Acumen Human Centred Design Course
#AllRounders
Andrew AkibCaitlin BickertonRoslyn Coutinho
Carmen Famularo
Focusing Problem Statement
How might we provide healthier food options for students living in accommodation?
• We realised that students living in student accommodation have unique food habits.
• We chose this as our target market.
• “Students living in student accommodation”
Research Plan
PEOPLE EXPERTS IN CONTEXT IMMERSION
ANALAGOUS RESEARCH
• Student living in university accommodation
• Healthy living consultant from The Performance Clinic
• Yura student lobby
• Students entering and exiting especially for grocery shopping during stressful exam period
• Professional sports people travelling internationally requiring healthy, cheap, efficient nourishment prior to competition
Experts
Benefits need to be adaptable and personalisedGamification helps hold accountable and change habitsPeople change habits once they experience the benefit
Insight Statements
We compared all of our findings from all of our research areas and looked for common themes.
They were:
• Students do not think healthy food is cheap and tasty
• Students feel eating unhealthy food is easier than eating healthy food
• Students are not aware of accessible healthy food options in the area
How Might We Questions
We defined “how might we” statements for each of our 3 key insights, then discussed the most appropriate “how might we” statement to tackle:
• How might we… change the way students perceive healthy and unhealthy food
• How might we… present healthy food as a cheap and tasty option
• How might we help students find accessible healthy food options in the area?
Big Idea
In our own words
“An app where you can tell it what you’re craving, and it will give you a healthy alternative”
Testing + Feedback
Approached groups of students studying at UTS
+People understood the benefits of switching their craving for something healthyPeople thought it was very easy to usePeople found the information legitimately intriguing
-There was little incentive to continually useOnly moderate likelihood of changing behaviours long term
!People who were already interested in healthy living found this informative and usefulSome users would need to know exactly how unhealthy their current craving was
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