Tiger AWSM Presentation

8/12/2019 Tiger AWSM Presentation

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What is the Play Field ?

Its the Value Segment of Biscuit

50% of the biscuit market isrepresented by only Tiger

from Britannia !

????


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Tiger is a Big Player in Biscuits ?

One of the Largest Britannia Brands!

2nd Largest Biscuit Brand in India!

Reaches 3.1 Crore people!


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BUT, Others Play Better than Us !

Tiger has only a 10% Share in ValueBiscuits Segment!

Tiger Share is not growing !

We are also losing Distribution!

Opportunity is Big & therefore we need to Change the GAME !


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What will help us change the game?

Proposition and Claim!

Visible GROWTH

New Claim

Energy-giving

Hunger-busting

Old Claim Fortification with Growth

Nutrients to support the claimStrong claim that brings

the benefit alive


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What will help us change the game?

Product

Big Improvement in Glucose Product:Significantly Superior to Competition

- Great After Taste

- Better Mouth Feel

- Improved Bite

experience

- Crispier, crunchier

- More aroma and

flavorFormula changed!

Increased Fat

Increased Sugar

NewFlavor


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What will help us Change the Game?

RANGE!

Tighter

No Leak Bright

Thicker Laminate

New Packaging in Entire Range


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What will help us change the game?Biggest Super Star to help Change the Game

Nation-wide Media & POSM on theTiger of Bollywood!

Directed by Prabhudeva!


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Right outlet for Brand Placement

In Value Biscuits range like Tiger,

AVAILABILITY DRIVES PURCHASE!So if we are present in entire range, then we will get more

chances for sale

Any outlet that does not have Range of Tiger is the right outlet.

Value Biscuits like Tiger & Parle-G are available at alltypes of outlets!


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Competition to watch for!

Who do you think our competition is?


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Competition to watch for!

GlucoseParle G

Sunfeast Glucose

Value Creams

Parle Kreams

Parle Festo

Sunfeast Special Creams

Value CookiesSunfeast Cookies

Parle 20-20

Parle Happy Happy

All Value Rs-5 Biscuit Brands are our competition!


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What Should we sell?

Tiger Range

Currently, we are divided!

We need to come together now in Selling & in Visibility!

We need to sell the entire Tiger Range


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Talking points for Team to Sell


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Handling Retailer Objections

Not Enough Off take

New product altogether! Nationwide media drive ! With Salman Endoresement Target on the decision maker Mothers!

Taste is not as good as competition

A formula change! Much more crispier & crunchier Better Mouth Feel & After taste! Better than competition in research

Consumer takes any R s 5 Brand & therefore Substitutable

No match Brand now! Only Biscuit to have Nutrients, Even Creams & Krunch is fortified

Margins

Formula changed!

IncreasedFat

Increased

Sugar

NewFlavor

Big Trade loads planned


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Whats in there for you?

More than 50% market is of Value Bisucits!

We have 10-12% share in this segment!

Huge Potential

Backed up with extreme branding!

Better challenges, Better deliverables,Better incentives for You!


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Collaterals, POSM, Khazana Card!

Tiger AWSM Presentation

Documents

Transcript of Tiger AWSM Presentation