Wiggles NZ Presentation
Transcript of Wiggles NZ Presentation
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The World’s Favourite Children’s
Entertainment Group!
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“THE PHENOMENON THAT IS THE WIGGLES…” Andrew Denton
• “The Band that Rocks The Cradle" New York Times.
• "They're the # 1 Kids Act in the World. They're the happiest people on Earth”. Fox & Friends USA (Brian Kilmeade).
• "The Fab Four of Fun, The Wiggles" The Daily Advertiser.
• "The Rock Stars for the Pre-school Set". Daily Mail.
• “The core of The Wiggles is their humanity..The human scale of what they offer.. They're not puppets, not cartoons, they’re real people.. There is something life enhancing about The Wiggles… A spirit, a good nature runs through them”. Ben Elton (Producer, Director).
The Wiggles are a child’s first love outside the family
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The Wiggles are Iconic
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THE WIGGLES AUDIENCE
1. Preschool children
– Equal girl / boy appeal
– Age 0 – 5 yrs
2. Parents / Carers
– Mainly Mothers
– Age 20 – 45 yrs
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THE WIGGLES THEMES
• ‘Edutainment’
• Music & singing
• Dance & movement
• Role play & dress ups
• Healthy eating & living
• Childhood safety
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• Three of the original Wiggles were trained in Early Childhood Development.
• This key pillar of educational entertainment remains true today with all
founders still engaged in the brand and business.
• They see things from the perspective of the child. It is the basic tenet that
informs their work.
The Wiggles’ music is based on concepts of
Early Childhood Education!
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• The Wiggles have always encouraged children to become effective
communicators by modelling appropriate communication between
each other and with their young audiences.
• Through music, dance, movement, storytelling, talking and listening
they help children create and express a range of ideas as they
further their education in the many ways of making meaning.
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• Children learn best through play and so the primary focus of The
Wiggles’ content is to entertain while seeking to provide
appropriate frameworks for learning.
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• The Wiggles’ appeal is International for they value and respect children.
• The Wiggles have been broadcast (and dubbed) in over 100 countries.
Their catalogue includes songs in French, Italian, Hebrew, Spanish,
Mandarin, Portuguese and many other languages.
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The Wiggles actively promote healthy eating & healthy
living principles…
• Many of their songs refer to food but only to food that is
appropriate for young children with fruit and vegetables playing
a major role.
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• Songs such as “Fruit Salad”, “Apples & Bananas”, “Broccoli
Bunch” and “Vegetable Soup”, are examples of songs that
encourage healthy eating in a creative way and also educate
children about healthy choices.
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The Wiggles’ shows are broadcast worldwide
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The BIGGEST Wiggles Broadcast Ever!
• Ready, Steady, Wiggle!
104 x 11 mins Episodes
• Emma!
30 x 4 min Episodes.
• Wiggle Town! 52 x 4 mins Episodes
• Lachy!
26 x 4 min Episodes
• Wiggle, Wiggle, Wiggle!
26 x 22 min Episodes (Mid 2017)
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The Wiggles now on
# 1 Subscription Video on
demand service (SVOD).
• 190 Countries around the
world
• Including: New Zealand
• 264,000 NZ homes have
of Netflix (as at Jul ’16)
• Source: Roy Morgan
Research.
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Over 100 million views!!
“Hot Potato”
36 million
views on
YouTube
“Big Red Car”
14 million
views on
YouTube
“Fruit Salad”
22 million
views on
YouTube
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Brand new content for YouTube
The Wiggles Nursery Rhymes
Uploaded:
Dec 2016
Over 2.8
million views
in the first 2
months!
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Many New DVDs every year
• 13 titles released thus far under new group
• 4 titles slated for release in 2017
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The Wiggles are advocates for
children all over the world...
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The Wiggles are a part of Pop Culture
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Photographic and Character art!
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The Wiggles tour extensively internationally!
• Over 330,000 people watched The Wiggles live
last year and over 14,000 in NZ!
• 2017 NZ Tour confirmed – dates & venues to be
announced soon!
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The Wiggles New Products!
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Game On
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Mitch Dowd
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Emma’s Army
Ballet
Dance
Bows
Dress Ups
Community
Red Hair Preschoolers Dolls
Fun
Role Model
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EMMA OVERVIEW
• The most popular Wiggle
EVER
• Positive role model for young
girls
• Appeals to both boys & girls
• Emma live show tours sell out
in weeks.
• Emma’s Facebook 45,000
likes with strong engagement.
• Emma products make up over
60% of sales.
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EMMA THEMES
• ‘Edutainment’
• Dance – Ballet, Jazz, contemporary, Irish..
• Role play & dress ups
• Dolls & plush
• Accessories
• Home
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THANK YOU