentions was ρˆ = .143. • In addition, another analysis confirms that the entrepreneurship education–
entrepreneurial intentions relationship (ρˆ = .143) was greater than the business education–entrepreneurial intentions relationship (ρˆ = .051). • The difference was statistically significant. Thus, in conclusion: entrepreneurship
education was related more positively to a participant’s entrepreneurial intentions than was business education
oN THE OTHER SIDE:1. Students had lower level of intention to start a business after
completing entrepreneurship course (Oosterbeek, 2010)2. Training entrepreneurs in business planning can be negatively
related to entrepreneurial performance (Honig & Karlssson, 2004)
There is a lacked linkage to established theories that explains the relationship between education and entrepreneurial behavior (Henry & Kailer, 2005)
DEFINITION OF EETEntrepreneurship Education and Training (EET) can range from short training course focusing on core entrepreneurship knowledge and skills related to starting a business in a particular market to full academic courses providing broad theoretical and conceptual understanding of topics such as opportunity identification, decision making in ambiguous context, causation vs. effectuation.
The 2 types of EET impact the relationship between EET and entrepreneurship-related human capital assets and entrepreneurship outcomes.
ENTREPRENEURSHIP-RELATED HUMAN CAPITAL ASSETS CONTAINS:1. Knowledge & skills incl. knowledge of entrepreneurship &
entrepreneurial process, competency in finding business opportunities, competency in dealing with ambiguity in decision making
2. Positive Perceptions of Entrepreneurship incl. attitude towards entrepreneurship, desirability in becoming entrepreneur, self-efficacy for entrepreneurship
3. Entrepreneurship Performance incl. success in terms of duration, of financial performance & personal income from the owned business
UC : Universitas CiputraCEC : Ciputra Entrepreneruship Center
Literature Research Tool Design
Pilot Data Collection
Verification and
EvaluationPre-Test Ecamp
Training Post-TestEvaluate
and Conclusion
Publication Replication
UC CEC UC CEC UC CEC
No
Yes
RESEARCH ROAD MAP
Literature Review
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