UX Nights MTY Vol 01.02 - Desmitificando User Experience

63

Transcript of UX Nights MTY Vol 01.02 - Desmitificando User Experience

Page 1: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 2: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Desmitificando User Experience UX

(Experiencia del Usuario)

Page 3: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 4: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 5: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 6: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 7: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 8: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 9: UX Nights MTY Vol 01.02 - Desmitificando User Experience

¿Qué es User Experience?

Page 10: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 11: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Diseño de Interfaces

Page 12: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 13: UX Nights MTY Vol 01.02 - Desmitificando User Experience

UX no es igual a productos iguales

Page 14: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 15: UX Nights MTY Vol 01.02 - Desmitificando User Experience

1. Estrategia

2. Diseño

3. UX 4. Desarrollo

Page 16: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Debe estar presente en todo

el proceso de creación

Page 17: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Usabilidad

Page 18: UX Nights MTY Vol 01.02 - Desmitificando User Experience

El mejor diseño es…

Page 19: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 20: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 21: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 22: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 23: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 24: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Technology

Corporate Communication

Page 25: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 26: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 27: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 28: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Diseño centrado

en el usuario

Page 29: UX Nights MTY Vol 01.02 - Desmitificando User Experience

15%Abandonados

$1 TrillionGastosen TI

50%del tiempocorrigiendo

Un estudio del Institute of Electrical and Electronic Engineers (IEEE) encontró que el gasto mundial en TI fue de $1 trillón de

USD.

Page 30: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Fuente: Jesse James Garrett

Page 31: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Estrategia

Alcance

Estructura

Esqueleto

Superficie

“Los elementos de la experiencia de usuario”

Page 32: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 33: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 34: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 35: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Estrategia

Alcance

Estructura

Esqueleto

Superficie

Page 36: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Contenido

Page 37: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 38: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 39: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 40: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Funcionalidades

Page 41: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 42: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 43: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 44: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Estrategia

Alcance

Estructura

Esqueleto

Superficie

Page 45: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Arquitectura de Información

Page 46: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 47: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 48: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 49: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Diseño de Interacción

Page 50: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 51: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 52: UX Nights MTY Vol 01.02 - Desmitificando User Experience

}Estrategia

Alcance

Estructura

Esqueleto

Superficie

Pruebascon Usuarios

Page 53: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 54: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Necesitades del Usuario

Page 55: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 56: UX Nights MTY Vol 01.02 - Desmitificando User Experience
Page 57: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Y recuerden….

Page 58: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Identifica y conoce a tu audiencia,

es la clave para el éxito

Page 59: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Prueba tus ideas a lo largo del proceso…

Formal o informalmente

Page 60: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Crea equipos multi-disciplinarios,

reúne a personas con distintas disciplinas y

experienciasEn un mismo lugar

Page 61: UX Nights MTY Vol 01.02 - Desmitificando User Experience

usuario+diseño+negocio

Page 62: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Gracias

Page 63: UX Nights MTY Vol 01.02 - Desmitificando User Experience

Roberto PalaciosInformation Architect

Manager & Media Solutions [email protected]

[email protected]

@robertopala