Sony ERP Presentation

8/18/2019 Sony ERP Presentation

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ERP CASE STUDY ON SONY

CORPORATION

By: Prasad M

Vaishak M


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INTRODUCTION

Multinational corporation headquartered in Mintao(Japan).One of leading manufacturers of electronics, video,communications, video game consoles and

information technology products for the consumer andprofessional markets. The company's slogan is Sony. Like no other.

ony corporation is the electronics !usiness unit andthe parent company of the ony "roup.


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HISTORY

#n $%& , after orld ar ##, Masaru #!uka started a radiorapair shop in Tokyo. The ne t year, he *as +oined !y his collegue kio

Morita and they found a companny *hich translates in-nglish to Tokyo Telecommunications -ngineering

orporation. The company !uilt Japan's /rst tape recorder called the

Type0".#n the early $%12s, #!uka traveled in the 3nited tates

and heard a!out 4ell 5a!s6 invention of the transistor.7e convinced 4ell to license the transistor technology to

his Japanese company.#n ugust $% , Tokyo Telecommunications -ngineering

released the ony T80 , Japan's /rst commerciallyproduced transistor radio.


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ORIGIN OF NAME

The name 9 ony9 *as chosen for the !rand as a miof t*o *ords. One *as the 5atin *ord Sonus *hich isthe root of 9sonic9 and 9sound9 and the other *as9sonny9, a familiar term used in $% 2s merica to calla !oy. Morita pushed for a *ord that does not e ist inany language so that they could claim the *ord9 ony9 as their o*n.

t the time of the change, it *as e tremely unusual

for a Japanese company to use 8oman letters insteadof kan+i to spell its name.


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MISSION & VISION

Mission 0 ony is *orking to create value forits stake holders, and improve the quality oflife for the ne t generation through theirinnovations.

:ision 0 They seek ne* approaches totransform their a!ility to achieve !othpro/ta!lity and sustaina!le gro*th.


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;8O45-M < 7 55-="-

ilo culture lo*ness in accessing aproduct

ppreciating value of yen against 3 dollaralso compounded to pro!lems.7ighly decentralised and intra0competing.#nitially *orked *ell later !ack /red.5ack of oordination < ommunicationacross divisions cost them .


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PRODUCT TO BE PURCHASED


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PRODUCT TO BE DELIVERED


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SUPPLY CHAIN NETWORK


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FINANCIAL STATEMENTS


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FUNCTIONALITIES>le i!le ;roduct atalog?

The system used Microsoft ommerce erver to manage andpu!lish the product catalogs.

This reduced the e@ort and time to maintain and modify the*e! site over time and made the user e perience consistent.#t allo*ed making modi/cations to product features, price andother information at any time *ithout requiring customdesign e@ort.

utomated !usiness *orkAo*?

The system used the ommerce erver ;ipeline technologyand programming platform to automate the !ackend orderprocessing activities such as order consolidation andackno*ledgement, payment processing, inventory controland order version control !y integrating *ith ony6s ; -8;platform.


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ORGANIZATIONAL CHART


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PURCHASE WORK FLOW


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SALES WORK FLOW


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CONCLUSIONSony Corporation, a leading J apanese m anufacturer of electronics,game, and entertainment products has report ed losses for fourconsecutive years . The B2B & Disc segment is consisted of thebusiness to business (B2B) business, including broadcast andprofessional-use products, as well as Blu-ray Disc, DVD and

compact disc (CD) disc manufacturing. Global operations in thePictures segment encompass motion picture production anddistribution; television production and distribution; homeentertainment acquisition and distribution; a global channelnetwork; digital content creation and distribution; operation ofstudio facilities, and development of new entertainment products,services an d technologies. SPE distributes en tertainment in morethan 140 countries. SPE’s motion picture arm, the ColumbiaTriStar Motion Picture Group, includes SPE’s principal motionpicture production organizations, Columbia Pictures, TriStarPictures, Screen Gems, Sony Pictures Classics, and theInternational Motion Picture P roduction Group.

Sony ERP Presentation

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