Urgencia emocional
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Presenta/ Carlos Muñoz 4S U URGENCIA EMOCIONAL Un modelo de ventas basado en la psicología del consumidor
description
Un nuevo modelo para entender la psicología del consumidor
Transcript of Urgencia emocional
Presenta/ Carlos Muñoz 4S
UURGENCIA EMOCIONAL
Un modelo de ventas basado en la psicología del consumidor
Back 2_basics
Back 2_basics
FENÓMENO ANÁLISIS TEORÍA
VENDER
Back 2_basics
Back 2_basics
COMPRAR
Presenta/ Carlos Muñoz 4S
2FORMAS DE COMPRAR
Un nuevo modelo para entender la psicología del consumidor
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—Dan Heath and Chip Heath
Switch— How to Change Things When Change Is Hard.
14
Urgencia Circunstancial vs Urgencia Emocional
PRODUCTO EXTRAORDINARIO
!
+ . !
EXPERIENCIA DE COMPRA
EXTRAORDINARIA
Extraordinary. Design thinking: Product Developer
Pitch: Active marketing
AD Man
Experience: Showman
Sales Strategist
Presenta/ Carlos Muñoz 4S
EEXPERIENCIA DE COMPRA
EXTRAORDINARIAOperar comercialmente para generar urgencia emocional
Extraordinary means product developer.
Precio—
Valor—
Lo que quiero—Lo que hay—
Con lo que me conformo—
Demanda del pasado—
Precio—
Valor—
Lo que quiero—Lo que hay—
Con lo que me conformo—
Demanda del futuro—
GRUPO 4S CONCEPTO INICIALBRANDING
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THE TRULY OPEN KITCHEN——
THE TRULY OPEN KITCHEN——
Extraordinary means product developer.
Extraordinary means product developer.
Extraordinary means product developer.
-Ability to see what others don’t!-Pain killer !-Unicorn hunter
Extraordinary means active marketing.
WHEN BUYERS KNOW MORE THAN SELLERS…
!
-SELLERS ARE NO LONGER PROTECTORS OF
INFORMATION !
THEY ARE THE CURATORS
cm4s.wordpress.com
WHEN I WANTSOMETHING
I JUST TAKE IT.
RELATIONSHIP STATUS
–
Single
In a Relationship
Engaged
Married
It’s Complicated
In an Open Relationship
SINGLE
IN A RELATIONSHIP OPEN
IT’S COMPLICATED
Extraordinary means product developer.
Extraordinary means active marketing.
Extraordinary means product developer.
Extraordinary means active marketing. !!
-Curator!-Viral concept generation!- Social listening
Extraordinary means experience showman.
MY HOME——
MY BUILDING——
MY LIFE——
A NEW DIMENSION
IN URBAN LUXURY LIVING
A NEW DIMENSION
IN URBAN LUXURY LIVING
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SKYCUBE—— HAS IT ALL
OBJECT LIBRARY—— SKY LOUNGE —————-
PUB, GAME & KARAOKE ROOM——-
NONSTOP GYM———————
INFINITE POOL & SPA————-
—————————————— PARTY LIVING ROOMS
& GUEST SUITES————————
GRUPO 4S
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CONCEPTO INICIALBRANDING
®
!———FRACTIONAL BEACH PROPERTY
———————MIAMI CONDO—
————THE YACHT—————
APPS FOR MY NEW LIFE. ———THE NEW DIMENSION IN LUXURY LIVING ——
E L L U G A R Q U E T R A N S F O R M A R ÁL A V I D A E N M É R I D A
CABONORTE
EL LUGAR QUE TRANSFORMARÁ
LA VIDA EN MÉRIDA
Extraordinary means product developer.
Extraordinary means experience showman.
Extraordinary means product developer.
-Memorable experiences.!-Concept design. !-Have a life outside of your product.
Extraordinary means sales strategist.
Speed is the new black.
Old is the new new.
Extraordinary means product developer.
Extraordinary means sales strategist.
Extraordinary means product developer.
-Fast & Forever
Extraordinary. Design thinking: Product Developer
Pitch: Active marketing
AD Man
Experience: Showman
Sales Strategist
Extraordinary means product developer.
Extraordinary means product developer.
Extraordinary means product developer.
Extraordinary means active marketing.
Extraordinary means product developer.
Extraordinary means experience showman.
Extraordinary means product developer.
Extraordinary means sales strategist.
4SGRUPO 4S
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PROPUESTA ESTRATÉGICAPLANEACIÓN
WE HELP DEVELOPERS CONQUER MARKETS THROUGH STRATEGY ——
®
SOMOS EXPERTOS EN ESTRATEGIA COMERCIAL
PARA EL RAMO INMOBILIARIO
WINNERS OF THE NATIONALS 2014.
FIRST COMPANY OF THE RGVBA TO RECEIVE A MARKETING AWARD
!· Best International Marketing Campaign 2014
WINNERS OF STAR AWARDS.
!· Best Marketing 2013 · Best Experience 2013 .Best Showroom 2014
.Best print ad 2014
4S Marketing Awards
