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Essentials of Business Communication, Second Edition Ch. 121
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Essentials of Business Communication, Second Edition Ch. 122
Preparing an Oral Presentation (1)
Identify your purpose Decide what you want your audience to believe,
remember, or do when you finish. Aim all parts of your talk toward your purpose.
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Essentials of Business Communication, Second Edition Ch. 123
Preparing an Oral Presentation (2)
Analyze your audience
Understand different audience types:
friendly, neutral, uninterested, hostile
Analyze issues: size, age, gender,
experience, attitude, and expectation
Anticipate audience reaction; makeappropriate adaptations
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Essentials of Business Communication, Second Edition Ch. 124
Organize the introduction Get the audience involved.
Capture attention by opening with a promise, story,startling fact, question, quotation, relevant problem, or
self-effacing story.
Establish your credibility by identifying your position,
expertise, knowledge, or qualifications.
Introduce your topic.
Preview the main points.
Preparing an Oral Presentation (3)
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Essentials of Business Communication, Second Edition Ch. 125
Organize the body of your presentation Develop two to four main points.
Arrange the points logically.
Prepare transitions. Use "bridge" statementsbetween major points.
Use verbal signposts: however, for example.
Have extra material ready.
Preparing an Oral Presentation (4)
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Essentials of Business Communication, Second Edition Ch. 126
Organize the conclusion Review your main points.
Provide a final focus. Tell how listeners can use thisinformation, why you have spoken, or what you want
them to do.
Preparing an Oral Presentation (5)
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Essentials of Business Communication, Second Edition Ch. 127
1. A Promise: By the end of my talk, you will. . . .
2. Drama: Tell a moving story; describe aproblem.
3. Eye contact: Command attention by
making eye contact with as many peopleas possible.
Nine Techniques for Getting
Audiences Attention(1)
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Essentials of Business Communication, Second Edition Ch. 128
4. Movement: Leave the lectern area. Movetoward the audience.
5. A question:Ask for a show of hands. Usea rhetorical question.
6. A demonstration: Include a member of the
audience.
Nine Techniques for Getting
Audiences Attention (2)
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Essentials of Business Communication, Second Edition Ch. 129
7. Samples, gimmicks: Award prizes tovolunteer participants; pass out samples.
8. Visuals: Use graphics and other visualaids.
9. Appeal to the audiences self-interest:
Audience members want to know,What'sin it for me?
Nine Techniques for Getting
Audiences Attention (3)
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Essentials of Business Communication, Second Edition Ch. 1210
Maintaining Rapport (1)
Use imagery Analogy (a comparison of something familiar with
something unfamiliar)
Metaphor(an implied, nonliteral comparison)
Simile (a comparison that includes the words like oras)
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Essentials of Business Communication, Second Edition Ch. 1211
Use other interest-building devices Personal anecdotes
Personalized statistics
Worst- and best-case scenarios
Send positive, nonverbal messages Get out from behind the podium.
Animate your body. Vary your facial expression.
Punctuate your words.
Maintaining Rapport (2)
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Essentials of Business Communication, Second Edition Ch. 1212
Presentation Enhancers (1)
Medium Cost Size of
Audience
Level of
Formality
Overheadprojector
Low 2 to 200 Formal or informal
Flipchart Low 2 to 200 Informal
Write-and-wipe
board
Medium 2 to 200 Informal
Slide projector Medium 2 to 500 Formal
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Essentials of Business Communication, Second Edition Ch. 1213
Medium Cost Size of
Audience
Level of
Formality
Video monitor Medium 2 to 100 Formal or informal
Computer
slides
Low 2 to 200 Formal or
informal
Handouts Varies Unlimited Formal or informal
Presentation Enhancers (2)
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Essentials of Business Communication, Second Edition Ch. 1214
Designing Electronic Presentation
Using templates to your advantage
Working with color
Building bullet points
Adding multimedia and other effects
Producing speakers notes and handouts
Developing web-based presentation and
electronic handouts
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Essentials of Business Communication, Second Edition
Ch. 1216
Maintain a connection with the audience by
using a laser pointer.
Dont not rely completely on PowerPoint.
Remember: The slides merely supply a
framework for your presentation.
Avoiding being upstaged by
your slides (2)
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Essentials of Business Communication, Second Edition
Ch. 1218
Begin with a pause.
Present your first sentence from memory.
Maintain eye contact.
Control yourvoice and vocabulary.
Slow down and listen to what you are saying.
Move naturally.
Use visual aids effectively.
Stick to your outline and notes.
Conclude and summarize main points.
During Presentation
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Essentials of Business Communication, Second Edition
Ch. 1219
Distribute handouts.
Encourage questions.
Repeat questions. Reinforce your main points.
Keep control.
Avoid Yes, but answers. End with a summary and appreciation.
After Presentation
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Essentials of Business Communication, Second Edition
Ch. 1220
Take a deep breath.
Convert your fear.
Know your topic.
Use positive self-talk.
Shift the spotlight to your visuals.
Ignore any stumbles.
Feel proud when you finish.
Techniques to Conquer
Stage Fright
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Essentials of Business Communication, Second Edition
Ch. 1221
End
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