Universal Studios Propsal Presentation

Bernard Lee Natalia Plazas Joseph CarterDoral Peoples

http://moviepilot.com/posts/3404059

http://moviepilot.com/posts/3404059

Mission Statement

“To provide an environment where our Team Members are proud to work, deliver unforgettable experiences to our

guests, and generate superior financial returns”

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png


Leverage The Competition

http://animalnewyork.com/2012/ron-englishs-american-depress-crucifixion-mousetrap-card-at-kidrobot/


http://animalnewyork.com/2012/ron-englishs-american-depress-crucifixion-mousetrap-card-at-kidrobot/



Competitive AdvantageYHW WHY

https://www.windowssearch-exp.com/images/search?q=Disney+Cruise+Line+Logo&FORM=RESTAB

http://advancetravelfwa.com/travel-talk-with-alison-disney-vacations-whats-new/

https://www.windowssearch-exp.com/images/search?q=Disney+Cruise+Line+Logo&FORM=RESTAB

http://advancetravelfwa.com/travel-talk-with-alison-disney-vacations-whats-new/

Partnershiphttp://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

http://www.belairtravel.com/way_more_than_a_cruise


http://vector.me/browse/27414/royal_caribbean

http://www.belairtravel.com/way_more_than_a_cruise

Bridging The Gap

Expand Partnership

Create New Revenue Stream

Utilize Our Intellectual Property

photo by bernard lee

Monetize Our Licenses

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean



2013 2014 2015

$2,235 Billion

$2,623 Billion

$3,339 Billion

Revenue Growth up 27%

2015 Revenue $28 Billion

Current Stock Price

$59.74

Net Profit $3,851 Billion


http://orlandoinformer.com/universal/wizarding-world-harry-potter-insiders-guide/

http://www.wikiwand.com/en/NBCUniversal


http://www.wikiwand.com/en/NBCUniversal

Revenue (Billions) N/A 4.3 8,073,855 15,884

Themes Harry PoBer Disney Dream Disney Wonder Disney Magic Disney Fantasy

InternaLonal cruises, Celebrity cruises, Azamara club cruises, Pullmantur, Croisieres De France, Tui Cruises

Carnival Sunshine

ABracLons Wizardly Buffet, Harry’s Scavenger Hunt

Villain’s Tonight, AquaDuck, Kid’s Club

Surf Simulator, Zip line, AquaLc theater, Musical Stages,

Water works slides, HASBRO, The Game Show, DJ Irie, The Punchliner Comedy Club, Seuss At Sea, EA Sports Bar, Playlist ProducLons, Stage

Quarterly Stock Price

$59.37 $96.78 $74.76 $44.44

Competitive Analysis





Amenities/ Attractions

Massification Concentration

Market Trends

http://www.amazingcruises.com/royal_caribbean_cruise_line.asp


http://www.amazingcruises.com/royal_caribbean_cruise_line.asp

Amenities/ AttractionsEnvironmental

Scanning Environmental Scanning

His mom spending a lot of money on these

attractions

http://www.starwars.com/news/announcing-star-wars-day-at-sea-on-disney-fantasy-sailings

http://www.starwars.com/news/announcing-star-wars-day-at-sea-on-disney-fantasy-sailings

Operations

One attraction

manager per ship

Three attraction attendants

Four sales associates




Marketing Piecehttp://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

http://4vector.com/free-vector/blank-billboard-clip-art-105675



http://4vector.com/free-vector/blank-billboard-clip-art-105675

Marketing Piece Banner


Mock Website

http://bernardleebbm.wix.com/mysite



http://bernardleebbm.wix.com/mysite

Marketing

TV Print DigitalRadio Social Media




Distribution

Universal Studios

ExpediaRoyal

Caribbean Travelocity




Legal

http://www.geekynews.com/j-k-rowling-considers-writing-more-potter/ http://logos.wikia.com/wiki/File:Warner_Bros._Pictures_logo.png


http://logos.wikia.com/wiki/File:Warner_Bros._Pictures_logo.png



Investment

$50 Million

http://wallstreetfraudblog.com/1304/money-manger-boasted-profits-while-hiding-losses/




Three Year Expenses

Total $ 1,756,070,280.00

http://thepoc.net/index.php/dealing-with-back-to-school-expenses/

Freedom Of The Seas

Average cost per passenger:$1,553.00

Average passenger per cruise: 3,782

Average cruises per year: 60

Average cost per cruise: $5,873,446

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

Enchantment Of The Seas

Average cost per passenger:$1,553.00



Average cost per cruise: $3,882,500

http://thepoc.net/index.php/dealing-with-back-to-school-expenses/

Three Year Ticket Revenue

Total $1,572,698,700

Freedom Of The Seas

Average price per ticket:$1,350



Total revenue per cruise: $5,105,700



Average price per ticket:$1,350



Average cost per cruise: $3,337,500 http://www.clker.com/clipart-cruise-ticket.html

http://www.clker.com/clipart-cruise-ticket.html

Three Year Merchandise

Revenue

Total $ 43,568,640

Freedom Of The Seas

Average spending on merchandise per customer: $64.00



Merchandise revenue per cruise: $242,048



Average spending on merchandise per customer: $64.00



Average cost per cruise: $160,000

http://www.buzzfeed.com/richardhjames/this-harry-potter-megafan-spent-a-staggering-40000-on-memora

http://www.buzzfeed.com/richardhjames/this-harry-potter-megafan-spent-a-staggering-40000-on-memora

Three Year Attraction/Amenities

Revenue

Total $ 248,477,400

Freedom Of The Seas

Average onboard spending per customer: $365



Average onboard revenue per cruise: $1,380,430



Average onboard spending per customer: $365



Average onboard revenue per cruise: $912,500

http://wizardingworldpark.com/hot-butterbeer-universal-orlando/2014/11/29/

Three Year Revenue

Total $ 2,057,794,740


http://www.clipartpanda.com/categories/revenue-20clipart

http://www.clipartpanda.com/categories/revenue-20clipart

Three Year Net Profit

Total $ 301,724,460.00

http://audioink.com/revenue/

Net profit $150,574,820

Profit $150,574,820

Initial Investment

$50,000,000

Net profit $100,574,820




Time line

January 27th 2017

Licenses Agreements Amended

Joint Venture Proposal to Royal Caribbean

March 2017

Two New Ships Announced for 2021

January, 2019

Freedom of the Seas Sails Out Of Port Canaveral, Enchantment of the Seas Sails Out Of Port Tampa Bay

August 2018

March 2018

Harry Potter Themed Attractions Announced For Enchantment of the Seas.

Freedom of the Seas Sets Sail From Port Canaveral

September 2017

July 2017

Marketing Milestone: The Best on Land and See campaign launches




Strategy Evaluation

www.aefonline.org/sites/default/files/users/PhilTobin/images/STRATEGY crossword .jpg




Recap

Joint Venture

WHY?

Benefits

Market Trends

Growth

Budgets

Any ?

Universal Studios Propsal Presentation

Documents

Transcript of Universal Studios Propsal Presentation