Tres tormentas sociales

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2011 Forrester Research, Inc. Reproduction Prohibited2 2009 Forrester Research, Inc. Reproduction Prohibited

Three Social Thunderstorms

George F. Colony CEO, Forrester Research

December 8, 2011


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2011 Forrester Research, Inc. Reproduction Prohibited3

Thunderstorm One: Death of the Web


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2011 Forrester Research, Inc. Reproduction Prohibited

P

S

N


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AppInternet

PC

Web/

Cloud


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Microsoft

Oracle

SAP

Services Entrant

SAAS Horde

IBM

Software Entrant

Platform Entrant

Google

Salesforce.com

HP

Cisco

Dell

Facebook

Apple

Nokia

RIM

Renren

Baidu

Yandex

Software AG

Siemens

Deutsche TelecomOrange

Amazon


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The App Internet Ecosystems War


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Thunderstorm Two: Social Saturation


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Social adoption in Europe and the US

74% 73%

79%

82% 81% 86%

0%

20%

40%

60%

80%

100%

2009 2010 2011

Social adoption (EU7) Social adoption (US)

Base: Online adults

Source: European Technographics Online Benchmark Survey, Q3 2011 and the North American TechnographicsOnline Benchmark Survey, Q3 2011


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73% 76%78% 79%

84% 85%87%

95%

76%

85%

93%

86% 88%93% 94%

95% 97% 98%98%

0%

20%

40%

60%

80%

100%

120%

Social adoption

Source: Forrester Research

Base: Online adults

Urban data only


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What saturation means

Yes, we are in a bubblefor social startups

We are moving to a post social (POSO) world

POSO startups will dominate.


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Thunderstorm Three: Enterprise


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5%

24%

22%

25%

25%

0% 5% 10% 15% 20% 25% 30%

Don't know

Not interested

Interested but no plans

Planning to implement

Implemented

Most companies are moving towards social

What are your firms plans to adopt a social media platform?

Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 2011

Base:2,741 technology decision-makers

72%


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Why enterprise social?

Better customer interaction (31%)

Customer self-service (19%)

Fosters internal and external collaboration (18%)

Source: Forrsights Global Budgets And Priorities Tracker Survey, Q2 2011

Base:2,741 technology decision-makers


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What enterprise means

Beyond Sharepointlies the next wave of social opportunity

A rich and growing professional service market emerges

A major test of marketing and BT collaboration


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When the skies clear

A new social platform App Internet

New social players POSO

New social opportunities Enterprise

Social will thrive, but in an evolved form.


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Tres tormentas sociales

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