Wells Fargo Presentation
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Transcript of Wells Fargo Presentation
Helping You
Climb to Financial Success
Marquee Marketing• Chad Allen• Brian Frederick• Jeremiah Haynes• David Kolda
Our Mission• Design a creative booth to attract customers• Target Millennials• Get 1000 people to make an appointment• Promote Wells Fargo as a longtime bank
Colorado State Fair• Pueblo, CO• 11 days from 8/26/16 to 9/5/16• Total of 500,000 in attendance last year• Big event for millennials
State Fair Projections• 500,207 over 11 days in 2015• 10% at booth is 50,000 people• Only need 2% to sign up to make
1,000 new checking accounts.• Each banker only needs 10 people
per day
Climbing Wall• 24-foot high rock climbing wall• Up to 3 people can climb at a time• “Climbing to Financial Success”• Progress from checking to other accounts• Expresses trust and support
Alternative Game• Offer Mini-stair climbing game• For people who won’t climb wall
• Still “climbing to financial success”• Trivia questions to advance through levels• Learn Wells Fargo history• Still get to participate
Incentive• Apple Watch giveaway• 1 entry for appointment• 2 entries for signing up
for account• Email winners after state
fair is over• Promote digital banking
Actors• Two actors walking around• Dressed as past and future climbers • Show that Wells Fargo has always been and always will be
a great bank• Promote the booth, send people to it
Motto
Logo
Tables
Summary• Colorado State Fair• “Helping You Climb to Financial Success”• Rock wall and staircase game• Creative booth design• Appeal to milennials• Apple Watch giveaway
Thank you for your time
Comments and Questions?