Jornada AEDETI

LA NUEVA TELEVISIONLa vision de los fabricantesLa vision de los fabricantesLa nueva oferta de televisores y descodificadores, clave para el desarrollo de la interactividad

12 de Mayo de 2010, Auditorio SETSI,

Madrid

La clave es el consumo de contenidos y servicios

Contenidos Aplicaciones

Dispositivos+Conectividad

Usuarios

EVERYONE & EVERYWHERE

Diversidad de dispositivos

Para diferentes contenidos: Musica Video Foto …… juegosPara diferentes contenidos: Musica , Video , Foto ……, juegos

Cada vez ciclos de vida de modelos mas cortos

Th h i hi hl i t t t t i t h ith f il b t l ith l

ALWAYS ON CONNECTED: :COMUNICATION CHANNEL

The phone is highly important to stay in touch with family but also with close friends.

However, the online channel to connect with friends is relevant tooObtaining news, information, other knowledge 90%Browse the internet

Outer

M bil

Inner

Family HomeTelephone

72%

MobileTelephone

74%

Text messaging/

Email63%

Text messaging/SMS74%

61%Socialise/go out with friends

Gen Y72%

MobileTelephone

72%

Text messaging/SMS47%

Email63%

Level of immediate interaction declining

Close friends

72%Home

Telephone48%

Online social networks46%

Less close friends

How do you keep in touch with your family and various groups of friends? Nunwood “Generation Y”

46%Use online social networks

Conectividad

PersonasDispositivos

In home: DLNACD

Web♪♪

Living ♪♪

Contents browse

on server

♪♪

Wireless802.11g/h

Wireless802.11g/h

♪♪

One touch transfer PersonalLibrary

♪♪

Situation de las Soluciones Interactivas para IPTV

Open approachesDVB-IPTV OIPF HBBTVDVB-IPTV, OIPF, HBBTV

Telco‘s & Providers solutionsT-home, Orange, Maxdome, ...

Broadcaster sol tionsBroadcaster solutionsBBC, ARD, Canal+, ZDF, ...4 grupos

CE-Manufacturer‘s solutionsPhilips, Samsung, Panasonic, ...

Europe is not so easy

1. UK MHEG / Connected TV1. UK MHEG / Connected TV

2 Italy MHP2. Italy MHP

3 France and Germany - HbbTV3. France and Germany HbbTV

UK MHEG+IP

• MHEG + IP already delivers:– FreeSat supporting BBC iPlayer

• ITVPlayer coming soon• BBC Archive over IP

– DTG now preparing FreeView HD support for MHEG+IP

• Australia and New Zealand now follow

MHEG iPlayer looks identical to “Bigscreen”

UK Connected TV / BBC Canvas

DTG Connected TV Project

• Basic Connected Device Profile (MHEG+IP+Metadata)

– comply with the basic Freeview specification

i l d t f IP ti it d t i– include support for IP connectivity and streaming video services.

– Satisfy the needs of the BBC and other PSB's in providing access to non-linear content.

• Enhanced Connected Device profile (HbbTV?)• Enhanced Connected Device profile (HbbTV?)

– comply with the Freeview+ HD specification

– provide support for progressive download, DRM and associated services.

Italy MHP

• Mediaset much more positive about MHP

– Recognise current limitations, but want to drive the value towards MHP 1.1.3

• DGTVi believe it is their HBBTV solution • Including PVR control for Push VoD

• Important for network capacity managementImportant for network capacity management

• Pushing towards Gold Label as market driver

enabling HBB in Italy in 2011– enabling HBB in Italy in 2011

HBBTV approach

= Web Based Hybrid Broadcast / Broadband Terminal Profile for DVB Markets

- Founders: Ant, Astra, IRT, Philips, TF1, Canal+, France Televisions, and OpenTV (French HD Forum)- Interested: ORF (Austria) RAI (Italy) some broadcasters from Spain and EBUInterested: ORF (Austria), RAI (Italy), some broadcasters from Spain, and EBU

Manufactures which plan to support HbbTV:Philips, LG, TechnoTrend, Humax, VideoWeb, Sony (according to IRT), Loewe

Schedule04/09: HbbTV workshop at IRT04/09: Specification v0.5 released for “public consultation”08/09: Specification v0.8 released10/09: Specification v1.0Q4/09: Submission of specification v1.0 to ETSI

Resumen: Soluciones Interactivas de Sony

• Soporte en Europa de Bravia Internet Video desde Abril 2010 6 radiodifusores 3 en Españadesde Abril 2010, 6 radiodifusores, 3 en España

• Soporte de MHEG+IP en UK e Irlanda• Soporte de MHEG+IP en UK e Irlanda

• Soporte de MHP 1 0 3 → 1 1 3 en Italia• Soporte de MHP 1.0.3 → 1.1.3 en Italia

• Soporte HbbTV para Alemania FranciaSoporte HbbTV para Alemania, Francia, ...expectativas de soporte en España, paisesNordicos,…

Resumen ( y 2 )

Historias de éxito: conseguido ASO y TV de pago

Siguientes éxitos, sin duda: HDTV, 3D-TV

Temas abiertos:• Interactividad Ninguno de los “standards” tiene• Interactividad. Ninguno de los standards tiene

cerrado el DRM. -Funcionalidad limitada a TV a la cartaFuncionalidad limitada a TV a la carta

• Clara fragmentación en Europag p– MHEG, MHP y HbbTV, pueden ser necesarios todos

Muchas gracias

andres.roman@eu.sony.com

Back up