U H Net Impact Presentation

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Transcript of U H Net Impact Presentation

  • Green Business RisingAndrea Deanwww.andreadean.com

    Andrea Dean

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  • Most Likely to Champion the Underdog

    Andrea Dean

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  • GreenMBAs

    Source: Net Impact, 2008 Business as UnUsual Guide

    Andrea Dean

  • Source: Beyond Grey Pinstripes 2007-2008 The Aspen Institute

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  • "The theme of environmental consciousness is the DNA of this campus and goes back 50 years. Sustainability is not an add-on but is integrated throughout our curriculum

    Dean Robert SullivanRady School of Management at the University of California at San Diego

    Andrea Dean

  • GreenBusinessSustainableBusinessTriple BottomLineSustainabilityCorporateSocialResponsibilityTerminology

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  • What is Sustainability?"Humanity has the ability to make development sustainable--to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs." Brundtland Commission Report

    Sustainability consists of harmonizing the ecological, social, and economic aspects of human activity in such a way that economic growth is consistent with long-term ecological activity.Brian and Mary Nattrass, Consultants and Authors of The Natural Step for Business

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  • Defining Green BusinessGreen businesses operate in ways that solve, rather than cause, both environmental and social problems.

    These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.Source: www.coopamerica.org

    Andrea Dean

  • The Natural StepA shared science- and systems-based definition for sustainability

    A decision-making framework and process to help organizations and communities plan for sustainability

    A compass to help us know if were moving in the right direction

    Andrea Dean

  • Communicating theBUSINESS CA$E for Sustainability Bob Willard [email protected] www.sustainabilityadvantage.com

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  • Why Green Business?Bob Willard on The Business Case for Sustainability

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  • Sustainability 3-Legged StoolSustainabilityEconomic LegGood JobsFair wagesSecurityInfrastructureFair TradeSocial Leg Working conditions Health servicesEducation servicesCommunity & CultureSocial justiceEnvironmental Leg0 Pollution & WasteRenewable EnergyConservationRestorationQuality of Life / Genuine Wealth / Genuine ProgressSource: Bob Willard- The Business Case for Sustainability

    Andrea Dean

  • Smart Business 3-Legged Stool

    Asset ManagementFinancialCapital

    BuiltCapitalNaturalCapital Human Capital

    Social CapitalSustainable Value CreationSource: Bob WillardSource: Bob Willard- The Business Case for Sustainability

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  • Company Value IcebergBalance SheetMarket CapitalizationSource: Bob Willard- The Business Case for Sustainability

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  • Company Value IcebergIntangibles - NonfinancialsReputation - Brand ImageStakeholder RelationshipsTangiblesFinancialsMarket CapitalizationBalance SheetSource: Bob Willard- The Business Case for Sustainability

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  • Company Value Iceberg: 1981Intangibles / Nonfinancials / ReputationTangiblesFinancialsMarket CapitalizationBalance Sheet83%17%Arthur D. Little, The Business Case for Corporate Citizenship , 2002Source: Bob Willard- The Business Case for Sustainability

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  • Company Value Iceberg: 1998IntangiblesNonfinancialsReputationTangiblesFinancials29%71%Arthur D. Little, The Business Case for Corporate Citizenship , 2002Source: Bob Willard- The Business Case for Sustainability

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  • Sea of Demanding StakeholdersNonfinancials / ReputationFinancialsEmployeesCustomersMediaEconomistsScientistsNGOsCompetitorsGlobal Markets Governments InsurersThe Public InvestorsBanksSource: Bob Willard- The Business Case for Sustainability

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  • Two-Part Business CaseNonfinancials / ReputationFinancialsEmployeesCustomersMediaEconomistsScientistsNGOsCompetitorsGlobal Markets Governments InsurersThe Public InvestorsBanksSource: Bob Willard- The Business Case for Sustainability

    Andrea Dean

  • Mega-Issue Storm CloudsEmployeesCustomersMediaEconomistsScientistsNGOsCompetitorsGlobal Markets Governments InsurersThe Public InvestorsBanksWater CrisisPandemicsErosion of TrustPollution & HealthNonfinancials / ReputationWealth ChasmFood CrisisSource: Bob Willard- The Business Case for Sustainability

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  • 7 Benefit Areas1. Reduced recruiting costs2. Reduced attrition costs3. Increased employee productivity

    4. Reduced expenses in manufacturing5. Reduced expenses at commercial sites

    6. Increased revenue - market share7. Lower insurance & borrowing costs

    yielding a profit increase of +38%Usual focusREPUTATIONSource: Bob Willard- The Business Case for Sustainability

    Andrea Dean

  • One More Goal or an Enabling Strategy?Innovation Speed to market New markets Talent wars Productivity Motivation Brand image Managing risks Compliance Supply security Profit Share price Growth Revenue Customer careExpense savings Competition Market share Leadership GovernanceSource: Bob Willard- The Business Case for Sustainability

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  • The Natural Step Framework

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • The Natural StepDoes your organization have a definition of sustainability?

    What is, with reference to this definition, your gap to sustainability?

    What are you doing, at the strategic level of the organization, to bridge that gap?

    Source: The Natural Step

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  • Natural Step- Key Concepts

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • The Funnel

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • Four System Conditions

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • Backcasting

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • A-B-C-D + E

    Source: The Natural Step & Alex Frost, Hawaii County Resource Center

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  • B- Baseline AnalysisChoose a Focus Area.Baseline Analysis Worksheet

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  • InterfaceStonyfield FarmPatagonia

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  • Mystery EnvironmentalistMYSTERY COMPANYS environmental goals are simple and straightforward:to be supplied 100 percent by renewable energy;to create zero waste;and to sell products that sustain our natural resources and the environment.

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  • Todays EnvironmentalistsMicrosoftWhole FoodsKelloggsMcDonaldsHome Depot

    Disney UPS Coca-Cola Starbucks PepsiCo.

    Source: Strategies for a Green Economy, Joel Makower

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  • What About the Economy?In 16 of the 18 industries studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008.

    From a market capitalization perspective, this superior performance averages out to $650 million in protected market capitalization per company.Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis

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  • What About the Economy?Our study indicates that the market rewards specific companies, said Dr. Daniel Mahler, author of the study. We find common characteristics among the leading companies that show that sustainability goes far beyond the narrow definition of being environmentally friendly.

    These characteristics include:A focus on long-term strategy, not just short-term gainsStrong corporate governanceSound risk-management practicesA history of investment in green innovation

    Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis

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  • Results?

    Source: Greener World Media, Inc (greenbiz.com)Bad NewsGreenhouse gas emissions are upTelecommuting is downE-Waste is up

    Good NewsCleantech investments upClean-Energy Patents upEnergy Efficiency up

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  • Results?

    Source: Greener World Media, Inc (greenbiz.com)Good NewsPaper Use & Recycling

    Staying AfloatGreen JobsPackaging IntensityToxic Emissions & Toxics in Manufacturing

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  • Platform or Passion?One oft-quoted study of 1500 business school graduates over a twenty-year period shows that 1245 (83%) went right for the money (platform) and 255 (17%) went for their passion. After twenty years, there were 101 multi-millionaires. One took the "platform" track; the other 100 took the "passion" track.

    Dr. Mark Albion, Co-Founder of Net Impact

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  • Green JobsAccording to Net Impact:The number of sustainability jobs posted on the two leading business jobs sites are growing at a rate of 37% per year.Who is pushing this growth? Disney, N