•Aniket Kumar (MP16004)•Ankit Kumar (MP16006)•Mohseen A Kadarbhai (MP16016)•Prasanjit Saha (MP16022)

Buying physical gifts

has limitations

Lack of alternatives for physical gifts with personal

touch

Create songs which can be personalized and sent as a

virtual gift

Background - Idea THE PAIN POINT THE OPPORTUNITY THE SOLUTION

•Delivery Pincode not covered•Not delivered on time•Has to be ordered beforehand•No personal touch

•Virtual gifts which can be delivered to anyone, anytime anywhere•Should be personalized for each order (unique)

•List songs with sample name•Customer pays online and uploads the name•Re-record the song •Upload on cloud and send link

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

1. Singers Collecting/receiving requests.

Short Notice gifts Personalization of song as per customer

Users comfortable with online payment

2. MusiciansRecording and uploading.

Personal touch Take feedback. Send regular mails. People living away from family

3. Lyricists Digital marketing. lasts lifetime. Remind next year same time for re-order.

People in long distance relationships

4. Recording Professionals

key resources No geographical limits Channels More focus on the young, tech savvy.

5. Developers Professional singers Remove barriers to gifting

Connect through website or app.

6. Cloud Service Providers

Cloud infrastructure +web+app

Novel and innovative Through cloud storage, by sending link.

7. Customers Recording studio Direct delivery through whatsapp and mail.

Lyrics

Cost Structure Revenue Stream

Hosting, storage and communication costs. Payments received from customers

Advertising costs. Special rate for immediate delivery.

Salaries of the professionals and employees. Special rate for celebrity singers.

Rent of office space. Sponsored songs.

Business Model

Product/Technology Overview - Implementation

Frontend (UI):App/site: List all songs. Take the name and payment from customer.

Backend (Studio):Re-record only the line that contains the name provided by the user. Recording expert/ audio mixers edit the song and render mp3 of the final song. We upload the song in cloud and send link to user for download.

Result (Product):App/site: Provide audio link for download and view. Sharing links also provided.

nameMessage

Comparitive study and our USPPoint Physical

GiftsE-Greetings Meridhun Sunona

Geographical Limits

Yes No No No

Privacy No Privacy Privacy Privacy PrivacyPersonalization Partly yes Yes Yes YesUser Friendly Yes Yes No YesEase of Ordering

Very Easy Very Easy Not Easy Very Easy

Delivery time 24-120 hrs 0 hrs 0-48 hrs 0-24 hrsVoice Message No No No YesDelivery Method

On Address On Mail/social media

On account in their website

Whatsapp + mail + cloud link

Target Market: 50% of 40 million people who transacted online in India have paid online (Non COD)#. Revenue Potential: 20 Million people may pay Rs.250 at least once, which will generate a minimum revenue of Rs.5Billion.

Price Range: Songs will be priced between Rs.250 to Rs.500. Songs sung by celebrities (such as winners of reality shows) will be priced north of Rs.1,000.

Additional Sales:1) Sponsored songs will have brand name, tag line and feel of the sponsorer. Price Range: Each

sponsored song will be charged minimum of Rs.50,000 to create, paid by the sponsorer.2) Express delivery of songs (songs rendered and delivered within 2 hours). Price Range:

Additional Rs.100 over and above the price of the song.

Monetization- Revenue

# Source: http://trak.in/tags/business/2014/04/04/indian-e-commerce-growth-stats/

Financial ProjectionPARTICULARS 1 month 2 month 3 month 6 month 1 year 2 years 3 yearscapital expenditure (computers, recording studio etc) 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000 30,00,000Salaries (2 male singers@ 15000pm, 2 female singers @15,000pm, 8 backend guys@15000pm) 120000 2,40,000 360000 7,20,000 14,40,000 28,80,000 43,20,000

Office Rent (Rs.20000pm for 1000sft) 20000 40000 60000 120000 240000 480000 720000Cloud Storage and Misc. (@10% OH) 14000 28000 42000 84000 168000 336000 504000Marketing Cost (@30% of sales) 0 78189 234568 703704 2111111 6333333 19000000total opex 1,54,000 3,86,189 6,96,568 16,27,704 39,59,111 1,00,29,333 2,45,44,000total capex 3000000 3000000 3000000 3000000 3000000 3000000 3000000

assuming 100% market penetration of population of 38million, with minimum purchase of 200 Rs., takes 3 years EXPECTED ratio of download to purchase 0 0.01 0.01 0.01 0.01 0.01 0.01no. of downloads 0 1,56,379 4,69,136 14,07,407 42,22,222 1,26,66,667 3,80,00,000no. of purchases 0 1,564 4,691 14,074 42,222 1,26,667 3,80,000Minimum value of purchase 200 200 200 200 200 200 200total revenue 0 3,12,757 9,38,272 28,14,815 84,44,444 2,53,33,333 7,60,00,000 Operating Profit (1,54,000) (73,432) 2,41,704 11,87,111 44,85,333 1,53,04,000 5,14,56,000 Cost and Revenue Analysis 1 month 2 month 3 month 6 month 1 year 2 years 3 yearsFixed Expenses 3000000 3000000 3000000 3000000 3000000 3000000 3000000Variable Expenses 1,54,000 3,86,189 6,96,568 16,27,704 39,59,111 1,00,29,333 2,45,44,000Additional Working Capital 15,400 38,619 69,657 1,62,770 3,95,911 10,02,933 24,54,400Total Expenses 31,69,400 34,24,808 37,66,225 47,90,474 73,55,022 1,40,32,267 2,99,98,400Sales 0 3,12,757 9,38,272 28,14,815 84,44,444 2,53,33,333 7,60,00,000

THANK YOU

Aniket Kumar (MP16004)Ankit Kumar (MP16006)Mohseen A Kadarbhai (MP16016)Prasanjit Saha (MP16022)