Segmentation presentation

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Welcome to Market Segmentation 101 Market Segmentation is the process of dividing an entire market up into different customer segments. Target marketing then entails deciding which potential customer segments the company will focus on. Target Market? Company? Category?

Transcript of Segmentation presentation

Page 1: Segmentation presentation

Welcome to Market Segmentation 101

Market Segmentation is the process of dividing an entire

market up into different customer segments.

Target marketing then entails deciding which potential customer segments the company will focus on.

Target Market?Company?Category?

Page 2: Segmentation presentation

USAGE-RATE SEGMENTATION

Can anyone here think of one?

Page 3: Segmentation presentation

The Importance of Market SegmentationNeeds and Behaviours

Strategies

Customer satisfaction

Company Objectives

Page 4: Segmentation presentation

Geographic Segmentation +

Demographic

Segmentation

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Psychographic

SegmentationThe Inception Segmentation

+ +Personality Motives

Lifestyles

Geodemographics

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Benefit Segmentation

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Target market?Product benefitProduct superiority

Evidence provided!!!Positioni

ng… is the process that influences the potential customers’ overall

perception of a product.

Page 8: Segmentation presentation

Market Segmentation