Sao Paulo 8-08
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Transcript of Sao Paulo 8-08
8/7/2019 Sao Paulo 8-08
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Company Introduction
Frankfurt (Global HQ)São Paulo (Americas HQ) Manufacturing
Sales
ErlangenHaarlem
ShipleyNewhaven
St. EtienneTienen
Bogota
Vinhedo
Kairouan NoidaSan Jose
Hong Kong (Asia HQ)
Delhi (Havells Sylvania HQ)
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This Presentation
1. To share with you our thoughts on current and futuretrends in the lighting market
2. To explore the commercial and technical opportunities
presented by CFL and LED technologies
3. To discuss how we might usefully collaborate to seizethese opportunities
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Light – The Benefits
24 hours a day, 7 days a week, 52 weeks per year
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Light – The CostArtificial lighting allows the construction of increasinglyspace-efficient buildings
We are no longer governed by the availability andconstraints of natural light
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Saving Potential
* Source: ELC
If all European light sources were changed to existingenergy efficient technologies it would produce:
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Saving Potential
* Source: ELC
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Saving Potential
* Source: ELC
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Saving Potential
* Source: ELC
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Saving Potential
* Source: ELC
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Development of Light Source Efficiency
1900 1925 1950 1975 2000 20251875
200
175
150
125
100
75
50
250
Luminous Effic acy (lm /W)
Compact/linear fluorescent
LP Sodium
HP Sodium
Metal Halide
HP mercury
Halogen
Incandescent
Light emittingdiode
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The Legislation Driver
Domestic Lighting
• ELC´s Proposal for ban of inefficient light sources. Phase out of GLS lamps by 2017?
Office Lighting• Ban of inefficient halo phosphate fluorescent tubes expected soon
Street Lighting• Ban of Blended Mercury and Mercury Vapour lamps in prospect
LampCategory
Phase 12009
Phase 22011
Phase 32013
Phase 42015
Phase 4+2017
>100w 18 lm/W 20 lm/W
100w 14 lm/W 17 lm/W75w 14 lm/W 16 lm/W60w 13 lm/W 15 lm/W40w
11 lm/W 14 lm/W25w 10 lm/W 12 lm/W
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The Future - Lamps
Compact Fluorescent Lamps (CFL) to grow ~20% per annum
• From 1.2 billion units in 2005 to 3 billion units in 2010 globally
• Value and profit opportunity will result
Light Emitting Diode (LED) technology is developing rapidly
• Already 80 lumens per watt (3-4 times the efficacy of Halogen)
• Cost is currently high but is continuously being driven down
• Forecast to grow by around 500% over the next 5 years
•Market expansion €150m in 2006 to €750m in 2011
( LED device only)
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The Future - Fixtures
400% Efficacy Improvement
Energy Saved
OldFixtures
ModernLouvers
ElectronicBallasts
ControlSystems
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Key Points
• Environmental concerns, cost issues and legislation all require us to
utilise energy more effectively• Old inefficient lighting technologies are being phased out and
replaced by more efficient and sustainable alternatives
• CFL is the growth lamp technology right now
• LED is developing quickly and represents the future
• Fixture technology is continuously improving with•more efficient optics
•electronic drivers
•control systems
Putting more of the light produced,in the right place at the right time
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LED Technology
Project: Palace Exchange, Enfield, Lighting Design: Hoare lea,
LEDs will dominate commerciallighting by 2020
Copyright © 2006-2007Lighting Magazine May 07
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LED Features and Benefits
... BUT … LEDs are currently disadvantaged by COST
FeaturesLong lifetime
Energy efficiency
Inherently rugged
No warm-up required
DirectionalityNo Mercury or Lead
Infinitely dimmable
Colour saturation
Instant cold starting
50,000 Hours to 70% Lumen Maintenance80Lm/W
LED is a non fragile construction
Instantaneous light
Minimal system lossesEnvironmentally sound
Lighting effects and power saving
Infinite colour palette
Loves cold temperatures
Benefits
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White LED – the challenge!
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LED Potential Market Growth
Source: Strategies Unlimited2007 2008 2009 2010 20112006
2500
2000
1500
1000
500
0Euro’s (Mio)
Channel Letter/Contour Lighting
Architectural
Residential
Other
Retail Display
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• Market for Compact Fluorescent Lamps forecast to grow ~20% p.a.
•Globally from 1.2 billion units in 2005 to 3 billion units in 2010
•Value and profit opportunity will result
• Accelerating change away from Incandescent
• Supported by industry:
•Educational Advertising
•Sales Incentives
•Sales Promotional Programme
CFL
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Bombillos y tubos: CFL
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Apoyo técnico y comercial:Programas de diseño de iluminación
Altar Capilla
Bancas Capilla
Terraza
El Faro-Vista superior
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Apoyo técnico y comercial: Retrofit