Our HistoryThe Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning sound, with "SONNY," denoting small size, or a youthful boy. It was chosen for its simple pronunciation that is the same in any language.

Mission statementAt Sony, our mission is: to be a company that inspires and fulfills your

curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.

Creating unique new cultures and experiences.

Everything we do is to move you emotionally.

Sony Computer Entertainment president and CEO Kazuo Hira

Strategic AnalysisSWOT Analysis1. Strengths Ability to produce innovative new quality

products. Broad product range and high quality

products Loyal customers Ability to provide high motivation to our

employees supply chain

2. Weaknessover confidence which sometimes

makes us not to pay attention to rivals

competitively high pricesDecline in product competitiveness.Customer satisfaction issues

SWOT Analysis

3. Opportunities

Xperia range of devices

they have had a great response from gamers for the PS4 console.

Sony’s photography division would be a great way for the company to generate revenues

 

SWOT Analysis

4. Threats

SWOT Analysis

Constant changes in technological advancements

Close Competitors

Microsoft Company Samsung HDTV 

iPhone

Thank You

Presented By:Eric Njimefor, Mahesh Chhetry, Jeet Kunwar, Nikolay Kaprilovich.