Snap Inc.

Jon Brelje (jbrelje)

Snap Chat Story

Spectacles

Financials

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2013 2014 2015 2016???

Reve

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Snapchat Revenue

Snapchat Revenue

Financials

Q:Butaretheyprofitable?

A:Likelynotyet,Snapchatexpensestotaled83millioninFY14

Financials

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Series A Series B Series C Series D Series E Series F

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Snapchat Valuation by Funding Round

Snapchat Valuation by Funding Round

Business Model

Snapchat makes money through ads

Video Ads Discover Sponsored

Filters

History

2011 20122011

2013 2014 2015 2016

Snapchat precursor app ’Picaboo’ is published to iOS app store

Snapchat turns down 3 billion dollar buy-out offer from Facebook

Snapchat acquires Looksery, leads to animated facial lenses

Snapchat creates umbrella company Snap Inc., release new product Spectacles

Snapchat begins monetization push, starts showing more ads to users

Snapchat user base grows to 10 million, android app is released

History

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2012 2013 2014 2015 2016

Snapchat Daily Active Users

Snapchat Daily Active Users

What’sHot?

Circular Video

Circular Video

Marketing Hype

Snap Chat Story

Competition

Prediction

Success!• Giant and still growing user base• Innovative (and widely copied) features• Growth into wearables

Thank you

Questions?