WHOWE ARE?

SMG is sport, lifestyle marketing and talent representation company. We build bridges between sport and business by developing innovativemarketing strategies to keep our clients one step ahead of the changing market trends.

PHILOSOFY

Our mission is to deliver products and services that enrich the experience of all sport-lovers. Our ability to fulfill this mission is founded on thetechnological & industry expertise we apply in creating our products.

Consultancy+Strategy

PR+Media

Events-Experiental

Social Media

Digital

Talent Rep-on

Venue Management

Sponsorship Amplification

WHATWE DO?

SPORT+BRAND

We emotionalize brands through emotion of sport. We know sport. We know how it inspires passion, influences change, engages nations and wins business. And we know how to use iteffectively as a potent business tool. That's why we can turn it into a key marketing asset for you and your organization.

KEY TARGETGROUP

FANS.

SMG helps to understand the emotion, devotion and irrationality that make “fans” behave so differently from consumers. We help to build bridges between brand and fans through sport.

AREASOF EXPERTISE

CONSULTANCY+STRATEGY

Strategy. Exclusively for your business, applying all the necessaryengagement and promotion tools, to help your brand navigate through the dynamic world of sport.

Comprehensive partnerships development. We help brands to identify, build and execute strong sport partnerships.

Rights Delivery / Consultancy. We help sponsors and brands involved get maximum rights (& deliver them) and benefits from sport partnerships.

PR+Media

From placements within our studio shows and leading portfolio of live sporting events to multimedia franchise positions, branded content, and innovative digital activations, SMG together with CBC Sport Channel will work with you to create advertising experiences to deliver the results that matter.

EVENTS

Premium professional sport events. We offer full turnkey solutions that are approved by the most prominent bodies in sport administration

Event logistics and production. Underpins the solidity of our offer, en-abling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in gate revenue through creative ticket sale tactics that balance pricing and the social experience of live events

Initial conception and planning. We create innovative event formats that reach new demographics, are commercially sustainable and gain great popularity and visibility. Our goal: offer an exclusive investmentproposition to broadcasters, sponsors and media

SOCIAL MEDIA+DIGITAL

SMG provides full range of digital marketing services:

Social MediaContent CreationData AnalysisProduct Development

REC model:

We help our customers to reach, engage and convert sports audiencesinto customers in the digital domain

TALENTREPRESENTATION

Contract negotiation. We offer our clients expert services in their deals with sponsors, teams, leagues, etc.

Discovery and promotion of young talent. We provide young talent with careful career planning, consult in professional development and provide professional development services

Athlete representation and management in various sport domains. We build and manage powerful personal brands for our clients. We provide meticulous, thorough and professional services in: - Appearances - Branding - Career management - Logistics - PR, DIGITAL PLATFORMS and COMMUNITY

VENUEMANAGEMENT

Stadium and Arena Management. Our approach to stadium and arena solutions spans the entire range of services needed to successfully design, finance, build, operate and market a modern and attractive venue.

SPONSORSHIPAMPLIFICATION

We help brands maximize their value from sport partnership. SMG guides brand through the whole lifecycle of sponsorship deal by amplifying its presence in chosen sport domain

Sponsorship Sales. We sell sponsorship rights for exclusive sport events / athletes / teams / sport halls and arenas

OURPROJECTS

Baku Marathon 2016

The first half marathon held in Baku, with the participation of more than 7000 people. The project was created and carried out from A to Z by SMG.

MFL

The first official registered amateur mini football league. The project was created and carried out from A to Z by SMG.

PROJECTS WE AREINVOLVED IN

UEFA Under 17 championship in Baku: Creation and execution of PR & Communication strategies and concepts, followed by advertisement production; Promotion in schools

Neftchi: Communication strategy and rebranding

Sabail: Positioning; branding; Marketing, PR, communication strategy and execution; SMM & content management

Sumgayit: Merchandise branding

PROJECTS WE AREINVOLVED IN

Socar Euro 2016 Baku Fan Viewings: A single time event, with a total participation of more than 5000 people.

Baku Olympic Stadium: Event concepts; pricing policy and rent of the advertisement places

Sportster: Marketing, PR, communication and sales strategy andexecution; SMM & content management.

CBC Sport: Creating detailed concepts of programs, fit for advertisers targeting specific audience; Sales

OUR CLIENTSAND PARTNERS

www.sportmarketing.az